PRINT BUSINESS OUTLOOK CONFERENCE 2017

February 5, 2016PrintPack 2017

Greater Noida, India

C R E AT I N G F U T U R E P R I N T T H R O U G H T E C H N O L O G Y A N D I N N O VAT I O N

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DigitalPrinting– Today&Tomorrow

By:ManishGupta

NationalManager– PP&IPMarketingKonicaMinoltaBusinessSolutionsIndiaPvt.Ltd

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Global Print Drivers

ØReduction in Run Length/ shorter lead times

ØCost Reduction Pressures

ØFull Color, total variable printing

ØVersioning and Personalisation

ØWeb to Print System

ØTechnology Development & Adoption

3

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Factors NotatallImp.

Relevantbutnotimp.

Fairlyimp.

Veryimp.

Critical *RatingAverage

Risingrequirementforshortruns 1% 3.8% 13.3% 64.8% 17.1% 2.93

Recentimprovementsindigitalprintingtechnology

1.9% 3.8% 21.9% 54.3% 18.1% 2.83

Lowinitialset-upcostsforprintjobs 1.9% 3.8% 24.0% 50.0% 20.2% 2.83

Risingrequirementforpersonalisation 1.0% 20.0% 20.0% 41.0% 18.1% 2.55

Risingrequirementforvariabledata 1.9% 20.0% 19.0% 41.9% 17.1% 2.52

Environmentalissues 11.4% 34.3% 30.5% 17.1% 6.7% 1.73

Note:*averagedresponsewhereby0=notatallimportant;1=relevantbutnotimportant;2=fairlyimportant;3=veryimportant;and 4=criticalSource:Smithers Pira surveyresult

Drivers to the Adoption of Digital Printing

5PRINTBUSINESSOUTLOOKCONFERENCE2017Source:Smithers Pira

Global Digital Print Volumes

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Global Digital Print Market Split 2009-2019 (billion A4)

Source:Smithers Pira

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Print Process

Keydriversinadoption:Reliability&Productivity

Source:Smithers Pira

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Print Process

Source:Smithers Pira

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Digital & Inkjet

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Geographic Regions

ASIA

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14.8%

12.5%

6.4%

Digital Printing Output of India (A4 million) Electrophotography Printing Output of India (A4 million)

Source:Smithers Pira

Digital Volumes

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Digital Production Equipment Growth - India

12.6%

Source:IDC

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Sources of digital printing volumes, 2008–2018 (%)

Digitalwillcontinuetocomplementoffsetdueto:

• Shorterruns

• Tighterschedules

• Hybridprinting

• Distributeandprint.

2008 2013 2018Offset Transfer 72 60 40Variable Data 10 18 29Transactional 5 8 12Web Generated 3 10 12Other Processes 8 2 2New Products 2 2 5

100 100 100

Source:Pira InternationalLtd

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Where will the Print be Produced in %Segment Percentage

Copy shops/ Quick Printers 20Commercial printers 30Sign / Photo shops 10Photo labs 2Newspapers 7Mailers 1Pre-media services 4Packaging printers 9Specialty printers 5Industrial printers 5In-plant and transaction printers 9Home printers 1

100 Source:Pira InternationalLtd

Adoptionisthekey!

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Some Factors improving Readership

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Digital Spot UV + Embossed Foil

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• PeckandShu,2009• BasicFindings

• Forhumans,touchcanconnectyoutoanobjectinaverypersonalway• Illinoistriedtobantouchingproductsduringshopping

• Theexperienceoftouchinganobjectcaninfluencepersuasion,evenifthetouchelementprovidesnoinformationregardingtheproduct.

• Thevaluationandaffectivereactionofanobjectincreaseswhenthetouchprovidessensoryfeedback

• TouchstatisticallyincreasesPERCEIVEDOWNERSHIP• Thehigherperceivedownership,themorelikelyyouaretobuy

Print Still More Relevant -The Effect of Mere Touch on Perceived Ownership

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RFID=Antenna+Chip

New Upcoming Technology

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Applications

• Warehousing

• Packaging Direct / Labels

• Manufacturing – Printing

Circuits

• Education

• Security Applications• ID Cards• University Degrees

• Certificates

……. Cont New Upcoming Technology

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Internet usage impacting digital volumes

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PurposeofDocument• toprovideinformation• togiveinstructions• topersuadethereader• andtoenact(orprohibit)something.ThemainpurposeoftheInternet isofferingeffectiveinformationsharingandCommunication globallyusingcomputers.

Leverage Document & Internet

• Automate

• Authenticate

• Accurate

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Business Success Factors

Total Digital Workflow

Customer(BtoB,BtoC)

DataBase

nOne Stop Services = Print PortfolionDirect Communication with End User = W2PnTotal Cost Saving = Automation and Trainingl

Internet (PUR

L)

MarketingDesignin

g

IT Network

Short Run

Short Run

Short Run

Personalized

CatalogueforshopPoster・leaflet

Mass Production

ShopPOP,TicketRegional&personalDM

Productpresentation/promotionalmeetingEventplanRegionaleventannouncementCampaignposter

Coupon,MailMagazineDigitalBook

VolumeShifting

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Digital Printing/Press = Marketing

n End User doesn’t require “Printing Service”n Just desire “Marketing Products and its Support”

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Managing PrintShop >> Managing Business

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Lets Grow Together