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CINCINNATI USA REGIONAL TOURISM NETWORK Print & Digital Marketing Opportunities
O F F I C I A L V I S I T O R S G U I D E S P R I N G / S U M M E R 2 0 1 6
Cincinnati USA
THE HOT LISTStandouts in Cincinnati& Northern Kentucky
EXPLORE THE OUTDOORS
Cincinnati USA parks
SOMETHING TO SAVOR
Culinary delights
TOURISM IS IMPORTANT…AND GROWING!
Cincinnati USA Regional Tourism Network (RTN) Statement of Purpose: The Cincinnati USA Regional Tourism Network (RTN) is a destination marketing organization that drives leisure travel to create ongoing economic impact for the region’s businesses and communities in which we serve.
Through leveraged media, marketing and communications programs targeted to the active explorer and called-to-action at CincinnatiUSA.com, the RTN attracts new leisure visitors and dollars to the region, while consistently building a loyal base of repeat visitors and advocating residents, within each year and year-over-year.
Our region’s tourism model is unique – with Convention & Visitor’s Bureaus (CVBs) in Cincinnati and Northern Kentucky focused on winning meetings and conventions and a separate Regional Tourism Network (RTN) focused on attracting leisure travelers. This model has demonstrated strong results year after year, driven by the passion and excellence of our hospitality partners on both sides of the Ohio River.
VISITOR PROFILE (AUDIENCE)*:
• Target Markets:- Indianapolis, Louisville, Toledo, and Nashville
• Media Mix- Television, Radio, Digital Display, Search, Social, and Print- 84%: Spending in Summer (May – August)
• 24.1 MILLION: Visitors hosted
• $4.4 BILLION: Visitor spending (up 5.1%) - $492 MILLION: Local taxes generated (offsets the average household tax burden by $602)
• 74,000: Jobs sustained by tourism - 1 in 14: Jobs sustained by tourismSource for these numbers is The Economic Impact of Tourism in the Greater Cincinnati Region, 2013 Analysis, Prepared by Tourism Economics.
Length of stay is 2 nights
56% College/Post Grad
66% Femaletrip planner
75% stay in hotel
Average HHI $72,200
*October 2015, H2R Market Research for RTN
Avg # of visits per year is 2.1
Average HH age 44
Spending per party is $501
Regional Tourism Network Peak Season Media:
CincinnatiUSA.com Visitor Traffic & Demographics:
• Media Objective: Generate traffic to CincinnatiUSA.com, convert visitors, and increase preference of Cincinnati USA as a destination of choice.
• Target Audiences: Adults 25-54
CincinnatiUSA.com Traffic:• Welcomed 2.5MM visitors in 2015• Total of 17 MM visitors since 2007• Projected over 2.6MM visitors in 2016• Largest travel website in the region
Visitation to CincinnatiUSA.com - TOP 10 MARKETS:• Columbus• Indianapolis
• Chicago• Louisville
• Detroit• Dayton
• Lexington• Minneapolis
• New York• Cleveland
Traffic by device:• 36% Desktop• 54% Mobile• 10% Tablet
Local Traffic30%
Outer Market Traffic
70%
(up from $482 in 2014)2.1
Average Number of Visits to the
Region per Year
Official Visitors Guide DistributionIncludes over 350,000 copies across 14 states (hotels, welcome centers, AAA offices, travel agencies, etc) as well as through CincinnatiUSA.com/free-visitors-guide
For the most up-to-date seasonal information visit CincinnatiUSA.com • 1
FULL PAGE 6.75” x 9.875”
For the most up-to-date seasonal information visit CincinnatiUSA.com • 3
¼ PAGE 2.75” x 4.375”
¼ PAGE 2.75” x 4.375”
2 • 2014 Official Visitors Guide
½ PAGE 5.75” x 4.375”
Top markets requesting Visitors Guides:
• Indianapolis
• Columbus
• Dayton
• Louisville
• Cleveland
• Chicago
• Lexington
• Pittsburgh
Print Specs:
The RTN will now produce two seasonal Official Visitors Guides – a Spring/Summer Edition and a Fall/Winter Edition. Visitor research shows that the average number of times a visitor visits our region per year is 2.1.* This strategic shift to two seasonal guides allows us to encourage a repeat visit by showcasing the seasonality and variety of our region’s experiences. The guide will include content for visitors pre-planning their visit as well as resources for visitors in-market.
*October 2015, H2R Market Research for RTN
Spring/Summer EditionFall/Winter Edition
NEW for 2016! 2 Seasonal Guides!
• Reaches larger audience • Seasonal focus • Viewable online• Useful for pre-planning a visit • In-market resource
Official Visitors Guide
O F F I C I A L V I S I T O R S G U I D E S P R I N G / S U M M E R 2 0 1 6
Cincinnati USA
THE HOT LISTStandouts in Cincinnati& Northern Kentucky
EXPLORE THE OUTDOORS
Cincinnati USA parks
SOMETHING TO SAVOR
Culinary delights
Advertising Rates Per Issue:
Full Page: $5,400
Half Page: $3,700
Quarter Page: $2,850
Full Page Spread: $8,065
Covers:2nd or 3rd Cover: $6,350
4th Cover: $6,750*1x rates available upon request
Spring 2017 Deadlines: (Tentative)
Ad Close: January 6, 2017Digital Files Due: January 30, 2017Ship Date: February 15, 2017
Fall Deadlines:Ad Close: July 15, 2016Digital Files Due: August 1, 2016Ship Date: August 11, 2016
50.8% of travelers use
a print publication to plan their
trip!
CincinnatiUSA.com is the official travel guide of Cincinnati & Northern Kentucky. Leverage our extremely qualified and engaged audience with targeted and guaranteed exposure. Banner ads allow you to expand your reach and to target your message contextually and by timeframe.
• Sold on an impression-over-timeframe basis, with guaranteed exposure.
• Monthly reporting, creative testing and optimization.
Combination of:
Banner Advertising – CincinnatiUSA.com
Formatted Banner & Medium Rectangle Package Rates:75/25 Split impressions between both ad types
Total Package Impressions and Quantity Discounts Rate
(75%)FormattedBanner
(25%)MediumRectangle
20,000 $430 15,000 5,00050,000 $975 37,500 12,500
125,000 $2,188 93,750 31,250250,000 $3,875 187,500 62,500
Impressions Per Unit
Medium Rectangle: 300 x 250 display unit, animated gif’s allowed.
Formatted Banner: 3-frame unit with photo, advertiser name, tag line and description.
Formatted Banner
Medium Rectangle
Featured Business & Event Listings – CincinnatiUSA.comPosition your business, destination or event as a not-to-be-missed experience in front of our most targeted audience on the site. Our Featured Listing program places your business in our premium listing tier on all relevant pages ensuring that you are top of mind when visitors are looking to convert. Featured listings are a great way to increase referral traffic to your website and increase your presence on CincinnatiUSA.com.
Business and Event Listings Featured
Rate: $650/yr. • Top-tier sort in relevant categories• Description & Highlight• Large photo• Website call-to-action
REACH OUR MOST TARGETED AUDIENCE
AdvertiserAverage
CTR
0.68%
BUY YOUR WAY
TO THE TOP!
FEATURED LISTING (PAID)
FREE LISTING
Sales Contact Info:
Maggie Goecke, Custom Publishing Account Manager( 513.562.2783 * [email protected]