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// GBH stands for the surname initials of the founder members Gregory, Bonner and Hales. The presentation was made by down to earth Jason Gregory and Mark Bonner, two truly passionate individuals who after 7 years of debating about an agency set up, finally dragged themselves away from their existing and successful careers at other companies to form GBH. // GBH, currently based in the pristine Chiswick Station House in London, formed 12 years ago and after the usual financial spluttering beginning with any start up company, they soon found themselves achieving what they had always set out to do - to be working on the type of creative briefs every designer aims for but few rarely achieve.
WHO AreGBH?
//
D&AD – home of the talented and skilled, the imaginative and the curious, the restless and the bloody-minded. Commercially savvy, sometimes romantic, often cynical and occasionally rather weird. A source of information and ideas: of professional development, support and inspiration, interesting people to talk and nice things to look at. All creative life is here.
1962. A
g
rou
p
of
de
sign
ers
an
d
art
dire
cto
rs c
om
e
tog
eth
er
to
ce
leb
rate
c
rea
tive
co
mm
un
ica
tion
a
nd
ra
ise
stan
da
rds
with
in
the
ir in
du
stry.
Am
on
gst
the
g
rou
p
are
D
avid
Ba
iley,
Tere
nc
e D
on
ova
n a
nd
Ala
n Fle
tch
er (ye
s, it w
as th
at c
oo
l). The
y ca
ll the
mse
lves British
D
esig
n &
Art D
irec
tion
an
d th
e fo
llow
ing
ye
ar th
ey o
rga
nise
the
ir first Aw
ard
s eve
nt.
An
d th
ey a
re p
icky. Fro
m 2500 e
ntrie
s the
y se
lec
t just 16 p
iec
es o
f wo
rk to re
ce
ive
the
so
on
to
b
e
co
vete
d
Yello
w
Pen
cil.
2011 a
nd
British
D
esig
n
&
Art
Dire
ctio
n
ha
s g
row
n
mig
htily,
bu
t slim
me
d
do
wn
its
na
me
. N
ow
D
&A
D,
its m
em
be
rs re
pre
sen
t th
e
cre
ative
, d
esig
n
an
d
ad
vertisin
g
co
mm
un
ities,
no
t ju
st in
Brita
in,
bu
t w
orld
wid
e.
Sha
pe
d
by
nu
me
rou
s ta
len
ted
, id
iosyn
cra
tic
pro
fessio
na
ls w
ith
wild
ly va
rying
a
pp
roa
ch
es
bu
t a
sh
are
d
co
mm
itme
nt
to
exc
elle
nc
e,
D&
AD
is
he
ad
ed
by a
n e
xec
utive
co
mm
ittee
an
d
Presid
en
t, all e
lec
ted
from
the
me
mb
ersh
ip.
Ind
ividu
al
an
d
co
mp
an
y m
em
be
rship
o
f D
&A
D
is o
pe
n
to
all
pro
fessio
na
ls a
nd
stu
de
nts
wo
rking
in
o
r a
rou
nd
th
e
cre
ative
in
du
stries.
Aw
ard
ed
m
em
be
rship
, h
ow
eve
r, re
tain
s th
e
pic
kine
ss of th
e fo
un
din
g fa
the
rs an
d is
on
ly ava
ilab
le th
ose
wh
ose
wo
rk ha
s be
en
re
co
gn
ised
at th
e a
nn
ua
l D&
AD
Aw
ard
s.