11 | Printing Review | September-October 2011

The Hong Kong International Printing &Packaging Fair is proudly entering into itsseventh year as a unique and highly-regarded one-stop business and trading platform. The event hasemerged as a crucial hub for printing and packagingsolution providers to connect with manufacturers,suppliers and traders worldwide. Exhibitors offer awide range of printing & packaging services,equipment & materials, as well as logistic servicesto all industries buyers from different parts of theworld. Their total solutions effectively helpcompanies upgrade their product image andattractiveness, thus raising their overallcompetitiveness. This fair is well received andsupported by the industry. Its success is evidentwith the steady increase in the number of bothexhibitors and buyers. In 2011, exhibitor numbersgrew by 23%. Over 320 exhibitors chose the 2011fair as their trading and marketing platform. FromHong Kong, the Chinese mainland, Germany,Korea, the Philippines, Singapore, Thailand &Taiwan, the exhibitors were ideally placed to dobusiness with different industries end-users, printbrokers, publishers, manufacturers, printing andpackaging service companies, retailers, designersand production houses. Over 11,000 buyers from109 countries and regions visited the fair. Buyerattendance grew by 6.4%.

Support from the industryThe Hong Kong International Printing &Packaging Fair 2011 received strong support frommajor industry brands. They included AdvanceLabel, Beijing Longda Group, DCH Logistics,Fujikon Packing Material, Kerry Logistics, ManSang Envelope, Nine Stars, Shandong HongjiePrinting Group, Shanghai Jielong Group, ShenzhenGoodyear, Shuguang Printing Group, TaizhouForest, VEB, Zund Asia and others.

Where do you fit in?The Hong Kong Printing & Packaging Fair 2012

is tailored to give maximum advantage toexhibitors. 2012 product zones includePrinting Services, Packaging Services,Printing & Packaging Equipment andSystem, Printing Consumables &Packaging Materials, and Digital PrintingEquipment & Services. In response to industrydevelopments and demand, two sectors, GreenPrinting & Packaging Solutions and Food &Beverage Packaging Solutions were launched in2011, and will return on a bigger scale in 2012.

Green powerGreen Printing & Packaging Solutions zone is theplace which allows exhibitors to highlight productssuch as eco ink, paper from sustainably managedforests, products utilising recycled or recyclablematerials, biodegradable products and energysaving devices. This is also the zone for greenpackaging design services, bringing solutions tobuyers which allow them to reduce waste andidentify recyclable materials, while enhancingbrand image.

Great possibilities in food & beverageExhibitors serving this food and beverage industryare highlighted in the Food & Beverage PackagingSolutions zone. The range of goods now beingoffered to the market, both individual products andpackaged meals, is growing by leaps and bounds astime-poor, cash-rich consumers demand greaterconvenience and variety. This zone brings intoprominence exhibitors of beverage packaging,blister packaging, flexible packaging, metalpackaging, wine packaging, to name a few, as wellas services such as label printing.

New for 2012 transportation packagingand supply chain managementHong Kong has a burgeoning reputation as a high-value goods inventory manager and regionaldistribution centre, a position strongly supported

by the government of the Chinese mainland in its12th Five-Year Plan. Buyers seeking to achieveefficiency across the complete supply chain areable to source appropriate solution partners here.Exhibitors offer management services which coverpackaging design, materials selection, packagingservices, packing services and packing solutionsright through to product distribution and inventorycontrol. Increasingly, the market seeks expertisein technology such as RFID to allow visibility andaccountability throughout the supply chain.

Worldwide exposureThe Hong Kong International Printing &Packaging Fair is organised by the Hong KongTrade Development Council and CIEC ExhibitionCompany (HK) Limited, both with many years ofexperience in managing world class events. Bothorganisers have networks of commercial contactsaround the globe which they use to alert andattract buyers. Their marketing toolbox includespromotion through trade advertisementcampaigns, press releases, editorial coverage, directmail campaigns, road shows and press events inplaces with good buyer potential. Buying power isimportant, so VIP visitors are identified andinvited to the fair. As a result of the organisers'initiatives, 69 buying missions, representing over1,900 companies from 42 countries & regionsvisited the 2011 fair. A host of support andbusiness matching services are also available toenhance buyers sourcing efforts.

Hong Kong International Printing &Packaging Fair27-30 April 2012 - AsiaWorld-Expo, Hong Kong