Prioritizing Prioritizing Tobacco PolicyTobacco Policy

on Campuson Campus<YOUR NAME>

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<CAMPUS>

Policy Policy TrendsTrends

Campus Policy Trends • Currently at least 131 100% smoke-free campuses

with no exemptions.

• At least 31 100% smoke-free campuses with minor exemptions for remote outdoor areas.

• At least 500 100% smoke-free residential housing policies.

American Nonsmokers’ Rights Foundation, “U.S. Colleges and Universities with Smokefree Air Policies,” 2008. Available at: http://www.no-smoke.org/pdf/sm okefreecollegesuniversities.pdf

State Trends • 21 states, the District of Columbia and Puerto Rico

have now approved comprehensive (relevant, inclusive, dealing with appropriate details) smoke-free air legislation.

• In 2007, 7 states—Illinois, Maryland, Minnesota, New Mexico, Hampshire, Oregon and Tennessee - significantly strengthened their smoke-free air laws.

• Tennessee is the first traditional tobacco-growing state to pass strong restrictions on smoking in public places and workplaces.

American Nonsmokers’ Rights Foundation, “U.S. Colleges and Universities with Smokefree Air Policies,” 2008. Available at: http://www.no-smoke.org/pdf/sm okefreecollegesuniversities.pdf

Targeted Targeted MarketingMarketing

Camel No. 9

Camel No. 9 (cont)

Marlboro Music

“The objective of this test program are to

conduct bar promotions in inner-city Black neighborhoods to

increase awareness and trial of KOOL MILDS and to further reinforce KOOL as the leading

menthol brand.”

Kool Nights Bar Promotion. Brown and Williamson. July 2, 1987.

Spit Tobacco Promotion

Industry Targeting• “Public health has always been fixated on 12 years olds,

but the truth of the matter is the Tobacco Companies have always been focused on the 18-25 year olds – because that’s where long-term addiction starts.”

-Dr. Stan Glantz Wisconsin College Summit Keynote 2002

• “Younger adult smokers are the only source of replacement smokers…if younger adults turn away from smoking, the industry must decline, just as a population which does not give birth will eventually dwindle.”

-2/29/84 RJR Reynolds document “Young Adult Smokers Strategies & Opportunities”

Industry Targeting• Public health tends to break everything down by

demographic (age, gender, ethnicity, etc).

• The Tobacco Companies break things down by lifestyle (rebel, artist, affluent, social). Maybe we should learn from them.

“Life transitions (leaving home, first job, new friends, etc) are key times to engage people in smoking behaviors. We need to make smoking a key element of every life transition.”

-Dr. Stan Glantz, Wisconsin College Summit Keynote 2002

Why Work With College Campuses??

• According to the US Census there are 25.5 million 18-24 year olds living in the United States.

• Approximately 31% in this age group are enrolled as full or part time students in a two or four year college. (7,905,000)

Why College Students?• From 1993-1997 prevalence of current

(30day) cigarette smoking rose by 27.8% in college population

• 26.7% college students are current smokers• 28% of college smokers began to smoke

regularly at or after age 19• Half of college smokers had tried

unsuccessfully to quit in the previous yearWechsler et al., 1998

Why College Students?• Cigarettes are the tobacco product of choice

for college students

• 2.3% Currently use Smokeless Tobacco

• College Students are occasional cigar smokers. Less than 1 % of current cigar users smoked them daily

• 8.5% of college smokers smoke cigars Wechsler et al, 2000

CDC, 2005

Why College Students?

• <ADD specific tobacco data from your campus or state.>

• <YRBS high school senior data>

Campus SubpopulationsCollege Students

– Freshmen– Fraternity and Sorority– College Baseball Players and Other Men Teams– Art Students/Theater Students– Women(especially those in majors where weight is

an issue)• Women• GLBTQ• Disparate Populations

Why Peer Education?• Peer education and peer educators are valuable

components to coordinated campus prevention. We found that peer education has an impact on

campuses in two ways: • A) students who participate in peer education;

• B) Peer educators impact the campuses and

communities in which they live.

Why Peer Education?• Peer educators make healthier choices about

substance use.• Peer educators are positively affecting the

lives of others.• Students believe being a peer educator

positively affects their lives.• Peer educators play many roles in helping

others.

Healthy Choices

Continuing to Create

Change With Students A Peer Education Perspective

We need to motivate students to be responsible for their own health

Continue to help students choose health by inviting them to “positive” possibilities

We need to promote the health of the “most” while reaching out to the “some.”

Create campus environments where unhealthy behavior stands out and is confronted

CDC Primary Goals for Tobacco Control

• Prevent youth initiation• Support cessation efforts to help adults and

young people quit• Promote efforts to eliminate second-hand

smoke• Identify and eliminate disparities experienced

by population groups relative to tobacco and its effects

P.O. Box 100430

Denver, CO 80250

Ph: (303) 871-0901

Fax: (303) 871-0907

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