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INTRODUCTION
1.1 TRAINING AND DEVELOPMENT
Training
It is an educational process. People can learn new information, re-learn
and reinforce existing knowledge and skills, and most importantly have
time to think and consider what new options can help them improve
their effectiveness at work. Effective trainings convey relevant and useful
information that inform participants and develop skills and behaviors that
can be transferred back to the work place. The goal of training is to create
an impact that lasts beyond the end time of the training itself. The focus is on
creating specific action steps and commitments that focus people attention
on incorporating their new skills and ideas back at work. Training can be
offered as skill development for individuals and groups.
In general, trainings involve presentation and learning of content as a
means for enhancing skill development and improving workplace
behaviors.
Organizational Development
Is a process that strives to build the capacity to achieve and sustain
a new desired state that benefits the organization or community and the
world around them. OD work implies creating and sustaining change. An
OD perspective examines the current environment, the present state, and
helps people on a team, in a department and as part of an institution
identify effective strategies for improving performance. In some situations,
there may not be anything wrong at the present time; the group or
manager may simply be seeking ways to continue to develop and enhance
existing relationships and performance.
In other situations, there may be an identifiable issue or problem that
needs to be addressed; the OD process aims to find ideas and
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solutions that can effectively return the group to a state of high
performance. These two processes, Training and Organizational
Development, are often closely connected. Training can be used as a
proactive means for developing skills and expertise to prevent problems
from arising and can also be an effective tool in addressing any skills or
performance gaps among staff .
Organizational Development can be used to create solutions to workplace
issues, before they become a concern or after they become identifiable
problem.
1.1.2 APPROACH OF TRAINING & DEVELOPMENT
Traditional Approach - Most of the organizations before never used to
believe in training .They were holding the traditional view that managers are
born and not made. There were also some views that training is a very
costly affair and not worth. Organizations used to believe more in executive
pinching. But now the scenario seems to be changing.
Modern approach - that Indian Organizations have realized the importance
of corporate training. Training is now considered as more of retention tool
than a cost. The training system in Indian Industry has been changed to
create a smarter workforce and yield the best results
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1.1.3 SCOPE OF TRAINING
Training can pave way for increasing quality both in the production and service
sectors.
Training can facilitate employee retention and faster customer service. If
designed and delivered well it will facilitate achievement of organizational
objective - the main purpose of organizational existence.
1.1.4 OBJECTIVES OF TRAINING AND DEVELOPMENT
The principal objective of training and development division is to make
sure the availability of a skilled and willing workforce to an organization.
In addition to that, there are four other objectives : Individual, OrganizationalFunctional, and Societal.
Individual Objectives help employees in achieving their personal goals,
which in turn, enhances the individual contribution to an organization.
Organizational Objectives assist the organization with its primary
objective by bringing individual effectiveness.
Functional Objectives maintain the departments contribution at a level
suitable to the organizations needs.
Societal Objectives ensure that an organization is ethically and socially
responsible to the needs and challenges of the society.
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1.1.5 PROCESS OF TRAINING AND DEVELOPMENT
Determine the mission of the organization.
Define the job functions and requirements of each employee.
Determine the training needs of the department.
Decide which are the most important objectives and priorities of the
organization.
Know how much time and money is available.
Evaluate the curriculum. Does it mirror the objectives, needs, and
mission of the Organization.
Evaluate the results of the training.
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1.1.6 IMPORTANCE OF TRAINING
Optimum Utilization of Human Resources Training and Development
helps in optimizing the utilization of human resource that further helps the
employee to achieve the organizational goals as well as their individual
goals.
Development of Human Resources Training and Development helps to
provide an opportunity and broad structure for the development of
human resources technical and behavioral skills in an organization. It
also helps the employees in attaining personal growth.
Development of skills of employees Training and Development helps in
increasing the job knowledge and skills of employees at each level.
Productivity Training and Development helps in increasing the
productivity of the employees that helps the organization further to achieve
its long-term goal.
Team spirit Training and Development helps in inculcating the sense
of team work, team spirit, and inter-team collaborations. It helps in
inculcating the zeal to learn within the employees.
Organization Culture Training and Development helps to develop and
improve the organizational health culture and effectiveness.
Organization Climate Training and Development helps building the
positive perception and feeling about the organization. The employees get
these feelings from leaders, subordinates, and peers.
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Quality Training and Development helps in improving upon the quality
of work and work-life.
Healthy work environment
Training and Development helps increasingthe healthy working environment. It helps to build good employee,
relationship so that individual goals aligns with organizational goal.
Health and Safety Training and Development helps in improving the
health and safety of the organization thus preventing obsolescence.
Morale Training and Development helps in improving the morale of the
work force.
Image Training and Development helps in creating a better corporate
image.
ProfitabilityTraining and Development leads to improved profitability and
more positive attitudes towards profit orientation.
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1.1.7 METHODS OF TRAINING
There are various methods of training, which can be divided into:
Cognitive and behavioural methods
Trainers need to understand the pros and cons of each method, also its impact
on trainees keeping their background and skills in mind before giving training.
Cognitive methodsare more of giving theoretical training to the trainees. The
various methods under Cognitive approach provide the rules for how to do
something, written or verbal information, demonstrate relationships among
concepts, etc. These methods are associated with changes in knowledge
and attitude by stimulating learning. The various methods that come underCognitive approach are:
lectures.
DEMONSTRATIONS.
DISCUSSIONS.
COMPUTER BASED TRAINING (CBT).
INTELLEGENT TUTORIAL SYSTEM(ITS).
PROGRAMMED INSTRUCTION (PI).
VIRTUAL REALITY.
Behavioural methodsare more of giving practical training to the trainees. The
various methods under Behavioral approach allow the trainee to behavior in a
real fashion. These methods are best used for skill development .
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The various methods that come under Behavioral approach are:
GAMES AND SIMULATIONS.
BEHAVIOR-MODELING.
BUSINESS GAMES.
CASE STUDIES.
EQUIPMENT STIMULATORS.
IN-BASKET TECHNIQUE.
ROLE PLAYS.
Both the methods can be used effectively to change attitudes, but through
different means.
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1.1.8 TRAINING AND DEVELOPMENT METHOD ADOPTED BYORGANIZATIONS
The training methods which are generally used in an organization are classified
into two:-
ON THE JOB:
On the job training places the employees in an actual work situation and makes
them appear to be immediately productive. It is learning by doing.
For jobs, that either are difficult to simulate or can be learn quickly by watching
and doing on-the job training makes sense.
COACHING.
MENTORING.
JOB ROTATION.
JOB INSTRUCTION TECHNIQUE.
OFF THE JOB:
Off-the-job training covers a number of techniques such as
CLASSROOM LECTURES.
FILMS.
DEMONSTRATION.
CASE STUDIES.
SIMULATION EXERCISES.
PROGRAMMED INSTRUCTION.
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1.1.9 INPUTS IN TRAINING AND DEVELOPMENTS IN AN ORGANIZATION
Any training and development program must contain inputs which
enable the participants to gain skills, learn theoretical concepts and help
acquire vision to look into distant future.
In addition to these, there is a need to impart ethical orientation emphasize on
attitudinal changes and stress upon decision making and problem solving
abilities.
Skills
Training, as was stated earlier, is imparting skills to employees. A worker needs
skills to operate machines, and use other equipments with least
damage or scrap. This is a basic skill without which the operator will not be
able to function. There is also the need for motor skills. Motor skills refer
to performance of specific physical activities. These skills involve training to
move various parts ofones body in response to certain external and internal
stimuli. Common motor skills include walking, riding a bicycle, tying a
shoelace, throwing a ball and driving a car. Motor skills are needed for all
employees from the clerk to the general manager. Employees, particularly
supervisors and executives , need interpersonal skills popular known as the
people skills. Interpersonal skills are needed to understand one self and others
better and act accordingly. Examples of interpersonal skills include listening,
persuading, and showing an understanding of others feeling.
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Development
Another component of a training and development is development which is less
skill oriented but stressed on knowledge. Knowledge about business
environment , management principles and techniques, human relations,
specific industry analysis and is useful for better management of the company.
Ethics
There is need for imparting greater ethical orientation to a training and
development program. There is no denial of the fact that ethics are largely
ignored in businesses. Unethical practices abound in marketing, finance and
production function in an organization. They are less see and talked about
in the personnel function. If the production, finance and marketing personnel
indulge in unethical practices the fault rests on the HR manager. It is his/her
duty to enlighten all the employees in the organization about the need of ethical
behavior.
1.1.10 HOW TRAINING BENEFITS :
Leads to improved profitability and/or more positive attitudes towards
profit orientation.
Improves the job knowledge and skills at all levels of the organization.
Improves the morale of the workforce.
Helps people identify with organizational goals.
Helps create a better corporate image.
Fosters authenticity, openness and trust.
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Improves relationship between boss and subordinate.
Aids in organizational development.
Learns from the trainee.
Helps prepare guidelines for work.
Aids in understanding and carrying out organizational policies.
Provides information for future needs in all areas of the organization.
Organization gets more effective decision-making and problem-solving
skill.
Aids in increasing productivity and/or quality of work.
Helps keep costs down in many areas, e.g. production, personnel,
administration, etc.
Develops a sense of responsibility to the organization
for being competent and knowledgeable.
Improves Labour - management relations.
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1.1.11 TRAINING AND DEVELOPMENT AS A SOURCE OF COMPETITIVE
ADVANTAGE
Bharti Axa derive competitive advantage from training and development.
Training and development program, as was pointed earlier, help remove
performance deficiencies in employee.
This is particularly true when
The deficiency is caused by a lack of ability rather than a lack of
motivation to perform,
The individuals involved have the aptitude and motivation need to learn
to do the job better, and
Supervisors and peers are supportive of the desired behaviors.
Training & Development offers competitive advantage to Bharati Axa by
removing performance deficiencies; making employees stay long; minimized
accidents, scraps and damage; and meeting future employee needs
There is greater stability, flexibility, and capacity for growth in an organization.
Training contributes to employee stability in at least two ways
Employees become efficient after undergoing training. Efficient employeescontribute to the growth of the organization. Growth renders stability to the
workforce. Further, trained employees tend to stay with the organization. They
seldom leave the company. Training makes the employees versatile in
operations. All-rounders can be transferred to any job. Flexibility is therefore
ensured. Growth indicates prosperity which is reflected in increased profits from
year to year. Who else but well-trained employees can contribute to the
prosperity of an enterprise. Even dissatisfaction, complaints, absenteeism, and
turnover can be reduced if employees are trained well. Future needs of
employees will be met through training and development programs.
Organizations take fresh diploma holders or graduates as apprentices or
management trainees. They are absorbed after course completion. Training
serves as an effective source of recruitment .Training is an investment in HR
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with a promise of better returns in future. In Bharti Axa training and
development pays dividends to the employee. Though no single
training program yields all the benefits, the organization which devotes itself to
training and development enhances its HR capabilities and strengthens its
competitive edge. At the same time, the employee's personal and career goals
are furthered, generally adding to his or her abilities and value to the employer.
1.1.12 HR PRACTICE AT BHARATI AXA
The guiding Human Resources principles at Bharti AXA are:
Clearly define scope of responsibilities and empower people to deliver.
Provide people with the means to develop their competencies.
Consider individual training and development a priority investment.
Build organizations that are conducive to teamwork and that involve
everyone.
Promote ongoing dialogue between managers and the people who
report to them.
Make cultural difference a key source of strength.
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1.1.13 TRAINING PROGRAM DONE BY BHARTI AXA LIFE
Training is must for every individual when he enters into the organization. Even
though the candidate has experience he also should get training.
Because the organization culture, values and beliefs are different from one
organization to other. The training program plays a key role in every
organization.
Training program at Bharti AXA Life Insurance is different at various
Levels. The company concentrates on sales manager, agents, operation
executives and telesales.
Training program for sales managers:
The training program duration is 15 20 days.
Providing sales quota.
They get training on product knowledge.
Motivating and encouraging Advisors
Training program for advisors:
The training program duration is 7 10 days
They get training on industry behavior.
Mock sales.
They get training on product knowledge
How to convince the people.
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Objection Handling
Training program for operations executives:
They get training on customer database files
Taking care of the customer files
Training in product information and documentation
Information regarding renewals to customers.
Required skills for employees in Bharti AXA Life Insurance:
Interpersonal skills.
Excellent communication skills.
Understanding nature.
Aggressiveness.
Convincing skills.
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COMPANY PROFILE
Bharti AXA Life Insurance Company Ltd is a joint venture between Bharti, one
of Indias leading business groups with interests in telecom, agriculture
business and retail, and AXA, world leader in financial protection and wealth
management. The joint venture company has a 74% stake from Bharti and 26%
stake of AXA. The company launched national operations in December 2006.
Its Head office is in Gurgaon (east), Mumbai, India. Today, we have over 5200
employees across over 12 states in the country. Our business philosophy is
built around the promise of making people "Life Confident". As we expand our
presence across the country to cater to your insurance and wealth
management needs with our product and service offerings, we continue to bring
'life confidence' to customers spread across India. Whatever your plans in life,
you can be confident that Bharti AXA Life will offer the right financial solutions
to help you achieve them.
2.1 VISION
To be a leader and the preferred company for financial protection and wealth
management in India.
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Graph 2.1
2.2 STRATEGY
To achieve a top 5 market position in India through a multi-distribution,
multi- product platform.
To adapt AXA's best practice blueprints as a sound platform for
profitable growth.
To leverage Bharti's local knowledge, infrastructure and customer base.
To deliver high levels of returns to shareholders.
To build long term value with our business partners by enhancing the
proposition to their customers.
To be the employer of choice and to attract and retain the best talent in
India.
To be recognized as being close and qualified by our customers.
VALUES
PROFESSIONALISM
TEAM INNOVATIO
INTEGRIT
PRAGMATISM
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2.3 ABOUT BHARTI GROUP
Bharti Enterprises is one of Indias leading business groups with interests in
telecom, agriculture business, insurance and retail. Bharti has been a
pioneering force in the telecom sector with many firsts and innovations to its
credit. Bharti Airtel Limited, a group company, is one of Indias leading private
sector providers of telecommunications services with an aggregate of 60 million
customers, spanning mobile, fixed line, broadband and enterprise services.
Bharti Airtel was ranked amongst the best performing companies in the world in
the BusinessWeek IT 100 list 2007. Bharti Teletech is the countrys largest
manufacturer and exporter of telephone terminals. Bharti has a joint venture
with ELRO Holdings India Ltd. Field Fresh Foods Pvt. Ltd - for globaldistribution of fresh fruits and vegetables. Bharti also has a joint venture -
Bharti AXA Life Insurance Company Ltd. - with AXA, world leader in financial
protection and wealth management. Bharti has recently forayed into the retail
business under a company called Bharti Retail Pvt. Ltd. It also has a joint
ventureBharti Wal-Mart Private Limited with Wal-Mart, for wholesale cash-
and-carry and back-end supply chain management operations.
2.4 ABOUT AXA GROUP
AXA Group is a worldwide leader in Financial Protection. AXA's operations are
diverse geographically, with major operations in Western Europe, North
America and the Asia/Pacific area. AXA had Euro 1,315 billion in assets under
management as of December 31, 2006. For full year 2006, IFRS revenues
amounted to Euro 79 billion, IFRS underlying earnings amounted to Euro 4,010
million and IFRS adjusted earnings to Euro 5,140 million. The AXA ordinary
share is listed and trades under the symbol AXA on the Paris Stock Exchange.
The AXA American Depository Share is also listed on the NYSE under the
ticker symbol AXA.
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2.5 ABOUT ASIA PACIFIC HOLDINGS
AXA Asia Pacific Holdings Ltd (AXA APH) is listed on the Australian stock
exchange and is 52.3% owned by AXA SA. AXA APH is responsible for AXA
SAs life insurance and wealth management businesses in the Asia -Pacific
region. It has operations in Australia, New Zealand, Hong Kong, Singapore,
Indonesia, Philippines, Thailand, China, India and Malaysia. AXA APH had
A$106.4 billion in total funds under management and administration at 30 June
2007 and reported a profit after tax before non-recurring items of A$374.0
million for the six months ended 30 June 2007.
2.6 DEPARTMENTS OF BHARTI AXA
2.6.1 Legal
The legal department, looks after all the legal matters right from due diligence,
to drafting agreements and documents to statutory compliances and corporate
governance.
2.6.2 Compliance
The main function of this team is to ensure compliance with laws and
regulations, product design, commission structures, drafting of policy bonds
and sales models. It liaises with the Insurance Regulatory and Development
Authority (IRDA).
2.6.3 Internal Audit
The team provides assurance to the management and shareholders on control
environment, emerging risks and recommendations to mitigate risks and
strengthen controls. It is responsible for swift detection and closure of fraud and
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whistle-blower cases. They also play a key role in contributing to an effective
corporate governance framework.
2.6.4 Finance Control
The main function of the team is to design controls and processes for recording
of accurate financial information. It also implements the mandate of
management with respect to financial control policies. They also strive to build
long-term relationships with internal and external customers.
This team is primarily responsible for payouts to all the company stakeholders,
be it - employees, vendors, partners, agents or the customers. They manage all
the outward payments of the company, from customer claims to employees'
allowances.
2.6.5 Infra and Admin
The department is responsible for a diverse range of functions. This includes
property sourcing, which includes its legal clearance; vendor management,
which includes allocating project work to vendors, empanelling them for branch
rollout; travel desk, monitoring the budget and much more.
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2.7 ACTUARY PRODUCTS
The products and the actuary team is the floor workshop for new products in
any life insurance company. They are responsible for developing and releasing
new and relevant products for our customers.
The products team is responsible for conceptualization of the product idea by
identifying various gaps and opportunities in the Actuary space. After the idea
generation, the actuarial and the pricing team work to get and give a proper
construct to the product. Post that the products team work closely with the
Actuary teams in conducting various consumers and distributor researches to
fine tune the product construct and get a product ready that is well accepted by
the Actuarys. After the final product is developed, along with the Actuary team,
product team is responsible for developing the Actuary launch kit for the
product.
2.7.1 Responsibilities towards stake holders
1. Towards Policy holders
Price products which provide value to the policyholders.
Ensure that the features of the products sold by the company are clearly
defined and illustrated in the benefit illustrations and all sales related
material.
Ensure that the companys administration system calculates benefits to
the policyholders in exactly the same way as written in the policy bond.
Ensure that the company sets aside reserves to meet future policy
liabilities.
Declare bonuses in participating products which are in line with
policyholders reasonable expectations.
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2. Towards Share holders
Price products which provide value to the shareholders.
Try to minimize the financial impact of the risks associated with the
products.
Ensure that shareholders are aware of the residual risks which cannot
be managed and the impact it will have on the financials of the company.
Assess the capital required for the company through business planning
Regularly report to the shareholders about the hygiene of the business
written by the company covering the following:
Persistency of the policies sold
Profitability of the in force policies
Solvency position of the company
Mortality experience
3. Towards Regulators
Ensure that the products priced are in accordance to the Insurance
Regulations.
Ensure that the specifications of the products sold are not different from
the product approved by the regulators.
Regularly report the following to the regulators:
Solvency position of the company.
Reserves held by the company to meet future policy
liabilities.
Reinsurance strategy adopted by the company and the
amount of business reinsured.
Mortality experience
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2.8 MCKINSEYs 7s FRAMEWORK OF BHARTI AXA
1. Structure
The Structure of the organization represents the hierarchy of the organization. It
represents the reporting system of the organization. Thus, organization
structure is the pattern of relationships among various activities and positions.
From the structure or organ gram of the organization we can have clear picture
of the responsibility of the personnel working in the organization. It refers to the
differentiation and integration of activities and authority, role and relationships
in the organization. Hence organization structure is the basic framework within
which the managers decision-making behavior takes place.
In Bharti Axa the structure is from top to bottom, which means to say that they
follow a vertical structure in the organization. This structure also ensures that
similar activities are grouped together in the organization, thus ensuring
specialization of activities, easier control over functions, easier way for
pinpointing needs of the managers and maintaining the relative importance of
functions in the organization.
CEO
ASSOCIATE VICE- PRESIDENT/VICE- PRESIDENT/
SENIOR VICE-PRESIDENT
ASSOCIATE MANAGER/MANAGER
EXECUTIVE/SENIOR EXECUTIVE
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2. System
A system means all the procedures, formal and informal, that make the
organization go day-by-day, year-by-year. The organization is an open system
organization because they interact with environment. From the very nature ofbusiness they carry out the open system is the best option at hand.
The developments in Information System are working wonders in all fields of
activity. It becomes possible to send and receive information almost
instantaneously. If circular do not reach the agents on time or doubts are not
cleared quickly, or the agent does not have details of new plans announced in
the press, the agents may face awkward situations with the prospects. These
problems can be totally avoided with the use of IT. Insurers traditionally, have
been quick to adapt latest advances in technology. This is happening in the
area of IT as well. The extent of IT application will vary between insurers.
With the help of IT applications Bharti Axa is in a better position to market their
products online. The introduction of ABASCUS for the purpose of premium
calculation is blessing in disguise. It has made the functionality of insurance
business more vivid and at the same time transparent to the customers.
3. Strategy
Strategy sets out vision, mission, objectives, major action plans and policies of
the entire enterprises. These set out the picture of the strategy, the SBU
strategy and the functional strategies. This sets out a broad frame work to
guide managers at all levels in all functions in their specific short term
objectives.
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Bharti AXAs vision is To be a leader and the preferred company for financial
protection and wealth management in India. In order to achieve the following
strategies have been chalked out:
To achieve a market position among the top 5 in India through a multi-distribution, multi-product platform.
To adapt AXA's best practice blueprints as a sound platform for efficient
and profitable growth.
To leverage Bharti's local knowledge, infrastructure and customer base.
To deliver high levels of shareholder return.
To build long term value with our business partners by enhancing the
proposition to their customers.
To be the employer of choice to attract and retain the best talent in India.
To be recognized as being close and qualified by our customers.
4. Style
One element of mangers is how he/she chooses to spend time, another aspect
is symbolic behavior. This suggests a second attribute that is by no means
confused to those at top. The style is a reflection of culture, more then to
change the organization or performance.
The Bharti Axa is basically a participating and democratic type of system.
Before taking any decision meeting is conducted and the final decision is takenwith the consent of all. Every employee gets change to five his/her opinion.
Every employee can participate in decision making of the organization. The
final decision is taken with consent of all.
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The Bharti Axa is a unit has a union body and hence it takes people into
confidence. It does not take any decision unilaterally. Since every employees
ideas and opinions are taken by the managers before arriving at a final decision
effective decisions can be taken. Managers are evaluated on the basis of
quality of their decision making. Hence participative and democratic type of a
system is the best system for such a big organization like the Bharti Axa.
5. Staff
Organization requires the service of a large number of personnel. These
personnel occupy the various positions created through the process of
organizing. These personnel comprises of the staff of the organization.
Each position of the organization makes certain specific contributions to
achieve organizational objectives. Hence the person occupying the position
should have sufficient ability to meet its requirements. Hence staffing is
necessary to match jobs and the individuals.
In Bharti Axa, it has roughly around 15 permanent workers and more than 125
agents are there who are working for company. Agency Manager can manage
the Unit Manager, Clerical Staff as well as Insurance agents.
6. Shared Value
The values of the company are:
Professionalism:
To provide an outstanding service to the customers
so that they return for more.
Pragmatism: To approach practically too every problem and provide
lasting solution to it.
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Innovation: Recognizing the different needs of our customers, we will
be offering a range of innovative products to meet these needs
Integrity: Steadfast adherence to a strict moral or ethical code.
Team Spirit: To foster the feeling of pride and loyalty that exists among
the members of a team and that makes them want their team to do well
or to be the best.
7. Skill
The Bharti Axa is having roughly around 6 departments, which has personnel
with variety of skills .They should have the ability to take right decisions. They
should manage the personnel and make then carry out their responsibility. The
various designations include Branch Manager, Manager of agency and
advisors.
The Bharti Axa unit has personnel with a variety of skill for different fields they
have personnel with different talents, skills and experience. It is a participative
democratic system so every decision is taken after discussion with the
personnel. Hence the personnel have good communication skills.
A corporate communication department also known as public relation
department is also there in the Bharti Axa. It takes care in building the image of
the organization both by external communication and internal communicationand also having development department. It increasing strength of the
employees and arranging programs.
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2.9 SWOT ANALYSIS OF BHARTI AXA
1. Strengths
The benefit of brand name and brand affinity of Bharti Airtel, the largest
telecom player in India.
The local market knowledge and region-specific marketing skill as part of
advantage of the huge presence of Bharti Airtel in India.
Association with AXA Group, one of the leaders in global insurance
business and having great managerial and asset management expertise,
to sail through the extremely competitive market condition.
2. Weaknesses
One of the late entrants in the market when other private players had
already made up their mark in the market.
Thin distribution network all over the nation.
No distinctiveness in the products being offered.
Lack of financial market background of the parent company does not
elicit confidence in the customers.
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3. Opportunities
Largely untapped rural market and under-covered urban and semi-urban
markets.
Strong resurgence of the life insurance market due to demand of ULIP
based products.
In an insurance market flush with banal kind of products of different life
insurers, any innovative financial instrument with some form of insurance
as one of its features and promising value for money can give the
company competitive advantage over its peers.
4. Threats
Competitive pricing of life insurance products by competitors may further
reduce the profitability margin.
New players to crowd the market and increase competition.
The credibility of public sector life insurer, i.e. LIC is still unmatchedwithin the customers.
Uncertainty about future policy of the government regarding FDI limit in
the sector, which if liberalized, would infuse capital for expansion, but
would also add competitors and their capital strength.
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RESEARCH METHODOLOGY
3.1 STATEMENT OF THE PROBLEM
"A Study on Training and Development"
Training and development play vital and important role in any given
organization in the modern day. Considering it, my study On training and
development in Bharti Axa gives me a scope to know in detail about the
different techniques and method adopted by Bharti Axa to train their employees
very effectively and efficiently.
The problem statement included various factors such as knowing the training
and development facilities to the employees and also to know what best effort
has been put in by the firm to improvise it so that it can be utilized effectively
and efficiently by the employees in the organization.
Bharti Axa being a firm with large number of employees should give more
concentration On its employees with regard to train them. Some amount of
concentration has been given to the training of employees, however the
consistency needs to be maintained in order to make Sure all the employees
are well knowledged and are in a better position to carry on their work with
much more effectiveness in case of any unexpected issues Or obstacles
3.2 SCOPE OF THE STUDY
The development of any organization depends On the employees. For
organizational productivity training and development assumes great
significance.
The study is conducted to know the level of knowledge and skills given
to the employees in the organization.
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This will help the management to know the satisfaction levels of
employees and they can take measures to increase productivity.
3.3 OBJECTIVES OF THE STUDY
Following are the objectives of the study with special reference to Bharti Axa
Life Insurance Company Ltd.:
To examine the effectiveness of training in overall development of skills
of workforce.
To examine the impact of training on the workers.
To study the changes in behavioral pattern due to training.
To compare the cost effectiveness in implanting training programs.
3.4 METHODOLOGY
This part explains the methodology used in this study. The methodology
includes data and sources of data, sample size, area of the study and
framework of analysis.
3.4.1 Data Collection
PRIMARY DATA: These include the data collected from the respondents by
administering a structured questionnaire and also through observations,
interviews and discussion with management team.
SECONDARY DATA: These data has been collected from textbooks, records
of Bharti Axa life insurance, and internet.
Research Design: Descriptive in nature
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3.5 LIMITATIONS OF THE STUDY
Some of the information given by the respondents may be bias.
Could not able to collect the information from all the employees of
organization
Analysis is done on the assumption that respondents have given correct
information through the Questionnaires.
Due to the limitation of the time the research could not be made more
detailed.
:
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DATA ANALYSIS
Q1. To whom the training is given more in your organization ?
Table no. 1: Table showing the people who are getting training
Opinion No. of respondent Percentage
Senior staff 4 8%
Junior staff 9 18%
New staff 22 44%
Based On requirement 15 30%
Total 50 100%
Graph no. 1: Graph showing the percentage of people getting training
INTERPRETATION: From the above chart we can interpret that maximum
training are given to new staff and very less training are provided to senior
staff because they has to brush up their current performance through training
where as the people who joined new to the organization has to undergo
training to know the work culture and responsibilities.
0%
5%
10%
15%
20%25%
30%
35%
40%
45%
50%
Senior staff Junior staff New staff Based On
requirement
Percentage
Percentage
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Q2. What mode of training method is normally used in your organization ?
Table no. 2: Table showing training method done by organization
Opinion No. of respondents Percentage
Job rotation 14 28%
External training 10 20%
Conference/discussion 8 16%
Programmed instruction 18 36%
Total 50 100%
Graph no. 2: Graph showing percentage with regards to training method
INTERPRETATION: From the above chart we can interpret that most of the
time programmed instruction training method is used for the employees to done
the training program in a systematic way and apart from that job rotation is
used to make the employees fill with higher responsibilities and how they make
use of it.
0%5%
10%15%20%25%30%35%40%
Percentage
Percentage
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Q 3. How well the workplace of the training is physically organized ?
Table no.3: Table showing the opinion regarding workplace of training
Opinion No. of respondents Percentage
Excellent 6 12%
Good 34 68%
Average 10 20%
Bad 0 0%
Total 50 100%
Graph no.3: Graph showing percentage of the people regarding the training
workplace
INTERPRETATION: From the above chart we can see that most of the time
training workplace is physically organized in a very good way.
0%
10%
20%
30%
40%
50%
60%
70%
80%
Excellent Good Average Bad
Percentage
Percentage
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Q 4. What are the conditions that have to be improved during training
Session ?
Table no. 3: Table showing the training condition
Opinion No. of
respondents
Percentage
Redesign job 8 16%
Remove
interference
17 34%
Reorganize the
work place
9 18%
Upgrade the
material of
training
16 32%
Total 50 100%
Graph no. 3: Graph showing the percentage of each training condition
INTERPRETATION: From the above chart we can see that during
training session the interference created by the other employees has
shown a big issue in training session and next comes the upgradation of
the material .
0%
5%
10%
15%
20%
25%
30%
35%
40%
Redesign the
job
Remove
interference
Reorganize the
work place
Upgrade the
material of
training
Percentage
Percentage
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Q 5. Whether the training conducted by the management is on the job or off
Off the job ?
Table no. 5:Table showing the training of organization
Opinion No. of respondents Percentage
On the job 33 66%
Off the job 8 16%
Both 9 18%
Not applicable 0 0%
Total 50 100%
Graph no.5: Graph showing the percentage over training method
INTERPRETATION: From the above chart we can analyzed that most of the
time on the job training method is preferred for more experience to live work.
0%
10%
20%
30%
40%
50%
60%
70%
On the job Off the job Both not applicable
Percentage
Percentage
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Q 6. Does the training program influence the motivation level ?
Table no.6: Table showing the motivation level from training
Opinion No. of respondents Percentage
Highly motivated 22 44%
Somewhat motivated 28 56%
Not at all motivated 0 0
Total 50 100%
Graph no. 7: Graph showing the percentage of motivation level from training
INTERPRETATION: From the above chart we can analyzed that employees
are somewhat motivated from the training and very few a times they get highly
motivated because they dont take training seriously.
0%
10%
20%
30%
40%
50%
60%
Highly motivated Somewhat
motivated
Not at all motivated
Percentage
Percentage
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Q 7. Does regular training sessions are arranged in your organization ?
Table no.7: Table showing the response against regular training
Opinion No. of respondent Percentage
Yes 45 90%
No 5 10%
Total 50 100%
Graph no. 7: Graph showing the percentage of response against training
sessions
INTERPRETATION: From the above graph employees are happy with the
regular training process and very few are unhappy because it gives them a
chance to improve their performance in which they are lagging behind.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes No
Percentage
Percentage
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Q 8. How many promotion you had after your training ?
Table no.8: Table showing no of promotion after trainingOpinion No. of respondent Percentage
One 32 64%
More than one 12 24%
No promotion 6 12%
Total 50 100%
Graph no.8: Graph showing the percentage regarding promotion after training
INTERPRETATION: From the above graph it can be analyzed that after training
people are having only one promotion and very few no promotion because
very few people are able to utilized their learnings from training which makes a
difference.
0%
10%
20%
30%
40%
50%
60%
70%
One More than One No promotion
Percentage
Percentage
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Q 9. What are the general complaints about training sessions ?
Table no.9: Table showing complaints about training session
Opinion No. of respondent Percentage
Take away precious
time
15 30%
Too many gaps
between sessions
14 28%
Training sessions are
unplanned
16 32%
Boring and not useful 5 10%
Total 50 100%
Graph no.9: Graph showing percentage of complaints
INTERPRETATION: From the above graph it can be analyzed most of the time
the training sessions are mostly planned and training programs are set with too
many gaps in between which makes trainee people the training process boring.
0%
5%
10%
15%
20%
25%
30%
35%
Take away
precious time
of employees
Too many gaps
between
sessions
Training
sessions are
unplanned
Boring and not
useful
Percentage
Percentage
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FINDINGS
Most of the employees were experience which makes them efficiency in
work.
The organization considers the training as a part of their competitive
strategy.
The trainings are provided more to the new staff.
The main problem behind the training programs are due to non
availability of skilled trainer to train the employee.
Most of the time training are instruction based..
Appraisal are given to employees in order to motivate them for training..
Training program is mostly conducted on-the job.
Training contributes to the personal growth of the employee.
Employees implement the training process with in less period of time.
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CONCLUSIONS & RECOMMENDATIONS
6.1 CONCLUSION
In todays corporate world, it is very important that the managers should plan,
organize, direct and control the procurement, development, compensation,
integration, maintenance and separation of work force in order that the
organization may accomplish its designed objectives. From this point of view,
the work force is an instrument of the organization, and the HR managerprovides and shapes that instrument. Hence, the HR managers must assist the
organization in adopting the changes in mix and values. But to get the desired
result, we must depend .On HR to carry the day. We must select competent
individuals, develop, motivate, retain and provide them with the organizational
culture and process that will allow them to succeed.
I conclude that through proper training an employee can become multi skilled
and this I have practically noticed through my analysis. Thus, training helps to
develop knowledge, skill and altitudes necessary to perform job related task.
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6.2 RECOMMENDATION
Training and development process should be done entirely in house
activity to reduce the cost of organization.
Stress related training should also be given to the employees.
Effective communication system should be built in organization which
will enhance organizational effectiveness.
Management should introduce suggestion scheme and should also
invite suggestions from employees.
Employees should be involved in decision making process of an
organization.
Proper recognition system should be adopted so that employees
can continue to perform better.
Training program should be properly given.
Workplace should be properly organized.
Proper infrastructure facilities should also be there.