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ICT progress ICT progress Enormous quantity data Enormous quantity data For analysis & decision &previsions For analysis & decision &previsions Big data: is a generic term referring to each collection of data that is so big or complex that it is difficult to handle with traditional data management systems
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Privacy is…. data driven
Data Tsunami
• 90%worldwide data has been created the last 2 years• We mainly create them ourselves through the internet• Data users = citizens individuals, authorities• Overall data• Detailed information of networks, interests, habits, behavior
individuals
• ICT progress• Enormous quantity data• For analysis & decision
&previsions
Big data: is a generic term referring to each collection of data that is so big or complex that it is difficult to handle with traditional data management systems
Data collected from machine to machine
Streaming of unstructured social media
Accumulated collected dataSensor dataTransactions
Cheaper storage costs
Data management cleaning, linking, connecting from
different sources, in real time
is the challenge
Documents
Audio
Video
E-mails
Text
Voice
StructuredUnstructured
Customization is data driven• Personalized production• “Prosumer cooperates”• Diversity of products• Scheduled home delivery• Economy becomes data driven
SPEED IS THE ESSENCE
Advertising >personal > real time interactivity
Technology<>Legislation
BelowAbove
Personalisation
MEDIA
Mass
Segmented
Consumer centric
CUSTOMER JOURNEY IN AN OMNI-CHANNEL WORLD
…it is about “and and”
It is not anymore about “or or”…
PRIVACY EVOLVESFrom data being locked between big walls
to flying over the internet….
Data collection finality
• Multi purpose• Afterwards instead of
beforehand
Free competition for a good economy
PROFILING
Why praise a shotgun to a fisherman?
Citizen is more than a consumer
Blogger = publisher
Two ways communicationSocial Media=Dialogue Society
Prosumer
Free transmission of personal data is an opportunity
Provides opportunities for• The consumer• Customized products• New production channels• The economy
Health data are sensitive
but…..• Healthcare becomes integrated
• Data from different sources need to be connected when appropriate
• Patient empowerment requires that patients have access to their data
• Tracking medication is key to deliver the right pill to the right patient
?
Integrated Healthcare
Opt-in or
Opt-out?
Direct Marketing is Respect Marketing
∆ BE HONEST AND FAIR: to be clear with customers and prospects about why they collect data and how they intend to use it for marketing purposes
∆ RESPECT INDIVIDUALS: the processing must be based on a legal ground and provide the individuals with the rights they are legally entitled to, such as the right to object
∆ BE DILIGENT WITH PERSONAL DATA: to take reasonable steps to ensure that customer and prospect data are accurate and kept up to date
∆ EMPOWER THE CUSTOMER WITH CHOICE: to give customers and prospects the possibility to express their preferences in receiving commercial communication and respect these
∆ BE ACCOUNTABLE When the data processing is partly or fully outsourced both the controller and the data processor should be responsible for ensuring that all the applicable legal provisions relating to such processing are compiled with unless a legal provision is explicitly assigned to either the controller or the processor
Empowers SME’sStimulates the Economy
ProportionateTo citizen’s Expectations
A matter of balance between:• Citizen & enterprise• Allowing & forbidding• Using means proportionate to objectives• Not killing a fly with a canon• Also a matter of opportunities
PRIVACY IS……
BECAUSE WE ARE LIVING IN A DATA SOCIETY!
Consumer & enterprise
Legislation & Self regulation
Industry& Authorities
IT TAKES TWO
TO TANGO….
Ivan [email protected]
COMMISSION
EU COUNCIL EU PARLIAMENT
G 29
EU
NATIONS
EUCommission
EU Council
of Ministers
EU Parliament
Trialogue
Group Article 29
