26
Privacy is…. data driven

Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Embed Size (px)

DESCRIPTION

ICT progress ICT progress Enormous quantity data Enormous quantity data For analysis & decision &previsions For analysis & decision &previsions Big data: is a generic term referring to each collection of data that is so big or complex that it is difficult to handle with traditional data management systems

Citation preview

Page 1: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Privacy is…. data driven

Page 2: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Data Tsunami

• 90%worldwide data has been created the last 2 years• We mainly create them ourselves through the internet• Data users = citizens individuals, authorities• Overall data• Detailed information of networks, interests, habits, behavior

individuals

Page 3: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

• ICT progress• Enormous quantity data• For analysis & decision

&previsions

Big data: is a generic term referring to each collection of data that is so big or complex that it is difficult to handle with traditional data management systems

Page 4: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Data collected from machine to machine

Streaming of unstructured social media

Accumulated collected dataSensor dataTransactions

Cheaper storage costs

Page 5: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Data management cleaning, linking, connecting from

different sources, in real time

is the challenge

Documents

Audio

Video

E-mails

Text

Voice

StructuredUnstructured

Page 6: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Customization is data driven• Personalized production• “Prosumer cooperates”• Diversity of products• Scheduled home delivery• Economy becomes data driven

Page 7: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

SPEED IS THE ESSENCE

Advertising >personal > real time interactivity

Technology<>Legislation

Page 8: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

BelowAbove

Personalisation

MEDIA

Page 9: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Mass

Segmented

Consumer centric

Page 10: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

CUSTOMER JOURNEY IN AN OMNI-CHANNEL WORLD

…it is about “and and”

It is not anymore about “or or”…

Page 11: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

PRIVACY EVOLVESFrom data being locked between big walls

to flying over the internet….

Page 12: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Data collection finality

• Multi purpose• Afterwards instead of

beforehand

Page 13: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Free competition for a good economy

Page 14: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

PROFILING

Why praise a shotgun to a fisherman?

Page 15: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Citizen is more than a consumer

Blogger = publisher

Two ways communicationSocial Media=Dialogue Society

Prosumer

Page 16: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Free transmission of personal data is an opportunity

Provides opportunities for• The consumer• Customized products• New production channels• The economy

Page 17: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Health data are sensitive

but…..• Healthcare becomes integrated

• Data from different sources need to be connected when appropriate

• Patient empowerment requires that patients have access to their data

• Tracking medication is key to deliver the right pill to the right patient

Page 18: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

?

Page 19: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Integrated Healthcare

Opt-in or

Opt-out?

Page 20: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Direct Marketing is Respect Marketing

Page 21: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

∆ BE HONEST AND FAIR: to be clear with customers and prospects about why they collect data and how they intend to use it for marketing purposes

∆ RESPECT INDIVIDUALS: the processing must be based on a legal ground and provide the individuals with the rights they are legally entitled to, such as the right to object

∆ BE DILIGENT WITH PERSONAL DATA: to take reasonable steps to ensure that customer and prospect data are accurate and kept up to date

∆ EMPOWER THE CUSTOMER WITH CHOICE: to give customers and prospects the possibility to express their preferences in receiving commercial communication and respect these

∆ BE ACCOUNTABLE When the data processing is partly or fully outsourced both the controller and the data processor should be responsible for ensuring that all the applicable legal provisions relating to such processing are compiled with unless a legal provision is explicitly assigned to either the controller or the processor

Page 22: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Empowers SME’sStimulates the Economy

ProportionateTo citizen’s Expectations

Page 23: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

A matter of balance between:• Citizen & enterprise• Allowing & forbidding• Using means proportionate to objectives• Not killing a fly with a canon• Also a matter of opportunities

PRIVACY IS……

BECAUSE WE ARE LIVING IN A DATA SOCIETY!

Page 24: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

Consumer & enterprise

Legislation & Self regulation

Industry& Authorities

IT TAKES TWO

TO TANGO….

Ivan [email protected]

Page 25: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

COMMISSION

EU COUNCIL EU PARLIAMENT

G 29

EU

NATIONS

Page 26: Privacy is…. data driven. Data Tsunami 90%worldwide data has been created the last 2 years We mainly create them ourselves through the internet Data users

EUCommission

EU Council

of Ministers

EU Parliament

Trialogue

Group Article 29