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Slide 1 of 25
0289936-00001-00 Ed. 03/2016
Privacy Protection Strategies to Help Secure Your Client’s Financial Future
Reid Coyne, Sales Technology Enablement – Prudential Annuities
Slide 2 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
[REQUIRED SLIDE FOR MERRILL LYNCH EVENTS ONLY] Bank of America Corporation (“Bank of America”) is a financial holding company that, through its subsidiaries and affiliated companies, provides banking and investment products and other financial services .
Merrill Lynch makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated (“MLPF&S”), a registered broker-dealer and member SIPC, and other subsidiaries of Bank of America Corporation (BofA Corp). Merrill Lynch Life Agency is a licensed insurance agency and a wholly owned subsidiary of BofA Corp. Investment products offered through MLPF&S and insurance and annuity products offered through Merrill Lynch Life Agency Inc.:
Are Not FDIC Insured May Lose Value Are Not Bank Guaranteed
Are Not Insured by Any Federal Government Agency Are Not Deposits Are Not a Condi@on to Any
Banking Service or Ac@vity
The views and opinions expressed in this presentation are not necessarily those of Bank of America Corporation; Merrill Lynch, Pierce, Fenner & Smith Incorporated; or any affiliates. Nothing discussed or suggested in these materials should be construed as permission to supersede or circumvent any Bank of America, Merrill Lynch, Pierce, Fenner & Smith Incorporated policies, procedures, rules, and guidelines.
Slide 3 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Introduction
Deter
Detect
Defend
Summary
Agenda
Slide 4 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
The Internet & Investing Online
80% of investors conduct transactions online
Research is the primary focus
• 53% use financial calculators
• 19% review social security
• 14% review life insurance
• 11% review college savings
35% of investors use email as their primary form of communication with their financial advisor
88% of Americans are online
Source: http://www.prnewswire.com/news-releases/most-investors-use-the-internet-for-financial-research-tools-and-transactions-however-two-thirds-prefer-to-interact-with-advisors-in-person-300011050.html as of January 30, 2015 Source: Internet World Stats- http://www.internetworldstats.com/stats.htm as of November 30, 2015
3.3 billion people worldwide
use the internet today
Slide 5 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
2010-2014 Data Breaches by Type Gov’t/Military, Financial and Retail Sectors
Worlds Biggest Data Breaches
Type of Data Breach Total Records Lost
accidentally published 11,272,253
hacked 384,196,083
inside job 25,103,000
lost / stolen computer 5,101,432
lost / stolen media 6,734,000
poor security 1,643,000
Grand Total 434,049,768
3%
88%
6%
1% 2% 0%
accidentally published
hacked
inside job
lost / stolen computer
lost / stolen media
poor security
Source: http://www.informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/ as of February 7. 2016
Slide 6 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
ID Theft: The deliberate use of someone else's identity, usually as a method to gain a financial advantage or obtain credit and other benefits in the other person's name.
Identity Theft – it’s not going away
Source: http://www.creditcards.com/credit-card-news/credit-card-security-id-theft-fraud-statistics-1276.php http://www.statisticbrain.com/identity-theft-fraud-statistics/ as of January 30, 2015 http://www.nasdaq.com/article/credit-card-fraud-and-id-theft-statistics-cm52038811, as of September 16, 2015
Affecting the lives of over 12 million
Americans annually
U.S. financial losses of $16 billion
in 2014
Average loss per incident - $5,130
18% of American adults who spent
time online said they had personal
information stolen
Slide 7 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Deter Identity Thieves by taking the following precautions:
Shred financial documents before discarding them
Protect your Social Security number
Don’t give out personal information unless you are sure who you’re dealing with
Don’t use obvious passwords
Keep information secure
Step 1 – DETER
Slide 8 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
The average American receives 41 pounds of junk mail each year – 44% of that is never opened
Shred all documents, mail, cards, etc. prior to putting in the trash
Leverage online statements and paperless options
Go to www.optoutprescreen.com to reduce preapproved credit card offers
DETER – Reduce Your Paper Trail
Source : https://www.41pounds.org/impact/ & http://about.usps.com/who-we-are/postal-facts/decade-of-facts-and-figures.htm as of January 27, 2016
Slide 9 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Take these out: Social Security Card
Blank Checks (Check books)
Expired Cards
Receipts
Passwords & Pins
Spare Keys
Excess Cash
DETER – Carry only what you need
Block RFID Scanners!
Slide 10 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Data Backup iCloud, Dropbox, GoogleDrive
Local storage: external hard drive, CD/DVDs
Digital Records: Properly remove data from any device
before selling or donating – smartphones, tablets, laptops, desktops, printers, copiers, etc.
Various software tools and methods of permanently removing data
• Overwrite, erase, degauss, etc.
Physically destroy the drive
DETER – Data Backup & Disposal
Slide 11 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Your password is your first line of defense
Use multiple passwords, and smart techniques:
Minimum 8 characters
Use multiple character types
Phrasing – “Ilovemy2dogs!”
Use Encrypted Password Storage applications
Avoid using same password
DETER – Passwords
Don’t Use These Rank Password
1 123456
2 password
3 12345678
4 qwerty
5 12345
6 123456789
7 football
8 1234
Source: https://www.teamsid.com/worst-passwords-2015/ as of January 27, 2016
Slide 12 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
DETER – WiFi Public & Private
WiFi – Public Networks Know the network your logging into
Limit use of unsecure networks
Limit access to sensitive information
WiFi – Private Networks Secure your network
Use WEP, WPA, or WPA2
Slide 13 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
“Malware” Short for “malicious software,” includes things like worms, Trojans, spyware, adware, and
other programs
AntiVirus Software Virus scanners remove viruses from programs, documents and e-mail messages and
prevent new infections
McAfee VirusScan, Norton AntiVirus and Spybot are popular programs
Run updates regularly
Firewalls Prevent unauthorized access to or from a computer or network
Can be implemented in both hardware and software, or a combination of both
ZoneAlarm and McAfee Personal Firewall are a few popular software firewalls
DETER – Beware of Malware
Slide 14 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Social Media, think before you post…. Full name (particularly your middle name)
Date of birth (often required)
Home Address
Relationship status
School locations and graduation dates
Pet names
Other affiliations, interests and hobbies
DETER – Web Data Presence
Source: http://www.eonetwork.org/octane-magazine/special-features/social-media-networks-facilitate-identity-theft-fraud as of February 1, 2016
Slide 15 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Be Alert – Be Proactive Mail or bills that don’t arrive
Denials of credit for no reason
Google yourself
Inspect financial statements for charges you didn’t make
Get your Credit Report By law, everyone is entitled to one free credit report a year
DETECT – Suspicious Activity
Annual Credit Report Request Service P.O. Box 105281 Atlanta, GA 30348-5281
www.AnnualCreditReport.com 877-322-8228
Slide 16 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Skimming, card-not-present, lost or stolen cards, etc.
The U.S. is responsible for 47% of the world’s card fraud
About 31.8 million U.S. consumers had their credit cards breached in 2014
Card-not-present transactions expected to grow from $9 billion in 2013 to nearly $19 billion in 2018
New EMV card merchant compliance as of October 2015
DETECT – Credit Card Fraud
Source : http://www.economist.com/news/finance-and-economics/21596547-why-america-has-such-high-rate-payment-card-fraud-skimming-top & www.fbi.gov as of January 30, 2015
Slide 17 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Watch out for skimming and suspicious instances:
Keep your eyes on your card
Report lost cards immediately
Review your statements and receipts
When entering your PIN, block the keypad with your other hand
Limit your cards being scanned out of sight
Monitor all your accounts regularly for fraudulent transactions
DETECT – Card Fraud Tips
Source: www.fbi.gov as of February 8, 2016
Slide 18 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Phishing Phishing is a criminal activity
using social engineering techniques
Some of the most targeted companies are the IRS, online banks, auction sites and online pay sites
Delivered to victims via email and mock websites
DETECT – Email Fraud
Slide 19 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Phishing
DETECT – Email Tips
FACTS DON’Ts Phishing is random Never click on links in emails that you
believe look suspicious or you weren't expecting
No reputable company will never ask you to email them your personal information, such as passwords or credit card numbers
Never send sensitive information via email – unless it's encrypted, it's not secure
Forward emails to [email protected], [email protected] or [email protected]
Turn off the preview pane in your email program
Slide 20 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Web Encryption Basics Check for security signs when accessing sensitive websites
Check website privacy notice or policy – HTTPS, SSL/TLS, BIT Level, etc.
Always use URLs that you know versus hyperlinks
Always logout when done on secure sites
DETECT – Website Security
Slide 21 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
The most comment form of identity theft reported to the FTC in 2014
Identity Thieves use stolen information to file returns
IRS paid $5.2 billion in fraudulent returns in 2014, estimated to hit $21 billion in 2016
DETECT – Tax Return Fraud
Source: https://www.ftc.gov/news-events/press-releases/2015/01/tax-id-theft-tops-ftc-complaints-2014-irs-imposter-complaints http://www.forbes.com/sites/robertwood/2015/02/12/turbotax-fraud-may-impact-federal-returns-too-fbi-investigating/#10e5da6e31c6 http://www.cnbc.com/2015/02/11/
How to avoid: File your returns early
Know your Tax Preparer
Know that the IRS will not call you about unpaid taxes
Notify the IRS immediately if you suspect Tax Fraud
Slide 22 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Place a “Fraud Alert” on credit reports
Close accounts that have been tampered with or opened fraudulently
File a police report
Contact the Federal Trade Commission
www.IDTHEFT.gov www.FTC.gov/idtheft
Explore ID Theft Protection Service (LifeLock, TripleAlert, etc.)
DEFEND – Protect Yourself when Problems Occur
Equifax: 800-525-6285 Experian: 888-397-3742 TransUnion: 800-680-7289
Slide 23 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Summary
DETER identity thieves by safeguarding your personal information
DETECT suspicious activity by routinely monitoring your financial accounts and billing statements
DEFEND against identity theft as soon as you suspect a problem
Slide 24 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
Questions
Slide 25 of 25
For Financial Professional/CPA/Attorney Use Only. Not For Use With The Public.
© 2016. Prudential Annuities, Prudential, the Prudential logo, the Rock symbol, are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
The Prudential Insurance Company of America, Newark, NJ. This proprietary Continuing Education course was prepared for Prudential Annuities for the education of Financial Professional, CPAs and Attorneys. It is not intended to provide, nor should be relied on for, accounting, legal, or tax advice. Any unauthorized distribution, use, or copying of any part of this course is strictly prohibited.
Disclosures