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Consumers intention to buy private label brands
Please tick the response that best reflects your beliefs with
respect to Private Label purchase
between 1 and 5 (1= strongly disagree 5 = strongly agree)
1 Buying private label brands makes me feel good 1 2 3 4 5
2 I love it when private label brands are available for the
product categories I
purchase1 2 3 4 5
3 For most product categories, the best buy is usually the
private label brand 1 2 3 4 54 In general, private label brands are
poor-quality products 1 2 3 4 5
5 Considering value for money, I prefer private label brands to
national brands 1 2 3 4 5
6 When I buy a private label brand, I always feel that I am
getting a good deal 1 2 3 4 5
7 I tend to choose the more expensive brands 1 2 3 4 5
8 The well-known national brands are best for me 1 2 3 4 5
9 The higher the price of the product, the better the quality 1
2 3 4 5
1
0
I am conscious of getting good value 1 2 3 4 5
1
1
Supermarkets with competent staff offer me the best products 1 2
3 4 5
1
2
The most advertised brands tend to be a good choice 1 2 3 4
5
1
3
Supermarkets with friendly staff offer me the best products 1 2
3 4 5
1
4
A product doesnt have to be perfect, or the best, to satisfy me
1 2 3 4 5
1
5
Private label product has consistent quality 1 2 3 4 5
1
6
Private label product is well made 1 2 3 4 5
1
7
Private label product has an acceptable standard of quality 1 2
3 4 5
1
8
Private label product has poor workmanship 1 2 3 4 5
19 Private label product would perform consistently 1 2 3 4
5
2
0
Private label product is one that I would enjoy 1 2 3 4 5
2
1
Private label product would make me want to use it 1 2 3 4 5
2
2
Private label product would make me feel good 1 2 3 4 5
2
3
Private label product would give me pleasure 1 2 3 4 5
2
4
Private label product is reasonably priced 1 2 3 4 5
2
5
Private label product offers value for money 1 2 3 4 5
2
6
Private label product is a good product for the price 1 2 3 4
5
2
7
Private label product would be economical 1 2 3 4 5
2
8
Private label product would help me to feel acceptable 1 2 3 4
5
2
9
Private label product would improve the way I am perceived 1 2 3
4 5
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3
0
Private label product would make a good impression on other
people 1 2 3 4 5
3
1
Private label product would give its owner social approval 1 2 3
4 5
3
2
I intend to buy Private label product 1 2 3 4 5
Please answer the following questions about yourself.
1. What is your gender? (1. Male / 2. Female)
2. What is your age? 1. 18-29, 2. 30-39, 3. 40-49, 4. 50-59, 5.
>60
above
3. What is your class standing? (1.Undergraduate/ 2.Graduate /
3. Masters)
THANK YOU
