Process Magazine - Winter 2009

Behind every brilliant idea is the process.


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Dream teamAll for one, one for all at Denver ad firm.Go westTucson printer pulls out all the stops.top ChefWhat’s cooking with vegan chef Bryan Mok.

202448

Giving BackDiscover how four local firms are opening their hearts, lending their hands to the community. Page 10


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ten questions



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processmag.com

Dream TeamAll for one, one for all at Denver ad fi rm.Go WestTucson printer pulls out all the stops.Top ChefWhat’s cooking with vegan chef Bryan Mok.

202448

Giving BackDiscover how four local fi rms are opening their hearts, lending their hands to the community. Page 10

the cover:2010. A new year, a new game plan.For many print and creative professionals, guessing what will be the “next big thing” just got a little easier thanks to the insight provided by industry experts who give their takes on just what the new year has in store.

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16the contents:features10 Giving BackFour firms show how the creative community is a caring community.

16 Forecast: 2010Industry experts weigh in on what’s in store for the new year.

20 Cultivator AdvertisingThe creative process is alive and well at this Denver ad firm.

24 West PressTucson company goes above and beyond the call of print duty.

the source30 Industry OrganizationsIt’s not what you know, it’s who you know.

47 Resource GuideGraphic Arts + Finishing + Bindery

how to6 Price of PrintIt’s true. You can buy print in a recession.

7 Winds of ChangeHow social media has changed the advertising and PR sandboxes.

8 The Eternal QuestionDoes business leave creativity in a shallow grave?

show time26 AIGA Las Vegas Work

Show Design Awards

27 Edward L. Bernays Awards

28 PRSA Phoenix Chapter Copper Anvils

creative mind48 Bryan MokLife is sweet for graphic designer-turned-vegan chef.

departments4 Editor’s Letter5 Letters to the Editor32 Calendar +

Events + News

process winter 2009 3

01. Jonathan Schneider …is a designer, consultant and writer who has worked with Disney/Pixar, Warner Bros., Harley-Davidson, American Express Publishing, Hallmark Cards and Mattel. He is also a former writer/art director for MAD Magazine, among other pro-fessional embarrassments. Jonathan moved to Scottsdale at the beginning of the summer and promptly burst into flames.

02. Hank Blank …runs a marketing services consultancy company based in Laguna Niguel, Calif., that focuses on advertising, public relations, interactive and personal and social networking. Hank conducts agency reviews aligning clients with the correct resources for their needs, and speaks on networking and new business development across the country.

03. Margie Dana …is a prominent figure in the printing and buying industry. A corporate print buyer for 15 years, she founded her first business in 1997 and since then, has become an accomplished copywriter, marketing specialist and public speaker. Margie is the author of “Print Tips,” a weekly e-newsletter on print-related topics.

04. Chris Hinkle …is an editorial and commercial photographer who enjoys photographing people “doing their thing.” The more unique and passionate the better. He recently published the book CYCLOCROSS, which consists of more than 100 pages of photos of pro and amateur ath-letes shot over the course of the 2008 U.S. cyclocross race season. Chris resides in Tucson.

the editor

the contributors

our people: editor/publisher

Kevin [email protected]

associate publishersTammy White

[email protected]

Jim Frey [email protected]

managing editorMichelle Jacoby

[email protected]

art directionSW!TCH s t u d i o

Jim Nissen, Chaidi Lobato, Erin [email protected]

advertising salesChuck Runbeck

circulation fulfillmentDana DeDona

[email protected]

Magazine is published quarterly (Spring, Summer, Fall and Winter). Magazine is a professional journal published for the communications industry – advertising, design, print, Web, public relations, photography, illustration and paper. Subscriptions are free to qualified individ-uals. Single copies may be obtained from the pub-lisher for $4. The Buyer’s Guide is available within the first quarter annually and can be purchased for

$50 and viewed at southwestgraphics.net.

©2009 by Magazine. All rights re-served. Contents of this magazine may not be reproduced in any manner without written consent from the publisher. Mention of any product or opin-ions expressed in bylined articles do not constitute the endorsements or the opinions of the magazine or its owners. Information obtained by Magazine is from sources believed to be reli-able. However, while every effort is made to ensure the accuracy of the information contained herein,

Magazine is not responsible for any errors or omissions or the results obtained from the use of such information. Magazine assumes no responsibility for unsolicited materials and reserves the right to reject any editorial and

advertising submissions.

2404 West 14th Street, Suite 110

Tempe, Arizona 85281-6929PHoNE: 602.437.1311

FAx: 602.437.1411Toll-free: 888-333-1237www.processmag.com

Winter 2009 + v.1 + no.3

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It’s hard to believe 2009 is coming to an end. There’s no doubt it’s been a challenging year for the creative community. From cutbacks to layoffs to furloughs, the outlook hasn’t been the sunniest. But that’s what’s so great about the start of a new year. It’s like a clean slate, a fresh beginning, a new perspective for good things to come. As we close out 2009, we’ll take a look back at the amazing work our fellow creatives have done…outside of the workplace. In “Giving Back,” discover the philanthropic undertakings of four companies who understand that success lies not only in what you do, but what you do for others. Read all about their inspiring work on page 10. If 2010 can’t come soon enough for you, check out “Forecast: 2010” on page 16, in which industry experts weigh in on what creative professionals can expect for the new year. That’s right. A new year. Hope yours is healthy, prosperous and, of course, creative.

Michelle Jacoby

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process winter 20094

yourLETTERS

I love Process magazine! My copy

is quite dog-eared now that I’ve passed

it along to several friends. Thank you so much for connecting

people like me, who hover like remoras on

the design sharks of the Phoenix.

Alison BaworSchuster Printing Marketing, Tempe

from the inbox

What a transformation—the evolution of Southwest Graphics to Process magazine. I’ve read your latest publication and want to congratulate you and the staff on a wonder-fully creative magazine. You cover a range of topics valuable to the graphics and print-ing industry in an interesting and timely manner. Congratulations on an excellent publication.

Caroline Pilkington | Pilkington Advertising Design, Flagstaff

Great job on the new Process magazine. Cool new look and interesting content. Keep up the great work. We need a good/fun creative communication tool in this state!

Gary Vulcano | Zelo Creative Group, Phoenix

Thank you for the article that ran about our agency in the fall issue of Process magazine. I was very impressed with the publication and when I found it online and started making notes of the articles to print and read, there were so many, I decided to call and get a copy instead. Keep up the great work!

Shonna James | Shonna James Communications, Phoenix

When the new Process magazine hit my desk, I was duly impressed. The content is sharp, relevant and useful. The design sets it apart from other industry magazines. Now, if I can only get them to profile my studio…

Jeff Mason | Hero Design Studio, Denver

What a great looking publication—thanks for including comments about the Denver area. The printing and creative communi-ties should be pleased to be receiving such an award-worthy magazine. Keep up the good work!

Ann Wilson | Lettracraft, Denver

If this is your first time picking up this pub, you’re in for a treat. Process brings all the right people to the table for a great snapshot of our industry. Ad 2 Phoenix is grateful for its recent feature—we couldn’t be more excited for future opportunities. People like Michelle and Jim are a pleasure to work with and take special care in producing the best piece of print for our audience. The design is impressive and content insightful. What more can you ask for?

Aga Westfal | Ad 2 Phoenix, Phoenix

What a transformation—the evolution of Southwest Graphics to Process magazine.

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Bound for GreatnessThe best and brightest in bindery designsSinCityMadMenLas Vegas ad firm breaks out of the boxlens CrafterThe big picture with photographer Bil Zelman

processmag.com

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Creative MavenOne-On-One with brand guruDeBBie MillMan

Road Warriors: Follow the adventures of the drifting Creatives, two guys designing their way across the country. Page 26

Got something to say? Tell us about it! E-mail your letters to the editor to [email protected].


Extreme humidity in the air isn’t just the weather, you know; it’s partly due to the sweat pouring out of thousands of print production specialists being

pressured to produce more with less.More powerful print campaigns, more cutting-edge

designs, more targeted pieces, more tangible ROI, more pizzazz than competitors’ materials, more pressure on printers to deliver faster—with less money in your marketing budget.

I wonder how new corporate print buyers and mar-keters are doing? If you ask me, there really aren’t many significant changes you should be implementing in your print sourcing practices during this recession.

Regardless of your budget or the state of the economy, I’d offer the same advice:

one Select print partners carefully as they offer dif-ferent services at different prices. Find printers

who have experience in the types of products you need. Ask them outright. Keep in mind, though, that most com-mercial printers can manufacture pretty much what you need. Their equipment (press sizes) dictates what products fit best. With experience and attention to equipment capa-bilities, you’ll start to appreciate how presses differ.

two Get recommendations from other buyers/designers who produce similar types of prod-

ucts. Ask about pricing, service, problems and if deadlines are met.

three Have a clear idea about what you want before you go searching for a printer. The

more details you can provide to a potential printer, the better the estimate you’ll get.

STORY: MARGIE DANA

BIO: Margie Danais an independent marketing specialist who focuses on improving the print-buyer relationship. For information, visit bostonprintbuyers.com or e-mail [email protected]. © 2009 MARGIE DANA. ALL RIGHTS RESERvED.

How to buy print in a recessionfour Printing is global. You don’t have to stay

local unless you prefer to, and there’s nothing wrong with that.

five It’s not fair to ask for a price (estimate) without giving printers a lot of detail. Job specifica-

tions (”specs”) determine the price. You wouldn’t ask a builder to quote you on “a house,” would you? Nor should you ask a printer for a quote on “a newsletter.”

six Paper is the biggest cost factor in a print job. Choose your paper carefully.

seven Consider how you’ll distribute your printed material early on in the sourcing

process. Most especially (and I speak from lots of experi-ence), if you plan on mailing the pieces, you’ve got a lot to think about: schedules, post office regulations, design-ing for mailing, USPS rates/costs, mail lists, mail houses, fulfillment, and on and on. If you don’t have on-site mail expertise, work with a printer who does or find yourself a mailing expert.

eight Don’t expect printing to be done overnight.

nine Determine what matters most to you. This will differ from job to job. Maybe it’s deliv-

ery date. Maybe it’s price. Maybe it’s print quality and a “wow” factor. Let your priorities guide you when selecting a printer—and share your priorities with that printer.

ten Don’t put all of your eggs in one basket. Most corporate/agency buyers work with five to seven printers.

eleven Because there are thousands of print-ers, find one who can offer you more.

I favor printers with creative ideas, lots of experience, someone who’s current with the technology, and definitely someone who understands what my business is all about. Be comfortable with your sales rep. He or she should be a terrific resource for you.

Price of Print

how to: print


STORY: HANk BLANk

how to: network

As we all know, social media and social networking has changed the communications landscape to a great degree. Brand communications and advertis-

ing has evolved from a monologue in which the advertiser was crafting the brand message to a dialogue where the consumer is now part of the communications engagement.

Social media has also changed the advertising and public relations sandboxes. Until very recently, the duties and responsibilities of agencies were quite distinct. Agencies did ads and PR firms did public relations. Now the sandboxes have blurred and gone away.

So who should implement social media and social net-working for clients? Should it be your public relations firm? Your advertising agency? Your digital agency? Or should you do it yourself?

In many ways, I could argue that it should be your public relations firm. They’re the ones skilled at writing an electronically optimized news release with key words hyperlinked to help their client’s organic SEO. They can also repurpose the release on the client’s Facebook fan page and tweets out the release with a Web link. Also, most public relations agencies are adept at implementing video releases, so repurposing a video release on YouTube should pose no great obstacle to them.

If I asked an ad agency copywriter to write me an electron-ically optimized news release, their eyes would glaze over. At the same time, if a public relations person told me they could write a radio commercial or TV spot, I would laugh.

A social media expert I follow is Steve Rubel of Edelman Digital, a firm I know as a public relations agency, not an advertising agency. However, where do I read Rubel’s columns? In Advertising Age. Yes, the sandboxes have most definitely blown away.

So who should handle your social media and network-ing programs? Your advertising agency? Your public

relations firm? Your digital agency? I argue that it should be the smartest resource—whichever firm is the most skilled and well versed in social media.

So why not just do it yourself you might ask? I have spoken with many clients who are doing it on their own. It’s simple they say—all it takes is time. But time costs money.

Most marketing departments are lean these days and their social media networking efforts have been reduced to an added responsibility for some selected individual in addi-tion to their existing workload. This limits their robustness and participation because they just don’t have the time.

The other mistake marketing departments make is not having a strategy. They’re just doing it without any set messaging strategy. There are limited metrics and no benchmarks to judge those metrics.

Many companies aren’t doing much in the social media space because it’s politically difficult, so they aren’t capital-izing upon the many opportunities that social media offers. In larger companies, implementing social media may involve the legal, customer service and marketing departments getting together to craft a social media program that may not exactly be what marketing wants to champion right now.

This is precisely why you need an outside source to help you with your strategy and your bandwidth. Social media is changing so rapidly that you need as many good resources as you can afford to use.

The sand has shifted, but the shifting sands have also provided opportunities for growth, innovation and change, which marketing is supposed to embrace. Happy tweeting.

BIO: Hank blankis president of Blank and Associates, a marketing services firm based in Laguna Nigel, Calif. For more, visit hankblank.com or e-mail [email protected].

Winds of ChangeHow social media has blown away the advertising and PR sandboxes


There was a time when creatives walked like gods among working professionals, or were burned as witches for creating images that were blasphemous.

There was a time when layouts were held together with wax and rubber cement, and Wite-Out still gave you a buzz. And there was a time when no one outside of the art depart-ment knew what we did or how we did it.

But we did it and the results were printed without so much as a comment from non-creatives.

At first, design was still a mystery to non-creatives, until they noticed images could easily be moved and resized with a click and drag. Copy would re-flow automati-cally and those who put themselves above creatives on the corporate ladder realized they could “play,” too. Soon, it was a “make this bigger” or “move this to the left by three clicks” or anything else that allowed a non-creative to feel they were part of the design process. It was the intro-duction of the home computer that truly killed the hold creatives had on the process and buried it in a shallow grave out in the desert.

As people started creating birthday cards and garage sale fliers on their own PCs, they realized their own creativity and decided to “help” creatives come up with a great product. And with that, “design by committee” became the norm.

To answer why this is now the norm, I put the question to members of LinkedIn. Within two days, there were more than three dozen comments posted. Designers were angry

the Eternal QuestionDoes business leave creativity in a shallow grave?

STORY: JONATHAN SCHNEIDER

and fed up. One designer wrote that he, when confronted with many changes that really didn’t affect the design positively, asked the non-creative directing him why this person thought he could not do his job properly.

Answers from non-creatives described the process as the “team vision” and therefore no one person could take ownership of the design. One person referred to me as a “trouble-stirring, motherless heathen [who] should leave the creative field immediately.”

I naturally resent that as I have a mother. What I don’t have is an easy answer. One answer that stuck out was from art director Dennis Blanchard, who attributed it to an anonymous creative director.

“Here is something we call the ‘hairy arm theory,’ also known as the ‘mole on the cheek’ theory),” he says. “It’s essentially when in photography, we shoot the model with a mole or hairy arm. Throw something sacrificial in for them to latch onto and they feel they’ve saved the shot, despite your inability to see the obvious, hence saving the job and you from yourself! A horse designed by committee is a zebra.”

On the other hand, Rod Stobo, B2B marketer, responded, “As a ‘suit,’ I have to have the confidence that the design solution is meeting the needs of the client and is achiev-ing strategic/tactical goals. Because of that, if there are elements of your design that I’m uncomfortable with, I will call them out and in some cases, will nix them. Similarly for the client, they have to be comfortable about how their own brand is being presented, how their market will react, even how their own staff will react.”

The happy medium? Can creatives have a voice in the “team vision” when it comes to marketing or editorial or sales? It’s best to consider the team vision and let go when you must. Defend your design choices, but listen for some-thing of importance. You will have successes and revel in those designs that make it through the committee or taste auditor and land in your portfolio. But first, try the “hairy mole/arm/whatever” and let me know how it works!

BIO: JonatHan ScHneiDeris the owner of The Afterlife, a creative firm that provides design and writing for all industries. For information, visit www.the-afterlife.com or e-mail [email protected].

how to: design



giving back.Creative community is a caring community


From printers to PR firms,

the spirit of giving is alive

and well. Here’s a look at

four companies doing their

part for the community.


Colt Print Services is on a mission. In addition to

fostering a commitment to their customers, clients and their employees, the Boulder, Colo.-based firm has its sights set on serving and bettering their community.

Led by executive director Carol Heiden, CTRC offers a number of programs designed to teach riders horsemanship while stimulat-ing physical, mental and emotional growth.

According to the organization, it’s a horse’s three-dimensional stride that makes therapeutic riding such an effective therapy tool. The horse’s gentle, rhythmic movement helps improve balance, muscle control and tone, motor development and coordination, posture, strength and overall body awareness. Many riders can experience freedom and joy of independent movement for the first time.

As part of its work with CTRC, Colt is sponsoring two local children, one of whom has cerebral palsy, and their fami-lies by funding and supporting their lessons throughout the year.

“It’s phenomenal,” says Durand. “The parents keep us updated on the childrens’ progress, and we’re thrilled to see how well they’re doing.”

Company employees have also partici-pated in projects at the facility, including cleaning up after fundraisers and improve-ment projects like painting their barn.

“These types of activities not only support CTRC, they also provide team building exer-cises for our employees,” says Durand, who, because of the success of the partnership

COntaCt: colt Print ServiceS303.449.2760 + coltprint.com

coloraDo tHeraPeutic riDing center303.652.9131 + ctrcinc.org

“As a small company—we have 27 employ-ees—we understand the importance of creating strong bonds with the commu-nity we serve,” says Deb Durand, owner, partner and general manager of Colt Print Services. “After researching many possible opportunities to help, we finally decided on the Colorado Therapeutic Riding Center in Longmont. The group stood out for us as a way for us to be stronger in the community, help people who need it and build a strong team within our organization.”

For nearly 30 years, CTRC has provided equine-assisted therapeutic services to chil-dren and adults with disabilities. The oldest and largest therapeutic riding center in Colorado, the organization serves more than 700 riders, thanks to the hard work of more than 1,000 volunteers.

between the company and the riding center, started the Corporate Alliance Program.

“Our relationship with CTRC has been so beneficial and inspiring for our team. For our employees to see progress means a lot to them,” she says. “I want to cultivate the program around Boulder and show other small companies like ourselves that they can give back while fostering suc-cessful business relationships throughout the community.”

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Marketing firm Zion & Zion is all about going

the distance when it comes to providing marketing, advertising and public relations services to its wealth of clients. But the Tempe, Ariz.-based company is also all about showing local students that with a lot of hard work and determination, they too can go the distance and reach their goals of academic success.

Orange County, Calif. The program spread throughout the country and in 1981, the U.S. Academic Decathlon was founded and has grown to become a 10-event scholastic com-petition for high school students.

In 1984, Arizona started its own team and for 19 straight years, the team has placed in the national top five. The Arizona Academic Decathlon also provides scholarships to par-ticipating students. According to executive director Anne Edelstein, $50,000 in scholar-ships were distributed, while the rest of the funds go towards the cost of materials and competition fees.

The 2009/2010 Arizona Academic Decathlon promises to be one of the most competitive yet, with almost 120 schools, 180 teachers and coaches, and more than 1,800 students participating in a competi-tion focused on the French Revolution.

With the decathlon season approach-ing, a major part of Zion & Zion’s work

COntaCt: Zion & Zion480.751.1007 + zionandzion.com

ariZona acaDeMic DecatHlon602.263.5335 + azacaded.org

For three years, Zion & Zion has been a staunch supporter of the Arizona Academic Decathlon. Chief operating officer DuGué Zion, who joined the decathlon’s board of directors last year, firmly believes in the importance and value of supporting chil-dren’s education.

“If we don’t invest our time in our kids’ educations and futures, then what are we going to invest in?” she asks.

The Academic Decathlon was first created in 1968 by Dr. Robert Peterson, former superintendent of schools in

is promoting the program and garnering support of local businesses and corpora-tions. In August, the firm helped organize the Decathlon Silent Auction, a fundraising event designed to inform the community about the organization and financially support it with contributions.

“Zion & Zion has been a wonderful support for the Arizona Academic Decathlon,” says Edelstein. “For several years, they have designed and maintained our Web site and have helped put out newsletters and mailers to our volunteers. As a result of deep budget cuts, we have lost a lot of support from the state legislature. Zion has been part of a team looking to replace that support.”

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In Colorado, the “great outdoors” is as much a

part of the culture and way of living as it is a part of the natural landscape. The majestic rocky mountains and the lush forests bring a sense of calm and escape to a busy and often stressful world, particularly for disadvantaged and at-risk youth.

That’s why Location3 Media, an interac-tive direct marketing company in Denver, is involved with SOS Outreach, a youth charity focused on career-building and self-esteem through outdoor activities. In winter months, the organization teaches youth to ski, snowboard and snowshoe. This summer marked the first year they offered summer activities, including rock climbing, back-packing, camping and hiking.

“Being involved with SOS Outreach was a no-brainer,” says Alex Porter, the company’s vice president and a former a snowboarding instructor. “We’re such an active company. The majority of us board

or ski, and all of us are avid hikers, campers and all-around outdoor enthusiasts.”

The organization was founded in 1993 in Vail Valley and began as the Snowboard Outreach Society, before expanding to include skiing. In January, SOS Outreach merged with Meet the Wilderness and now offers year-round programming.

Winter programs include SnowCore, a group skiing lesson program; Learn to Ride, which involves five days of professional snowboard instruction that focuses five core values: courage, discipline, integrity, wisdom and compassion; and Peak Ascent, a multi-day group program that challenges participants to scale a mountain peak at an elevation of 14,000 feet or higher.

Summer programs feature rock climbing and wilderness trips. There is also a trip specially designed for fourth graders to visit and camp at Dinosaur National Park or Colorado National Monument.

Since partnering with SOS Outreach, Location3 Media has offered support to the organization by providing marketing services, including managing their PPC man-agement, SEO and analytics program. Since late May, visits to the SOS Outreach Web site have increased more than 20 percent.

COntaCt: location3 MeDia720.881.8510 + location3.com

SoS outreacH970.926.9292 + sosoutreach.org

Location3 employees have also volun-teered at several events including Design the Modern Board in May, National Get Outdoors Day in June and Saturday of Service in July, when they help tune skis and boards, and organize inventory at SOS Outreach’s Denver office.

“We’re incredibly excited to have Location3 spread the word about our pro-grams,” says Arn Menconi, founder and executive director of SOS Outreach. “Given the downturn in the economy, we had to find new ways to get our message out, and their work has already begun to pay off for us.”

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For Larry and Linda Wilder, owners of Wilder

& Wilder Inc. Mailing Services in Phoenix, what started out as an opportunity to enjoy a friendly game of bowling while collecting food for the local food bank has turned into a highly successful fundraising event that not only brings together the community with one common goal, but also raises much-needed funds and supplies for the Valley’s hungry and homeless.

learned about The Real Gift Foundation and their work providing assistance to homeless children attending school in Maricopa County. The partnership also gave their sponsors and participants to benefit from tax deductions for their dona-tions to the nonprofit organization.

Last year, the 8th Annual Wilder & Wilder Bowl for Charity raised $9,300 in funds and $1,000 in donations of blankets, sleeping bags, clothing and school supplies. Since starting the event, combined dona-tions have exceeded $70,000.

“We are so thankful to our sponsors, participants and volunteers who make this happen,” says Larry. “Best of all, directly benefitting from their efforts are the chil-dren, who, through no fault of their own, find themselves in situations most of us can’t even imagine. Educating and provid-ing the basic needs for them is the key to breaking the cycle of homelessness from this generation to the next.”

Since 2000, Larry and Linda Wilder have hosted the Wilder & Wilder Bowl for Charity, an annual fundraising event that benefits The Real Gift Foundation, a Phoenix-based nonprofit dedicated to providing aid and assistance to children of homeless families.

“Over eight years ago, we began looking for a way to give back to Phoenix and the surrounding communities,” says Larry. “We’ve been blessed and felt it was time for us to help this community we have enjoyed most of our lives.”

With the help of family and friends, the Wilders organized a small food drive and bowling get-together. There were 15 partici-pants, who collected 150 pounds of food for the Westside Food Bank. Over the years, the event grew, donations increased and the Wilders found themselves with a suc-cessful event that truly benefitted those in the community who needed it the most.

“Each year, we ventured out a little more, asking for sponsors and expand-ing our outreach to include the Thomas J. Pappas School,” says Larry. “Our goal was to raise as much money and food as possi-ble, fill the bowling alley and still have fun.”

After the fourth year, the Wilders

COntaCt: WilDer & WilDer inc.602.993.6343 + wilder-wilderinc.com

tHe real gift founDation480.315.0600 + therealgift.orgCo

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Industry exper

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th

e new year

When it comes to predicting what the trends, the tides, the overall outlook

for the new year will be, we may not have a crystal ball to magically tell us all the answers. We do, however, have the next best thing: the experts. From marketing and design, to paper and print costs, some of the industry’s most respected professionals give their takes on what to expect in 2010.

16 process winter 2009

DESIGN ERIC HILLERNS PRINCIPAL + PINCH. A DESIGN OFFICE.

In recent years, “design thinking” has overshadowed “design doing.” And for good reason. Our role as designer is expanding as business and world leaders are looking to designers for models that extend beyond visual applications. The most vocal advocates have found new avenues to extrapolate their methods, while highly designed brands such as Apple, Chipotle and Virgin have demonstrated that traditional, also-ran formulas (Microsoft, GM or United) are illustra-tions of short thinking for short gain.

While the surface (page, screen, media) is being reconsidered, to a greater extent that surface is being applied as a tactic, rather than as an idea. Experience is the new surface and social media will increasingly yield to social entrepreneurship. Craft will not remain in service to the limitations of media, but will rather be supported by doing, making and think-ing about how craft is considered, defined and executed. Image making will become social making. Communicators will become community. Design will be about legacy and heritage, and will hawk ideas rather than hawking product.

The implications of design to address issues of poverty, water, hunger and injustice—cou-pled with greater access to affordable tools and available communities—will continue to expand the creative and culturally-relevant perspectives from a vastly growing population of “design-ers” in China, Africa and points considerably more far-reaching. We all stand to learn, to be informed and inspired by this access to, and from, a shrinking—and design thinking—world.

In recent years, design thinking

has overshadowed design doing.

MARKETINGJAMES ARCHERMANAGING DIRECTORFORTY AGENCY

For 2010, I think—I hope!—we’ll begin a con-versation about balance in the marketing mix. Social media has been the “Next Big Thing” for a couple of years now, but despite the heavy hype, there’s been relatively little discussion about its place as a tool in a toolbox, as opposed to it being the salvation of marketing and branding.

Print isn’t dead. Television isn’t dead. Radio isn’t dead. Billboards aren’t dead. Direct mail isn’t dead. Even newspapers aren’t dead. They’re all very much alive and there are great opportunities to use them in conjunc-tion (instead of replacing them) with social media and other new media.

By applying the fresh perspectives and philosophies found in new media to more tra-ditional areas of marketing, we can uncover opportunities to innovate and extend beyond what others have done in the past. Here’s hoping 2010 is the year we dust off some of the great media vehicles of the past, and discover new and relevant ways to use them to connect with our audiences.

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LARGE FORMAT PRINTJARED SMITHCO-FOUNDER & PRESIDENT + BLUEMEDIA

2010 will be all about wall murals. From leather to gloss, there are now hundreds of tex-tures, finishes and installation techniques available. Digital printing technology now makes it affordable to utilize these options and execute a completely custom job for only one or two walls. From stadiums to lobbies, there are solutions for every brand.

Professionals within the industry need to be a partner to their clients, not a vendor. As equipment technology and materials continue to evolve, it’s very important for us to spend our time educating our clients on the possibilities and sharing new ideas.

New product material options provide our clients with unique and brand specific solu-tions that will ultimately be a better execution. As the technology we use to produce graphics continues to get better, we can offer our clients better quality and faster turn times.

WEB DEVELOPMENTSTEPHANIE SuLLIVANFOUNDER & PRINCIPAL + W3 CONVERSIONS

One of the biggest trends already well underway is improved typography. And by that I mean real text, not images.

There are a wide variety of methods appearing regularly with more in the pipeline. One of the oldest is the newest version of sIFR (3), which uses CSS, javascript and Flash to dynam-ically replace your plain CSS-styled text with any font you own. There are also pure javascript methods such as FLIR and Cufón that do a pretty decent job of replacing the text as well.

But the trend seems to be turning toward using real font files and @font-face to render the text using non-machine specific fonts. There’s already tremendous browser support for it (even though a different type of font file must be used for Internet Explorer).

So what in the world is holding us up? Well, mainly font licensing. Many foundries don’t allow font embedding on Web pages or charge astronomical prices for permission. To circumvent that problem, several services have either negotiated with specific foundries and serve the fonts from their server as a subscription service (TypeKit and Kernest) or have done the work to find quality freeware fonts that are licensed for commercial work that you can download and use (Font Squirrel).

No matter how it happens, the fact is, designers are tired of the limited typography on the Web and we’re ready to use whatever legal methods we can to create something more beautiful for our clients.

PRINT COSTSDR. RONNIE DAVISVICE PRESIDENT & CHIEF ECONOMIST + PRINTING INDUSTRIES OF AMERICA

Looking ahead to the remainder of 2009 and the full year of 2010, we see a similar pattern. We now expect the economy to stabilize and return to growth in the third quarter and, overall, the economy should decline by slightly over one percent for the year. For 2010, our view remains that the recovery will be very fragile with the economy growing at below trend rates of less than three percent.

Our updated view for 2009 print markets is also slightly more positive. With the economy improving at a somewhat faster clip, print markets, which always lag in recov-ery, will most likely decline in the range of _4.0% to _5.0% this year on a nominal basis, or around _3.0% when adjusted for inflation.

An additional dynamic significantly impacting printís competitive landscape over the next few years is the industry restructur-ing caused by the shake-out of printing plants. Our updated view for the next five years is that the number of U.S. printing plants will con-tinue falling. The key impact of this decline is that the survivors gain market share at the expense of the exiting plants and, on average, have sales gains even as total print sales fall.


SPECIALTY EFFECTSJEFF PETERSONExECUTIVE DIRECTOR + FOIL & SPECIALTY EFFECTS ASSOCIATION

In the past, there were few choices besides foil stamping or standard UV coatings to enhance a printed piece. 2010, however, promises to bring new technologies in how foil is applied with new coating methods.

One trend with foil is applying it through a cold-foil process vs. traditional hot stamping. Although cold foil is not brand-new, the technology to apply it has become more reliable. The primary benefit of cold foil is the ability to apply it inline with the printing process, which will open up more potential applications for book covers, greeting cards, packaging, annual report covers and presentation folders.

It’s worth noting that foil stamping is still the ideal choice for many applications, espe-cially when the design calls for a metallic graphic in only certain areas of the design. Cold foil is more conducive to larger area applications where the entire greeting card or package includes the foil design.

On the coating side, a new technology for applying a clear holographic pattern to printed materials has emerged. In the Cast and Cure method, a specialty film is used with the UV coating process that lays over the coating before it’s cured. The film is then stripped away, leaving the holographic effect on the sheet.

Sustainability will continue to be a hot topic in 2010. In fact, the Foil & Specialty Effects Association (FSEA) has published a study on the recyclability and repulpability of foil-decorated paper and board, which validates the recyclability of paper products decorated by both traditional hot stamp and new cold foil processes.

PAPERSABINE LENZOWNER + PAPERSPECS

If I had to pick one big thing, it would be “differ-entiation.” The more our world gets digitalized, the more we value true craftsmanship. In the world of paper, this means unique papers, colors and textures. In the last few months, boutique mills have produced new paper lines containing wool, cotton and silk. I expect this trend to continue.

We’re also seeing several ongoing trends, including trading down, digital short runs and environmentally preferred papers. Due to budget concerns, designers and print buyers are trading down when it comes to paper grades, which means an average 12 percent cost savings per grade.

As color and image quality have improved, and designers and print buyers have become more educated, the adoption of digital short run has taken us from 24 percent of print buyers and designers who bought digital short runs in 2003 to 86 percent in 2009. This goes hand in hand with the shorter print runs for which digital printing is the perfect technology. As a result, mills will continue to expand already growing paper options for digital presses.

Beyond budget influences, the call for envi-ronmentally preferred papers, either with a specific amount of postconsumer waste (PCW) content, or some forest certification like Forest Stewardship Council (FSC), will remain strong.

The incredible variety of paper offerings will continue to inspire the creative impulse and satisfy the sustainability consciousness. This allows designers to spec the perfect paper that will enhance the design and the message of the printed piece, and differenti-ate their client’s brand, product or service.

no matter how it happens, the fact is, designers are

tired of the limitedtypography on the Web...

19process winter 2009

creativeq&A

The creative process is alive and well at Denver’s Cultivator Advertising, where nothing—not even wrangling gigantic holiday bows in wicked wind gusts

or encouraging a group of naked and cold environmentalists to smile and look pretty—will stop them from getting the message across.

cultivatoradvertIsIng


(Left to right) Steve Moore, Ashleigh Fredrickson, Kylee Evans, Rich Rodgers, Chris Beatty, Monte Mead, Tim Abare, Matt Neren, Katie Maguire, Sarah Sibley, Jeff Gorman, Jeremy Pruitt, Scott Coe, and August Sandberg.

Cultivator Advertising. What’s the story behind

the name?

The name comes from a work ethic we felt was missing in the agency world—a character that is commonly found on the farmlands, where people roll up their sleeves, work hard and get the job done. That, in the end, we’re really cultivating relationships between our clients and con-sumers is a natural extension to the idea. But it’s really just about hard work you can feel good about.

What’s the company culture and philosophy?

Who are the people? What’s a typical day like?

We’re a boutique creative agency that works with brands that produce outstanding products and appreciate what great creative thinking can do to set them apart in the world. Our team is made up of planners, designers, copy writers, art directors and production folks who all have an outstanding ability to work together on solving problems. I know a lot of agencies say that, and that great creative can come from anywhere, but it’s true. Everyone on staff is creative and loves what they do.

On a typical day, we roll in late after a few vanilla lattes at the neighborhood coffee shop to sketch great ideas until it’s time to jump on our cruiser bikes for a long lunch of micro brews and greasy tacos. Then it’s back to the office for a few more hours of brainstorming around the Nerf basketball hoop, followed by catching an indie-film matinee before heading home to rest up to do it all again tomorrow. Jo

HN J

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creativeq&A

Oh wait, that’s a movie. There are actually more meetings and

a lot more hard work than most people on the outside of the industry think. But we try to keep it light, have fun and make it all about the work in the end. As every good sweatshop knows, happy workers make better stuff.

From bottles to billboards, the scale of

your projects runs the gamut. How does the creative process change from designing something small to something large? Or does size even really matter?

Size doesn’t matter. Lemon fresh scent doesn’t matter. Good strategy matters. Today,

a little tricky ...trying to get a collection

of passionate environmentalists

to model naked in a freezing

river while the photographer

changes locations.


there are certainly a lot more ways to reach consumers. But we’re not about pounding consumers into submission with more, louder messages. Sometimes, the right whisper goes a lot farther.

That said, we do like to build things that haven’t been done before. If you do it right, the consumer pays closer attention, you build a stronger relationship with the brand and sometimes the media even sees it and writes an article. Go figure.

Your work is very visual. How much emphasis do

you place on having the image, rather than the words, convey the message?

To us, it’s not about words and pictures. It’s about connecting consumers to brands. And that depends on whom you are trying to

reach and what you are trying to get them to do. Above all, it depends on what you are actually selling. The character of the brands we work on help craft what we do and how we do it.

Your words are pretty powerful, too. What’s the

key to getting the message across in one bold, hit-you-in-the-gut statement?

Exclamation points. No question!

What has been the most memorable or

challenging project you’ve worked on?

Wow. That’s a tough one. Trying to wrangle

a 7-foot-wide dimensional holiday bow in a wind gust, while hanging 60 feet off the ground can be a little tricky. Or trying to get a collection of passionate environmentalists to model naked in a freezing river while the photographer changes locations. When you do things that haven’t been done before, you naturally run into interesting challenges. But that’s part of the game. We try to be prepared for anything. In the end, I think it helps to keep the right attitude. We’re not saving lives through medicine or building the next bio fuel to save the world. We’re just trying to do our part to end the rampant use of the exclamation point.

COntaCt: cultivator [email protected] + cultads.com

23process winter 2009 23


Kristy ScharfJoel Levine Sean Johnson

printerspread

COntaCt: WeSt PreSS520.624.4930 + westpress.com

In 1991, Tucson businessman Joel Levine bought a small franchise copy shop. With seven employees,

two copiers and two small duplicator presses, the company settled into the community, providing copy services to residents and businesses.

One year later, Levine bought the franchise out and changed the business’s name to West Press. Today, it is one of the largest printing companies in southern Arizona.

“Over the years, we’ve grown from a small quick copy company to a full-service commercial printer,” says West Press presi-dent Kristy Scharf. “And, in 2004, we became an ESOP (Employee Stock Ownership Plan). We’re employee-owned and proud of it.”

West Press’s roots lies in its printing services, which includes offset printing from one-color to six-color, black-and-white and color digital printing, large-format printing, mounting and laminating, and bindery finishing.

But what makes this printer different is the full range of marketing and creative services that it also offers. From project and design consultation, to graphic design, to cross-media marketing, West Press can meet the needs of their customers from the inception of their project, right down to the printed piece.

“We also offer mailing services, data-base management, fulfillment, CD and DVD printing and duplication,” says Scharf.

With such an extensive list of services, it’s obvious that West Press can tackle any job that comes its way. But in the arena of short-run collateral material, that’s where this printer truly shines.

“We have the ability to produce both short- and long-run jobs simultaneously for our customers in our digital depart-ment and sheet feed press room,” says plant manager Sean Johnson. “A common and fre-quent scenario today is producing full-color envelopes on our xanté Envelope Printer while running the matching full-color let-terhead on our Canon 7000 ImagePress and

+ List services – Develops and provides mailing lists based on client criteria to ensure the target audi-ence is effectively reached, earning greatest return for the clients’ money.

+ Newsletter design – Experienced design team can conceptualize and create a successful newsletter, considered one of the most cost-effective ways to connect with customers.

+ Graphic design – Provides solutions to turn clients’ vision into a quality printed piece. Files from Mac and Windows platforms are accepted, as well as files from Linux and unix based systems.

+ Digital printing – High-speed duplicating produces more than 38,000 sheets of paper per hour. The Canon ImagePRESS C7000vP, the only one in southern Arizona, can print different images and text within the same project.

+ Offset printing – State-of-the-art Heidelberg presses deliver the highest quality printing, while four- and six-color with coater 20x29-inch presses and smaller two-color machines provide high qual-ity, cost-efficient solutions to clients’ print needs. A 300-line screen is standard for four-color work, almost twice the industry standard.

+ Disc duplication – CD and DvD duplication servic-es, including the capability to inkjet custom artwork for a finished expert look.

+ Wide format printing – 44-inch-wide format inkjet printers can handle posters, banners, point-of-purchase displays, tradeshow graphics and signs. A variety of stocks and mounting options are also available.

+ Finishing services – Include bookbinding, drilling, collating, numbering, booklet making, perforating, scoring and folding. Tab cutting and laminating equipment personalize manual or binder projects.

+ Fulfillment services – In addition to printing and mailing, inventory management, product shipment, shipment tracking and reorder scheduling are avail-able, as well as online access to inventory.

WEST PRESS SERVICES

producing the matching pocket folders on our Heidelberg SM 74 Six Color.”

West Press has also implemented and is a G-7 Master Certified Printer in color man-agement, which gives them the flexibility to produce products on multiple machines with color consistency.

With clients ranging from small busi-nesses to Fortune 500 companies, more than half of the company’s business comes from out-of-state, which, according to Scharf, puts much of their success on their ability to deliver on a time.

“We pride ourselves in trying to meet our customer’s requirements with service, quality and, of course, timely delivery,” she says. “[Because of this,] many of our customers have been with us since West Press started.”

According to Scharf, much of the com-pany’s success can also be attributed to its resiliency during good and bad economic times, as well as its dedicated staff, who have gone above and beyond their responsibili-ties to keep the company going.

“As the economy tightened, it became obvious that we had to focus on our business more than ever, and to get all employees to understand their rolls with these necessary changes,” she says. “We are blessed with a great staff that has transitioned from being an expert in one thing to becoming an accomplished operator in others. For instance, a senior press operator may run a press in the morning, fold after lunch, and help get the mail out the door at the end of the day. Because of this, we are a stron-ger, more adjusted, more prepared group—a team proud of what we do.”

Hey, there.Like what you’re

seeing? Hope so, because what

you’re holding in your hands is the professional work of the printer featured on this spread. Collaboration. It’s a

wonderful thing.


West PressTucson company goes above and beyond the call of print duty

PHOTOGRAPHY: CHRIS HINkLE

Set in the Historic Fifth Street School in downtown Las Vegas, the AIGA Las Vegas Work Show Design Awards

brought together a full house of industry pro-fessionals who came together to celebrate and honor the year’s best designs from the local design community. Ernest Hemmings of Test Market emceed the event, which fea-tured cocktails, entertainment and a video welcome from mayor Oscar Goodman.

This year’s judges—Patricia Hallenbeck of The Walt Disney Company, Joe Duffy of Duffy & Partners and Lynda Weinman, National AIGA Board Member and Co-Founder of Lynda.com—had their work cut out for them as they reviewed more than 219 entries. Awards went to firms in bronze, silver and gold categories. This year’s top winners were:

aIga Las Vegas 10th annual Work show Design Awards

SHOWTIME

Best of Show –Interactive Aptusarchitecture.comCanyon Creative/Aptus Architecture

Choice Award – Partricia Hallenbeck (announcements/invitations)MGM Mirage for Golden Lion Baccarat

Best of Show – PrintPollution Free T-shirtHeiser Agency/The Arts Factory

Choice Award – Lynda Weinman (Web design)R+W Advertising for the R+W Web site


San Diego public relations profession-als honored their colleagues at the 2009 Edward L. Bernays Awards, held

Sept. 17 at the Loews Coronado Bay Resort. Hosted by the San Diego Chapter of the Public Relations Society of America (PRSA), the event saw 60 awards presented to local firms in such categories as media relations, community relations, crisis communications and special events.

In addition, Lynne Friedmann and Diane Gage Lofgren were congratulated for their election to PRSA’s College of Fellows, while four special awards were presented: the Otto Bos Lifetime Achievement Award to Tom Sprague; Deborah Baker Public Relations Professional of the Year Award to Joice Truban Curry; Eva Irving Community Service Award to Indra Gardiner Bowers; and the New Professional of the Year Award to Amber Strandberg. The 2009 Bernays Awards were judged by senior-level and APR-certified professionals from Denver’s chapter of PRSA.

2009Edward L. Bernays Awards

SHOWTIME

Community Relations Gable PRReversing Negative Coverage, Reaching San Diego County Residents with Compelling Messages

Reputation ManagementBailey GardinerSDAR’s Branding Campaign

Events and Observances (seven or fewer days) San Diego County Water Authority,

Imperial Irrigation District & Katz & AssociatesAll-American Canal Lining Project Dedication Event

Business to Business Porter Novelli Life SciencesOraverse(r): It’s About Time

Global Communications Porter Novelli Life Sciences & Gen-ProbeMedia Campaign for Better Access to

Improved Cancer Diagnostics Crisis Communications San Diego State UniversitySDSU’s Response to the H1N1 Flu Virus

Issues Management BERKMANHow to Get Out of Beer Prison

Integrated Communications Nuffer, Smith, Tucker and WD-40WD-40 Company Last Straw Campaign

2009 Silver Bernays Award of Excellence Winners

Business to Consumer Fleishman-HillardAnnouncing Punta Brava, Featuring Tiger Woods’ First Oceanfront Gold Course

Public Affairs Cook & SchmidVoting Made Easy

Public Service Cook & SchmidAn Education Program for Fire Safety

Choice Award – Lynda Weinman (Web design)R+W Advertising for the R+W Web site


2009Copper Anvil Awards

SHOWTIME

photography: Mark Skalny

On Sept. 17, Phoenix PR and com-munications professionals came together at the Tempe Center for

the Arts to celebrate the 2009 PRSA Phoenix Chapter Copper Anvil Awards, an annual awards program that recognizes excel-lence in public relations. Special guest host Gayle Bass, KTAR FM’s “The Click Chick,” assisted in awarding 11 Copper Anvil awards and 27 Awards of Merit to Valley firms, while Todd Cooley, PRSA Western District Chair, awarded $1,500 scholarships to Emily Bratkovich from ASU and Meghan Almaas from NAU.


Publications: Annual ReportFlatt & AssociatesTERROS Helps People Cope, Hope and Get Better Publicity/Promotion: Feature StoryFlatt & AssociatesMountain Bridge Captures Buyer’s Interest Right from the Start Special Events, Groundbreaking/Grand OpeningFlatt & AssociatesBuyers Camp Out to Buy New Homes

Tactics CategoryHMABuyers from Canada Help Bolster Valley Home Sale Market

Special Events: OtherWater Watchers at Phoenix Children’s HospitalWater Safety Day 2008

CampaignSalt River ProjectSRP Valley Employee Boosters Association Annual Fund-Raising Campaign 2008 Reputation Management: Government, Associations & Non-ProfitsPhoenix VA Health Care SystemVA Back to Basics Amid Turbulent Times

Campaign - Internal CommunicationsFoxnogginThe Preventors Save the Day for Ebay, Inc. Safety & Security

Special Events or Observances: One to Seven Days, Business Products & ServicesMoses Anshell“World of Warcraft” Launch Event

Special Events, Groundbreaking/ Grand OpeningOlson CommunicationsMcCormick & Schmick’s Grand Opening

Campaign: Community RelationsTriWest Healthcare AllianceGiving to the Guard

TacticsCategory

CampaignCategory


ARIZONAAmerican Advertising Federation (AAF)Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.Metro Phoenix: aafmetrophoenix.comTucson: tucsonadfed.org

Ad 2 PhoenixPremier organization in the Valley for young professionals in advertising, marketing and communication.ad2phoenix.com

AIGA ArizonaServes the graphic design community in the state of Arizona and augments the activities of the national AIGA. arizona.aiga.org

American Marketing Association (AMA)Professional association for those involved in the practice, teaching and study of marketing worldwide.Phoenix: amaphoenix.orgTucson: tucsonama.com

Arizona Macintosh users Group (AMuG)Provides education and assistance to its members in the use of computers and related products. amug.org

AZ Ad ClubDiscussion group for advertising strategy and resources for companies in the greater Phoenix area and on the West Coast. azadclub.com

Creative ConnectDedicated to promoting collaboration and community through networking events and other programs to people working in a variety of creative disciplines.creativeconnect.org

GangplankCommunity of thinkers, doers and rabble-rousers, anchored by web/marketing/development professionals.gangplankhq.com

Ignite PhoenixInformation exchange for fostering and inspiring Phoenix’s creative community.ignite-phoenix.org

International Association of Business Communicators (IABC)The Valley’s most comprehensive resource for communications professionals.Phoenix: iabcphoenix.comTucson: iabctucson.com

Phoenix InDesign user Group (IDuG)Connect with fellow Adobe InDesign users for free support. All user levels welcome.www.indesignusergroup.com

PIA of Arizona and New MexicoDedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piaz.org

Public Relations Society of America (PRSA)Pre-eminent organization that builds value, demand and global understanding for public relations.Phoenix: phoenixprsa.orgTucson: prsatucson.com

Tiny ArmyFocused on uniting Arizona illustrators by sharing knowledge, experiences and camaraderie. tinyarmy.com

COLORADOAd2 DenverThe future of Denver’s advertising and marketing community. ad2denver.com

Ad Directors Club of DenverFocused on strengthening the creative community through education, workshops, informative events, and annual design competitions.adcd.com

AIGAOffers a diverse series of monthly events and programs to connect people throughout Colorado that will ultimately help them succeed as a designer. aigacolorado.org

Colorado AMAProvides education on emerging marketing trends, connects key resources and confers with marketing experts for collaborative power. coloradoama.com

Colorado Business Marketing AssociationProfessional development organization providing B2B education, networking, resources, and job listings in Colorado. bmacolorado.org

IABCValuable resource to Colorado-based communicators committed to delivering strategic, integrated communications. iabc-colorado.com

New Denver Ad ClubDesigned to elevate Denver’s profile as a national ad community, promote education, professional

development, networking and public service.newdenveradclub.com

Printing Industries of ColoradoDedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship.printincolorado.org

PRSABased in Denver, the Colorado chapter is part of the world’s largest organization for public relations professionals.prsacolorado.org

Rocky Mountain Direct Marketing AssociationProvides quality programs to educate, encourage, nurture and grow the Rocky Mountain region’s direct marketing community. rmdma.org

NEVADAAAFLas Vegas’ advocate for the advertising and communications industries through public education, public service, networking and recognition of excellence.aaflasvegas.org

a2n2A professional organization in Northern Nevada dedicated to serving as the ultimate resource for education, networking and recognition within the marketing and advertising industries. a2n2.com

Ad2RenoYoung professional organization in the Reno area for advertising, marketing, design, and public relations professionals aged 32 and younger.ad2reno.com

AIGAServes the graphic design community in the state of Nevada and augments the activities of the national AIGA.Las Vegas: lasvegas.aiga.orgReno: renotahoe.aiga.org

AMAProfessional association for those involved in the practice, teaching and study of marketing worldwide.Las Vegas: amalasvegas.comReno: renotahoeama.com

IABCPart of an international network of professionals engaged in strategic business communication management.iabclasvegas.com

PRSAPre-eminent organization that builds value, demand and global understanding for public relations.Las Vegas: prsalasvegas.comReno: prsareno.org

NEW MExICOAAFNetwork of ad agencies, design firms, Web developers, media suppliers and educators, and broadcasters in New Mexico. nmadfed.org

AIGAServes the graphic design community in the state of New Mexico and augments the activities of the national AIGA. newmexico.aiga.org

AMAProvides a forum for educational and professional development of marketing professionals throughout New Mexico. nmama.org

PRSAProvides professional information, networking and social activities to New Mexico’s communication professionals. nmprsa.com

SAN DIEGOAd 2 San DiegoHelp young advertising and marketing professionals learn the ropes of a fast-paced and fascinating career field.ad2sd.com

AIGAServes the graphic design community San Diego and augments the activities of the national AIGA.sandiego.aiga.org

AMADedicated to enhancing San Diego’s marketing community through networking, industry information exchange, educational and career opportunities. sdama.org

IABCPart of an international network of professionals engaged in strategic business communication management.iabc-sd.org

PIA of San DiegoDedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piasd.org

PRSAProvides professional information, networking and social activities to San Diego’s communication professionals.prsasandiego.org

NATIONALAAFPromotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.aaf.org

AMAProfessional association for those involved in the practice, teaching and study of marketing worldwide.marketingpower.com

AIGAStimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. aiga.org

Design TaxiInternational multidisciplinary design network that features the latest design news, creative industry jobs and careers. designtaxi.com

IABCA professional network of more than 15,500 business communication professionals in over 80 countries. iabc.com

International Digital Enterprise Alliance (IDEAlliance)Develops standards and best practices to enhance efficiency and speed information across the end-to-end digital media supply chain. idealliance.org

Printing Industries of AmericaEnhances the growth, efficiency and profitability of the industry through advocacy, education, research and technical information.printing.org

Promotion Marketing Association (PMA)Foster a better understanding of promotion and integrated marketing and its role in the overall marketing process.pmalink.org

PRSAPre-eminent organization that builds value, demand and global understanding for public relations. prsa.org

Specialty Graphic Imaging Association (SGIA)Provide imaging professionals with the tools and information needed to make the best possible business decisions.sgia.org

Industry Organizations: “It’s not what you know, it’s who you know.”



ACTION ENVELOPE

WISHES YOU AND YOURS A WONDERFUL

HOLIDAY SEASON!

ACTION

ENVELOP

WISHES

AND YOURS

WONDE

HOLID

SEASON

Action EnvelopePHOENIX, ARIZONA

[email protected]

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Regional Events: the local update

DEC. 1Ad2 Tuesday Happy HourMonthly Ad2 Phoenix network-ing event held the first Tuesday of every month. RA Sushi Bar, 411 S. Mill Ave., Tempe. 6 p.m. ad2phoenix.com

knowledge Series: Executing Effective Brand Strategy through Social Mediaunderstand the principles for developing a brand strategy and how to leverage it through social media. university of Denver, university Hall, Room 306. 5:30 p.m. networking, 6 p.m. workshop. $25 members, $40 non-members. coloradoama.com

DEC. 2Weathering the Perfect StormTeleseminar on how tourism and hospitality pros are recovering from the recession, meetings backlash, H1N1 and more. Porter Novelli, 3033 5th Ave., San Diego. 11 a.m. $25 members, $30 non-members (prices exclude lunch). prsasandiego.com

Dick DurranceThe former National Geographic photographer will discuss his work. Denver Press Club, 1330 Glenarm Place. 6 p.m. Call for prices. asmpcolorado.org

DEC. 35th Annual Mingle BellsSwing into the holidays with some of the valley’s top profes-sional associations, including the AMA, BMA, AAF Metro Phoenix, Ad2 Phoenix, AIGA Arizona and PIAZ. Phoenix Zoo, 455 N. Galvin Parkway. 5:30 p.m. $35 members, $45 non-members. aafmetrophoenix.com

NM Ad Fed Holiday SocialCelebrate the holidays and net-work with fellow ad professionals. Anderson-Abruzzo Albuquerque International Balloon Museum, 9201 Balloon Museum Dr. NE. 6 p.m. nmadfed.org

2009 Holiday PartyJoin Ad2 San Diego, PRSA New Pros and the young Nonprofit Pro-fessionals Network for this fourth annual event. Proceeds benefit the Challenged Athletes Foundation. Sidebar, 536 Market St., San Diego. 6 p.m. $8 members, $15 nonmembers. ad2sd.com

DEC. 4Art & CopySee the powerful film that reveals the work of some of the most influential advertising creatives of our time. Northern Arizona university, Assembly Hall, Flagstaff. 7 p.m. Call for price. arizona.aiga.org

7th Annual ADCD Art Bus Gallery TourTake a whirlwind tour through Denver’s most talked about gal-leries and studios. Denver Metro Area. 8 p.m. Call for location and price. adcd.com

Get Behind the Wheel: New Techniques for Driving Customer LoyaltyLearn how to integrate data-driven marketing through online and offline marketing techniques. university of Denver, Craig Hall, 2149 S. High St. 7:30 a.m. $25 members, $39 non-members. bmacolorado.org

upcoming events Places to be. Things to do. People to see.

Ad Bash 2009Ad 2 Phoenix kicked off their 2009-2010 member-ship year with Ad Bash, the organization’s premier recruitment event hosted by American Junkie in Old Town Scottsdale. Each year, the group hosts this social to introduce new members to various opportunities in the local advertising and marketing community such as networking, professional development and an annual public service campaign.

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Please submit 2-3 high resolution photos and a 250-word blurb about

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PRSA Las Vegas Luncheon SeminarMonthly networking event and luncheon presentation. Cili’s at Bali Hai Golf Club, 5160 Las vegas Blvd. South, Las vegas. 11:30 a.m. Call for prices. prsalasvegas.com

DEC. 8Creative ConnectMonthly networking event for design-ers, Web developers, illustrators, pho-tographers, writers and other creative professionals in Phoenix. Location TBA. 6 p.m. creativeconnect.org

Business Book ClubNetworking opportunity with lively discussion between likeminded

business professionals. Green val-ley Library, 2797 N. Green valley Parkway, Henderson. 6 p.m. RSvP required. amalasvegas.com

Art and Commerce of MultimediaPhotographer Paula Lerner will discuss how to turn a simple Web gallery into a powerful storytelling tool by adding audio. Balfour Walker Studios, 650 N. 6th Ave., Tucson. 7 p.m. $25 members, $50 non-members. asmptucson.org

DEC. 9IABC Phoenix Network NightEnjoy a night of networking,

socializing, food, refreshments and a chance to win fabulous prizes. Suede Restaurant & Lounge, 7333 E. Indian Plaza, Scottsdale. 5:30 p.m. $20 to $45. iabcphoenix.com

Re-energizing SalesProfessional sales trainer Jack Laurent will discuss how to remove the pain from your sales process and replace it with results. Pepsi Center, 1000 Chopper Circle, Denver. 9:45 a.m. $39 members, $49 nonmembers. rmdma.org

Social Media for Marketing ProfessionalsLearn how to leverage LinkedIn for maximum impact. Pepsi Center,

1000 Chopper Circle, Denver. 11:15 a.m. $40 members, $55 nonmembers. rmdma.org

Holiday Party + 50th Anniversary CelebrationCelebrate PRSA San Diego’s golden anniversary with this special holiday event. Paradise Grille, 2690 via de la valle, Del Mar. 6 p.m. $10 to $25. prsasandiego.com

DEC. 10SWOT Analysis of the Tucson MarketJoin Laura Shaw from TREo to learn how your business can thrive. The Lodge on the Desert,

306 N. Alvernon Way, Tucson. 11:30 a.m. $25 members, $35 non-members. tucsonama.com

AMA Luncheon: Centura HealthMeredith vaughn, president of vladimir Jones, will discuss healthcare marketing. The Curtis Hotel, 1405 Curtis St., Denver. 11:15 a.m. $30 members, $45 non-members. coloradoama.com

NM AMA Holiday SocialNetwork with fellow marketing professionals at this holiday-themed event. Zinc Wine Bar & Bistro, 3009 Central Ave. NE, Albuquerque. 6 p.m. nmama.org

AlphaGraphics Open HouseIn September, AlphaGraphics at Camelback and 20th Street in Phoenix hosted their annual open house, giving customers the chance to see the printer’s latest service offerings. All decked out in a Las Vegas theme, attendees not only saw great product demos, but also got to try their hand at casino games. Also in the house were a number of Elvis impersonators and an Austin Powers lookalike.

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Elizabeth WilletAaron Burkowitz as Elvis

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DEC. 10Art and Commerce of MultimediaPhotographer Paula Lerner will discuss how to turn a simple Web gallery into a powerful storytelling tool by adding audio. Elixir Studios, 2910 4th St. NW #E, Albuquerque. 6 p.m. $25 members, $50 non-members. asmp-nm.org

DEC. 11Bordo Bello: A Skateboard Art FundraiserDesign and artistic professionals will showcase their talents on a skateboard deck. Hosted by AIGA Colorado, proceeds will benefit

youth Design Denver and Access Gallery. Andenken Gallery, 2990 Larimer St., Denver. 6 p.m. $15 in advance, $20 at the door. bordobello.com

New Member CoffeeIABC San Diego welcomes new members with this bi-monthly pro-gram that gives members a chance to meet board members, ask ques-tions and get acquainted. Starbucks, 8657 villa La Jolla Dr., La Jolla. 7:45 a.m. sandiego.iabc.com

ASMP San Diego Holiday PartyPhotography group’s annual member’s only party. Guests are

encouraged to bring a new, unopened toy to share with a local charity. Call for location. 6:30 p.m. asmp.sd.org

DEC. 14Say AnythingRoundtable discussion for independent designers, business owners and freelancers. Topics range from contracts to marketing to taxes. Switch Studios, 1835 E. 6th St. #18, Tempe. 6 p.m. arizona.aiga.org

DEC. 15Mingle Bells Holiday Membership MixerJoin AAF Tucson and Ad2 Tucson

for an evening of holiday social-izing and fun. Westin La Paloma Resort, 3800 E. Sunrise Dr. 5 p.m. $35 members, $35 non-members. aaftucson.org

DEC. 16IABC Tucson Holiday EventJoin IABC Tucson and PRSA Tucson for a holiday networking event. Arizona Inn, 2200 E. Elm St., Tucson. Call for time, location and price. iabctucson.com

Colorado AMA Happy HourConnect with professional market-ers and explore opportunities in a

relaxed networking atmosphere. Ling & Louie’s Asian Bar and Grill, 8354 Northfield Blvd., Denver. 5 p.m. coloradoama.com

DEC. 17Third Thursday Happy HourJoin members of the Santa Fe and Albuquerque design communities for networking and socializing. 5:30 p.m. Call for locations. newmexico.aiga.org

DEC. 18Ad2 ugly Tie ChristmasWear your ugliest tie to this Ad2 Reno networking event. Filthy McNasty’s, 1718 Holcomb Ave.,

Phoenix Design WeekIt came. It saw. It conquered.The highly-anticipated, eagerly-awaited Phoenix Design Week finally became a reality as hundreds of designers, artists and cre-atives showed up for this five-day fest that explored and celebrated the Phoenix design community. The event kicked off with exhibits at Santy Integrated, Terralever and Kitchen Sink Studios, followed by the Typophile Film Festival 5, a collection of rare typographic films, held on Oct. 23 at Mad Cap Theatres in Tempe.

But things really got down to business at the Phoenix Convention Center over the weekend, where everything from branding to design to harnessing the power of the Web were discussed by some of the industry’s leading experts. The two-day meeting of the minds was the highlight of the event, not only bring-ing the local design community together, but also establishing Phoenix as a powerhouse market for creatives and their clients.

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Mark Dudlik

Reno. 6 p.m. $6 at the door, $5 with canned food donation. ad2reno.com

DEC. 29Creative Connect TooMonthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Café Carumba, 7303 E. Indian School Road, Scottsdale. 6 p.m. creativeconnect.org

JANuARyPints & PixelsCasual meeting of student, emerging and professional Denver photographers to meet and show

their work. Call for location and time. asmpcolorado.org

JAN. 9Eagle AwardsThe Rocky Mountain Direct Mar-keting Association honors Denver marketing professionals at this annual event. Pepsi Center, 1000 Chopper Circle, Denver. 8 a.m. Call for prices. rmdma.org

JAN. 11Say AnythingRoundtable discussion for independent designers, business owners and freelancers. Topics range from contracts to marketing to taxes. Switch Studios, 1835

E. 6th St. #18, Tempe. 6 p.m. arizona.aiga.org

JAN. 12Creative ConnectMonthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals in Phoenix. Location TBA. 6 p.m. creativeconnect.org

Business Book ClubNetworking opportunity with lively discussion between likeminded business professionals. Green val-ley Library, 2797 N. Green valley Parkway, Henderson. 6 p.m. RSvP required. amalasvegas.com

JAN. 13BMA keynote MeetingFeaturing Jason Ferrara, vice president of marketing for Career Builder. Renaissance Hotel, 2801 Quebec St., Denver. Call for time and prices. bmacolorado.org

JAN. 14Experiential MarketingLearn how this type of marketing captures the senses and creates an experience to remember. The Lodge on the Desert, 306 N. Alvernon Way, Tucson. 11:30 a.m. $25 members, $35 non-members. tucsonama.com

IABC Tucson Networking EventJoin IABC Tucson for their monthly networking event. Beyond Bread, 6260 E. Speedway Blvd. Call for time and price. iabctucson.com

AMA Luncheon: Western unionGail Galuppo, chief marketing officer of Western union, will share insight into the company’s yes! campaign. The Curtis Hotel, 1405 Curtis St., Denver. 11:15 a.m. $30 members, $45 non-members. coloradoama.com

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Jim Nissen, Tonia Bartz Russ Perry Roger Hurni (center)

Kris Olmon

The One ShowPresented by the Art Directors Club of Denver, this program recognizes creative concepts from print and Tv, to design and interactive advertising. Starz FilmCenter, 900 Auraria Parkway, Denver. 6 p.m. Free for members, $20 nonmem-bers. adcd.com

JAN. 21IABC Phoenix Professional Development LuncheonSuccessful business communica-tions plans will be presented by Copper Quill winners. university Club of Phoenix, 39 E. Monte vista. 11:30 a.m. iabcphoenix.com

Third Thursday Happy HourJoin members of the Santa Fe and Albuquerque design communities for networking and socializing. 5:30 p.m. Call for locations. newmexico.aiga.org

JAN. 26Creative Connect TooMonthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Café Carumba, 7303 E. Indian School Road, Scottsdale. 6 p.m. creativeconnect.org

JAN. 28AIGA Arizona MixerCasual meetups where designers can meet other professionals in their field while visiting unique valley spots. Location TBA. aiga.arizona.org

Resonate with your AudienceLearn how market research informs the stages of strategic marketing. Call for location and prices. 7:30 a.m. bmacolorado.org

FEB. 5Communications Successes and Challenges for Tucson’s Downtown DevelopmentGlen Lyons, CEo of the Downtown Tucson Partnership, will discuss the city’s development. Call for location, time and price. iabctucson.com

MAC Snow ChallengeHosted by and benefitting the Loveland Racing Club, get your team ready for this inaugural marketing, advertising and creative ski and snowboard event. Loveland Ski Area. Call for time and price. bmacolorado.org

FEB. 9Creative ConnectMonthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals in Phoenix. Location TBA. 6 p.m. creativeconnect.org

Business Book ClubNetworking opportunity with lively discussion between likeminded business professionals. Green val-ley Library, 2797 N. Green valley Parkway, Henderson. 6 p.m. RSvP required. amalasvegas.com

bluemedia End of Recession PartyTo bid farewell to the worst and longest recession since the Great Depression, bluemedia hosted an End of the Recession Party on Sept. 17 at F1 Race Factory in Phoenix. Valley business owners gathered at this unique event to eat, drink and be merry, and to race European-style ProKarts on a two-quarter-mile track. MOJO Yogurt and Rubio’s pro-vided the nosh, while themed bars and the VIP Trackside Lounge were favorite gathering places with attendees.

A prize raffle benefitting St. Joseph the Worker—a Phoenix-based nonprofit that assists disadvantaged individuals to become self-sufficient through full-time employment—was held, with prizes including ASU football tickets, stays at the Hotel Valley Ho and Harkins Theatres movie tickets.

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Darren Wilson, R.J. Orr, Lance Davis, Jared Smith

Legend Logsdon

Debbie Ontiveros, Brooke Kolodziej

Will Mejia, Emily Bond, Andy Salcido, Summer KatzenbachCharlotte Wilson,

Emily Lentz

FEB. 10Where Do We Go From Here?Workshop designed for marketing executives to enhance strategic skills and operational perfor-mance. Crowne Plaza Hotel, 1450 Glenarm Place, Denver. 7:30 a.m. $35 members, $49 non-members. bmacolorado.org

Moving Forward in a Recovering EconomyHave lunch with a panel of experts who’ve received recognition for their expertise in B2B marketing. Crowne Plaza Hotel, 1450 Glenarm Place, Denver. 11:30 a.m. $35 members, $49 non-members. bmacolorado.org

FEB. 11Effective Marketing StrategiesLearn how to obtain and sustain a competitive advantage. The Lodge on the Desert, 306 N. Alvernon Way, Tucson. 11:30 a.m. $25 members, $35 non-members. tucsonama.com

FEB. 18Third Thursday Happy HourJoin members of the Santa Fe and Albuquerque design communities for networking and socializing. 5:30 p.m. Call for locations. newmexico.aiga.org

FEB. 23Creative Connect TooMonthly networking event for design-ers, Web developers, illustrators, pho-tographers, writers and other creative professionals. Café Carumba, 7303 E. Indian School Road, Scottsdale. 6 p.m. creativeconnect.org

FEB. 27Multimedia and Video: New Opportunities for the Still PhotographerPhotographers Paula Lerner and Gail Mooney will teach the basics of each medium, the critical nature of good audio and careful lighting. Call for location. 9 a.m. $40 members, $75 non-members. azasmp.org

MARCHImage Space Object 6: Tools for TransformationFour-day event involving small teams of participants who will work together to create multi-dimensional environments and brand strategies. Rocky Mountain College of Art + Design, 1600 Pierce St., Denver. visit Web site for more information. imagespaceobject.com

MARCH 625th Annual Phoenix ADDys GalaAnnual awards competition recog-nizing creative excellence in the art of advertising. Sheraton Phoenix

Downtown, 340 N. 3rd St. 5 p.m. Call for prices. aafmetrophoenix.com

MARCH 186th Annual Paper Fashion ShowExperience an evening of couture fashion and creative expression, where everything is made of paper. Mile Hight Station, 2027 W. Lower Colfax Ave., Denver. 6 p.m. $20 members, $25 general admission, $50 vIP. adcd.com

Events subject to change.

Third Annual Sour BallOn Sept. 13, foodies from all over the greater Phoenix area—and as far away as Jakarta, Indonesia—gathered at Christopher’s/Crush for a one-of-a-kind drinking and dining experience inspired by Cocktail Kick, “the sour sensation.” Hosted by copywriter Ed Sweet, who created Cocktail Kick three years ago, the Sour Ball featured an amazing five-course dinner created by Chef Christopher Gross, along with cocktails created by Bar Chef CJ Sieberg and guest mixologist Carson quinn. The event raised more than $2,000 for Childhelp, a Phoenix-based nonprofit dedicated to improving the lives of abused, neglected and at-risk children.

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Jason and Laura Coochwytewa Pat and Teri BarnwellKim Sweet

David Wood, Christina ThanstromMike and Kristi Murphy

Calling all Arizona ad creatives! The ADDy Awards, which recognizes exceptional advertising in all types of media, are fast approaching. AAF Metro Phoenix

and AAF Tucson have issued their call for entries in the 2010 awards program. Here’s a look:

AAF Metro Phoenix celebrates its 25th anniversary of the ADDY Awards competition in the Valley by adding “local only” categories, which will receive the same recognition as the other categories, but will not be forwarded to district or national competitions. Categories include the One That Got Away, any work for client that did not get produced, and the Penny Pincher, best work created with little or no budget. Entries for all categories must be received by 6 p.m. on Dec. 8 at McMurry: Town Hall, 1010 E. Missouri Ave. The awards program will be held on March 6 at the Sheraton Downtown Phoenix. For nomination guidelines and information, visit aafmetrophoenix.com.

AAF Tucson has issued its call for entries for the 29th annual ADDY Awards competition, which recognizes exceptional advertising in media ranging from print and broadcast to out-of-home and public service advertising in the Tucson metropolitan and southern Arizona market. Physical entries must be received by noon on Dec. 2 at the Steven Meckler Photography Studio, 121 S. 4th Ave. Late entries (with an additional fee) are due on Dec. 9. AAF Tucson has also announced a call for nominations in Special Awards, including the Silver Medal Award, Advertising Professional of the Year, Golden Mic, Golden Pen and the Phyllis Ehlinger Women of Excellence Award. The 2010 ADDY Awards will be held on Feb. 20 at the Westin La Paloma Resort. For nomination information, visit aaftucsonadfed.org.

Tucson photographer Martha Retallick has launched a stock photo Web site for advertising agencies, photo editors and businesses. BicycleStockImages.com features photos of “bike culture,” including racing, touring, cycling and close-up shots of bicycles, tools and parts. An avid cyclist for 30 years, Retallick—who doesn’t own a car and travels to photo assignments on her bicycle—rode throughout the country from 1980 to 1992 with her camera, capturing a first-hand look at the “diversity of the American landscape and its people.”

Phoenix-based advertising-design firm Davidson & Belluso was recently honored with five award certificates in the 2009 American Graphic Design Awards. Out of more than 8,000 national entries, the firm was among the top 15 percent of the award winners. The winning pieces include:

A unique holiday greeting featuring elf picture cards created in the likeness of each member of the Davidson & Belluso team along with a “Thank You Rhyme at Holiday Time” card targeted to clients and vendors.

Arts & Business Council of Greater Phoenix’s “The Wizard of Arts” invitation,

featuring colorful cartoon images of Dorothy, the Tin Man and other characters on a scroll-like background.

Glendale Community College career planning piece, designed in bright, eye-catching colors and filled with information on registration, sports teams and student organizations.

Also at Davidson & Belluso, Aaron Nestor has been promoted to art director. Nestor joined the firm two years ago as a graphic artist. Originally from Utah, he has a Bachelor of Arts

degree from the Art Institute of Phoenix, and has been in the graphic design field for nearly five years.

Ad 2 Phoenix has partnered with the keogh Health Foundation to assist with their advertising and marketing needs. The foundation is a Phoenix-based nonprofit dedicated to helping low-income Arizonans secure affordable healthcare. As Ad 2 Phoenix’s public service client, members will help the organization secure more volunteers and donors through creating brand awareness, increasing publicity and networking the foundation throughout the Valley. According to Ad 2 Phoenix, the decision comes at a critical time, as state agencies are being asked to reduce their budgets by 15 percent, including the Arizona Health Care Cost Containment System, which would cause 47,000 Arizona children to lose health care coverage.



One Diaper, One Dollar, One Person at a Time!

11th Annual Baby Diaper Drive – A Hand Up in a Time of Need

Donate online at www.babydrive.org

Our Goal: $50,000 Emergency Funds and 100,000 Diapers!

Founded 11 years ago, the Baby Diaper Drive helps families served by Homeward Bound, which assists homeless and domestic violence families with children

throughout Maricopa County. Most of the families served can’t cover the essentials of diapers, wipes, baby formula and more. Food stamps don’t cover most baby neces-sities. The Baby Diaper Drive fills the gap by collecting months of emergency supplies

and cash donations.

We Need your help! Here’s How You Can Join In:

Host a baby drive event within your company, at your school, with your church or community group. Ideas include placing a play pen in a central location for donations to be placed. Have diapers and donations brought to holiday parties or events. We’ll provide you with flyers and receipts that you can customize and download from our website: www.babydrive.org. We can also pickup your collected items. Contact Susan at 602.697.6124

or Ginger at 623.445.0055.

Mail a cash donation for the Emergency Baby Fund. Checks made payable to Homeward Bound, c/o Allegra Print & Imaging, 3639 N. Marshall Way, Scottsdale, AZ 85251.

Donate now online at www.babydrive.org

B A B Y D R I V E P A R T N E R S A N D D R O P O F F L O C A T I O N S

BABY DIAPER DRIVE

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November 15, 2009 – January 30, 2010

Beginning Jan. 2, the Scottsdale Museum of Contemporary Art will host “Rewind Remix Replay: Design, Music & Everyday Experience,” an innovative exhibit showing how design can influence the production and consumption of music, and how making and consuming music influences design. The exhibit will include c.150 products, graphics, sound and video samples, and fashion items used to promote five key items: boomboxes, personal portable stereos, turntables, guitars and synthesizers. The exhibit will also feature personal music objects donated by local residents, alongside nationally recognized items from such entities as Numark, a selection of guitars from Seattle’s Experience Music Project, and items from private collections. The exhibit runs through May 23, 2010. Visit smoca.org for more information.

Zion & Zion has hired Christina Casey as Senior Account Manager of its Phoenix advertising and marketing

agency. She comes to the company with experience in design and account management, including work with Rain Visual Strategy + Design, Fender Musical Instruments and Revolution Tea.

Phoenix-based advertising and public relations firm knoodle has partnered with Shamrock Foods in launching Dine 4 AZ, a statewide campaign encouraging Arizonans to dine out more frequently and, in turn, stimulate the state’s economy. The campaign kicked off in September with a press conference featuring Gov. Jan Brewer, Steve Chucri, president and CEO of the Arizona Restaurant Association, and local personalities including rock legend and restaurateur Alice Cooper. The three-month campaign includes radio and TV spots featuring state officials, local celebrities and restaurant owners encouraging Arizonans to dine at their favorite restaurants. Dine4AZ.com, the campaign’s interactive Web site, offers money-saving coupons and information on deals at participating restaurants.

In addition to the Dine 4 AZ campaign, knoodle has expanded its account services department by welcoming Joe Nicita to its team. Joe is the firm’s new Account Manager and New Business

Developer, and is responsible for managing client relationships and developing new business opportunities for the agency. With 16 years experience in advertising sales

and marketing, he has worked for Clear Channel Radio, CBS Radio and Riviera Broadcast Group. Before coming to Phoenix, Joe worked in advertising sales for Nynex Rueben H. Donnelley in New York.

Amanda Smith has been promoted from account director to Director of Client Services at Canyon Communications, a Mesa-based B2B marketing communications

agency. In her new role, she will manage the firm’s account services group and provide strategic marketing communications counsel to clients. Amanda has been with Canyon since 2006, after graduating from the University of Missouri-Columbia and working for a Kansas City, Mo., advertising agency.

Phoenix print veteran kat Rutherford has launched PlusResults, a consortium of professionals who specialize in branding

and marketing collateral from concept to completion. Offering graphic design, Web development, programming and cross-media direct mail programs, the firm also offers print management, promotional items and wide-format printing, such as banners and trade show materials. PlusResults is also a resource for overseas printing and larger projects, including coffee table and art books.




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The 19th Annual ariZoni Awards were presented in September, honoring the state’s best in theater and stage performances. Included in this year’s list of winners was Brian Runbeck, who took the Principal Actor in a Play award for his performance as Frank in How the Other Half Loves, produced by Phoenix Theatre.

Phoenix advertising firm Moses Anshell has been a “Wii” bit busy promoting the popular gaming console from Nintendo. To promote Squeeballs, a new family-friendly game for the Wii, the firm sent the game to more than 100 of the top video game reviewers around the country. However, 12 lucky reviewers received their game, along with a Squeeball plushie and electronic press kit, wrapped in a two-foot shipping crate that looked as if it just came from customs. The response was immediate, with reviewers applaud-ing the concept. One even said, “It was the coolest thing I’ve ever received.” Moses Anshell didn’t stop there, though. They cre-ated Facebook and Twitter accounts, and shot viral videos of Squeeballs around Santa Monica and Las Vegas.

Following the Squeeball adventure, the firm teamed up with the Sports Authority and Nintendo of America to promote Wii Fit and Wii Fit Plus in its stores. Creating the “We know fit. Wii know fun.” experience, customers got the chance to try out the game on in-store kiosks before buying the game.

Moses Anshell also organized an event in November featuring “TV’s toughest train-er” Jillian Michaels working the crowd as 102 people in red T-shirts participated in a group Wii fit demonstration.

On Nov. 12, Sir Speedy Scottsdale cel-ebrated their 40th anniversary with a special event that included marketing seminars and a food drive to support Vista del Camino Community Center in Scottsdale.

In the first seminar, “Power Up Your Marketing Technology to Grow Your Business,” participants learned about the trend toward integrated marketing campaigns and technologies such as Web to Print, multimedia, personalized URLs, e-mail marketing, and search and response tracking. The second seminar, “Leverage SEO and Social Networking to Grow Your Business,” taught how to use popular online platforms such as LinkedIn, Facebook, and Twitter to con-nect with customers and prospects and how SEO can increase your online expo-sure to generate leads.

“My father opened our business in Scottsdale in 1969 and this community has supported us in so many ways throughout the years,” says co-owner and president Sheri Bercaw. “We wanted to take some time during this special anniversary to

thank everyone for supporting our business by helping them grow theirs while helping local families enjoy a Thanksgiving meal this year.”

In recognition of outstanding business communication, IABC San Diego is accepting submissions for the Gold Quill Awards through Feb. 3, 2010. Awards—which represent the best examples of thought leadership, strategic manage-ment, creativity, resourcefulness and successful solutions—are open to IABC members, nonmembers and students. Entries received on or before Jan. 27, 2010 will receive a registration discount, while non-members can take advantage of the “Join IABC and Enter” rate, which includes membership dues for one year and the cost of one Gold quill Award entry. For more information, visit http://sandiego.iabc.com.

AIGA Las Vegas just completed its second year as the official brand partner for the Vegas Valley Book Festival, a five-day event celebrating contemporary literature, fiction and non-fiction genres. This year, more than

100 writers and nearly 8,000 attendees participated in a full schedule of read-ings, panel discussions, book signings, workshops, exhibits and special events. Art, collateral and promotional materials for the festival were produced by a com-mittee of AIGA Las Vegas members, who began work earlier this summer with the launch of the festival’s Web site, www.vegasvalleybookfestival.org. Hosted by AIGA, the site provided the latest updates about the festival, a complete calendar of events, author biographies, links to other literature resources, an online registra-tion for festival volunteers, and a photo gallery of recent book festival events.




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company’s, products and services.

on what you offer.

more information.

of specials, new products or capabilities.

people who are interested in your products or services.

customers about your products and services.

listing or ad in the Southwest Graphics Buyer’s Guide.

Market Placeplace an ad in the Market Place

Ad SizesA = 1 x 2.375B = 2 x 2.375C = 3 x 2.375D = 4 x 2.375

thebizadd your business listing to thebiz section.

Inserts 1x 4x(limited space available, please call) 2-page $1,200 $1,000

4.7625x

9.875

2.2375 x

9.875

4.7625 x

4.751/3 vertical

2/3 vertical

1/3 square

Ad sizes

Marketplace (maximum)

Publication

Advertising Rates Ad Size 1x 4x

Marketplace (maximum)

TheBiz $200

Premium Positions (full page) 1x

Inside Back Cover $1,700 Back Cover $2,000

Furnished Inserts

Market Place.

C

B

D

A

thebizis something new!Your business listing (approx. 3.5” x 1.875”) would appear for a maximum of 4 issues for the low price of $200 per issue.

Call Jim Frey or Chuck Runbeck FoR moRe inFoRmation at

602.437.1311

BusiNessFoRMS BusiNessFoRMS

DiGitaLPRINTING

GraphicDESIGN

eNveLOpes

CALL JIM AT

888.333.1237FOR MORE INFORMATION

yOuR AD COuLD BE HERE!

Printing Design Digital Wide Format

www.pr int ingspecia l i s ts .com

Banners Stationery Trade Show Proposals Marketing Material Business cards Custom Tabs Perfect Bound Binding Mailing Services Bindery Services Graphic Design Engineering Copies

Wholesale envelope, Inc. 2410RiceStreet•Lubbock,TX79415 806-762-2255

YOUR MOST RELIABLE LETTERHEAD AND ENVELOPE SOURCE

•ONECOLOR-FOURCOLORPROCESS ENVELOPESANDLETTERHEADS •CustomSizesandWindows •MatchingLetterheads •ChurchOfferingEnvelopes •In-PlantLatexing •Friendly,ReliableService

Major Credit Cards Accepted

The premier printer for the trade only

1-800-692-4676FAX:806-762-2729

800.228.2298 | www.desertpaper.com

Making your Envelope purchasing experience Simple & Seamless.

Making your Envelope purchasing

Lean Manufacturing Practices

Green Certi�ed FSC/SFI


MarketPlace.shop around + get yourself something niceMarketplace Ads are as easy as A-B-C! A = 2.375” x 1 = $85 B = 2.375” x 2 = $170 C = 2.375” x 3 = $255 D = 2.375” x 4 = $340 (maximum) Please furnish your ad electronically as high-resolution, press-ready PDFs. All fonts should be embedded in the PDF file. All images must also be embedded at a minimum size of 300 dpi and CMYK. Files may be submitted to [email protected]. For more information call Jim Frey at 602-437-1311 or [email protected].

iNk

LaBeLPRINTING

priNtiNGEQuIPMENT

recycLiNGSERvICES

Index of AdvertisersAction Envelope ......................................31

American Wholesale Thermographers ........................................9

Arizona L A Grinding .........................46

Arizona Embossing & Die ........Insert

Business Cards Tomorrow ..................9

Cactus Bindery .........................................41

D and L Press Inc. ..........................Insert

Desert Paper and Envelope .............46

GraphTech Group Corp. ...................43

Homeward Bound Diaper Drive ..............................................39

Jobing.com ................................................43

Lithotech ......................................................... 1

Mutual of Omaha Bank.........................2

Printing Industries Assoc.- AZ, NM & CO ............................................41

Roswell Bookbinding ............................31

West Press ............................................OBC

xpedx .......................................................... IBC

maiLiNGSERvICE

EAGLEPRINTING EQUIPMENT, INC.

QUALITY SERVICE & PRODUCTS ON TIME

NEW and USED EQUIPMENT

PARTS and SERVICE3529 E. Broadway Rd. · Phoenix, AZ 85040

Phoenix: 602-437-9200Las Vegas: 702-880-9797

[email protected]

KRAMER INK CO.Since 1943

Specializing in Sheetfed, HeatsetRotary and Specialty Inks

“24/7 Service”

“Inks that have given LIFE to advertisingfor over 64 years”

3535 E. Wier Ave. #1 Phoenix, Az. 85040Phone: (602) 232-2232 Fax: (602) 232-2233

– Factory Trained and AuthorizedTechnicians for: Ryobi • CP BourgBaum Folder • Martin YalePro-Cut and More...

– Full Line of Parts Inventory– Service Contracts Available

SERVICE:800-358-3428

PARTS: (602)353-6484FAX: (602)353-6528

™



Complete Sharpening

Printing & Bindery Supplies

FREE PICK-UP AND DELIVERY FOR ALL YOUR

SHARPENING NEEDS

Arizona623-780-9134

California818-846-9134

Nevada702-431-9155

• Paper Knives

• SlittersBaumFolder, MBO,Stahl

• Stitching Wire

• Cutoff KnivesCutting Rubbers, Tucker Blades

• Paper Drills Drill BlocksChallenge, Lawson,Nygren-Dahly

• Plastic Joggers

800.228.2298 | www.desertpaper.com

Making your Envelope purchasing experience

Simple & Seamless.

Lean Manufacturing

Practices

Green Certi�ed FSC/SFI

resourceguide

Airo Graphics 480-894-1630 www.airographics.com

Allegra Marketing & Print 480-941-4842 www.allegraaz.com

Capitol Litho Printing Corp. 602-252-614 www.capitollitho.com1

Cereus Graphics 602-445-0680 www.cereusgraphics.com

CoM TEC Printing & Graphics, Inc. 602-273-9060 www.comtecpg.com

Commercial Communications, Inc. 480-966-4003 www.comcom.com

Complete Print Shop, Inc. 602-437-0207 www.completeprintshop.com

Copy Rescue 602-708-0375 www.copyrescue.net

Desert Digital Imaging, Inc. 480-949-5202 www.desertdigitalimaging.com

Desert Reproductions 602-266-9926 [email protected]

Eagle Printing Equipment 602-437-9200 www.eagleequipment.com

Essential Direct 623-581-0893 www.essentialdirect.com

Hogue Printing Solutions 480-964-2951 www.hogueprinting.com

Impression Makers Printing 480-967-2180 www.impressionmakers.com

International Minute Press 602-264-0244 www.phoenixprintshop.com

Ironwood Lithographers 480-829-7700 www.ironwoodlitho.com

JC Printing 602-955-8130 www.jcprinting.net

o’Neil Printing 602-258-7789 www.oneilprint.com

Printing Specialist, LLC 480-968-6258 www.printingspecialists.com

Prisma Graphic Corp. 602-243-5777 www.prismagraphic.com

QDI / PrintFocus 602-445-2607 www.qdiwireless.com

R and R Images 602-437-4545 www.randrimages.com

Repacorp, Inc. 602-233-1802 www.repacorp.com

Sir Speedy Printing Scottsdale 480-947-7727 www.sirspeedyscottsdale.com

The Market Builder, Inc. 480-641-6200 www.theMarketBuilder.com

Typography unlimited, Inc. (TuI) 602-266-2445 www.tuinc.com

vISuAL impressions, Inc. 602-252-8551 www.viwest.com

Digital Printing

Artisan Colour 480-948-0009 www.artisancolour.com

bluemedia 480-317-1333 www.bluemedia.com

Century Graphics 602-271-4060 x3 www.cgiaz.com

CoM TEC Printing & Graphics, Inc. 602-273-9060 #110 www.comtecpg.com

DesignIt PrintIt 602-867-0800 www.designitprintit.com

Detail Design & Fabrication, Inc. 602-243-7706 www.ddandf.com

E & E Exhibit Solutions 480-966-9873 www.exhibitsusa.com

Lang Printing & Mailing 480-446-8300 www.langprinting.com

Image Craft 602-305-4845 www.imcraft.com

o’Neil Printing 602-258-7789 www.oneilprint.com

Printing Specialists, LLC 480-968-6258 www.printingspecialists.com

R and R Images 602-437-4545 www.randrimages.com

Stevens Custom Screen Printing 602-269-7758 www.stevensdecal.com

Large Format Printers

Action Envelope 602-254-0130

Airo Graphics 480-894-1630 www.airographics.com

American Wholesale Thermographers 602-233-2933 www.awtarizona.com

B & D Litho of Arizona 602-269-2526 www.SWGBG.net/BandD

Business Cards Tomorrow 480-829-8890 www.bctarizona.com

Caprock Business Forms/Envelopes 806-765-5541 www.caprockbusinessforms.com

Century Graphics 602-271-4060 x3 www.cgiaz.com

Complete Print Shop, Inc. 602-437-0207 www.completeprintshop.com

Copy Rescue 602-708-0375 www.copyrescue.net

Desert Digital Imaging, Inc. 480-949-5202 www.desertdigitalimaging.com

Desert Paper & Envelope 505-884-0640 #107 www.desertpaper.com

Desert Reproducttion 602-266-9926 [email protected]

Duo Graphics 623-979-7499 www.duographics.com

Envelopes of Nevada 702-644-8050 www.epsofnv.com

Excellence Printing 602-233-2427 #102 [email protected]

Forum Business Forms, Inc. 800-924-2880 [email protected]

Fusion Envelope 623-434-6886 www.fusionenvelope.com

JC Printing 602-955-8130 www.jcprinting.net

Lithotech 602-254-2427 www.LithotechAz.com

The Market Builder, Inc. 480-641-6200 www.theMarketBuilder.com

Modern Age Business Forms 602-230-8551 www.modageform.com

orion Press 623-582-1010 [email protected]

Printer 2 Printer 623-780-0699 www.SWGBG.net/Printer2

Speedflo Business Forms 623-934-3224 [email protected]

Standard Printing Company 602-269-2391 www.standardprintingcompany.com

Team Printing Plus 602-252-5900 x18 www.teamprintingplus.com

Trade Printers, Inc. 602-997-7557 www.tradeprinters.net

Typography unlimited, Inc. (TuI) 602-266-2445 www.tuinc.com

unique Impressions 602-252-7766

xpress Prinitng 949-851-9710 www.xpressprinting.com

Trade Printers

Support ServicesAAF Metro Phoenix 602-218-5052 www.phoenixadclub.com

Arizona Pacific Pulp and Paper, Inc. 602-220-9200 www.azpacificpaper.com

Arizona State university 480-727-1005 www.technology.asu.edu

Blue Moon Solutions, Inc. 602-725-5789 www.AskDoctorPrinting.com

Commodity Resource & Environmental, Inc.818-843-2811 www.creweb.com

Federated Insurance 602-944-5566 www.federatedinsurance.com

Friedman Recycling 602-269-9324 www.friedmanrecycling.com

LeBaron & Carroll Insurance, LSI 480-834-9315 www.LeBaronandCarroll.com

Maricopa Skill Center 602-238-4383 www.maricopaskillcenter.com

PIA of AZ and NM 602-265-7742 www.piaz.org

Printing Industries of Colorado 303-806-8700 www.printincolorado.org

Printing Industries of Southern CAL 323-728-9500 www.piasc.org

RPimaging 520-323-5855 www.rpimaging.com

Mesa Schools Printing & Publishing 480-472-0980 [email protected]

Santa Fe Workshops 505-983-1400 www.santafeworkshops.com

Swift office Solutions 480-291-0919 [email protected]


creative MIND

Graphic design to vegan cooking. What was the turning point?

A few months after being laid off from my job at a design firm, I had lunch with a friend who convinced me to start selling the vegan cupcakes I had been experi-menting with. On the way home, I stopped for a cup of tea and overheard a girl on the phone looking for vegan cupcakes. I thought I had misheard her because, well, that would have been just too randomly strange. From that chance encounter, I came to the realization that the universe was telling me something and decided to pursue what’s now become my new life in food.

Bryan Mok, graphic designer-turned-vegan chef10 Questions

COntaCt: bryan [email protected] + twistedv.com

How much of your design skills do you use in your

cooking?Plenty, actually. Drawing interesting accents with sauces that lead the eye, grouping elements into interesting arrange-ments on a plate, using ingredients whose colors complement or contrast with others. These are just a few design skills that I’ve been able to translate into food.

What’s been your favorite creation?

My reinterpretation of the classic sundae: a trio of mini-cupcakes (vanilla lavender

with vanilla-bean lemon frosting, straw-berry with lemon basil frosting, and chocolate cayenne with vanilla frost-ing) artfully plated with a sprinkle of peanuts, an accent of dark chocolate

sauce, and a dollop of vanilla frosting with the trademark cherry on top.

Who or what inspires you?Art, music, friends, family, random

strangers, urban city life, the ocean. I find inspiration everywhere.

If you could trade places with any chef for one day, it would be…

Duff Goldman, owner of Charm City Cakes. He’s built a hugely successful business on the notion that you can create amazing things while still keeping true to yourself and doing it your own way. Besides, who wouldn’t want to spend a day creating awesome pieces of edible art while hanging out with your friends?

In your professional life, what is the one thing you cannot live without?

A reliable mixer.

What’s your idea of a perfect day?

A beautiful day at the beach with my friends followed by a great dinner and some awesome live music.

What’s your guilty pleasure?

McDonald’s French fries. They elicit a comfort-food reaction that brings me back to happy memories of my childhood.

What’s on your iPod? Everything from The Ramones

and The Clash to The Benny Goodman Orchestra and Big Bad Voodoo Daddy. You’ll rarely find me without tunes from The Cure, U2, and Cake.

The content of a person’s refrigerator says a lot

about them. What’s in yours? Fresh corn tortillas, ciabatta rolls, nine dif-ferent kinds of hot sauce, soy sauce, hoisin sauce, tonkatsu sauce, yuzu juice, ketchup, mole paste, an orange, a peach, ginger, sauerkraut, lotus nuts, beer, wine, cranberry juice, kombucha tea, Sour Patch Kids, and artisan chocolate bars.

PHoT

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Documents

Process Magazine - Winter 2009