process revesion

8/14/2019 process revesion

1/19

Process BookRevision class

IKEA case study & generalquestions

Chapter1,2,4,5,6,10,11,12,13,&15


2/19

Please read p 13 & 14IKEA

case study, and answer the

following questions.


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Q1 : Think about this organization (IKEA) as an open system, and Identifythe main activities it performs. List the main inputs and the mainoutputs of the operations.

Q2: Kats & Khan sets 5 sub-systems at work. Identify them according toIKEA case.

Q 3: What is the dominant transformed resources-materials, informationor customers? List all the information resources you find it in IKEAcase.

Q 4: Consider IKEA outputs to assess the extent to which the outputs aregoods or services? Explain.

Q5: List macro & micro-operations in IKEA.

Q6: Write down the major advantages and major disadvantages ofbuffering an operation function from its environment?

Q7: For IKEA su ccess, processes should be systems focu sed. Discussthis statement using materials and examples from the B200 Processesmodule.


4/19

8- Define the 10 steps of Order Management Cycle (OMC) briefly describingeach stepHow can we apply it to IKEA case study?

9. All parts of the organization are operations Explain this statement throughexamples.

10. As employee in a Successful organization, what the advice you mightsuggests to the CEO to shift into capabilities based competitors, and identifythe 4 basic principles of capabilities based competitors to clarify the idea.

11. Competitive scope can have a powerful effect on competitive advantage.What are the major dimensions of scope that affect the value chain?

12. Identify the value activities which play important role distinct activities thatdepend on the particular industry and firm strategy?

13- Discuss why an organisation might choose to recall its products and howthis recall take place. Give examples from the B200 Processes module.

14- Effective logistics management can provide a major source of competitiveadvantage. Explain.


5/19

Q1 : Think about this organization (IKEA) as an open system, and

Identify the main activities it performs. List the main inputs and

the main outputs of the operations.

IKEAS as an open system have direct interact with the environment.Open system have 3 major characteristics:

Receive input from environment

Convert input to output

Discharge their outputs into their environment.

Environment

Input Conversion Output

Materials (wood,..)Ideas (designing)

Staff

Finance (budget)

Location

Manufacturing

Research

Marketing

Planning

Production

FurnitureServices (information

tickets ,

help desk, child care

Catalogue)


6/19

Q2: Kats & Khan sets 5 sub-systems at work. Identify them

according to IKEA case.

Production sub-system: concern with furniture production and services(manufacture, customer service, catalogue, )

Supportive sub-system: concern with relationship between the organization and

external environment. ( information point, information tickets, self service are,

food stuff, childrens play area).

Maintenance sub-system: concern with stability of the organization (rules and

reward the staff).

Adaptive sub-system: concern with what the organization might become. How

IKEA is working and deliver services and product in unique way.

Managerial sub-system: controlling, coordinating, planning, and taking decision.

IKEA management develop


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Q 3: What is the dominant transformed resources-materials,

information or customers? List all the information

resources you find it in IKEA case.

The transformation process in operations is closely connected with the nature of its

transformed input resources. Transformation mean using resources to change

the state or condition.

Material Process: IKEA using raw materials to develop their products (furniture)

Information Process: IKEA using customers ideas and suggestions to design new

products.

Customers Process: self-services


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Q 4: Consider IKEA outputs to assess the extent to which

the outputs are goods or services? Explain.

Most operations produce both goods and services. IKEA produces

goods and services, produce furniture and provide customer

services.

IKEA outputs are:

Tangibility, because we are looking to the furniture, we have the ability

to compare and choose. In the other hand IKEA provide intangible

services by advising the customer to choose the product they want

by comparing.

Storability, Furniture could be stored ,

Transportability, IKEA help customers to transport the furniture's,

loading area.Simultaneity, catalogue (goods) and services.

Customer contact, relationship between customer & operation.

Quality, how customer will juge services and the products.


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Q5: List macro & micro-operations in IKEA?

Marketing &

SalesFinance Production HRM

Furniture design & production

Customer Service

Staff recruitment

BudgetingMaintenance & Support

.. Others


10/19

Q6: Write down the major advantages and major disadvantages ofbuffering an operation function from its environment?

Answer:

Buffering is the best way to reduce environmental disruption. Bufferingwill be in 2 ways:

Physical buffering by designing an inventory or stock resources at theinput side of transformation process or at the output. IKEA can storethe raw materials, the furniture's, some semi-products.

Organizational buffering by allocating the responsibilities of the variousfunction in IKEA to be protected form external environmentcompetitors. Buffering the ideas and suggestions .

The disadvantages as listed in p 29 & 30.


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7- For IKEA success, processes should be systems

focused. Discuss this statement using materials and

examples from the B200 Processes module.

Answer

Ch 1, 2, 11, 14, .

Define process, system, competitive advantage,

transformation process, OMC, logistic management,

.and any related topic.


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8- Define the 10 steps of Order Management Cycle

(OMC) briefly describing each step

How can we apply it to IKEA case study?

Answer

13 p. 188190

Identify OMC, explain each order with

example.


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9. All parts of the organization are operations

Explain this statement through examples.

Answer guide:

- Identify operation in the organization, the major and

support function

- Explain how the organization departments &management are working effectively to reach the goal.

- Examples by using table 2.1 p 16

- See your book Ch. 2 P. 15 to 17


14/19

10. As employee in a Successful organization, what the advice you

might suggests to the CEO to shift into capabilities based

competitors, and identify the 4 basic principles of

capabilities based competitors to clarify the idea.

Answer

- To be a competitor we need to focus on some effective points ( 5

dimensions) speed, consistency, acuity, agility & innovativeness.

- I identify the 4 steps that transferee the company into capabilities-

based competitor.

- More clarification by mention the 4 principles.

- Use Honda case study as example.

- See your book Ch. 4 p. 42, 43, 44, 46, & 47.


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11. Competitive scope can have a powerful effect on

competitive advantage. What are the major

dimensions of scope that affect the value chain?

Answer:

- Explain the 4 scopes with examples.- See your bookCh. 5 p. 62 - 64


16/19

12. Identify the value activities which play important

role distinct activities that depend on the

particular industry and firm strategy?

Answer guide:

- Identify value chain

- Identify value chain activities

- Use the diagram p 52

- Identify the activities that play important role in

competitive advantages

- Support each part of answer with example from yourorganization .

- See your book Ch. 5 P. 51, 52, 53, 54, 55, & 56


17/19

13- Discuss why an organisation might choose to recall

its products and how this recall take place. Give

examples from the B200 Processes module.

Answer

Ch 12

Identify reverse logisticClasses of recall

Steps of recalling

Mention examplesFig 12.1 p 171


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14- Effective logistics management can provide a major

source of competitive advantage. Explain.

Answer

Ch 11 p.150153

Identify logistics, productivity advantage, value

advantage, supply chain management.

Fig 11.3 explain


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