“It’s not the Destination.It’s the Adventure along the way” A Process Book of Design

Visual Communication | School of Art & Art History | Fall Semester 2011

Ben Hart

Visual Communication | School of Art & Art History | Fall Semester 2011

“It’s not the Destination.It’s the Adventure along the way” A Process Book of Design

Ben Hart

Introduction: (General Synopsis of Your Design Work this Semester)

I was always a very visual kid. The day I discovered the world

digital video editing in the 6th grade, I fell in love with the

ability to manipulate and create using technology. Spending

more time on the dvd cover art and opening credits sequence

than the body of the film led me to the conclusion that

creating videos has nothing to do with my interests. Through

this, I discovered Design.

Sub conciously everyone knows more goes into design than

what your eyes see and brain comprehends. Design is the art

of communicating.

I was always a very visual kid. The day I discovered the world

digital video editing in the 6th grade, I fell in love with the

ability to manipulate and create using technology. Spending

more time on the dvd cover art and opening credits sequence

than the body of the film led me to the conclusion that

creating videos has nothing to do with my interests. Through

this, I discovered Design.

Sub conciously everyone knows more goes into design than

what your eyes see and brain comprehends. Design is the art

of communicating.

I was always a very visual kid. The day I discovered the world

digital video editing in the 6th grade, I fell in love with the

ability to manipulate and create using technology. Spending

more time on the dvd cover art and opening credits sequence

than the body of the film led me to the conclusion that

creating videos has nothing to do with my interests. Through

this, I discovered Design.

Sub conciously everyone knows more goes into design than

what your eyes see and brain comprehends. Design is the art

of communicating.

I was always a very visual kid. The day I discovered the world

digital video editing in the 6th grade, I fell in love with the

ability to manipulate and create using technology. Spending

more time on the dvd cover art and opening credits sequence

than the body of the film led me to the conclusion that

creating videos has nothing to do with my interests. Through

this, I discovered Design.

Sub conciously everyone knows more goes into design than

what your eyes see and brain comprehends. Design is the art

of communicating.

I was always a very visual kid. The day I discovered the world

digital video editing in the 6th grade, I fell in love with the

ability to manipulate and create using technology. Spending

more time on the dvd cover art and opening credits sequence

than the body of the film led me to the conclusion that

creating videos has nothing to do with my interests. Through

this, I discovered Design.

Sub conciously everyone knows more goes into design than

what your eyes see and brain comprehends. Design is the art

of communicating.

ART 2633Visual Communications 1

Line Studies

Color

Photography

Grid Series

Curve Lines

Shape Studies

Word Communication

Line Interval:Concept Development (5x5)

In this project you will be interpreting sound visually. As you

develop your ideas it will be helpful to consider the components

of sound such as tempo, volume, duration, context, etc and

translate them into visual equivalents.

As you develop your ideas it will be helpful to consider the

components of sound such as tempo, volume, duration,

context, etc and translate them into visual equivalents.

Remember that the simpler compositions are generally the

most successful. In this project you will be interpreting sound

visually. As you develop your ideas it will be helpful to consider

the components of sound such as tempo, volume, duration,

context, etc and translate them into visual equivalents.

Top: 1a, 1b, 1c

Bottom: 2, 3, 4, 5

Line Studies

Color

Photography

Grid Series

Curve Lines

Shape Studies

Word Communication

Project: Random Line StudyFinal Composition (10x10)

In your work as a graphic designer you will often be asked to present non-visual or abstract ideas in a

visual manner. In this project you will be interpreting sound visually. As you develop your ideas it will

be helpful to consider the components of sound such as tempo, volume, duration, context, etc and

translate them into visual equivalents. Remember that the simpler compositions are generally the most

successful. In this project you will be interpreting sound visually. As you develop your ideas it will be

Line Studies

Color

Photography

Grid Series

Curve Lines

Shape Studies

Word Communication

Project: Photo Studies Line Exploration

In your work as a graphic designer you will often

be asked to present non-visual or abstract ideas

in a visual manner. In this project you will be

interpreting sound visually. As you develop your

ideas it will be helpful to consider the components

of sound such as tempo, volume, duration, context,

etc and translate them into visual equivalents.

Remember that the simpler compositions are

generally the most successful. In this project

you will be interpreting sound visually. As you

develop your ideas it will be helpful to consider

the components of sound such as tempo, volume,

duration, context, etc and translate them into visual

equivalents.

In this project you will be interpreting sound

visually. As you develop your ideas it will be helpful

to consider the components of sound such as

tempo, volume, duration, context, etc and translate

them into visual equivalents.

As you develop your ideas it will be helpful to

consider the components of sound such as tempo,

volume, duration, context, etc and translate them

into visual equivalents. Remember that the simpler

compositions are generally the most successful. In

this project you will be interpreting sound visually.

As you develop your ideas it will be helpful to

consider the components of sound such as tempo,

volume, duration, context, etc and translate them

into visual equivalents- don’t leave widows in

your text.

Project: Photo Studies Line Exploration

In your work as a graphic designer you will often

be asked to present non-visual or abstract ideas

in a visual manner. In this project you will be

interpreting sound visually. As you develop your

ideas it will be helpful to consider the components

of sound such as tempo, volume, duration, context,

etc and translate them into visual equivalents.

Remember that the simpler compositions are

generally the most successful. In this project

you will be interpreting sound visually. As you

develop your ideas it will be helpful to consider

the components of sound such as tempo, volume,

duration, context, etc and translate them into visual

equivalents.

In this project you will be interpreting sound

visually. As you develop your ideas it will be helpful

to consider the components of sound such as

tempo, volume, duration, context, etc and translate

them into visual equivalents.

As you develop your ideas it will be helpful to

consider the components of sound such as tempo,

volume, duration, context, etc and translate them

into visual equivalents. Remember that the simpler

compositions are generally the most successful. In

this project you will be interpreting sound visually.

As you develop your ideas it will be helpful to

consider the components of sound such as tempo,

volume, duration, context, etc and translate them

into visual equivalents- don’t leave widows in

your text.

Line Studies

Color

Photography

Grid Series

Curve Lines

Shape Studies

Word Communication

Line Studies

Color

Photography

Grid Series

Curve Lines

Shape Studies

Word Communication

Line Studies

Color

Photography

Grid Series

Curve Lines

Shape Studies

Word Communication

Line Studies

Color

Photography

Grid Series

Curve Lines

Shape Studies

Word Communication

Line Studies

Color

Photography

Grid Series

Curve Lines

Shape Studies

Word Communication

ART 2643Design Technology

Self Portrait

Instructional Diagram

Calendar

Process Book

Project: Self PortraitConcept Development

In your work as a graphic designer you will often be asked to

present non-visual or abstract ideas in a visual manner. In this

project you will be interpreting sound visually. As you develop

your ideas it will be helpful to consider the components of

sound such as tempo, volume, duration, context, etc and

translate them into visual equivalents. Remember that the

simpler compositions are generally the most successful. In

this project you will be interpreting sound visually. As you

develop your ideas it will be helpful to consider the components

of sound such as tempo, volume, duration, context, etc and

translate them into visual equivalents.

Self Portrait

Instructional Diagram

Calendar

Process Book

Self Portrait

Instructional Diagram

Calendar

Process Book

Visual Poetry Calendar:Spring

In this project you will be interpreting sound visually. As you

develop your ideas it will be helpful to consider the components

of sound such as tempo, volume, duration, context, etc and

translate them into visual equivalents.

As you develop your ideas it will be helpful to consider the

components of sound such as tempo, volume, duration,

context, etc and translate them into visual equivalents.

Remember that the simpler compositions are generally the

most successful. In this project you will be interpreting sound

visually. As you develop your ideas it will be helpful to consider

the components of sound such as tempo, volume, duration,

context, etc and translate them into visual equivalents.

Self Portrait

Instructional Diagram

Calendar

Process Book

Self Portrait

Instructional Diagram

Calendar

Process Book

Book Notes

Design Notes:

This book was designed and written by ADD YOUR NAME

in partial fulfillment of ART 2633 Visual Communication I and

ART 2643 Design Technology at the University of Oklahoma

School of Art & Art History, Fall 2011.

Software: Adobe Creative Suite

Typographic Notes:

All type was set in 8/14 pt. Univers Font.

Univers is one of a group of neo-grotesque sans-serif typefaces,

all released in 1957, that includes Folio and Neue Haas Grotesk

(later renamed Helvetica). These three faces are sometimes

confused with each other, because each is based on the 1898

typeface Akzidenz-Grotesk. These typefaces figure prominently in

the Swiss Style of graphic design.

A very important aspect of the Univers family is its modularity.

Frutiger wanted to create a series of related designs that were

absolutely harmonious with each other.

Frutiger has continued to improve and expand the Univers

family, working with Linotype designers to add new

weights and enlarging the character set to include many

languages such as Greek, Cyrillic and Arabic. The final

iteration of the family, Univers Next – a complete upgrading

of the design – was released in 2010.

Typographic Design:

Univers typeface designed by Adrian Frutiger.