Produce Marketing Essentials

March 2014

Anne Arundel County Public Schools

Jodi Risse MS,RD,LDNSupervisor

Food and Nutrition Services

Anne Arundel County Public Schools

Supervisor of Food and Nutrition for 6 years

Registered/Licensed Dietitian

24 years of experience

Undergraduate Degree in Dietetics

Masters Degree in Marketing

I’m a Mom of two elementary school age children

Risse Girls

Anne Arundel County Public Schools

School Sites – 118

Student Enrollment – 79,000

Free and Reduced-Price Eligibility – 31.84%

Projected Revenue – 26 million dollars

Breakfast ADP – 12,660

Lunch ADP – 27,167

Afterschool Meals FY13 – 63,769

Summer Meals FY13 – 86,692

AACPS HistoryOffered traditional fruits and vegetables, mostly

canned, never fried

2007 wrote local produce into the produce bid

2008 began Tasting of the Rainbow

2008 Participated in the first farm to school week

2009 first Tasting of the Greens

2010 expanded to Tasting of the Reds and currently even the Blues

AACPS Produce BidAdd new language to include local

produce

Add new fruits and vegetables

Increase the amount of fruits and vegetables offered

Develop a plan to incorporate local produce

AACPS Local Language

2.12 Local Produce Program

●Anne Arundel County Public Schools intends to offer locally grown produce as often as price, availability and quality are acceptable. The Bid Work Sheet provides for pricing for locally grown produce that is not otherwise specified in the Bid Specifications. Bidders shall state their cost over the price paid per case by the Bidder. Successful Bidder shall be required to provide their invoice as proof of their purchase price.

●Locally grown produce is defined as produce that is grown within a one hundred – fifty (150) mile radius of Anne Arundel County. Items purchased by AACPS shall be determined by availability and school menus.

Local ProduceOffer Local Produce beginning in 2008

Expand offerings each year2008/2009 – 38,074 lbs.

2009/2010 – 46,225 lbs.

2010/2011 – 55,859 lbs.

2011/2012 – 93,009 lbs.

2012/2013 – 136,211 lbs.

Participate in State Celebrations

AACPS Tasting of the Rainbow Offer a new fruit or vegetable every month

Try produce not currently on the menu

Promote to parents and community on menu

Include Registered Dietitians from the Department of Health in selection of items

Tasting of the Rainbow Offerings

Yellow Pepper

Purple Cauliflower

Pumpkin

Rainbow Radish

Sugar Snap Peas

Chickpeas

AACPS Farm to School

Hebron-Harman Elementary

AACPS Farm to School

Southgate Elementary

AACPS Farm to School

Southern Middle

AACPS Tasting Parties Developed with Department of Health

Transitioned to parent sponsored event

Addition of colors each year

Offer to Elementary Schools with some Middle Schools

Maintain a tool kit for parents and community members

AACPS Tasting Party

Annapolis Elementary

AACPS Tasting PartyBates Middle

AACPS Tasting PartyTasting Event

Planning Guide

http://learntolivehealthy.org/ltl_healthykids.asp

Parent InvolvementHealthy Celebrations

Tasting Event

Healthy Fundraising

Role Modeling

Ask your child this question:

What fruit and/or vegetable did you have at school lunch today?

AACPS Unlimited F&V Focus on Fruits and Vegetables

Add fresh produce to the menu to include 8 items a day offered on the salad bar

Develop a standard for line setup and offerings

Begin to offer roasted vegetables

Enhance the roasted vegetables offered

AACPS Picture of Lunch

AACPS Picture of Lunch

Nutrition BreakOffered in all schools

Provide prior to exams

Include fruit, grain and protein

Began five years ago

Communicate the importance of healthy food choices

Develop good eating habits with starting the day with breakfast

AACPS Student Thank You

Thank You