PRODUCT BRANDING GUIDELINES - Zebra Technologies · PRODUCT BRANDING GUIDELINES 2. Logo Overview Privileged and Confidential. Do not copy or distribute. PRODUCT BRANDING GUIDELINES

PRODUCT BRANDINGGUIDELINESNovember 2016 | GPDL 2.0

Table of Contents

Logo4 Logo Overview

5 Branding Location Considerations

6 Location

7 Clearspace

8 Implementation

9 Do’s and Dont’s

Model Number Guidelines11 Model Number Overview

12 Horizontal Orientation

14 Vertical Orientation

15 Do’s and Dont’s

Model Number in Context17 Product Applications

18 Dual Application

Contact19 Contact Information

2PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.

Logo Overview

Privileged and Confidential. Do not copy or distribute. PRODUCT BRANDING GUIDELINES 3

Logo Overview

The Zebra logo is composed of two

elements: the Zebra head symbol and

the Zebra logotype. They should not

be modified in any way.

The relationship between the

symbol and the logotype has been

established in a horizontal and vertical

logo lock-up. When using the logo on

communications, be sure to use either

the horizontal or vertical version of the

logo. These should not be modified in

any way.

Zebra Head Symbol Zebra Logotype

Horizontal Logo Vertical Logo


Branding LocationConsiderations

Front of the Product

In the best case, the branding and model number will appear on the front of the product. It is acceptable to place

branding and model number where they can be seen when customers are “wearing” a product.

Splash Screen

Whenever possible, branding and model number should appear on the splash screen upon startup of all applicable

digital display items (not all digital displays have a splash screen). Products which can’t be powered up, however, may be

indistinguishable without the model number.

Regulatory Label Location

Regulatory labels are required on many of Zebra’s products. However, our customers sometimes experience

identification issues when a label on the outside of a unit is rubbed off in key contact points. These include battery

compartments where a battery slides in, scanners where handled by the trigger, under the scanning window, or at the

point of contact with cradles and mounting devices.


Vertically centered on the face with the most

user touchpoints (ie. the control panel).

Vertically centered on the front of the product.

Primary Logo Location

Symmetrical Products Asymmetrical Products


a

a

n

n

n

n

Clearspace corner is coincident with

arc midpoint.

Clear space begins at the point

of tangency.

Side view

Logo Clear Space

n

2n

Placement in Radius

Vertical Clearspace Horizontal Clearspace

Placement on Round

Due to the wide range of product

sizes, the Zebra logo will scale

significantly across the portfolio.

No matter the size of the logo, the

following clearances should always be

observed to ensure that the logo is not

crowded on the product.


Logo Pad Print Implementation

Logos should be printed in a color

that that provides a moderate

contrast between product and logo.

It should be easily visible but not

distracting or dominating on the face

of the product.

Parts in:Zebra White 1

Zebra White 2

Zebra Grey 1

Should have logos in:PMS cool grey 9c

Parts in:Zebra Grey 3

Should have logos in:PMS cool grey 1 c

Parts in:

Zebra Grey 5

Zebra Black 1

Should have logos in:PMS cool grey 3 c

Parts in:Zebra Blue 1

Should have logos in:PMS cool grey 1c

Light Background

Medium Background

Dark Background

Healthcare Blue Background


Do’s and Dont’s

DON’T change the logo color

DON’T alter the logo proportions or orientation

DON’T add effects to the logo

XXX

XXX

XXX


Model Number Guidelines


Model Number OverviewBrand Value Considerations

Identification

Model numbers aid communication and identification internally, with resellers,

and with customers. Zebra has a large number of products, some visually similar

within the product family.

Tech Support Calls and Supply Order

Model numbers are essential for tech support calls and ordering supplies and accessories.

Online Self Service

A large percentage of our customers prefer self-service online support, which

is wholly driven by model name. Zebra’s many customers need to know their

product name to download files and search the knowledge base.

Pay for Support

Many of our products are “pay for support” which requires the serial number

and model number be provided to identify entitlement of warranty. The model

configuration number on the unit tells service agents everything they need to

know.

Operations

Model numbers on products are beneficial because serial numbers and model plates may often be inaccessible when an item is placed in operations.

Direct any questions to: [email protected].


ZX000

ZX000

Proxima Nova Boldabcdefghi jk lmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

ZZZZ

Primary Application GuidelinesHorizontal Orientation

Recommendation

Since the Zebra logo is left heavy,

placing the model number on the right

can visually balance it. Also, placement

below the Zebra name will give primary

emphasis to the brand.

The first preference is for a horizontal

logo layout. If a horizontal layout is

not possible, the vertical logo layout is

acceptable. Examples of horizontal and

vertical logo layouts are shown in the

following pages. If neither is possible,

the model number may be separated

from Zebra logo (with approval only).

Size

Model numbers are to be 1/2a tall where a is equal to the

height of ZEBRA.

Font

Model numbers are to use Proxima Nova Bold.

Color

The model numberand logo should always be

printed in the same color, maintaining contrast

against the product’s body color. Available colors

are outlined in the CMF chapter.

a

1/2a


ZX00000000

ZX000

ZX000

ZX000xxx

Primary Application GuidelinesHorizontal Orientation

Placement Protocol

The following guidelines show how

model number can be placed on

products. Model number is positioned

in close proximity to the Zebra logo to

aid customers and service personnel in

identifying products.

Model Number Spacing (Standard)

For standard size logos (h ≥ 10mm), place the model

number 1/4a below ZEBRA where a equals the height

of ZEBRA.

Model Number Width

The model number needs to be contained within the width of

ZEBRA. Consideration should be given to avoid overly long

and complex model numbers.

If the model numbers get longer and cannot be

accommodated within the width of ZEBRA, reduce the font size

to accommodate within the width of ZEBRA. Distance between

ZEBRA and model number will still remain 1/2 or 1/4 based on

the height of the Zebra head.

Product descriptors such as “Healthcare”, “Rugged”, and

“Secure Issuance” need not be combined with Zebra brand

and model number.Model Number Spacing (Small Size)

For smaller logo applications (h < 10mm), place the

model number 1/2a below ZEBRA where a equals the

height of ZEBRA.

Logo & Model Number Surround Clearance

Maintain 2x logo ascender width of clearance around

perimeter of the full logo with model number.

a

a

h ≥ 10mm

h < 10mm

1/4 a

1/2 a

1/2 a

1/2 a

n

2n

2n


ZX0000000

Secondary Application GuidelinesVertical Orientation

Placement Protocol

If a horizontal application is not possible

due to space constraints, the following

vertical application can be used.

Model Number Spacing

Center the model number 1/2a below ZEBRA

where a equals the height of ZEBRA.

Model Number Width

Model number needs to be contained within the

width of ZEBRA. Consideration should be given to

avoid overly long and complex model numbers.

If model numbers get longer and cannot be

accommodated within the width of ZEBRA, reduce

the font size to accommodate within the width

of ZEBRA. Distance between ZEBRA and model

number will still remain 1/2 the height of ZEBRA.

Product descriptors such as “Healthcare”, “Rugged”,

and “Secure Issuance” need not be combined with

Zebra brand and model number.

Clearance Space

Surrounding clearance space is

equal to the height of ZEBRA.

ZX000 1/2 a

1/2 a

a

ZX000

n

n

n


DO place near control

panel or visual display

DON’T place on curved surface DON’T place on removable components DON’T place on wear-and-tear surfaces

DO migrate from GPDL 1.5 interim

branding badges in favor of printing

DO place logo and model number

only once on the product, on the

same surface.

General Application GuidelinesDo’s and Don’ts

X X X


Branding In-Context


Product Applications

Large Size Horizontal Small Size Horizontal Vertical

TC75

TC75ZT420ZXP 3


Recommended Application (Logo)

Logo + Model number on product,

Logo printed OR etched on base

Acceptable Application

Logo + Model number on product, nothing on base

Secondary Application (Head only)

Logo + Model number on product,

Zebra Head printed OR etched on base

Product ApplicationsDual Application

Branding Consistency

For cases where two products may be sold

or used together as a set (e.g. scanner and

cradle) but are separable as individual units,

the logo should be applied to the accessory

with no model number.


Privileged and Confidential. No unauthorized distribution or copying. ©2016 ZIH Corp and/or its affiliates. All rights reserved. ZEBRA and the stylized Zebra

head are trademarks of ZIH Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners.

CONTACTZebra Technologies Corporation3 Overlook Point

Lincolnshire, IL 60069

For more information, contact:

[email protected]

Documents

PRODUCT BRANDING GUIDELINES - Zebra Technologies · PRODUCT BRANDING GUIDELINES 2. Logo Overview Privileged and Confidential. Do not copy or distribute. PRODUCT BRANDING GUIDELINES