MUHAMMAD DANISHProduct DesignerWebsite: www.muhammaddanish.com Email: danish.gcs@gmail.com Phone: +92 308 5555635

I’m a Product Designer with an industry experience of 9 years. With an Engineering background, I use data

driven approach to my designs to maximize the output of every interface. Recently I moved to Google Design

sprints idea which starts from: UX Research to make a design flow, and working through each step until the

final high fidelity prototype. Let’s just say, I love bringing new ideas to life!

WORK EXPERIENCE

HERACLES INC

LEAD PRODUCT DESIGNER MAR 2019 – PRESENT

At Heracles Inc I work as a Lead Product designer working closely with Facebook Product Director on a Lien

Financing App in Silicon Valley California. The App provides the cheapest, most convenient and most

transparent access to capital. The product lets users apply for Loan against their assets. As a Product

Designer, my responsibility is to make the Mobile loan application process as smooth as possible. The

process involves some very tough and long legalities steps while registering.

Here is what I do on a day to day basis:

• Responsible for entire usability experience of the app and making steps easier for users. Making users

understand the process [legalities] but keeping them interested in the process till the end.

• Rapidly ideate and validate designs through User Flows, Storyboarding, designing Use Cases and Initial

Prototyping.

• Responsible to work on graphic elements such as Logo, Fonts, Icons, Fonts, Typography and animations to

set the tone of the product.

• Help shape the visual aesthetic and create a cohesive brand presence across the product.

• Collaborate with a cross-functional team on all parts of the product development life-cycle.

• Work closely with Engineering to ensure high-quality implementation and UX.

• Work closely with Research to help synthesize and communicate research findings to inform business

decisions and build empathy for our customers.

• Effectively manage time and process to meet team deadlines.

• Tools: Adobe XD, Sketch, Adobe Photoshop, Invision, Zeplin, After Effects, Adobe Illustrator.

SERENE TECHNOLOGIES INC

DESIGN TEAM LEAD MARCH 2016 – FEBRUARY 2019

Serene Technologies is an Edmonton Based Service provider. I work with them on project basis as their only

design resource. I’m responsible for Design direction to delivering final designs. Over the span of 3 years, I

have worked with many big companies like Waiward steel for designing their product from scratch to

companies like Atlas- leading the way and Solaro. Working with Serene has given me a lot of Canadian

Design market exposure along with some great testimonials from big company CEO’s.

• Creating Design boards to effectively communicate user experience and design directions.

• Working closely wit PO’s to design their products/websites/applications. Playing a huge role in UX Research

and implementation.

• Working closley with Software Developers and Engineers to the final delivery of the projects. We follow

Agile methodolgy for our weekly sprints.

• Translating Customers concepts and ideas into wireframes, workflow diagrams, customer journey maps

and visual designs using CS6.

• Worked with brands like: atlas, Waiward Steel, Solaro, My University Pathway, Pure Smiles Online, Lucere

Dermatology – a leading dermatology clinic in Edmonton and more.

Leading a talented team of designers to deliver great design by research, experimentation and all phases of

the design cycle.

• Lead strategy and execution on UI/UX products and applications.

• Create and Design brand identity and initial brand system for various companies.

• Design all creative content for Marketing for a variety of media including print, web, film and animation.

• Managing a variety of projects in health, retail, building and professional services by leading and training a

team of designers.

• Managing communication with customers and PO about their vision. Actively contribute to the

brainstorming and ideation process that leads to the final product.

• Hire to expand the team and the organization while maintaining consistency and quality in design.

IPLEX PVT LTD

DESIGN TEAM LEAD JAN 2014 – JUNE 2019

GACHRANG SCHOOL OF ARTS

DIGITAL DESIGNER / TEACHER MARCH 2010 – PRESENT

Gachrang is an art and design school. I’m working and leading almost all the projects of the firm mainly

branding, teaching, painting and sketching for national level projects. I turn conventional painting /drawing

/designs into digital illustrations.

• Meetings with customers on weekly basis to discuss project details, progress and future planning.

• Illustrating concept by designing rough layout of art and copy regarding arrangement, size, type size and

style, and related aesthetic concepts.

• Developing design briefs by gathering information and data through research.

• Interpreting the client's business needs and developing a concept to suit their purpose.

MICROMERGER

WEB & GRAPHIC DESIGNER MARCH 2012 – DECEMBER 2013

MicroMerger is a UK based company that focuses on designing and development of websites and

applications. I was responsible for creating design solutions that have a high visual impact. I used to develop

creative ideas and concepts choosing the appropriate media and style to meet the client's objectives.

On any given day I was responsible for:

• Creating high quality landing pages, website design, mobile app screens, icons, graphics, banners,

prototypes and wireframes.

• Translating concepts and ideas into wireframes, workflow diagrams, customer journey maps and visual

designs using several tools.

• Converting my design into fully responsive & cross browser compatible website using Bootstrap.

MY PROJECTS

LAUGH FACTORY WWW.LAUGHFACTORY.COM

Laugh Factory is the number one comedy club in the country today. The client wanted a new platform for

capturing the new age of comedy audience while retaining their old customers. The idea was to create a

design that showcased Comedians; their videos, show times and ticketing sales, and ratings, amongst other

features. I designed a cool website with highly attractive color scheme which matches the original Laugh

Factory theme. This allowed the admin to better manage data throughout the website, including Comedian

profiles, videos, shows, and ticketing details. Moreover, the website has all the essential components, ranging

from Stand-up videos to jokes.

GOKINGLET WWW.KINGLET.BIZ

Kinglet caters to work place real estate. This stood as a challenge for me since my design capacity had not

expanded into this domain. I began by researching the user experience of a multitude of real estate web-

sites. I tried to understand the user interface of real estate website and how I could adapt this general theory

on to kinglet necessities. I began by researching the user experience of a multitude of real estate websites. I

created prototype wireframes and design ideas for the entire application. I put them for review and with a

little back and forth between me and client we were able to finalize the final design.

SHOOTDOTEDIT WWW.SHOOTDOTEDIT.COM

Weddings are and will always be amongst the most memorable events of a couple’s life. And with ShootDo-

tEdit, I wanted to create a design that reflected their sincerity to creating vivid memories. It required an

extremely delicate hand when working with their design; everything needed to be pixel perfect, thus truly

portraying the quality of work they are capable off. During my design phase I aimed to accomplish just that.

APARTMENTS247 WWW.APARTMENTS247.COM

The design for apartments247 had become outdated and they were looking for something fresh, while

improving functionalities that were a huge hurdle for navigation throughout the site. Because the site is

related to creating responsive websites for apartments, so I wanted to create an atmosphere that allowed

users easy browsing and provided imagery for their services. The design was a bit tricky; I wanted to link as

much useful information throughout the site to their landing page and navigation. The design, once finished,

didn’t require much back and forth touches and the client was happy with it.

EDUCATION

INTERNATIONAL ISLAMIC UNIVERSITY, ISLAMABAD

BS IN SOFTWARE ENGINEERING 2008 - 2012

GLOBAL COLLEGE OF SCIENCE

FSC PRE ENGINEERING 2006 - 2008

SAINT MARY’S CAMBRIDGE SCHOOL

MATRICULATION 2004 - 2006

OTHER PROJECTS

www.clickback.com

www.puresmilesonline.com

www.bookingautopilot.com

www.myuniversitypathway.com

www.dayandnights.co

www.digitaltown.com

www.onenetinc.com

www.voltagead.com

www.chereeberrypaper.com

www.madeintheusa.com

www.gachrang.com

www.weddingflowersandhire.co.uk

www.crosskeysdressage.co.uk

www.cognia.com

www.newvoicemedia.com

www.burjushoes.com

www.huntsoft.com

www.ui-flow.com

www.clickback.com

www.chase54.com

www.toyotahawaii.com

www.dataconsulate.com

www.aptcast.com

www.practicecafe.com

www.jokerz.com

www.medigram.com

www.neon-mobile.com

SANEBOX WWW.SANEBOX.COM

The redesign and structuring of Sanebox was a complex and delicate matter; since the site had a high up

keep, and the client wanted much new functionalities. I made several mock-ups to adjust the content and the

client and I finalized the design currently being used, which accommodates all the client’s needs while giving

a brand new outlook to the site.

DESIGN & PROTOTYPE

PROJECT MANAGEMENT

TOOLS I USE FOR

USER BEHAVIOR ANALYSIS

CONTENT MANAGEMENT & PAGE BUILDING