Product Development & Innovation in Steel :

Designing and Marketing for diverse market needs

JSW innovation goal

“Addressing different markets with

diverse needs with suitable innovative

solutions in Steel”

Increase consumption of steel

Diverse markets and innovative solutions in steel

Innovation

Urban living

Farm sector

Affordable living

Small capacity

Cold storage

Small capacity

Grain silos

Steel doors

& Windows

Low cost

House

Steel

sanitation

LGSF

Construction

• LGSF Construction

• JSW Steel Doors & Windows

LGSF construction and Modular homes

Build partner MGI Infra, Delhi

Light Gauge Steel Framing (LGSF) System

Product offered

Segment

Residential Commercial Multi-storey Hostels Schools

Office retail hospitals Military housing

▪ Assembled from Cold formed galvanized steel profiles.

▪ “C” profiles with a dry, assembly style building technology.

▪ Components:

– Steel fasteners

– Stiffeners

– Other complementary profiles

– Insulation material like rock wool, glass wool, polystyrene to perform heat insulation, meet

acoustical requirements and efficient fire protection.

– Cladding with fibre cement boards

Exterior finishes

Advantages

9

• Faster Construction• Sustainability & Green Technology• Advanced engineering & precision• Cost – efficient• Corrosion resistant • Mold & Termite resistant• Earthquake resistant• Better Thermal & Acoustic • Insulation• National Building Code Compliant

Project HighlightsG+5 Tower - Goa

BEFORE AFTER

Duration: 4 months

Project HighlightsFarm House - Delhi

BEFORE AFTER

Duration: 2 months

Project HighlightsG+13 Tower - JAMMU

AFTERBEFORE

Duration: 7 months

JSW Steel Doors & Windows

2. Wood finish doors1. Wood grain finish

The steel door range

3. Embossed

panel door5 Combination

door

4. Steel frame glass

door

Colour panels

Door section

Accessories

and hardware

Provide an entire range

Dorma

Godrej

Hormann

Steel windows

• UPVC finish, strength of steel

• The range

A. Casement windows

B. Casement windows with grill and fly mesh shutter

C. Sliding window systems – 2 and 3 track

A CB

Advantages of Steel doors and windows

Activities done

Events participation

– BIZNET event with builders in Pune (2nd Feb 2017)

– India Steel exhibition – Mumbai (April 2017)

– CREDAI - BIZNET Mumbai (May 2017),

– ACE Connect program 2017 in Mumbai (Sep 2017)

– ACE Tech exhibition (Nov 2017) in Mumbai

– Municipalika and Capex exhibition (Sept 2018)

Demo Van activity

Demo van

– Demo van activity started from 29th March

2017 and is an on going marketing activity.

– Door touch and feel demo given across

various key cities in Maharashtra

Press ad campaign

▪ Press ad campaign

highlighting the key

benefits of JSW smart

steel doors

▪ Campaign done in key

construction and airline

magazines

JSW Group

▪ A multi-billion-dollar conglomerate, with presence across India, USA, South America & Africa.

▪ The JSW Group is a part of the O.P. Jindal Group with strong footprints across core

economic sectors, namely, Steel, Energy, Infrastructure, Cement, Ventures and Sports.

▪ The JSW group with a diverse workforce of over 40,000 individuals, is known to be the

“strategic first mover” to venture away from status quo, have the conviction to make

fundamental changes and drive operational excellence.

JSW Group—Maintaining Presence Across Key

Infrastructure SectorsJSW Energy

▪ Integrated power company

▪ 4531 MW operational capacity

JSW Infrastructure ▪ Infrastructure company with focus on ports

▪ 33 MT of cargo handling capacity

JSW Cement

▪ Cement manufacturing

▪ 6 MTPA capacity

India’s Leading Steel Producer

18 MTPA Capacity

Provides

Captive Power

Provide Logistics

Support

Utilizes

Slag from

Steel Plants

Business ecosystem spanning key infrastructure sectors with steel at the core

12/28/2018 23

JSW Steel—India’s Leading Steel Manufacturer

12/28/2018 24

25

Diversified Product Profile

Wide Offering of Flat and Long

Products

Developing New Products,

Capturing Niche Markets

Continuously Increasing Value

Added Products

GC

TMT

Slabs

Color

Coated

HRC

Billets

HR Plates

Blooms

CRC

Wire Rods

Automotive Grade Steel▪ Enhanced focus on cold rolled, galvanised and galvanneal products for body panels of automobiles

▪ Manufactured at a new CRM2 complex

Color Coated Products▪ Largest color coated facility to address construction, warehousing and roofing requirements

▪ State-of-the-art color coating line for appliance grade products used in consumer durables

Electrical Steel▪ Establishing Cold Rolled Non-grain Oriented (CRNO) steel plant to address domestic demand by substituting imports of

high grade electrical steel

▪ Diversified portfolio to address growing demand for value-added steel

▪ Commissioned new facilities to further enrich product mix

▪ Leveraging JFE Steel’s well-established manufacturing technology for high

value-added products for auto-grade steel

Continuously enhancing product mix

12/28/2018

Thank You.

JSW Steel Ltd.JSW Centre, Bandra-Kurla Complex

Bandra –(East), Mumbai-51

Ph- 022- 4286 1000