PowerPoint Presentation

product focus3/3/14 3/17/14

IntroductionOur Product Focus for the next two weeks is IBM.The opportunity afforded to us in becoming an Authorized IBM Training Partner is enormous. With hundreds of classes spanning the full IBM product line, and only a small handful of training partners to deliver them, New Horizons has the potential to become the global leader in IBM Training.Our IBM catalog focuses on three of IBMs largest and most successful products: WebSphere, Tivoli, and Cognos. These three products hold significant market share in their respective areas: WebSphere in the middleware and Application Server arena, Tivoli for network management, maintenance, and automation and Cognos in the area of Business Intelligence and data analysis.

Social MediaThe goal of our social interaction is to strengthen our brand in the minds of our customersOur social media posts are meant to be informative for our customers and not typically sales driven, though a small percentage will direct back to our websites to display standard course offeringsTypical social posts will link to blog articles, informational white papers, or free-to-attend events such as our weekly webinar seriesLook for a new post each day for the next two weeks to push our IBM focus.

Product Focus Notes

Medium to large corporations in all business sectors selling server and mainframe hardware and related hardware products, system and productivity software, and IT services. Organizations and individuals looking to simplify, track, and manage their operations and improve efficiency.Based on the level and specialization of courses, students will learn the analytical and applications needed through Cognos, Tivoli, WebSphere and other areas to help everyone in their organizations make decisions yielding better business outcomes through resource allocation, security, storage and system management solutions.

Target Audience

Apart from providing daily social updates, numerous blog articles to link to, and an external email to send to clients, we have also provided you with a variety of supporting documents to use throughout the two week product focus and beyond.The supporting documents for our IBM Product Focus include such things as a upcoming class date sheet, two white papers from IBM, three separate sales guides one each for WebSphere, Tivoli, and Cognos, two infographics highlighting the strengths of business analytics, three separate product sheets, and one document that provides an IBM solutions overview. The documents are detailed within this presentation.

Supporting documents

Internal TrainingTo coincide with each product focus the Marketing Team also schedules internal training and a public webinar. It is our intention to provide an internal training session the Friday prior to the kick off of each bi-weekly product focus. We will attempt to reschedule the internal training session if it is set to occur during the last week of the month so as not to interrupt sales.Due to last Friday being the last sales day of the month we have instead included the corporate IBM training session from the initial IBM Product Launch. The information included is all relevant and worth your time to review.

Supporting events

Internal Documents

IBM WebSphere MQIncludes:Details why a product like WebSphere is vital to IT Enterprises as more systems are introduced Provides a general understanding of WebSphere as the middleware component that it is and how it serves as a bridge between separate applicationsExcellent white paper to understand one component of WebSphere and how it used to unify messaging systems in corporate enterprise networks.

internal documents

IBM Cognos 10 Intelligence UnleashedIncludes:Overview of IBM Cognos and the need for it in enterprise ITWhat Cognos Business Intelligence providesHow collective intelligence can transform a typical companies day to day workflowThis white paper is a fantastic resource for all AEs to understand why collective business intelligence and data analytics are such huge topics for IT at the moment and will be for the foreseeable futureinternal documents

IBM WebSphere Internal Sales GuideIncludes:Product OverviewTarget AudienceCourse summaries with duration and priceCourse prerequisites Related coursesCertification Path informationinternal documents

IBM Tivoli Internal Sales GuideIncludes:Product OverviewTarget AudienceCourse summaries with duration and priceCourse prerequisites Related coursesCertification Path informationinternal documents

IBM Cognos Internal Sales GuideIncludes:Product OverviewTarget AudienceCourse summaries with duration and priceCourse prerequisites Related coursesCertification Path informationinternal documents

IBM Business Analytics InfoGraphic #1Notes and findings from CIOs and CEOs about:Why analytics matterHow proper analytics can transform an industryBusiness Analytics directly relates to IBM Cognosinternal documents

IBM Business Analytics InfoGraphic #2Notes and findings from CFOs concerning:Challenges in business forecastingHow spreadsheet based reporting and manual planning cost more and are not as efficient as automated planning processesBusiness Analytics directly relates to IBM Cognosinternal documents

External Documents

New Horizons IBM Solutions OverviewGeneral document not related to any one class Includes:Introduction of New Horizons as an authorized training partner of IBMGeneral overview of product offeringsShort summary of our three major IBM productsCognosTivoliWebSphere

External documents

Upcoming IBM Class ListNames and dates for all upcoming scheduled IBM classesExternal documents

IBM WebSphere Product SheetIncludes: Product introductionShort course descripti0n Course durationClass and certification breakdown by role:Administrator Developer

External documents

IBM Tivoli Product SheetIncludes: Product introductionShort course descripti0n Course durationCertification Paths and options for different Tivoli products

External documents

IBM Cognos Product SheetIncludes: Product introductionShort course descripti0n Course durationClass and certification breakdown by role:Administrator AnalystDeveloperDesigner

External documents

Customer Facing E-MailIncludes:New Horizons introduction as an IBM authorized training partnerListing of our IBM solutionsLink to your local IBM product pagesThis email is designed to follow up with clients who request information or follow up after reading one of our IBM related blog articles or LinkedIn postsExternal documents

Please contact your local Marketing Team with any questions pertaining to any of our Product Focus contentWe also encourage feedback on our Product Focus materials if there are certain types of content you would like to see more of please communicate that to your local Marketing Team as well.

Questions?