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Ecommerce.com

Comparison MatrixEcommerce Product Page(s) Tactic #4

Conversion Optimization from
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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Tip.

Offer a Comparison Matrix You dont have to use names - you can can Our Product

Theirs

Show a side by side comparison


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Ecommerce.com

Display Regular and Sale PriceEcommerce Product Page(s) Tactic #2



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You shouldnt do this on EVERY

but you can do it to many/mos

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(c) OptimalE commerce.com Ecommerce


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A simple strike thru will be all t

needs to associate the savings

it for them

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A simple strike thru will be all t

needs to associate the savings

it for them

Ecommerce.com


Emphasize/Enlarge the Sale pr


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Stronger Add To Cart CTA (BelcheEcommerce Product Page(s) Tactic #3



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Does your Call to action say Bu

to Cart?

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to Cart?

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Add to Cart has proven to test

Now seems to committal.

Does your Add To Cart CTA blen

the same color scheme as you


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to Cart?

Ecommerce.com


Add to Cart has proven to test

Now seems to committal.

Does your Add To Cart CTA blen

the same color scheme as you

The Add to cart needs to stand

the point of being obnoxious


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Ask a Question About This ProduEcommerce Product Page(s) Tactic #8



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An unanswered question can pre

answer can close the sale almos


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Enable customers to ask questio

purchase decision-making. This g

warmer and on to the next step

much quicker.

Use the data and information frocommon questions and answers

optimize your product copy to elim

questions. Answer the question b

asks them.


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Ecommerce.com




Enable customers to ask questio

purchase decision-making. This g

warmer and on to the next step

much quicker.

Use the data and information frocommon questions and answers

optimize your product copy to elim

questions. Answer the question b

asks them.


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Tip

Shoppers who read customer Q&A convert 45% more o

The information used in Question & Answer (FAQs) is c

and indexed by search engines.


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Ecommerce.com

More Images in OverlayEcommerce Product Page(s) Tactic #1



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This might seem like the most

product page tactics - but are y


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Add as many images as you ca

your product from different ang

Ecommerce.com


Show it in the actual setting or

possible


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possible

Make one of the thumbnails a V


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Tip.

You can add a video to an overlay as easy as you can addimage.

Make a short video of the product or products bign used

Post them to Youtube (or Viemo - since Vimeo allows HD

Versions on Mobile devices)

Embed the Video as an overlay option on as many producpossible along with the images

E


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possible

Make one of the thumbnails a V

IMPORTANT - Open all images a

OVERLAY so the visitor doesnt

product page


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Ecommerce.com

Tabs for More Info - Less ScrollingEcommerce Product Page(s) Tactic #6


E


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Many products have a LOT of in

the user needs to know before

purchase

E


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purchase

This info can make the page ve

cause a lot of scrolling. While n

the world he increasing expect

user is no scrolling

E


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purchase

This info can make the page ve

cause a lot of scrolling. While n

the world he increasing expect

user is no scrolling

Using Tabs can get all of this in

Return Policy etc all ABOVE the


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Ecommerce.com

Ratings and ReviewsEcommerce Product Page(s) Tactic #7


E


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63% of consumers indicate they a

purchase from a site if it has prod

reviews. (Major consumer electroniPerceptions study, January 2008)

Ecommerce com


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Ecommerce.com


63% of consumers indicate they a

purchase from a site if it has prod

reviews. (Major consumer electroniPerceptions study, January 2008)

Compared to a base group that d

contribute product reviews at all,

a review were 30% more likely to p

product and visitors who wrote a

more likely to convert, based on a

several Coremetrics clients. (Core

in BtoB, March 2007)

People are not only likely to buy a

over a 4-Star item, they are more

MORE for the 5-STAR item


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Ecommerce.com

Accepted Payment MethodsEcommerce Product Page(s) Tactic #5


Ecommerce com


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This shows an over-emphasize

payment methods - yours do n

this large

Not all companies accept AMEX

this eliminates any confusion b

to the next step.

Ecommerce com


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Ecommerce.com


This shows an over-emphasize

payment methods - yours do n

this large

Not all companies accept AMEX

this eliminates any confusion b

to the next step.


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Tip.

Offer PayPal. Many Shoppers prefer it and PayPal

is investing in becoming a largerCredit Card Processing Player inthe Ecommerce and MobileCOmmerce spaces.


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IncentiveEcommerce Product Page(s) Tactic #9



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The Incentive can be a First Tim

Coupon or it can be attached to

it needs to be ideally a coupon,some type of incentive that mo

visitor to get to the next step in

complete the purchase - today

Coupon codes are easy to track

ecommerce dashboards, but thon these needs to be tagged a

analytics so you can tie them d

increased conversions.


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Add to WishlistEcommerce Product Page(s) Tactic #10


Ecommerce com


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Ecommerce.com

(c) OptimalE commerce.com

Ecommerce

This is increasingly effective for

conversions because to add to

visitor must provide a minimuminformation to CREATE that wis

Ecommerce com


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Ecommerce




With this information you can s

and reach out to offer an incen

complete the purchase.

Ecommerce com


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Ecommerce.com


Ecommerce




With this information you can s

and reach out to offer an incen

complete the purchase.

Another polite tactic is to simpl

anything you can do to help the

have any questions about the

show them what others are do

product.


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Ecommerce.com

Call to orderEcommerce Product Page(s) Tactic #11


Ecommerce com


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Ecommerce

Invariably - even with all the right

tactics in the right place at the rig

ecommerce experience - there w

customers that will prefer to pick

Dont say goodbye to these cust

these orders. You can use the sa

as the customer to place the ord

simply taking their information ov

Again - its important to track this

Web Sales Only Phone number

it and tie it to increased conversio


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Ecommerce.com

Trust Seal, Security & Visitor SafetEcommerce Product Page(s) Tactic #12


Ecommerce.com


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Ecommerce

Trust seals would include service

Truste, the BBB, Verisign SSL, etc

Ecommerce.com


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Ecommerce

One of the most important partscreating a TRUSTED environmen

customers feel confident in mak

Companies that are VERIFIED ca

trust instantly with their custom

seals.



Ecommerce.com


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seals.

Trust in your company and in youConfidence during purchase or re

Increased conversion rates.



Ecommerce.com


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Ecommerce





seals.

Trust in your company and in youConfidence during purchase or re

Increased conversion rates.



Its worth reminding the visitor of

Guarantee

Congratulations!
http://optimalecommerce.com/


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(c)OptimalEcommerce.com 48

Congratulations!

Watch More Images in

Overlay Slides

Watch Display Regular

and Sale Price Slides

Watch Stronger Add To

Cart CTA (Belcher Button)

Slides

Now get your Cart and Checkout Pages Optimized - if you dont have thit here - http://optimalecommerce.com

You have completed the Product Page Optimization Slides - now get st

your e-commerce Cart Page :)Watch Comparison

Matrix Slides

Watch Tabs for More

Info - Less Scrolling

Slides

Watch Ratings and

Reviews Slides

Watch Ask a Q

About This Prod

Slides

Watch Incentiv

Watch Add to W

Watch Call to o

Watch Trust Se

Safety Badges

Ecommerce com
http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/http://optimalecommerce.com/


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Contact :

Ecommerce.com

512-535-6443
mailto:[email protected]:[email protected]

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