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What if I told you that you could entice your customers with your information product before you ever even put the product up for sale online? So much so that by the time it does go live, you’ll have people practically begging to buy it! Wouldn’t That Be Wonderful? Someone Begging To Get Their Hands On YOUR Product!
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Info Product Launch: Creating A Desire For Your Product
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DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this report represents the views of the publisher as of the date of publication. The publisher reserves the rights to alter and update their opinions based on new conditions. This report is for informational purposes only. The author and the
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Info Product Launch: Creating A Desire For Your Product
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Product Launch
Survival
About the author
Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of
the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik
ultimately sold that business to a larger international media company.
After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik
realized his passion and talent was helping other entrepreneurs be super-successful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work.
Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never
know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client
growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports
with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".
Info Product Launch: Creating A Desire For Your Product
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Introduction
Do you have an info product that you created? Or are you looking to
get one created? If so, you will want to be thinking about how you
want to market it.
There are tons and tons of marketing techniques and avenues out
there. Each one has its own special benefit. When it comes to
marketing your info product, however, you may want to think about
using a different strategy.
Why? Because there’s a difference between selling a product and
selling out of a product. Obviously, you don’t actually sell out of an
info product; unless you decide to limit the number of sales you make
with it. The point is, selling out of a product means there was a huge
desire for it. So, the question is how do you create that desire? Let’s
find out.
I Just Finished My Info Product. I Can Throw Up A
Sales Page and Start Selling It, Right?
Well, if you’re looking to sell it a few times here or there; then by all
means slap up a sales letter page and simply wait for the people to
come. Eventually people will stumble across your page and, if you’re
lucky, they just might decide to buy it.
That’s a great way to go if you don’t intend to make a decent income
from it. Most Info Marketers would have a different view of this,
however. They would tell you that they want to sell their product- not
a handful of times, but Lots and Lots and Lots of times.
Info Product Launch: Creating A Desire For Your Product
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Making a ton of sales, like most marketers want takes some planning,
and strategizing. The key to reaching success with your product’s sales
will be in how you execute your product’s marketing strategy.
Informational products are in high-demand. People like them, because
they offer one of their greatest desires- INFORMATION. But, they can’t
come running to your product if they don’t know it even exists.
Product sales consist of:
Knowing there’s a product available for what they want
Knowing why they want that product, once they know it’s there
Knowing where and how they can get it, once they know it’s
there and why they want it
When you can meet those three criteria elements, then you can start
to make those sales.
Okay, If I Don’t Start By Throwing Up a Sales Letter,
Then What Should I Be Doing?
Excellent question! Before you ever start a selling strategy for your
product, you must first start with planning out how you’re going to get
from Point A- Marketing to Point B- Final Sales. The most effective way
is to perform a pre-launch strategy.
Info Product Launch: Creating A Desire For Your Product
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What Is A Pre-Launch Strategy?
A pre-launch strategy is when you build anticipation with your target
audience by letting them know that your product is coming out at a
later date. Then, between the time you announce it and the time you
actually start selling the item; you create an air of mystery about your
product.
Basically, you tease them into wanting to know more about the
product. Then you create more desire for it, so that by the time the
actual launch day rolls around, they’re dying to go and get it.
The desire you instill in them reaches a breaking point for your target
market and they just can’t help but to buy your product. That
anticipation you built during your pre-launch is what sets the desire
within them.
That’s why most info marketers make a ton of sales on the first day.
What Does A Pre-Launch Strategy
Consist Of?
Pre-launch strategies consist of many things actually. But, here are a
few things that you might want to consider when getting your own set
up:
Affiliate Program
E-Mail Marketing Campaign
Teasers
Offering them a taste of what they’ll be getting
Info Product Launch: Creating A Desire For Your Product
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Affiliate Program
An affiliate program is where you get other people to sign up with you
to sell your items for you. They would get a specified commission for
each sale they bring to you, through their assigned affiliate links.
You might want to consider starting your own program, because the
people that would sign up with you would have a whole list of others
that they have signed up in their opt-in email lists. The more people
you can reach in your target market, the better your chances of sales
will be.
Affiliates are the people that sign up to sell your products for you.
They don’t handle any products, they simply sell people on the idea of
buying the item and then they show them how to get to the sales page
to buy the item.
That’s why their assigned a special link. That link will help determine
which sales they are credited for making happen. Then their
commissions would reflect that. Some make quite a bit of money
selling other people’s products.
Don’t assume that you wouldn’t be able to afford it. When you look at
the overall picture, you actually can. Let’s say that you were going to
sell your item for $50. You might offer to pay your affiliates 50% of
that.
So, they would make $25 from every sale they bring to you. But,
you’re making hundreds of sales on your product. Most products don’t
cost that much to market and there isn’t much overhead in creating
your info product either, so you’re still winning profits in the end.
Info Product Launch: Creating A Desire For Your Product
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You certainly don’t have to offer 50% commission though. That was
just for this example. You need to determine the amount you will pay.
Just keep in mind; you need their help, so you will need to make it
worth their time.
Email Marketing Campaign
You may have a website already. On that website, you might have an
opt-in sign up feature where people can register to receive emails from
you. They could get newsletters or maybe just updates on what’s
going on with your business.
You might be tempted to just use that email marketing campaign for
your pre-launch strategy. It might be easier for you, but it could cost
you in the long run. It’s best to start a whole new email marketing
sign up feature.
Where do I put it?
You will have to create a pre-launch information page and have the
sign up feature placed there. That way you focus your updates by
sending ones related to your product launch to the people that sign
up.
Your affiliates could be sending people to that page as well, so you
should send them the link to it as soon as you get the page created.
Then you can start sending out emails every so often from the time
you start pre-launch to the day of, or even one hour before, the actual
launch time.
Your email marketing campaign will be key for your pre-launch
strategy, so be sure you don’t skip this part.
Info Product Launch: Creating A Desire For Your Product
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Teasers
Your email marketing campaign will consist of these. Why? Because
you want to build anticipation among your target market. In most
cases, the more you tease a fish with bait, the more they will want it.
So, the more you tease your target market, the more they want your
product. Have you ever watched a television show where something
exciting is going to happen? You’re on the edge of your seat waiting to
find out exactly what is going to happen. The next thing you know,
you’re faced with the words, “Stayed tuned…” Now you have to wait
until the next episode to find out!
Do you think they did it because they just didn’t have time to tell the
story in one episode? No. They did it to hook you. They want you to
start building anticipation within yourself, so that you will want or need
to tune into the next episode to watch.
Your teasers will do pretty much the same thing. You will be telling
them about your product, and why they want that item; but they won’t
actually know what it is or what it’s really all about until just before it
launches.
When that time comes, look out, because they will be scrambling to
get it. Some Info Marketers, who have done a pre-launch like this, saw
huge amounts of sales the first day.
Info Product Launch: Creating A Desire For Your Product
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Offering Them A Taste Of What They’ll Be Getting
This goes along with your teasers. Sometimes you just need to give
them a sampling of what they should be expecting. That little taste
could be just enough to drive them over the edge and create the need
in them to want to buy your product.
A sampling could go a few different ways. Of course, it would depend
on the product you’re offering to your target market.
A Free Report
This report would talk about something related to the product you’re
offering. For example, let’s say you’re selling an eBook on organizing
your life. The report could talk about the need for organization in your
life, but it wouldn’t contain any of the meat and potatoes that your
eBook offers.
Free Video Clip
If you’re offering a series of video clips on a topic; you could create a
clip that you would give away for free relating to that topic. Again, it
wouldn’t go into detail like the videos, but it would give just enough
information to get them interested.
Sample Chapter
Some info marketers have gone so far as to offer a sample chapter of
the eBooks they’re selling. Typically, you would offer the table of
contents along with the first chapter. The table of contents shows what
the eBook would contain and the first chapter usually just introduces
the reader to the topic of the eBook. So, you’re not really giving
anything away as far as information from the book itself.
Info Product Launch: Creating A Desire For Your Product
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In Conclusion
When you put together your email marketing campaign, teasers,
samplings, and couple them with your affiliate program; you have a
powerful marketing strategy. So, using these techniques will:
Peak their interest
Build anticipation
Create the desire
Then watch as that desire drives the target market to your product
and the sales start to happen.
Wait! Before You Go…
If you’re determined to have the most
profitable product launch possible,
then you need to get your copy of this
“must have” information product
marketer’s guide to creating massive
buzz.
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How To Successfully
Launch Your New Info
Product
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Info Product Launch: Creating A Desire For Your Product
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Success Strategies for Marketing Your Online Business
Offline
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Info Product Launch: Creating A Desire For Your Product
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Business Advertising in a Social Media World
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Information Product Brainstorm - From Ideas To Creation
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Info Product Launch: Creating A Desire For Your Product
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Passive Income Blueprint - Strategies For Earning Big With
Info Products
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Marketing With Content
If you want to learn how to create and market your business with content, this
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Info Product Launch: Creating A Desire For Your Product
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Niche Marketing - Busting the Saturation Myth
Did you know that most new businesses fail? Don’t be a statistic. Do your research,
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Online Membership Site Manual
So many people are looking for ways to either start their own online business or
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Info Product Launch: Creating A Desire For Your Product
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Sales Funnel Strategies
Starting your online business with sales funnels is an important process. The best
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StumbleUpon Unmasked
In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies,
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Twitter Marketing Guide
Using Twitter for marketing is cheap and effective. But in order to make the most of it,
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Info Product Launch: Creating A Desire For Your Product
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Upsell Profit Tactics
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YouTube Marketing Uncovered
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