PRODUCT LAUNCH SWIPE FILE

Traffic Voodoo

Simple Writing System StomperMobile

Product Launches - March 2010

Brought To You By

http://www.ProductLaunchVault.com

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All rights reserved. You may distribute this free report however you must not

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Whilst attempts have been made to verify information provided in this

publication, neither the author nor the publisher assumes any responsibilities for errors, omissions or contradictory information contained in this report. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or

completeness of the contents of this report. The information contained in this report is strictly for educational purposes. The author and publisher do not warrant the performance, effectiveness or applicability of any information or sites listed or linked to in this report. All links are for

information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose. Results from using any information in this report will be totally dependent on individual circumstances and factors beyond the control of the author. This report is not intended as legal,

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The reader of this publication assumes all responsibility for the use of these materials and information. Gavin Simmonds & Product Launch Vault assume no responsibility or liability whatsoever on behalf of any purchaser or reader of these materials.

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Table of Contents

INTRODUCTION ................................................................................................................................. 4

KEY LAUNCHES .................................................................................................................................... 5

WHAT I HAVE NOTICED ........................................................................................................................ 5

STOMPERMOBILE ................................................................................................................................. 6

Key Websites ............................................................................................................................................................... 6

Download Files ............................................................................................................................................................ 6

TRAFFIC VOODOO .............................................................................................................................. 10

Key Websites ............................................................................................................................................................. 10

Download Files .......................................................................................................................................................... 10

SIMPLE WRITING SYSTEM EXPRESS ................................................................................................ 11

Key Websites ............................................................................................................................................................. 11

Download Files .......................................................................................................................................................... 11

Bonus Download ........................................................................................................................................................ 12

Download Notes ......................................................................................................................................................... 12

IN CONCLUSION .................................................................................................................................. 13

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Introduction

Welcome to this swipe file designed to provide you some immediate links to some big internet marketing launches in March 2010.

Being Spring, everyone seems to want to do a product launch today which

therefore provides you with a ton of content for your business but lots of intelligence

As I have said before, the key is to sit down, listen and digest the pre-launch

material because there is A LOT of good knowledge being shared and it is not being done out of the kindness of their hearts – there a reason so read,

learn, study and digest

Feel free to pass on this swipe file but most importantly, let me know what you think.

Enjoy and hope this will help you in your journey Best Wishes

Gavin Simmonds

April 4th 2010

Email me at: gavin@productlaunchvault.com My Product Launch Vault Site: www.productlaunchvault.com

Follow me on Twitter at: http://www.twitter.com/GavinSimmonds

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Key Launches

The launches being covered here are:

1. StomperMobile 2. Traffic Voodoo

3. Simple Writing System Express

When you look at these launches, there are the usual internet marketing gurus, namely – Jeff Johnson and John Carlton with Dan Hollings under the

guise of StomperNet.

What I have noticed

There are some new trends forming in the launches:

1. Access to other content in the launch from the main page

The sort of thing I mean is in Traffic Voodoo’s case – down the side of the

page you can access other areas

In Fran Kern’s case – at the top of the page

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2. Access to transcripts, slides

In Traffic Voodoo, you can download the video, Powerpoint slides whereas in Simple Writing System Express you can download the transcripts of the

video – see the download sections later for this information

StomperMobile

Not too much content provided in this launch but the real key for me was the webinar that Dan Hollings put on. Lots of great content to learn from

Key Websites

http://www.stompermobile.com

Download Files

Mobile Social Media - The Real New Frontier – 1 hour 45 minutes 14 secs

A step-by-step road map to model what is working RIGHT NOW in

mobile marketing. Proven strategies that Dan is using to engage customers and make money with mobile RIGHT NOW

http://media-library.stompernet.com/2010_03_09_mobile_social_media.flv

Case Study – The Attic – 8 Pages

Mobile Marketing is more effective than Email Marketing. Case Study of The Attic streetwear chain making $20,000 in three hours from a list built in only two days… http://stompermobile.s3.amazonaws.com/Trumpia%20Attic%20Case%20St

udy-1.pdf

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Email - Mobile Marketing Cookbook

They say the proof is in the pudding. But we all know

that without a good recipe... pudding turns to a soup of slim.

It's much the same in marketing.

Tools are great, ideas are wonderful, but strategies are

your bread and butter. Here at LIVE 9, Dan Hollings just

got off the stage. He answered a lot of questions from

the hundreds of folks here that were blown away

by his presentation.

Seems the BIGGEST questions people have been asking:

Will StomperMobile give me specific examples?

...Proven strategies?

...and the step-by-step recipes I need to profit from

my Mobile customers?

We won't just claim it, we'll prove it.

Here, Dan is revealing a sampling of 10 actual

TEXT message strategies that increased results

by 16% or more in real businesses.... (all examples

were used with existing opt-in customer lists).

VIP Text Club (Restaurant example)

Restaurant name: bottomless mimosa

brunch today! omelettes, french toast,

cappuccino, and did we mention...

bottomless mimosas?

Bargain Hunters Alert (Retail example)

Store Name: all T-shirts 40% off

today only. Show this text at counter.

Product Review Update (Affiliate marketer, Online business or Blogger)

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Instant Insiders Review: Revealing look at

(product/tool name). Is it really what it's

cracked up to be? Comparisons:

www.ez.com/review

Spur of the Moment Special (Sports Bar example)

Ladies Night - Ladies drink FREE

until 10pm. Show this text @bar.

Reminder Text (Hair Salon example)

Your Salon: Don't forget your haircut

appointment today at 10am with Jane at

HairNow. See you soon.

Event Notification (Webinar example)

Event Name: In 20 minutes, the webinar

you registered for will begin. The dial in #

is 123-123-1234 PIN: abc

Cancellation Filler (Service Business example)

Carpet-Tech: Another customer rescheduled

and we have an opening today at 3. Text or call

now for 30% off. 123-123-1234

Staffing (General Business example)

Your Business Name: Jason out sick -

can anyone fill in today 10-4p? Biz

How-to Update (Web announcement example)

How to set-up your Google Buzz in 15

minutes flat. Blog post www.ez.com/buzz15

or recorded message 888-123-1234

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Book Author (Book Promotion example)

"The Missing Chapter," the one my publisher

insisted I hold back, is now available. Text

back for Mobile link.

When you boil it all down, it seems pretty simple.

But some of these short texts took months to perfect.

Time and again, we've seen marketing done wrong

and marketing done bad. Perhaps there's a bit of

latitude in internet marketing, but with Mobile

you are either "on the mark" or you're booted

out of the game.

The "gold" in Mobile is coming to that exact

insight you need to orchestrate the perfect

Mobile campaign. That's the "gold" you'll

discover in StomperMobile.

I'm pretty sure one of the key reasons many

marketers haven't taken the plunge into mobile

marketing is the simple fear that if they do it

wrong, their prospect or customer goes away.

Yet smart marketers do not see this as an

obstacle, rather it is an opportunity. With solid

strategies in-hand, you will position yourself

as someone whose messages are not just welcome,

but eagerly awaited.

Dan Hollings has structured StomperMobile to

literally hand-over the gold nuggets you need to

make money in Mobile. Dan shows you how to

not be seen as a text spammer, but instead be

someone who is communicating in a way that

fully engages your prospects and customers leaving

them eager for the next message, and much more

likely to do business with you.

If you are lucky, your competition fears mobile marketing.

They're paralyzed by their fear of the unknown.

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Remember, this could be your advantage, if you

act now. As an early adopters of mobile marketing

you'll reap the benefits of skyrocketing profits

and gain a deeper relationship with a customer base

that can't wait to the next message.

Early adopters profit massively in the marketing world.

Copycats do OK.

Those behind the curve just never catch up.

Please note: These are links to the actual files of this launch, which may at some point be taken down. I advise you to save a copy of particularly the

videos to your local hard drive.

Traffic Voodoo

Jeff Johnson was building this up for a while and has gone with a classic launch – key content provided up front with a number of different mediums

for anyone to learn from – audio, video and text

Key Websites

http://www.trafficvoodoo.com

Download Files

Traffic Launcher – 43 mins 54 secs

http://trafficvoodoo.s3.amazonaws.com/traffic_launcher/traffic_launcher.mp

4

Traffic Launcher Map Cheat Sheet – 1 page http://www.trafficvoodoo.com/hand_drawn_flowchart.pdf

Traffic Launcher Video Slides – 34 pages http://trafficvoodoo.com/traffic_launcher_powerpoint.pdf Traffic Launcher Checklist- 10 pages

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http://www.trafficvoodoo.com/traffic_launcher_checklist.pdf

Instant Affiliate Traffic – 48 mins 42 secs

http://trafficvoodoo.s3.amazonaws.com/instant_affiliate_traffic/instant_affiliate_traffic.mp4

Instant Affiliate Traffic – Slides – 41 pages

http://www.trafficvoodoo.com/traffic_voodoo_instant_affiliate_traffic.pdf

Sneak Peek – 25 mins 8 secs http://trafficvoodoo.s3.amazonaws.com/traffic_voodoo_sneak_peak_2/traffi

c_voodoo_sneak_peak_2.mp4

Simple Writing System Express

Key Websites

http://www.simplewritingsystem.com/ Lesson 1

http://www.simplewritingsystem.com/blog/your-bar-conversation/

Lesson 2 http://www.simplewritingsystem.com/blog/elevator-chat-lesson/

Lesson 3 http://www.simplewritingsystem.com/blog/close-the-sale-3/

Download Files

Storytelling For Maximum Selling – 51 mins 18 secs John Carlton at Mass Control 2008 http://mr-sws-5.s3.amazonaws.com/carlton-mc2008.flv Lesson 1 - The Bar Conversation – 6 mins 2 secs http://mr-sws-7-launch.s3.amazonaws.com/barroom1.flv Lesson 1 – Transcript http://simplewritingsystem.com/blog/transcript/John-Carlton-The-SWS-Bar-Conversation.pdf Lesson 2 - The Elevator Chat – 9 mins 24 secs

http://mr-sws-7-launch.s3.amazonaws.com/Elevator-Chat.mp4

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Lesson 2 – Transcript

http://simplewritingsystem.com/blog/transcript/John-Carlton-The-SWS-Elevator-Chat.pdf Lesson 3 - Closing The Deal – 10 mins 17 secs

http://mr-sws-7-launch.s3.amazonaws.com/SWS7-Close-The-Deal.mp4 Lesson 3 – Transcript http://simplewritingsystem.com/blog/transcript/John-Carlton-The-SWS-Close-The-Sale.pdf

Bonus Download

John Carlton Interview with James Schramko – 1 hour 10 mins 35 secs Which is better - long or short copy?, Do you think Video or Text is better?, What system do you use to keep deadlines? What is an example of a powerful closing phrase? Access through James’s blog at - http://www.internetmarketingspeed.com/podcast/john-carlton-internet-marketing-interview-number-2/ Download audio http://d27djdbbn4kdu3.cloudfront.net/johncarlton.mp3

Download Notes

FLV files or Flash Video files are the name of a file format used to deliver video over the Internet.

Flash Video is viewable on most operating systems, via the widely available Adobe Flash Player and web browser plug-in, or one of several third-party

programs such as Real Player, QuickTime, or any player which uses DirectShow filters (such as Media Player Classic, Windows Media Player, and

Windows Media Center) when the ffdshow filter is installed.

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In Conclusion

Well, I hope you found this report useful and you find some of the videos useful.

There’s obviously more to these launches than what I have shown you but start going through the over 4 hours of video and you will learn heaps

Let me know on my blog, twitter what you think of this report, what should I

do differently and what launches you would particularly like me to review and summarise.

Until then, good luck to you

Best Wishes

Gavin

Email me at: gavin@productlaunchvault.com Follow me on Twitter at: http://www.twitter.com/GavinSimmonds