Embed Size (px)
Citation preview
APPmanagoMobile Marketing
Automation
• 58% of income from mobile sales is generated by mobile apps
• Apps generate 3,7 time higher conversion rate in compare to web browsers on mobile
Source: Report Criteo State of Mobile Commerce Q3 2015
Reasons why companies implemantate mobile marketing automation
25% of your users will run your app only once!
Using Mobile Marketing Automation solutions let you build strong relations with your mobile app users. Knowledge about their in-app behaviour and creating automatic campaigns can make their app usage as a daily habbit.
How APPmanago works?
APPmanago identifies and monitors the behavior of
your mobile app users. Analysis of user behavior
allows you to build individual profiles for behavioral
and path analysis of user behavior or groups of users
in the application and on this basis to create
automation rules corresponding to individual
behavior.
Integration
To integrate APPmanago with mobile app we provide
sdk libraries with manual that are necessary to
connect.
Analysis of user behavior in a mobile
application
Most important data gathered by APPmanago:
• Most used in app functions
• Averege time spend in app
• Frequency of app use by specific user segments
• Averege time of modules use in app
• Number of app sessions (daily, weekly, monthly)
• User location
• User language and time zone
Segmentation of users in real time
By analyzing user behavior in real time APPmanago allows you to automatically create segments such as:
• Time since first use of app
• Time since last use of app
• Time spend in app (daily/weekly/monthly)
• User location
• Number of recieved notifications
• Reaction to notifications (accepted / denied)
• Phone language
• New app users
External events
The use of external events allows the use of any actions
within the application with additional information such as purchase amount, size, color.
Users profiles
Users profiles
Automatic mobile marketing
APPmanago provides the use of advanced automation rules
and the ability to plan adequate time of message send. The rules are created based on the data in real time.
Automatic campaigns
• Automatic campaign with guidance for new app users
• Send automated push call-to-action notification to engaged users not loggin in for 3 days
• Message for users that are nearby stationary shop or point
Push notificationsPush notifications are short messages that are displayed to
the user on the main screen of the phone or tablet. They may be in the form of text, link URL directing to landing page or dialog box.
Push notifications
Push Notification – dialog box, lets you ask direct questions to your users, and allows to name buttons of denial and approval action.
Push notifications
Push Notification – url, redirects the user directly to the desired website or prepared Landing Page.In addition, using the Deep Linkinguser can be redirected to any place in your application.
E-mail marketing
E-mail messages allow us to maintain a continuous relationship
with the customer. They contain more content and images. They are complementary mobile messaging. Thanks to them, involved extensive user gets information about the application and specific deals that while they are not intrusive.
Scheduled actionsScheduled actions allow to send push or e-mail messages to the certain group of users regarding the chosen day and hour. Moreover, the time of delivery can be adjusted to the proper time zone, or the user’s activity.
AnalyticsAnalytics module allows to examine the statistics of the
automation rules numer of sent notifications and interaction on a given message.
Analytics of dynamic segments allows to monitor changes in
groups of our users and their involvement in applications.
Path analytics
Path analytics allow us to know how our users use our application, how traffic is spreading and how they are moving between specific segments. In addition we have information where users leave our application.
Path analytics
PUSH notifications analytics
PUSH notifications analytics show us effectiveness of our pushmessages – how many was sent, how many of them was clicked and affect on the number of mobile app opens, and time spent in.
PUSH notifications analytics
Detailed analysis provide informations about influance of the push notification on the particular modules use time, used functions and performed purchases.
Integration with SALESmanago
Integration of Appmanago with SALESmanago let as collect information from our client devices - such as, instaled apps, most used apps, time spends in apps, language used in mobile or even current app version, in SALESmanago CRM. All of these information can be helpfull in segmentation of our customers base and leads us to better matched content
APPmanago Pricing199 Euro – Up to 1 000 active users
499 Euro – Up to 10 000 active users
600 Euro – Up to 30 000 active users
1 000 Euro – Up to 80 000 active users
1 500 Euro – Up to 150 000 active users
2 000 Euro – Up to 250 000 active users
4 000 Euro – Up to 500 000 active users
6 000 Euro – Up to 1 000 000 active users
8 000 Euro – Up to 2 000 000 active users
Active user is every person who used the app in the last 3 months.
Unlimited push messages.
Unlimited email messages.
