KPI CHANNEL CHECK

COGNOVI’S CONSUMER MOTIVATION SCORE OFFERS A VIRTUAL CHANNEL CHECK for the consumer’s purchase intent across a company’s various brands and products, continuously and in real time.

This provides companies and investors predictive insights into the company’s key revenue drivers. At the same time, it provides companies with the tools to identify the key product and services issues and allows them to adjust their offering and messaging to change perception and increase future sales.

(Prepared by Cognovi Labs)

PRODUCT SALES OUTLOOK

KPI CHANNEL CHECK

Among Coca-Cola’s top energy and healthy brands, consumers have been most motivated over the last 4 months to buy its Powerade and Smartwater brands. These two brands are therefore expected to provide support to the company’s revenue projections. In contrast, consumer purchasing intentions for Coca-Cola’s Odwalla brand appear at risk, based on Cognovi’s negative Consumer Motivation score during this same time period. The Odwalla brand is detracting from Coca-Cola’s revenue potential.

PRODUCT SALES OUTLOOK

COCA-COLA AND ITS ENERGY DRINKS