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Product Variety, Trade Costs and theStandard of Living Across Countries
Alberto CavalloHarvard Business School, NBER
Robert C. FeenstraUC Davis and NBER
Robert InklaarUniversity of Groningen
March 2020
1 / 35
Motivation
I Penn World Table (PWT; Feenstra, Inklaar and Timmer, 2015)computes real GDP across countries, and is therefore comparing thecost of living between countries
I Current trade literature has focused on the impact of foreign tradecosts on the gains from trade (ACR 2012), comparing the cost ofliving in two equilibria within a country
I Is it possible to extend that literature to measure the cost of livingbetween countries?
I Cross-country productivity literature emphasizes differences indomestic trade costs (wholesale & retail margins, transport costs),and there is also the potential for product variety differences to belarge across countries due to size differences, etc.
I Goal of this paper:
I Extend existing literature to measure the relative importance ofdomestic trade costs, country size, and (endogenous) product varietyin determining cross-country differences in the cost of living
2 / 35
Literature Review
I Domestic trade costs:
I Anderson and van Wincoop (2004), Atkin and Donaldson (2015)
I Product variety and gains from trade:
I Feenstra (1994), Arkolakis (2010), ACR (2012)I Broda and Weinstein (BW, 2006), Ossa (2015), Giri, Yi, and
Yilmazkudayz (2020)
I Using International Comparisons Project (ICP) data to measuretrade elasticities:
I Eaton and Kortum (2002), Simonovska and Waugh (2014a,b)
I Using ICP/bar-code data to measure cost of living across countries:
I Neary (2004), Argente, Hsieh, Lee (2020), Cavallo, Diewert,Feenstra, Inklaar, Timmer (2018)
I Impact of variety on productivity across sectors or countries:
I Cuñat and Zymek (2018)
3 / 35
Theory: set-up
I Melitz-Chaney, but obtain ACR results in a slightly different way
I CES price index is defined over domestic and foreign varieties:
P =
Md ∞∫ϕd
pd (ϕ)1−σ g (ϕ) dϕ
[1− G (ϕd)]+ M∗x
∞∫ϕ∗x
p∗x (ϕ)1−σ g (ϕ) dϕ
[1− G (ϕ∗x )]
1
1−σ
I Treat domestic goods as “common” in the two equilibria, so fromFeenstra (1994) the exact price index between the two equilibria is
P ′
P=
(M ′dMd
) 11−σ(φ̃d
φ̃d
)−1︸ ︷︷ ︸
domestic goods price index
×(λ′dλd
) 1σ−1
︸ ︷︷ ︸gains from importing
4 / 35
”Overall” product variety and ACR gains
I Solve for the cut-off productivities in the two equilibria, and find:
Consumer “overall” product variety
(M ′d/λ
′d
Md/λd
)=
(X ′/w ′f ′dX/wfd
)I Allow for changes in the foreign variables (only) as in ACR and also
adopt a one-sector model with trade balance
=⇒(M ′
λ′d
)=
(Mdλd
)=⇒ with Pareto
(φ∗′dφ∗d
)−1=
(λ′dλd
) 1θ
I So the change in the cost of living between equilibria is:
P ′
P=
(λ′dλd
) 1θ
I Overall variety is constant with only a foreign shock and one sector(even though the number of varieties can change)
5 / 35
Allowing for changes in domestic variables
I In addition to iceberg foreign trade costs, we also introduce icebergdomestic trade costs τd ≥ 1
I Allow domestic trade costs, lower-bound to Pareto productivity Aand country size L to differ across equilibria (countries)
I Make two versions of an assumption on fixed costs:
Assumption 1. The fixed and sunk costs of producing for the homemarket are proportional: fd/f
id = fe/f
ie ∀i =′ and i = 1, . . . ,C
Assumption 1’. The fixed and sunk costs of producing for thehome market are proportional to Lα, fd/f
id = fe/f
ie = L
α/Liα,∀i =′ and i = 1, . . . ,C , with 0 ≤ α ≤ 1.
I Assumption 1’ is motivated by Arkolakis (2010). Simonovska andWaugh (2014b) use the stronger version that α = 1.
6 / 35
Change in the real wages between equilibria, part (a)
Proposition 1
(a) Under Assumption 1, the ratio of the real wages between twoequilibria is:
w ′/P ′
w/P=
A′
A
(λ′d
λd
)−1/θ (τ′d
τd
)−1(M′d/λ
′d
Md/λd
) 1σ−1 (
X ′/w ′L′
X/wL
)−1/θ
I Domestic trade costs enter with the exponent of unity, whether theyapply to imports or not
I ”Overall” variety re-appears (due to differing country sizes), withexponent as in Feenstra (1994), BW (2006), Ossa (2015)
I We can think of the variety term as reflecting scale effects
I Final term reflects the trade balance with a single sector, or withmultiple sectors it reflects expenditure on that sector (X ) relative toaggregate expenditure (i.e. a budget share)
7 / 35
Change in the real wages between equilibria, part (b)
Proposition 1
(b) Under Assumption 1’, the ratio of wages between two equilibria is:
w ′/P ′
w/P=
A′
A
(λ′d
λd
)−1/θ (τ′d
τd
)−1(M′d/λ
′d
Md/λd
) 1σ−1−
1θ (
L′
L
) 1−αθ
,
and product variety is determined by:
M′d/λ
′d
Md/λd=
(L′
L
)1−α(X ′/w ′L′
X/wL
).
I ”Overall” variety term now has a different exponent that reflectsselection rather than scale effects
I Overall variety is related to country population and the budget sharefor each sector. So a “partial” scale effect still operates, though itwill have to prove itself using this regression.
I We will focus on measuring the cost of living from part (b).
8 / 35
Model-based cost of living and real consumption
I Adding a country supercript and solving for the price level from (b),
P i
P j=
(w i/Ai
w j/Aj
)(λii
λjj
) 1θ(τ ii
τ jj
)(M i/λii
M j/λjj
) 1θ−
1σ−1(Li
Lj
)− (1−α)θI Dual approach: w i/Ai = output price level, PLiy
I Wtih multiple sectors, the cost of living relative to the US is,
CoLi ≡(PLiy
)WTi×
S∏s=1
(λiisλUSs
)WTisθs(τ iisτUSs
)WTis ( M is/λiisMUSs /λUSs
)WTisθs− W
Tis
σs−1(
Li
LUS
)− (1−α)WTisθ (
PLNics
)WNisI W Tis , W
Nis are Sato-Vartia weights of traded and non-traded goods
I Compare this with PWT price level of consumption, which does not adjustfor foreign or domestic trade costs or variety differences across countries
9 / 35
Source of Parameters
I Scale effect α obtained from regression of overall variety onpopulation (or employment)
I Elasticity of substitution σs across broad sectors s taken frommedian estimates in BW (2006)
I Pareto parameter θs estimated using cross-country ICP prices as inEaton and Kortum (2002) and Simonovska and Waugh (2014b).
I In order to extend the gravity estimation from Eaton and Kortum(2002) to the Melitz-Chaney model, Simonovska and Waugh(2014b) assume:
Assumption 2. The fixed costs of domestic production in country,f id , equals the fixed costs of exporting to country i from any othersource country j , ∀i , j = 1, . . . ,C .
10 / 35
Sectoral Gravity Equation
Proposition 2.
(a) Under Assumptions 1 and 2, the value of exports, X ij , from country ito j relative to total expenditure X j in country j is
λij ≡ Xij
X j=
T i(w iτ ij
)−θC∑
k=1
T k (w kτ kj)−θ
where T i ≡ M ie(w i)1− θ
σ−1
(b) Under Assumptions 1’ with α= 1 and Assumption 2, and with thefixed costs of exporting paid in the destination country, then part (a)holds with T i ≡ M ie and the denominator is proportional to thecountry j price index raised to the power −θ:
(P j)−θ∝
C∑k=1
Mke
(w kτ ki
)−θ
11 / 35
Estimating sectoral gravity
I Trade elasticities, θs , are estimated from a gravity estimation:
ln
(λijsλiis
)= −θs
(ln τ ij − ln τ ii + D is − D js
)where λij are country i ’s consumption expenditure shares on goodsfrom j , and ln τ ij are trade costs
I Trade costs are unobservable, but can be inferred from observedprices (EK, 2002):
ln τ ij = maxn∈Ω(s)
{ln pjn − ln pin}
I DATA: ICP 2011 national item prices on global core list products,which are more disaggregate than the “basic heading” level prices
12 / 35
Sectoral gravity: estimates of θs
I Estimate using methods of Simonovska and Waugh (2014a,b)
Sector Code Traded share, % # Products θs Error σsTotal traded consumption 47 490 3.51 0.01Food, beverages & tobacco 01-02 100 205 3.46 0 4.2Clothing & footwear 03 97 47 2.96 0 3.5Furnishing 05 88 69 4.77 0 2.5Health 06 46 52 4 0.08 2.5Transport 07 59 31 11.43 0.33 7.8Recreation and culture 09 51 59 6.76 0.23 2.2Other goods 12 25 23 14.77 0.23 2.5
I Using basic headings, single θ = 4.58 (4.16 in Simonovska and Waugh, 201))
I Based on product items, single θ = 3.51 (greater price variability)
I Higher sectoral θs ⇒ systematic price differences between sectors
13 / 35
Cost of living: Data, 2011, 43 countries
I Output price level PLiy is from PWT 9.0
I Nontraded consumption prices PLNics and Sato-Vartia weights areconstructed from ICP2011 data
I Domestic goods’ share in consumption, λiis , is from WIOD
I Domestic trade costs are based on:
I I-O tables from WIOD: τ iis = consumption expenditure in s (gross oftaxes) divided by the basic-prices value of expenditures
I Data from surveys of wholesale and retail trade, for some countries
I Number of domestic varieties is based on number of domestic firmsfrom ORBIS, newly collected counts of barcodes acrosscountries
14 / 35
Domestic trade costs: Supply-Use Tables
Table: Margin Example: US and Netherlands, Supply-Use Table 2011
United States NetherlandsFood Clothing Fuel Food Clothing Fuel
Total margin 60% 58% 29% 52% 70% 71%
Domestic Trade & Transport 54% 49% 21% 35% 54% 8%Wholesale & Retail margin 52% 47% 20%Transport margin 2% 2% 1%
Taxes 6% 9% 8% 17% 16% 63%
15 / 35
Foreign and domestic costs and consumption price level
IND
IDN
TWN
BGR
CHN
RUS
ROU
POL
HUN
TUR
LTU
MEX
SVK
KOR
LVA
HRV
CZE
EST
MLT
PRTSVN
BRA
USA
CYP
GRC
ESP
DEU
ITA
AUT
NLD
GBR
FRA
BEL
CAN
IRL
FIN
LUX
SWE
JPNAUS
DNK
NOR
CHE
-.15
-.1-.0
50
.05
-1 -.5 0 .5log of consumption price level
Foreign trade costs
IND
IDN
TWN
BGR
CHN
RUS
ROU
POL
HUN
TUR
LTU
MEX
SVK
KOR
LVA
HRV
CZE
EST
MLT
PRTSVN
BRA
USA
CYP
GRCESP
DEU
ITAAUT
NLD
GBR
FRABEL
CAN
IRL
FIN
LUX
SWE
JPNAUS
DNK
NOR
CHE
-.2-.1
0.1
.2
-1 -.5 0 .5log of consumption price level
Domestic trade costs
16 / 35
Model-based cost of living and real consumption
I The cost of living relative to the US, is
CoLi ≡(PLiy
)WTi×
S∏s=1
(λiisλUSs
)WTisθs(τ iisτUSs
)WTis ( M is/λiisMUSs /λUSs
)WTisθs− W
Tis
σs−1(
Li
LUS
)− (1−α)WTisθ (
PLNics
)WNisI Compare this with PWT price level of consumption, which does not adjust
for foreign or domestic trade costs or variety differences across countries
I Initially make this comparison using only the first three and the lastterms on the right-hand side
I So this initial calculation ignores the overall product variety term and thescale term (relative population)
17 / 35
The impact of trade costs only on the cost of living
IND
IDN
TWN
BGRCHN
RUSROU
POL
HUNTUR
LTUMEXSVKKORLVAHRV
CZEESTMLT
PRTSVNBRA
USA
CYP
GRCESPDEU
ITAAUTNLDGBRFRABEL
CAN
IRLFIN
LUX
SWEJPN
AUSDNK NORCHE
45o
-1.5
-1-.5
0.5
log
of c
ost o
f liv
ing
-1 -.5 0 .5log of consumption price level
IND
IDN
TWN
BGRCHN
RUS
ROUPOL
HUN
TUR
LTU
MEX
SVKKOR
LVA
HRV
CZEEST
MLT
PRTSVN
BRA
USA
CYP
GRCESPDEU
ITA
AUTNLD
GBR
FRA
BEL
CAN
IRLFIN
LUX
SWEJPN
AUSDNK
NORCHE
-.4-.3
-.2-.1
0.1
log(
Cos
t of L
ivin
g/C
onsu
mpt
ion
pric
e le
vel)
-1 -.5 0 .5log of consumption price level
18 / 35
Cost of living only using foreign and domestic trade costs
I We find that the model-based cost-of-living is far below the PWTcost-of-living for many countries. Why is this?
I ICP and PWT:I PWT uses the United States as the base country, which has a high
domestic share, but this does not matter because the multilateralindex numbers are transitive
I PWT is also not very sensitive to breaking up the United States intoregions (e.g. states), and using any one as the base region
I Model-based cost of living:I Also transitive to using any comparison country
I But the home shares used the in model-base cost of living are verysensitive to breaking up the United States into regions
I Conclude: it is essential to incorporate product variety in order toget the model-based cost-of-living right!
19 / 35
Variety: Firm count and barcode data for 19 countries
I Barcode counts N is from Billion Price Project (Cavallo, et al., 2018)
I Available for five sectors: food, clothing, furniture, electronics andother products (missing health and transport)
I For food and electronics only, country of origin is being collectedmanually in retail stores: packages of 500 “randomly” selectedproducts are scanned in retailers from 19 countries (including US)
I Robustness: For the US, we can also compare the manually collectedcountry of origin with scraped data from Walmart and Samsclub
I Barcode share is B is , so domestically-produced barcodes are:
M is ≡ N isB is
I Outside of food and electronics, we assume B is ≈ λis , so that:
M is/λis ≈ N is
20 / 35
Domestically-produced varieties across countries
21 / 35
Variety: Firm count versus barcodes
AUSBRACAN
CHN
DEUESP FRA
GBR
GRC
IND
ITAJPN
KOR
MEX
NLDPOL
RUS
TUR
USA
AUT
BEL
BGR
CHE
CYP
CZE
DNKEST
FINHRV
HUN
IDNIRL
LTU
LUX
LVA
MLT
NOR
PRTROU
SVK
SVN
SWE
TWN
0.2
.4.6
.8
-1 -.5 0 .5log of consumption price level
Firm count
IND
CHN
RUS
POL
TURMEX
KORBRA
USA
GRC
ESP
ITA
DEU
NLDFRA
GBRCAN
JPN
AUS
0.2
.4.6
.8
-1 -.5 0 .5log of consumption price level
Barcodes
22 / 35
Scale Regression
Variety measure: Firm count Barcodes* Firm count Barcodes*Size measure: Employment Employment Population Population
log[Sizei/SizeUSA] 0.501*** 0.249*** 0.496*** 0.233***(0.0470) (0.0801) (0.0477) (0.0839)
log[ ExpenditureShareiExpenditureShareUSA
] 0.107 0.0841 0.106 0.0906
(0.0853) (0.116) (0.0864) (0.117)Constant -0.947*** -0.546*** -0.962*** -0.573***
(0.157) (0.166) (0.159) (0.169)
Observations 298 89 298 89R-squared 0.377 0.094 0.370 0.079
*: Excluding India
23 / 35
Scale Effect
IND
IND
IND
IND
IND
IND
IND
-8-6
-4-2
02
log
of re
lativ
e va
riety
-6 -4 -2 0 2log of relative population
All observations Excluding India
Firm count
INDIND
IND
IND
IND
-8-6
-4-2
02
log
of re
lativ
e va
riety
-6 -4 -2 0 2log of relative population
All observations Excluding India
Barcodes
24 / 35
Model-based cost of living and real consumption
I The cost of living relative to the US, is
CoLi ≡(PLiy
)WTi×
S∏s=1
(λiisλUSs
)WTisθs(τ iisτUSs
)WTis ( M is/λiisMUSs /λUSs
)WTisθs− W
Tis
σs−1(
Li
LUS
)− (1−α)WTisθ (
PLNics
)WNisI Compare this with PWT price level of consumption, which does not adjust
for foreign or domestic trade costs or variety differences across countries
I Now include all terms except for the scale term (relative population)
25 / 35
Relative cost of living: barcode variety, no scale effect
IND
CHN
RUS
POL
TUR
MEX
KOR
BRAUSA
GRC
ESP
ITA
DEU
NLDFRA
GBRCAN
JPN
AUS
45o
-1-.5
0.5
1lo
g of
cos
t of l
ivin
g
-1.5 -1 -.5 0 .5log of consumption price level
IND
CHN
RUS
POL
TUR
MEX
KOR
BRA
USA
GRC
ESP
ITA
DEU
NLDFRA
GBR
CAN
JPN
AUS
-.2-.1
0.1
.2.3
log(
Cos
t of L
ivin
g/C
onsu
mpt
ion
pric
e le
vel)
-1.5 -1 -.5 0 .5log of consumption price level
26 / 35
Relative cost of living: firm-count variety, no scale effect
AUS
BRA
CAN
CHN
DEUESP
FRAGBRGRC
IND
ITA
JPN
KOR
MEX
NLD
POLRUS
TUR
USA
AUT
BEL
BGR
CHE
CYP
CZE
DNK
EST
FIN
HRV
HUN
IDN
IRL
LTU
LUX
LVA
MLT
NOR
PRT
ROU
SVK
SVN
SWE
TWN
45o
-1-.5
0.5
1lo
g of
cos
t of l
ivin
g
-1 -.5 0 .5log of consumption price level
AUS
BRA
CAN
CHN
DEUESP
FRAGBR
GRC
IND
ITA
JPN
KOR
MEX NLD
POL
RUS TUR USA
AUT
BEL
BGR
CHE
CYP
CZE
DNK
EST
FIN
HRV
HUN
IDN
IRL
LTU
LUX
LVA
MLT
NOR
PRT
ROU
SVK
SVN SWE
TWN
-.20
.2.4
.6lo
g(C
ost o
f Liv
ing/
Con
sum
ptio
n pr
ice
leve
l)
-1 -.5 0 .5log of consumption price level
27 / 35
Model-based cost of living and real consumption
I The cost of living relative to the US, is
CoLi ≡(PLiy
)WTi×
S∏s=1
(λiisλUSs
)WTisθs(τ iisτUSs
)WTis ( M is/λiisMUSs /λUSs
)WTisθs− W
Tis
σs−1(
Li
LUS
)− (1−α)WTisθ (
PLNics
)WNisI Compare this with PWT price level of consumption, which does not adjust
for foreign or domestic trade costs or variety differences across countries
I Now include all terms
28 / 35
Relative cost of living: barcode variety and scale
IND
CHN
RUS
POL
TUR
MEX
KOR
BRAUSA
GRC
ESP
ITA
DEU
NLDFRA
GBRCANJPN
AUS
45o
-1-.5
0.5
1lo
g of
cos
t of l
ivin
g
-1.5 -1 -.5 0 .5log of consumption price level
IND
CHN
RUS
POL
TUR
MEX
KOR
BRAUSA
GRC
ESP
ITA
DEU
NLDFRA
GBR
CAN
JPN
AUS
-.4-.2
0.2
.4lo
g(C
ost o
f Liv
ing/
Con
sum
ptio
n pr
ice
leve
l)
-1.5 -1 -.5 0 .5log of consumption price level
29 / 35
Relative cost of living: firm-count variety and scale
AUS
BRA
CAN
CHN
DEUESP
FRAGBRGRC
IND
ITA
JPN
KORMEX
NLD
POLRUS
TUR
USA
AUTBEL
BGR
CHE
CYP
CZE
DNK
EST
FIN
HRV
HUN
IDN
IRL
LTU
LUX
LVA
MLT
NOR
PRT
ROU
SVK
SVN
SWE
TWN
45o
-1.5
-1-.5
0.5
1lo
g of
cos
t of l
ivin
g
-1 -.5 0 .5log of consumption price level
AUS
BRA
CAN
CHN
DEUESP
FRAGBR
GRC
IND
ITA
JPN
KOR
MEXNLD
POLRUSTUR
USA
AUT
BELBGR
CHE
CYP
CZE
DNKEST FIN
HRV
HUN
IDN
IRL
LTU
LUX
LVA
MLT
NORPRT
ROU
SVK
SVN
SWE
TWN
-.50
.51
log(
Cos
t of L
ivin
g/C
onsu
mpt
ion
pric
e le
vel)
-1 -.5 0 .5log of consumption price level
30 / 35
Cost of Living Decomposition 1I First we run:
lnCoLi = α0 + β0 lnPLic + �
i0, i = 1, . . . ,C
I Define Z ik , k = 1, . . . , 6 as (in logs):
lnZ i1 = WTi lnPLiy
lnZ i2 =S∑
s=1
WTis
θsln(λiis /λ
USs
)
lnZ i3 =S∑
s=1
WTis ln
(τ iisτUSs
)
lnZ i4 =S∑
s=1
WTis
[1
θs−
1
σs − 1
]ln
(M is/λ
iis
MUSs /λUSs
)
lnZ i5 = −(1 − α)WTis
θsln(Li/LUS
)lnZ i6 =
S∑s=1
WNis ln(PL
Nics )
I Then we also run: lnZ ik = αk + βk lnPLic + �
ik , k = 1, . . . , 6
I Because lnCoLic =6∑
k=1lnZ ik , then α0 =
6∑k=1
αk , β0 =6∑
k=1βk
31 / 35
Regression table 1
Variety: No variety FirmCount Barcode Firmcount BarcodeScale effect: n.a. No No Yes Yes
Explanatory variable: log(PLc)
CoL 1.224 1.228 1.147 1.278 1.186(0.039) (0.050) (0.080) (0.073) (0.081)
PLy 0.429 0.429 0.444 0.429 0.444(0.024) (0.024) (0.012) (0.024) (0.012)
Foreign trade costs -0.062 -0.062 -0.066 -0.062 -0.066(0.014) (0.014) (0.016) (0.014) (0.016)
Domestic trade costs 0.114 0.114 0.120 0.114 0.120(0.027) (0.027) (0.028) (0.027) (0.028)
Variety 0.004 -0.058 0.004 -0.058(0.036) (0.049) (0.036) (0.049)
Scale 0.050 0.039(0.036) (0.015)
Non-traded prices 0.708 0.344 0.432 0.206 0.398(0.089) (0.096) (0.076) (0.069) (0.061)
32 / 35
Cost of Living Decomposition 2
I Take the difference between the model-based cost-of-living and the PWTrelative price of consumption:
∆CoLi ≡ CoLi − PLic
I Also combine the various PWT price terms to get
∆P i ≡W Ti lnPLiy +S∑
s=1
W Nis ln(PLNics )− lnPLic , i = 1, . . . ,C
I The we run∆P i = α0 + β0∆CoL
i + �i0, i = 1, . . . ,C
I Also define∆Z ik ≡ Z ik − PLic , k = 2, . . . , 5
I Then we also run:
∆ lnZ ik = αk + βk∆CoLi + �ik , k = 2, . . . , 5
33 / 35
Regression table 2
Variety: No variety FirmCount Barcode Firmcount BarcodeScale effect: n.a. No No Yes Yes
Explanatory variable: log(PLc)
Prices 0.708 0.344 0.432 0.206 0.398(0.089) (0.096) (0.076) (0.069) (0.061)
Foreign trade costs -0.215 -0.149 -0.111 -0.116 -0.128(0.050) (0.034) (0.059) (0.023) (0.055)
Domestic trade costs 0.507 0.241 0.328 0.157 0.327(0.077) (0.081) (0.069) (0.056) (0.062)
Variety 0.564 0.351 0.430 0.288(0.104) (0.078) (0.072) (0.087)
Scale 0.322 0.115(0.025) (0.087)
Number of countries 43 43 19 20 21
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Conclusions
I We have extended ACR to allow for comparisons of equilibria bothwithin and between countries
I We have compared a model-based cost-of-living to the consumptionprice from PWT for 43 countries
I In this comparison it is essential to also correct for ”overall” productvariety (using the count of domestic varieties / home share)
I Empirical resultsI Using barcode data to count variety for 19 countries, the
model-based cost of living is reasonably close to the PWT price levelof consumption (but slightly worse using the firm count)
I Using firm data to count variety, the other 24 countries in thesample have a PWT price level relative to the US that is sometimessubstantially above the the model-based cost of living.
I For those other 24 countries, the US enjoys relatively more gainsfrom variety.
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