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Production and Supply Chainin 2050
Group 2
Producer
Resources
Government
R&D Adoption
Demand
Consumer
Government
• Global leadership• Scarcity management and co-operation• BUT, we all know what self interest is• Feed your own country or feed the world?• Influence on trade and distribution
Producer
• Differing types of production (niche v quantity)
• Impacted by the resources• Population• Profit motive
Research & DevelopmentDemand driven
• Quantity– Population– Commodity– Private business opportunity
• Profile– Expectation– Discretionary– Private business opportunities
• Longview– Responsibility– Government role– Strategic oversight
Consumer
• Age of the consumer• Increasing population• Appetite and diet • Life changes – quick convenient food• Health versus diet• Touchable food (stories)• Country
Demand scenarios
1. Enough food (balance)2. Not enough food(political instability, trade
barriers, depletion of resource, bulk commodity production, conflict)
3. Too much food (niche marketing, refinement of food, more choice, luxury of things like animal welfare, carbon)
Global Requirements
• Political Stability & Willingness to Cooperate• Comparative Advantage• Global Standards• Effective use of resources• R & D Government Influenced– Market & Profit Driven – Ag Sector Lead
The Answer
•Agriculture is the answer.