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marketing plan for leather shoeby zeeshan
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PRODUCTION & MARKETING PLAN FOR LEATHER SHOES
PRODUCTION & MARKETING PLAN FOR LEATHER SHOES
GROUP MEMBERSNAMEROLL NOMohammed Ali PatelMohammed ZaidSaleem NomaniSharoz KhanWasim ShaikhZeeshan K Shaikh121DIRECT COMPETITORS
BataHush PuppiesWoodsClarksRedtapeLee CooperAldoRegalMetroLords
INDIRECT COMPETITORS
The Rexine sheet makers are also main competitors in the national market and international market. MARKET SEGMENTATION
DEMANDPRODUCTSMen's Leather shoes
Women's Leather shoesSERVICE
Company will give online sale services for its customers to access the Indian market. Customers can order through company website for customize their products.
We are also giving shipping facility or service for the delivery of goods on behalf of customers.
SIZE OF BUSINESS
Marketing DepartmentFinance DepartmentIT DepartmentOperations DepartmentHR Department
EMPLOYEESJob/ PositionNo. of employeesCutting Master2Packing master1Fusion master1Skilled Stitchers5Partners7Sweeper1Total15OFFICE EQUIPMENT
EQUIPMENTS AMOUNT / NO.Office Tables1Computer1Printer1Internet connection 1Landline number & phone 1Office Stationery According to needOffice chairs5PRODUCTION PLANPHYSICAL PLANT
Raw Materials StoreCutting and matching roomStitching roomFusing or finishing roomPacking roomCompany officeWash room
UTILITIES REQUIREMENTS
ElectricityTelephoneWater
MACHINERY AND PLANT
Name of machine No./amount Over lock Machine1Stitching Machine6Iron regular1Cutters7Scissors 7Factory Tables7Scale5Inch tape5Show case1Water cooler 5Generator (1.5 KVA)1Fusing Machine (optional)1Total 47FLOW OF ORDER FOR GOODS
Suppliers of leather & materialReceiving & Storing of leather and material Matching & cutting of Leather ShoesStitching of products and finishing /packing Customer order/Receiving of goods
Website / phone Head office of company Shipment of goods via transport MARKETING PLAN
PricingValue based priceCost based priceDistribution PromotionProduct forecasts
FINANCIAL PLAN: PROJECT COSTPROJECTS COSTS (RS.)TOTAL COST Machinery (used)Rs. 40,16000Furniture & Fixtures Rs. 91000Miscellaneous (salaries)Rs. 63000Raw material inventoryRs. 420000building rentRs 30000Total reserve for next monthRs. 500000 Total Investment in the Project (Rs.)Rs. 1200000MACHINERY ASSUMPTIONSNumber of Machines Installed6Maximum Capacity Utilization (year 1)100%Total Production of the unit per month350 unitsTotal Production of the unit per year4200 unitsOPERATING ASSUMPTIONS
Annual Production capacity4200 unitsHours operational per day8hrsDays operational per month26Days operational per year312 daysCASH FLOW ASSUMPTIONS
Accounts Receivable cycle (in days)30 Raw material inventory (in day)30REVENUE ASSUMPTIONSProduction capacity of the unit4200 unitsSale price growth rate10%Maximum capacity utilization100%EXPENSE ASSUMPTIONS
Machine maintenance (per year)Rs 1000Pre-paid building Rent (months)06Rent growth rate10 %Raw material price growth rate5 %