Products from a farm –

“Schmankerl Navi “

Vera Ebner

Austrian Chamber of Agriculture 26.05.2016

• Direct marketing in Austria

• What is „Gutes vom Bauernhof“?

• „Schmankerl Navi“

• Outlook & development

Long tradition for direct sales

– small scale structures:

• mountainous regions, alps

• less favoured areas

– adding value through processing and direct marketing

• in the 70‘s and 80‘s: factory outlet at the farmgate (big

quantities, reasonable prices)

• turn to specialities: meat products, cheeses, bread, juices, jams

Farmyard sale 77 % Farmers Shops,

Shop in Shop (9 %)

Other Forms:

food retail markets (14 %)

from field

at the roadside

peddling

Internet (7 %)

Gastronomy (16 %)

Farmers markets

Public markets 13 %

Shipping & delivery

18 %

© APV/Lechner © Ländle Marketing

© APV/Lechner

© LK OÖ /Ritzberger

© APV/Stinglmayr

• … a quality program of the

Austrian chamber of Agriculture

• …are direct marketing farmers at

the highest level

• … aim to increase and promote

the direct sales from farmers

• … independent quality checks

assure origin and high product

standards for consumers

• ... has a guideline with nationwide

validity

© APV/Lechner

• Data:

– 1.400 farms and farmers shops

– 80 supermarket farmer-shelves

– 380 markets (farmers-/weekly markets)

– 175 wine taverns

– 1.160 restaurants

• Map/List-Circumcircle-Search: – Farms + preselected products (settings)

• Goodies-Navi – individual cruising radius during driving

(background function)

google-map view list view detailed view of the farm

search navi-modus news

Holidays on the farm:

• about 2.500 farms

• Booking function

– upon request

– Online-direct-booking

• Update: Summer 2016

App-Development:

• Statistic- tool

• Facebook– improvement

• Data-import-status

during App-Start

www.gutesvombauernhof.at

iOS-App: Android-App: