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The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law 10 November 2017 Product/Service System Day, DTU 2017 Exploring PSS Solutions

Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

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Page 1: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

10 November 2017

Product/Service System Day, DTU 2017

Exploring PSS Solutions

Page 2: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law10 November 20172

Danish Company founded in

1882Who we are and what we do

We are more than

12,000employees

(end of 2016)

FLSmidth

at a glance

1,289

18,192Revenue

2016 (DKKm)

EBITA

2016 (DKKm)

We are present in

50Countries

(end of 2016)

Page 3: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

FLSmidth

Industry leader since 1882

10 November 20173

1882FLSmidth

is founded

1889Aalborg

Portland is

established

2005-A unique combination

of projects, products and

services to the mining and

cement industries

1900-1969Leading supplier of

cement plants. A number

of subsidiaries emerge

1970-2004Retains market share in the

cement industry and diversifies

into other business areas

VALUESA business culture based on:

Competence, Co-operation

and Responsibility

VISIONWe drive success through

sustainable productivity

enhancement

STRATEGYProductivity

provider #1

Page 4: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

Organisation

Four divisions provide a full life-cycle approach

Supporting customers

in discovering the

right solutions in the

large and important

aftermarket.

Delivering a wide

range of market-

leading products for

cement, mining and

adjacent industries.

Leading provider

of mineral processing

and material handling

technology.

Premium technology

and process solutions

for the global cement

industry. Design, build,

operate and maintain

plants.

10 November 20174

FLSmidth Group

Customer Services Product Companies Minerals Cement

Page 5: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law10 November 20175

4,890 tGLOBAL USE OF GOLD

IN TECHNOLOGY 2005-2016

4,2 BILLION tGLOBAL USE

OF CEMENT IN 2016

ENVIRONMENTFOCUS ON LOWERING

NEGATIVE IMPACT

SCARCITYOF ENERGY, RAW

MATERIALS AND WATER

Page 6: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

Productivity

provider #1

10 November 20176

FLSmidth key competencies

Projects

Products

Services

A unique combination

of projects, products

and services

Local service and support

presence

Process and product knowledge to

optimise operations

Guaranteed equipment uptime and performance

Proactive and predictive

maintenance

Minimisingenvironmental

impact

Customer benefits

Increasing output and quality

Reducing totalcost of ownership

Increasingproductivity

Page 7: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

The information contained or referenced in this presentation is

confidential and proprietary to FLSmidth and is protected by copyright

or trade secret laws.

Page 8: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

Supercentre

Project and technology centre

Production

Sales and services

Operation and maintenance

Organisation

Our global presence

10 November 20178

Page 9: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

• 21,000 m2 property

• 1,760 m2 office

• 59 m2 training center

• 6,658 m2 warehouse

• 4,485 m2 workshop

• 120 ton lifting capacity

• 18 m under crane hook

• Food preparation and

dining areas

• Change rooms and

showers

Perth,

Australia

10 November 20179

Page 10: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law10 November 201710

Why focus on Service

Page 11: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

Cement plant sales

10 November 2017

0

20

40

60

80

100

120

140

160

199

0

199

1

199

2

199

3

199

4

199

5

199

6

199

7

199

8

199

9

200

0

200

1

200

2

200

3

200

4

200

5

200

6

200

7

200

8

200

9

201

0

201

1

Asia (excl. China & India)

India

Russia

Europe

North America

Latin America

MiddleEast

Africa

Page 12: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law10 November 201712

Page 13: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

Customer Services

10 November, 2017

In 2005 we said…

We are not only a company selling large projects or key

products for the cement and minerals industries

We want to transform to a much more service oriented

company

By strengthening our “after market” business we get the best of

two worlds

Much closer day to day contact with customers

Less cyclical business model for the entire Group

Page 14: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law10 November 201714

Page 15: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

Order intake from total service activities +15% in Q4’16

Total service activities

Customer Services

Minerals Cement

CementProduct

Companies

Projects / Customised equipment Products

Products aftermarket

Cement Operation & Maintenance

Customised equipment aftermarket

Total service activities56% of revenue 55% of order intake

Revenue growth -6% vs. 2015Order intake growth 4% vs. 2015

2016

Product Companies

Total capital business44% of revenue 45% of order intake

Revenue growth -10% vs. 2015Order intake growth -6% vs. 2015

*) adjusted for currency

Page 16: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

Long-term financial targets

Divisional long-term financial targets unchanged

Divisional long-term financial targets

Growth(over the cycle)

EBITA%(over the cycle)

Net working capital (as pct. of revenue)

Customer Services 5-10% >15% 15-20%

Product Companies 5-10% 12-15% ~15%

Minerals 5-6% 3-8% Negative

Cement 3-5% 3-8% Negative

Page 17: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

6.710

5.742

4.112

2.803

6.599

5.326

2.679

4.576

Order intake in 2016

Annual Report 2016

44%

15%6%

5%3%2%

25%

Order intake - by industry

Cement

Coal

Iron ore

Adjacent

Copper

Gold

Fertilizers

Order intake - by division

Product

Companies

Minerals Cement

20162015 20162015 20162015 20162015

CustomerServices

Actual order intake, DKKm

2% -5% -32% 68%Organic

growth *)

*) adjusted for currency

-2% -7% -35% 63%

Page 18: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law10 November 201718

Product/Service System Development

Page 19: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

Case Story – Remote Process Support

10 November 201719

We wanted to deliver FLSmidth competences to our

customers through connectivity technology.

- Skype and an expert team is all you need.

This would allow us to leverage our product specific

knowledge ensuring that our customers got most out of

our equipment.

Also general advice on plant operations and

maintenance are valuable covering competence gaps

for the customers while developing their capability

Page 20: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

The plan….

10 November 201720

▪ Choose the right technology for connectivity. Select and

allocated the right experts to provide the service. We used

shared resources.

▪ Test trials with carefully picked customers

▪ Develop standard procedures for data collection,

processing and reporting

▪ Create marketing materials and define price models (is it a

service, part of a service contract or a bundled equipment

solution – or all of those) .

▪ Train service personnel

▪ Train sales people

Page 21: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

How did it go?

- 2 years of iterations and one organizational

change….

▪ Co-develop with Heidelberg Cement Corporation

▪ Develop standard procedures for data collection,

processing and reporting

▪ First contract with Heidelberg

▪ Productivity platform established. Remote support to

FLS factories using expert control systems and

condition monitoring.

▪ Bundled remote support with O&M or process control

systems

10 November 201721

2015

2016

2017

IoT

Training

On-site Advisor

Productivity Platforms

Online Support Team

Page 22: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

Case Story– 3d scanning

10 November 201722

We wanted to measure wear surfaces inside

equipment used for crushing or milling of rocks.

This would be valuable because it would allow us to

optimize design and material of the liners.

Wear liners are a major wear item for our customers. A

single piece of equipment may spend 35 mDKK on

wear liners every year.

The liners themselves are perceived as a commodity,

but there are opportunity to differentiate ourselves

through lifetime and operational performance.

Page 23: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

The plan….

▪ Choose the right technology to collect 3d-scans

▪ Experiment and test technology

▪ Develop standard procedures for data collection,

processing and reporting

▪ Create marketing materials and define price models (is it a

inspection service, a sales tools or part of a service contract

or a bundled equipment solution – or all of those) .

▪ Train service personnel

▪ Train sales people

10 November 201723

Page 24: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

How did it go?

- 2 years of iterations in 3 projects with increasing

scope and commercial impact

▪ Choose the right technology to collect 3d-scans

▪ Experiment and test technology

▪ Develop standard procedures for data collection, processing and reporting

▪ Commercial materials and define price models (is it a inspection service, a

sales tools or part of a service contract or a bundled equipment solution – or

all of those) .

▪ Train service personnel

▪ Train sales people

10 November 201724

2015

2016

2017

2017

Page 25: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law

“Product/Service System”

10 November 201725

We are able to improve the design of our liners

by having this service. This gives the customer

longer equipment life and higher performance.

By standardizing the process we scale the

capabilities of our expert team.

By providing this service we can customize our

wear products in a standardized way.

FLS include process know-how in the design of

the steel. Local competitors cannot provide this

know how or duplicate our efforts so it is one

more differentiating factor.

Service is currently charged seperatly

Page 26: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law10 November 2017

Q&A

Powerpoint template, slides26

Page 27: Product/Service System Day, DTU 2017 ... - PD-Symposium 2018 FLS DTU.pdf · The information contained or referenced in this presentation is proprietary to FLSmidth and is protected

The information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright lawThe information contained or referenced in this presentation is proprietary to FLSmidth and is protected by copyright law10 November 201727

Thank you

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