Prof. Noel Y.M. Siu  蕭霍綺文 教授

Professor, Department of Marketing, School of Business

WLB 508, 34 Renfrew Road, Kowloon Tong, H.K. Tel: (852) 3411 7529    Email: nsiu@hkbu.edu.hk     

Research Interest  Service Marketing, Relationship Marketing, Business Ethics

Publications

Lee, J., Siu, Y., & Zhang, J. (2018). The Mediating Role of Postrecovery Satisfaction in the Relationship between JusticePerceptions and Customer Attitudes. Services Marketing Quarterly, 39 (1), 22-34, doi: 10.1080/15332969.2017.1398025.

Cheung, S., Yue, Kevin K. M., Kwong, T., Lau, P., Ng, A., Lo, Y.; Yung, K. L.; Chu, C.; Siu, Y. M.; Choi, H. N.; Ng, M.;(2016). Using a Community of Practice to Enhance Undergraduate Students' graduate Attributes through Problem-basedLearning. Learning Communities Journal, 8 (2), 71-92.

Siu, N., Kwan, H., & Zeng, C. (2016). The Role of Brand Equity and Face Saving in Chinese Luxury Consumption. Journalof Consumer Marketing, 33 (4), 245-256.

Siu, N., Kwan, H., Zhang, T., & Ho, C. (2016). Arts Consumption, Customer Satisfaction and Personal Wellbeing: A Study ofPerforming Arts in Hong Kong. Journal of International Consumer Marketing, 28 (2), 77 - 91.

Barnes, Bradley R., Leonidou, Leonidas C., Siu, N., & Leonidou, Constantinos N. (2015). Interpersonal Factors as Drivers ofQuality and Performance in Western – Hong Kong Inter-organizational Business Relationships. Journal of InternationalMarketing, 23 (1), 23-49.

Siu, N., Zhang, J., & Kwan, H. (2014). Effect of corporate social responsibility, customer attribution and prior expectation onpost-recovery satisfaction. International Journal of Hospitality Management, 43, 87-97, doi: 10.1016/j.ijhm.2014.08.007.

Siu, N., Zhang, T., Dong, P., & Kwan, H. (2013). New Service Bonds and Customer Value in Customer RelationshipManagement: The Case of Museum Visitors. Tourism Management, 36, 293-303.

Dong, P., & Siu, N. (2013). Servicescape Elements, Customer Predispositions and Service Experience: The Case of ThemePark Visitors. Tourism Management, 36, 541-551.

Siu, N., Zhang, T., & Yau, C. (2013). The Roles of Justice and Customer Satisfaction in Customer Retention: A Lesson fromService Recovery. Journal of Business Ethics, 114 (4), 675-686, doi: 10.1007/s10551-013-1713-3.

Siu, N., Wan, P., & Dong, P. (2012). The Impact of the Servicescape on the Desire to Stay in Convention and ExhibitionCenters: The Case of Macao. International Journal of Hospitality Management, 31 (1), 236-246.

Chan, Allan K. K., Chang, Ludwig M. K., Luk, Vivienne W. M., & Siu, N. (2010). Rethinking the Value of Business Ethics:Introduction on the Special Issue. Journal of Business Ethics, 91 (1), 1-2, doi: 10.1007/s10551-010-0563-5.

Siu, N., Zhang, J., & Lam, Y. (2010). Electronic Service Quality and Routes to Site Commitment: The Case of Online FilmTicketing Service. Journal of International Consumer Marketing, 22 (4), 293-307.

Barnes, Bradley R., Leonidou, Leonidas C., Siu, N., & Leonidou, Constantinos N. (2010). Opportunism as the InhibitingTrigger for Developing Long-Term Oriented Western Exporter - Hong Kong Importer Relationships. Journal of InternationalMarketing, 17 (2), 35-63.

Barnes, B. R., Siu, N. Y.M., Yu, Q., & Chan, S. S.Y. (2009). Exploring Cosmetics Advertising in Southern China: AnInvestigation of Hong Kong and Shenzhen. International Journal of Advertising, 28 (2), 369-393.

Siu, N. Y.M., & Lam, J. K.C. (2009). A Comparative Study of Ethical Perceptions of Managers and Non-managers. Journalof Business Ethics (88), 167-183.

Wang, C. L., Siu, N. Y.M., & Barnes, B. R. (2008). The Significance of Trust and Renqing in the Long-Term Orientation ofChinese Business-to-Business Relationships. Industrial Marketing Management (37), 819-824.

Siu, N. Y.M., & Mou, C. W. (2005). Measuring Service Quality in Internet Banking: The Case of Hong Kong. Journal ofInternational Consumer Marketing, 17 (4), 99-116.