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Professional Communication
,2553
,7
1.2.3.4.5.6.
1.
2.
3.
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5.
1.
2.
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•
•
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Communication
•
• (Aristotle)
(Rhetoric)
(Communication)
(Search for all the available means of
persuasion)
• (Edward Sapir)
• (Warren W. weaver)
• (George A. Miller)
• James W. Neuliep
Process
Dynamic
Interactive
Transactional
Symbolic
Intentional
Contextual
Communication
(Process)
(Message)
(Sender) (Receiver)
(Channel)Process ReceiverMessageChannel ChannelSender
•
WHAT
- To Inform
- ToPersuade
- ToEducate
-
- (To
Understand)
- (To Decide)
- (To Learn)
-
(To Enjoy)
S M C R
(Process)
Sender
Message
Channel
Receiver
Sender
Communication Skills
Attitudes
Knowledge
Position within a Social Cultural
System
(Communication Skills)
–
–
–
–
–
Attitudes
Attitude towardself
Attitudetoward subject matter
Attitude towardreceiver
Aristotle
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-
Position within a Social-Cultural
System
5
1.
2.
3.
4.
5.
Message
Message Code
Message Content
Message
Treatment
Message Code
Code
(Message Content)
(Message Treatment)
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Channel
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-
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-
-
-
-
-
-
Receiver
- (Communication Skills)
- (Attitudes)
- (Knowledge)
-(Position within a Social Cultural System)
The Berlo Model SMCR
Model
S
Source
M
Message
C
Channel
R
Receiver
CONTENT
CODE
ELEMENTS
STRUCTURE
TREATMENT
SEEING
HEARING
TOUCHING
SMELLING
TASTING
•
Chickering and Gamson,1989
,2544)
• 1.
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,2544
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:
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• Mc Quail , Denis . Mass Communication Theory : An Introduction . London : Sage Publication Ltd. . 2010.