PROFESSIONAL LEARNING TO TRANSFORM YOUR LIFE ...featuring some of the biggest names in music including Chaka Khan, Earth Wind & Fire, The O’Jays, Destiny’s Child, Solange, and

PROFESSIONAL LEARNING TO TRANSFORM YOUR LIFE

Bauer The Music Industry In The Digital Age Certificate Program Whether you are a music industry executive, sta� producer, artist, songwriter, manager, music publisher, or just someone who cares about the entertainment industry, this course is essential to developing a core understanding of the music business, �nding talent, marketing, and businessissues bene�cial to those pursuing or wishing to pursue a career in the music industry. Instruction focuses on practical issues surrounding free expression in the music industry and advanced concepts regarding relationships with publishing companies, record labels, recording studios, producers, managers, and band members. Through a dynamic assortment of lectures, special guest speakers, discussions, and hands-on workshops, students also develop a core understanding of trademark, privacy, defamation, copyright, right of publicity, and “paparazzi” law that can best prepare them to face challenges of this business that is constantly changing.

MATHEW KNOWLESKnowles is widely recognized in the entertainment

industry for his e�ective approach in developing

and promoting award-winning artists. As founder

of Music World Entertainment and Artist

Management, he has served as executive producer

for more than 100 award-winning, platinum and

gold albums in multiple genres, including pop, R&B,

gospel, dance, and country, as well as soundtracks

and special-themed projects. Record sales have

exceeded 450 million worldwide, with work

featuring some of the biggest names in music

including Chaka Khan, Earth Wind & Fire, The

O’Jays, Destiny’s Child, Solange, and Beyoncé, to

name a few.

CHANGING THE LANDSCAPE OF LEARNING

The Music Industry In The Digital AgeThe Music Industry In The Digital Age

Register at: baueruh-music.education 346-291-6150

http://baueruh-music.education

PROGRAM SUMMARY

No other program delivers like University of Houston, Bauer College of Business online. You're broken away from the daily routine; immerse yourself in real-life challenges, expert thought leadership, strategy sessions, innovation frameworks, and music industry cultures. Learn more details about The Music Industry In The Digital Age Certi�cate Program at Bauer including takeaways and learning objectives, at baueruh-music.education

GOALS AND OBJECTIVES“I want to establish a true understanding of music in entertainment,” Knowles said. “It took years of learning and experiences to get to this place in my life where I can talk about any aspect of the music industry.”

Industry leaders, professionals & educational experts Gain direct access to the world-renowned faculty –music industry leaders who practice the art of Music every day. Learn more about our exceptional faculty at baueruh-music.education

Program Summary

Ÿ Introduction with video.Ÿ Student Introduction and why did they take

course as well as what they hope to accomplish by taking. (2 min).

Ÿ Course Outline.Ÿ Video. Ÿ Class Assignment.

Week 1:

Provide students with an understanding of the principles to the music, entertainment and recording industry. Knowledge of these core principles will prove to be invaluable as the students continue their career in the entertainment industry.

Ÿ Review AssignmentŸ Intro to the Recording Industry. Lecture. (Module

One) This is where we review 100 music industry de�nitions which is paramount in understanding the terminology of the music industry. This is a �rst tier building block

Ÿ Q&A.Ÿ Class Assignment

Week 2:

Week 3: Week 4:

Ÿ Review Assignment.Ÿ Intro to the Recording Industry (lecture).Ÿ Q&A.Ÿ Special industry guest (TBD).Ÿ Q&A.Ÿ Class Assignment.

Ÿ Review Assignment.Ÿ Intro to the the Recording Industry (lecture).Ÿ Q&A.Ÿ Class Assignment.


http://baueruh-music.educationhttp://baueruh-music.educationhttp://baueruh-music.education

PROGRAM SUMMARY

Ÿ Review Assignment.Ÿ VideoŸ Intro to the recording Industry (lecture).Ÿ Q&A.Ÿ Class Assignment (Quiz).

Week 5:

Ÿ Review Quiz.Ÿ Understanding the Functions of a Record Labels.

Lecture. (MODULE TWO). Here we will review the di�erent departments of a record label and how they function.

Ÿ Q&AŸ Class Assignment.

Week 6:

Ÿ Review Class Assignment.Ÿ Special Industry Guest (TBD)Ÿ Q&AŸ Understanding the Functions of a Record Label

(lecture).Ÿ Q&A.Ÿ Class Assignment

Week 7:

Ÿ Review Class Assignment.Ÿ Understanding the Functions of a Record Label

(lecture).Ÿ Q&A.Ÿ Class Assignment.(Quiz)

Week 8:

Ÿ Review Quiz.Ÿ De�ning the Creative and Business Process.

Lecture (MODULE THREE). Understanding who makes up the creative and business teams and their functions.

Ÿ Q&AŸ Class Assignment

Week 9:

Ÿ SPRING BREAK (TBD)

Week 10:

Ÿ Review Class AssignmentŸ Special Industry Guest.Ÿ Q&A.Ÿ De�ning the Creative and Business Process

(lecture).Ÿ Q&A.Ÿ Class Assignment.

Week 11:

Ÿ Review Class Assignment.Ÿ De�ning the Creative and Business Process

(lecture).Ÿ Video.Ÿ Q&A.Ÿ Class Assignments.

Week 12:



PROGRAM SUMMARY

Lead the Music Industry in Digital Age with Your Certi�cate from BauerYour U ate provides you the di�erentiating niversity of Houston The Music Industry In The Digital Age Certi�cfactor. It proves that you have completed all modules, as well as the cumulative Capstone Project. You'll walk away with con�dence and your own, professional Customer Experience Portfolio.

Ÿ De�ning the Creative and Business Process (lecture).

Ÿ Q&A.Ÿ Class Assignment.

Week 13:

Ÿ Review Class Assignment.Ÿ De�ning the Creative and Business Process

(lecture).Ÿ Q&A.Ÿ Assignment. Study for �nal quiz.

Week 14:

Week 15:

Ÿ Semester ReviewŸ Q&AŸ QuizŸ Guest SpeakerŸ Student CommentsŸ Semester ends.



YOUR NEXT STEP

LEARNCREATEIMMERSEREFLECTCHALLENGEGROWIMPLEMENTLEADDRIVESTRATEGIZEMOTIVATEINSPIRE

Attend University of Houston learning to generate new ideas, conversations and solutions to help your company lead the music industry and become more pro�table.

Contact us to learn how you can begin your journey with the University of Houston Music Industry In The Digital Age Certi�cate Program today!

CALL US TODAY

713-730-2649



Page 1Page 2Page 3Page 4Page 5

Documents

PROFESSIONAL LEARNING TO TRANSFORM YOUR LIFE ...featuring some of the biggest names in music including Chaka Khan, Earth Wind & Fire, The O’Jays, Destiny’s Child, Solange, and