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ONE-DAY CONFERENCE | 7 NOVEMBER 2013 | LONDON
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+44 (0)20 7324 2365 [email protected] www.ark-group.com Or
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Expert contributions and strategic insights from:
This conference provides knowledge management professionals with
a fantastic opportunity to meet their peers in other organisations,
to learn first-hand about different approaches to knowledge
management, and to discover ideas for raising profile and
progressing up the career ladder.
Katie Lord, Senior Professional Support Lawyer, DLA Piper
Professional support lawyer 2013
presents
Your route map to effectively managing internal and client
demands in a changing legal landscape
An intensive one-day conference that will show you how to:
Add value to the evolving PSL role, enhance efficiency and
successfully drive profitability to increase your firms
competitiveness
Present a business case for the value of client-focused PSLs to
partnersProvide clients with added value using social media
toolsIdentify the new skills required to meet the increased
expectations of the PSL role
Collaborate with the marketing and business development teams to
engage clients
Become a leader in transformational change by aligning your
objectives with your firms overall strategy
Gain insight from clients on trends affecting them and how you
can provide them with better commercial awareness
Implement workable measurement systems to demonstrate ROI in KM
projectsTake ownership of your career as a PSLAssess the kind of
client-focused work PSLs should be doing and tackle the issue of
who should handle the traditional PSL tasks
Sponsored by
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As a PSL, you are now under intense pressure to keep on top of
the ever increasing workload and it is essential for you to adapt
and equip yourself with the skills required to add greater value to
your firms daily operations.
Increasingly law firms are experiencing greater demands from
clients for value added services such as tailored
commercially-relevant updates or more flexible know-how advice and
support. Professional Support Lawyers who once thought of fee
earners in their practice group as their client have now evolved to
serve the firms clients. It is crucial for them to encompass
elements of client service, marketing and business development in
order to remain competitive.
The conference opens with Allen & Overy presenting a case
study on providing clients with added value using social media. The
session will explore the various tools blogs, Twitter and LinkedIn
that can be used to provide added value to clients and raise
industry profile. It will also demonstrate how to engage clients
through videos and podcasts. This will be followed by a case study
from DLA Piper on how to collaborate with the marketing and
business development teams to engage clients. The session will
outline how to generate a campaign concept and show you how to
launch the campaign to clients and the media.
Gain insight from an interactive client clinicThis conference
will provide you with a unique opportunity to communicate with
clients and have your queries answered first hand. It involves an
interactive client clinic, providing perspectives from the Head of
Legal at Travelex, Professional Support Lawyer at BAE Systems,
Legal Know-How and Information Coordinator at Arup, Professional
Support Lawyer at Sky and Director of Operations at Barclays Legal.
The client clinic will explore the range of value added services
that clients look for and discuss the social media tools you should
be using to provide them with better commercial awareness. The
session will provide you with invaluable insights on the KM
priorities of clients, their training needs, the social media tools
they use and how you can help them.
Overcome internal barriers to successAs a PSL, one of the
greatest barriers to overcome is obtaining internal buy-in. To help
you with this, international trainer Nick Davies will carry out a
practical workshop to provide you with the key ingredients required
to ensure internal buy-in for your projects. The session will
outline the essentials of persuading and influencing. It will also
give you hints and tips on networking to build external and
internal relationships.
While the PSL role has expanded, it is still essential to
overcome internal challenges and demonstrate the value of PSLs. A
joint presentation from Greenwoods Solicitors and The Knowledge
Business will provide you with the framework to effectively
demonstrate ROI in KM projects using measurement systems. This
session will guide you on how to design measurement systems from
the outset of projects and help you decide which metrics to combine
to obtain a balanced measure of performance.
Now more than ever, it is essential for PSLs to become thought
leaders in transformational change. Addleshaw Goddard will present
a two
year case study which explores the practical issues of
implementing organisational change within the PSL function and
equip you with the skills to manage the pitfalls in making changes.
The session will also demonstrate the benefits of aligning the PSL
function with the overall firm strategy and provide you with the
PSL perspective on dealing with the impact of restructuring the
practice function.
The PSL future take controlBerwin Leighton Paisner will outline
their career path and discuss the various possibilities open to
their PSLs. The session will also guide you on the new skills
required to meet the expectations of the PSL role and enable you to
take ownership of your career.
This will be followed by an interactive panel discussion, with
insights from Baker & McKenzie, Norton Rose Fulbright and
Slaughter and May, on forecasting potential developments for the
PSL role. This session will tackle the challenging question of who
deals with the traditional tasks as the PSL role evolves to be more
client-facing. The panel will also explore the impact that
embracing the business development aspect will have on your
exponentially expanding workload and outline the new functions and
systems required to carve out a role for yourself when everything
is a priority.
Managing Partners one-day conference features ground breaking
case studies from leading law firms, strategic insight and two
interactive practical workshops to address the challenges PSLs
face. This unique event will enable you to add value to the
evolving role, enhance efficiency and successfully drive
profitability to increase your firms competitiveness.
Dont miss this unique event that allows you to benchmark,
network and learn directly from your peers!
CONFERENCEMORE INFO WHY THIS EVENT?
CPD information
Attendance at this conference qualifies for 6 hours of SRA
accredited CPD (at intermediate/advanced level). To claim your
hours, quote provider code: EEW/ARCL.
The topics were spot on and excellent speakers. Thank you!
Overall a really good day. Great venue/location too
Past event feedback
Past event feedback
| TEL +44 (0)20 7324 2365 | E-MAIL [email protected]
From internal technical specialists to client-facing,
profile-raising marketers and communicators, PSLs now have
to fulfil a challenging variety of internal and external roles.
New technologies bring new opportunities, but also new challenges
how do we add most value, most effectively, in the time available?
This conference will provide practical and strategic tools for
assessing what we do and how we do it, and for reshaping the PSL
role, both now and into the future.
Helen Powell, Senior Professional Support Lawyer, Allen &
Overy
This conference is extremely beneficial to Professional support
lawyers, Professional development lawyers, Knowledge lawyers and
Knowledge managers.
Who should attend?
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CONFERENCE
AGENDA THURSDAY 7 NOVEMBER 2013
| WEB www.ark-group.com | OR see back page for mailing
details
09:00 Registration and refreshments
09:30 Chairs opening remarks Alicia Hardy, Director of
Professional Support, White & Case
CAPITALISING ON THE CLIENT-FOCUSED PSL ROLE
09:40 CASE STUDY | Providing clients with added value through
social media
Finding the X Factor getting messages to clients through videos
and podcastsUsing blogs, Twitter and LinkedIn to provide added
value to clients and raise industry profilePriorities, efficiency
and client awareness Engaging with social media risks and
rewards
Helen Powell, Senior Professional Support Lawyer, Allen &
Overy
10:20 CASE STUDY | Collaborating with the marketing and business
development teams to engage clients
What does a PSL need to know about marketing? Generating a
campaign concept Driving the campaign forward Launching the
campaign to clients and the media Judging success
Emmie Hocking, International Marketing and Business Development
Manager and Katie Lord, Senior Professional Support Lawyer, DLA
Piper
11:00 Morning coffee break
11:30 WORKSHOP | Client clinics A unique opportunity for PSLs to
interact with the client
and discuss:What value added services do clients look for? How
are clients using social media? Should you be using social tools to
provide them with better commercial awareness?The KM priorities of
your key clients how can you help?
Facilitated by:Matthew Whalley, Client Knowledge Manager, Berwin
Leighton Paisner
Panelists include:Helen Barker, Professional Support Lawyer, BAE
SystemsClare Belcher, Head of Legal, TravelexAndrew Dey, Head of
Operations, Barclays LegalStephanie Emmitt, Legal Know-How and
Information Coordinator, ArupNancy Holland, Professional Support
Lawyer, Sky
12:30 Networking lunch break
MANAGING INTERNAL DEMANDS ON THE PSL ROLE
13:30 WORKSHOP | Key ingredients to ensure buy-in for your
projects
Persuading and influencing essential Networking to build
relationships The six stages of working relationships Self
disclosure and listening
Nick Davies, LLB (Hons), barrister, author, international
trainer and speaker and owner of The Really Great Training
Company
14:20 Tackling change: A two year case study of PSL organisation
and management
How did we get here? Discussing the different ways that the
knowledge and PSL functions are organisedPractical issues alignment
with overall firm strategy and needs and managing the pitfalls in
making changesBenefits for the firm where does the knowledge
function add value? (within firms and to their clients)The PSL
perspective a PSL providing their view point on the impact of
re-organisation of the PSL functionThe bigger picture exploring the
impact on the firm when settling on a resilient structure
Mark Gould, Head of Knowledge Management and Rebecca Rawson,
Professional Support Lawyer, Addleshaw Goddard
15:00 CASE STUDY | Effectively using measurement systems to
demonstrate ROI in KM projects
Why investing time in designing appropriate measurement systems
is worthwhileDesigning measurement systems into new projects
Challenges of adding measurement systems into existing
projectsChoosing which metrics to combine to obtain a balanced
measure of performanceHow to manage potential gaming of results
Emma Dufty, Knowledge Manager, Greenwoods Solicitors Helene
Russell, Director, The Knowledge Business
15:40 Afternoon coffee break
EXAMINING THE FUTURE OF THE PSL ROLE
16:10 CASE STUDY | Ensuring career development for the
PSLOutlining the career path for PSLs within Berwin Leighton
PaisnerIncreased expectations of the role New skills required to
meet the expectations
Lucy Dillon, Director of Knowledge Management, Berwin Leighton
Paisner
16:40 PANEL | Determining the future of the PSL roleWeve
evolved! But who is tackling the traditional tasks? How can you
bring value to your firm for the future Identifying and exploring
the new functions and systems that will be required for the future
PSLBuilding your personal brand and taking ownership of your future
as a PSL
Panelists include:Beth Dobson, Professional Support Lawyer,
Slaughter and MayLaura Hodgson, Professional Support Lawyer, Norton
Rose FulbrightLiz Williams, Senior Professional Support Lawyer,
Baker & McKenzie
17:20 Chairs closing remarks
17:30 Close of conference
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CONFERENCE7 NOV 2013LONDON
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