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CompanyProfile
BackgroundMbabule FM is a Community based Radio Station aiming at bringing about
qualitative change in the way people think, leave and act. We address basic social concerns like Education, Religion, Poverty alleviation, Gender issues, family,
health, Business & entrepreneurship, Culture, Current a�airs, and Entertainment.
With our influence on our listenership, we provide the advertiser a solid ground for brand awareness, loyalty and marketing for all products and services available.
The Radio is managed by high profile and competent managers with wide experience in business Discipline and broadcasting, working with a blend of
established talents.
Who We AreAn Adult Contemporary (AC) radio that plays a variety music
mix, and executes a dynamic hybrid-indigenous programming and broadcasting in Luganda, Runyakitara and English.
With our slogan being ‘Emiziki, Amawulire, n’Emizanyo’ we are the core source of latest music, up to date news and sports.
Our AudienceWe communicate mostly with (15-45) year old persons who
possess a minimum of a primary school education and belong to the C1 & C2 social class. We do however generate
a broad spill-over in both age and gender through our programming helping us communicate to a wider audience.
Reach & CoverageMbabule FM is the only Radio Station in Sembabule District.
Strategically and conveniently located near the District headquarters and easily accessible anytime of the day. Operating on frequency 101.1 FM, with a 3KW transmitter.
Our strong and clear signal stretches a 200 km radius reaching the core Districts of Sembabule, Bukomansimbi, Gomba, Lwengo, Mawokota, Mubende, Mityana, Masindi, Hoima, Mpigi, Rakai, Lyantonde, Masaka, Nakasongola, Kiboga, Kyegegwa and Kalangala, among others. This area of the country has a population of about 12 million people who are predominantly in the Agricultural and pastoral Business..
We are streaming live on www.mbabulefm.co.ug
Vision
Mission
To be the most preferred local radio station for the (15 – 45) person, providing them with well balanced information and
entertainment in all our area of coverage.
To professionally execute e�ective communication and enter-tainment that facilitates social and economic transformation.
Core Values..Professionalism.
Commitment; zeal to work.Ambitious (always positive)
Integrity; keeping in line with the acceptable corporate values.Customer centric: our customer (listener) is ‘King’; fast response to their
concerns, carry out research to keep with the pulse of our listeners.Prompt: tomorrow never comes; we get things done right now.
Creativity: Expect more; never satisfied with small successes, always carry out un-ending innovations to keep us on top of our game
Corporate Responsibility; we go an extra mile, giving our listener more than is expected through exciting and well cut-out promotions
Line-up (Mon-Fri)6:00am – 10:00am: Sanyu lyakedde (Breakfast show)10:00am – 12:00pm: Twekolere (Developmental program and Economic issues).12:00pm – 01:00pm: Mbabule super select (Music requets) 01:00pm – 03:00pm: Ekyemisana 03:00pm – 04:00pm: Enjiri yemizanyo (Sports)04:00pm – 07:00pm: Kulikayo (Evening drive) 07:00pm – 09:00pm: Ekitangala (Talkshow)09:00pm – 10:00pm: News hour 10:00pm – 10:30pm: Drama skit10:30pm – 12:00am: Ekyooto ky’emizanyo (Sports) 23:00pm – 3:00am: Ejjengo (Late night show)
Line-up (Saturday)6:00am – 8:00am: Adventist moment8:00am – 11:00am: Genda n’omulembe (Bridals and Mukyala wezimbe)11:00am – 1:00pm: Omuvubuka womulembe guno1:00pm – 3:00pm: Kadongo Kamu show3:00pm – 4:00pm: Ekisaawe (Weekend sports show)4:00pm – 6:00pm: Mbabule Count down6:00pm – 7:00pm: Kinyarwanda Show7:00pm – 9:00pm: Tutumula Talanta9:00pm – 10:00pm: Omusawo (Herbalists)10:00pm – 5:00am: Mbabule dance mix
Line-up (Sunday)05:00am – 10:00am: Sunday Glory10:00am – 12:00pm: Sunday requests12:00pm – 02:00pm: N’ezikokolima (Kids show)02:00pm – 05:00pm: Muzanganda (News round & politics)05:00pm – 07:00pm: Twalyaako byetwalya (Oldies show)07:00pm – 09:00pm: Obuhangwa 09:00pm – 11:00pm: Manya celeb wo.11:00pm – 05:00am: Heart Beat
Rate Card MBABULE RATE CARD
Length/Duration 06:00-10:00 10:00-15:00 15:00-22:00 22:00-24:00 24:00-06:00
30 Secs 40,000
45 Secs 50,000
Classifieds (20 sec)
45 words
NA
50,000 30,000 30,000 30,000 10,000
Regular 15,000 15,000 15,000 15,000 15,000
Special 35,000 30,000 25,000 15,000 15,000
Regular 15,000 15,000 15,000 15,000 15,000
Special 35,000 30,000 25,000 15,000 15,000
Daily hour (Mon-Fri) 3,500,000 1,500,000 4,000,000 2,000,000 1,500,000
Show features 1,500,000 1,000,000 1,200,000 750,000 500,000
News 6,000,000
News features 2,500,000
Wkly Mgzns/Shows 3,000,000
25,000
35,000
20,000
30,000
40,000
NA
20,000
30,000
15,000
10,000
15,000
8,000
ContactHead O�ce / Transmition Studios.
Tel: 0382949648 0785887376
P.O Box 4020, Sembabule.
Kampala Liaison O�ce.Pan African House, 4th floor Plot 3 kimathi Avenue.
Tel: 0414 341987Tel: 0784767969 / 0716800504
Email: [email protected] [email protected]
Web: www.mbabulefm.co.ug streaming live on air nowFacebook page: www.facebook.com/mbabulefm
