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Program Guide
C O U R S E O V E R V I E W
I N - C O M P A N Y T R A I N I N G F O R T E A M S
P A R T I C I P A N T P R O F I L E
C U R R I C U L U M
C E R T I F I C A T E & A C C R E D I T A T I O N
Course Overview
www.certifiedportexecutive.com 1
"The result of the CPE
training program will
change the way we engage
our staff leaders and
challenge them with goals
and objectives"
Rick Blackmore, General
Manager,Certified Port Executive, Total
Teminals
The Certified Port Executive
Program™ is designed for
professionals involved in the
operation of ports, terminals, vessels
and the broader transportation
system.
The program is structured to give
participants the tools and knowledge
to make their organization more
effective. Upon completion of the five
day course, participants can expect
to have a broad understanding of the
operation of seaport and terminal
operations.
Public Classes & In-Company
Classes
The public Certified Port Executive
program is typically taught over 5
days in a small class setting of 10-15
students. Courses are taught in
major port cities across North
America.
In-Company classes are
designed for groups of people
from the same organization and
are taught at a time and place of
the sponsoring company’s
choosing.
Participant Benefits
Participants acquire real world
knowledge of port and terminal
operation and management.
New talent acquisitions are quickly
on-boarded into the industry and
demonstrate increased
effectiveness in their new
positions.
Experienced employees benefit
from refreshing and updating core
industry knowledge.
Organizational Talent Management
Benefits
Accelerated ROI on new talent
acquisitions.
Improved retention and growth of
key existing employees.
Provides a structured, scalable
and cost effective process for
growing organizational capacity.
Course Overview
www.certifiedportexecutive.com 2
Who should attend?
Port Authority and Terminal
Operator management represent
the majority of past program
participants. The balance of
program Alumni come from a range
of sectors including logistics, law
enforcement and government, to
name just a few.
"Systematically integrated practical, real world
experience during the course, addressed the strategic as
well as the day to day problems that may arise within
any typical port environment – public and/or private. I
have already recommended this course to my other
colleagues without hesitation."
Jeff Culberston, Certified Port Executive Alumni, Director of Commercial
Services, Penn Terminals Inc.
Participant Profile
3 www.certifiedportexecutive.com
Certified Port Executive Alumni: Who are they?
Two of the most common questions asked by people interested in taking the
Certified Port Executive Program are "Who are your Alumni?" and "Would
someone with my background benefit from the program?".
With that in view, the following provides a brief demographic snapshot of
the 500 Alumni to help answer those questions.
Almost 50% of the Alumni come from
Port Authorities.The next largest
segment are from Terminal Operators
at 23%. The balance of Alumni come
from other supply chain stake-holders.
Certified Port Executive Alumni
by Industry Segment
Participant Profile
4 www.certifiedportexecutive.com
Most common job titles of Certified Port Executive Alumni:
Generally speaking our Alumni are of two types: 1) Industry
experienced managers who are looking to refresh their
professional qualifications 2) People new to the industry who are
looking to quickly immerse themselves into the maritime world.
"An instructor who has real boots on the
ground experience made this course
particularly valuable! I have already
recommended this course to colleagues
without hesitation."
Mark Dubina, Certified Port Executive Alumni, Vice
President of Security, Port Tampa Bay
Participant Profile
5 www.certifiedportexecutive.com
Certified Port Executive Alumni:
Country of Origin
Alumni hail from 13
countries with the
largest groups coming
from the United States
(57%) and Canada
(35%).
Certified Port Executive
Alumni represent the full
spectrum of cargo types
Certified Port Executive Alumni by Cargo Type
"Having a full understanding of all
the operations of the Port and how
departments and roles work together
to achieve an overall goal is a
valuable asset to our workforce and
this course provided that
comprehensive overview.
Dr.Noel Hacegaba, CPE Certified Port Executive Alumni,
Chief Commercial Officer, Port of Long Beach
6 www.certifiedportexecutive.com
In-Company Training for Teams COST EFFECTIVE: In-company
training eliminates or greatly
reduces the travel, lodging and per-
diem costs associated with off-site
training. Estimated savings are as
much as $2,500 per student.
Many larger organizations find that in-
company delivery of the Certified Port
Executive program makes the most
sense for their needs.
Why consider in-company training
for your team?
1 Time effective
2 Cost effective
3 Tailored to your requirements
TIME EFFECTIVE: Having a Certified
Port Executive instructor lead a course
on your premises minimizes out-of-office
time and eliminates the need for
employee travel to and from an off-site
training location.
TAILORED TO YOUR COMPANY’S
REQUIREMENTS: In-company
training allows for greater tailoring of
the course content to an
organization’s specific
requirements. A closed class, in-
company environment also allows
for greater openness and discussion
about internal company issues.
7 www.certifiedportexecutive.com
Program Includes
• Five Days of Instruction - Curriculum Overview
• Continuing Education Units (CEUs) & Certificate
MacDonnell Group, the provider of The CPE Certified Port Executive Program is recognized by
the Engineering Institute of Canada (EIC) as a participating partner in their Continuing Education
Program. EIC’s Continuing Education Program is supported by The Canadian Council of
Professional Engineers, The Association of Consulting Engineers of Canada, and The Canadian
Academy for Engineering. Providers recognized by the EIC are responsible for the development
and delivery of high quality learning activities, complying with EIC Program Standards. The CPE
Certified Port Executive Program provides 3.5 CEUs.
8 www.certifiedportexecutive.com
Curriculum
Day 1
MODULE 1: The Worldwide Commercial
Transportation System Common modes of
travel / The intermodal route / Regulatory
checkpoints / The logistics chain / The shipper /
Freight forwarder/logistics planner /
Transportation / Cost / Regulatory oversight /
Consignee / Industry professionals / Cargo /
Ground transportation / Marine Ship Crews
MODULE 2: The Port industry The maritime
industry / Cost-effectiveness / Shipping
statistics / Transportation links / Ports and the
Logistics chain / Intermodal / The International
Port Industry / 2015 top 15 North American –
container port TEU rankings / U.S. Port
rankings / Canadian port rankings-2015 / Trade
Corridors / The Coasts / Great lakes and St.
Lawrence / Trade routes / Types of ports / Port
ownership / Port functions / The port industry in
the new millennium / The 2008 economic cliff /
Since 2008-A slow climb back / The industry’s
other trades since 2008 / Recent US and
Canadian port projects / Port challenges / The
challenges-U.S. FMC study 2012 / Influences
on ports / Fleet changes / Successful vs.
Stagnant ports / Examining our strengths and
weaknesses
MODULE 3: Language Of The Port
industry Language of the port industry /
Proper terminology is critical / Terms-port
types / Common terms used in the industry
/ Types of cargo / Typical neo-bulk cargoes
/ Containerized cargo / Container
advantages / The container / Containers /
Throughput / Tonnage / Ship’s registered
tonnage / Lightweight tons / Ship tonnage-
gross tonnage / Ship tonnage-net tonnage /
Ship tonnage-displacement / The plimsoll
mark / The international load line / Ship
tonnage-cargo related
MODULE 4: Port Governance And
Management The port collective / Public
vs. private terminals / Port management
organizations / Management – operation
arrangements / Public port governance /
Canada & U.S. Public port models /
Canada & U.S. Ports are symbiotic /
Canadian port industry / Canada maritime
act / Canadian port authorities / Other
Canadian ports / Canadian port divestiture /
U.S. Port governance / U.S. Public port
governance / Types / Municipal ports /
State ports / State port councils / U.S.
federal ports / State or municipal port
commissions / U.S. Port authorities /
9 www.certifiedportexecutive.com
Curriculum Day 1 (cont) Day 2
MODULE 4 (cont): Public ownership increased
when industry changes forced a shift from the
private sector / Growth through necessity /
Preservation for new public use / Old becomes
new again / Most effective goal is to meet both
public and private needs / Public vs. private
management / Management considerations /
Effective management
MODULE 5: The Marine Terminal Objectives /
Purpose / Classifications / General purpose
terminals / Container terminals / Roll on-roll off
(RORO) terminals / Dry bulk / Liquid bulk
terminals / Break bulk / Cruise terminals / Ferry
terminals / Special purpose / Military / Non-
marine terminals / Terminal layout / Air freight
facilities / Warehousing and transit facilities /
Value-added services / LTL and consolidation /
Cargo trans-loading and dispersal / Bonded
storage Add a little bit of body text
MODULE 6: The Harbor And The Vessel
Voyage Objectives / The voyage / Arrival
requirements / Port selection / Definitions
/ Commercial port geography
MODULE 7: Maritime Terminal
Operations Marine terminal functions /
Operational parameters and focus /
Operational objectives / Cargo
management / Ancillary activities /
Terminal functionality / Vessel handling /
Cargo handling vessel to/from terminal /
Cargo handling cycle / Equipment Cargo
handling equipment / Gantry cranes /
Mobile harbour cranes / Yard gantry
cranes /Straddle carriers / Reach
stackers / Top loaders / Spreaders / Yard
hustlers / Computer based terminal
operating system / Outbound processing /
Vehicle and cargo inspection system /
Cargo storage / On dock rail / Marine
terminal shore side operations / Port and
vessel operation
Curriculum Day 2 (cont)
10 www.certifiedportexecutive.com
MODULE 8: Cargo Management Concepts of
cargo management / Cargo classifications /
The ocean bill of lading-B/L / B/L basic types /
Customs regulations / Commercial invoice /
Government invoice / Certificate of origin /
Regulatory agencies / Security agencies / Pre-
arrival review system (PARS)-Canada / TIR-
EIR (trailer or equipment interchange receipt /
Cargo protection / The stowage plan / Planning
the stow / Packing and stacking / Theft / Cargo
surveys / Cargo claims / Parties that handle
cargo / Booking cargo / Carrier tariffs / The
common carrier / Freight forwarders / Customs
house brokers / NVOCC / Vessel chartering /
Types of charter parties / Standardized charter
parties / Charter party terms / Detention & per
diem / Demurrage / General average / Logistics
interruptions
MODULE 9: Transportation Pricing
Transportation costing / Rates and costs are
generally based on volume / The shipper
generally bears the cost / Shipper base costing
/ The logistics plan / Logistics considerations /
Ocean shipping modes / Ships / Ocean going
barge / Selecting options / Base rates / Special
rates / Other rate structures / Costs just seem
to keep stacking up / Common pricing mistakes
/ Terms of sale / F.A.S.-Free alongside ship /
F.O.B.-Free on board / Origin-freight collect /
Port selection / Petroleum is easiest to price /
Trucks / Moving cargo is about details
MODULE 10: Regulatory Requirements
and Legal Issues International regulations /
International obligations / Outgoing vessels
/ Incoming vessels / Legislation / Acts –
general operations / Acts – security and
shipping / Legislative process / Regulation
and measures / General maritime
regulations / TAT jurisdiction / Judicial
impacts / Federal court / Where to be heard
/ Canadian Human Rights Commission /
International / Cargo damage disputes /
Disputes / Military cargoes / The enforcers /
Canada / United states / National
transportation system restoration plan /
Common legal issues
11 www.certifiedportexecutive.com
Curriculum
Day 3
MODULE 11: Tariffs, Terminal Regulations and
Operating Plans What’s in a tariff? / Tariff is an
implied contract / Content / Purpose / Scope
and Application / Rights of port or terminal /
Insurance / Control of vessels / Control of cargo
/ Control of property / Hazardous materials /
Other provisions in the tariff / Rates and
charges / Dockage or berthage / Wharfage /
Free time / Demurrage (above free time) /
Miscellaneous charges / Terminal rules and
regulations / Operating plans / Types /
Composition
MODULE 12: Safety and Security / US and
Canada objectives / CBSA / USCBPS / Core
efforts / Food and agricultural responsibility /
Civilian and military treated similar / Inspections
– inbound and outbound / Port security and port
security plans / Enforced by flag state
regulatory agencies / Port security planning /
Port security plans / Terminal and facility
security plans / Marine terminal security plans /
Vessel security plans / Port security plan
application / Port and terminal safety plans /
Causes of accidents / Safety regulations / How
plans are developed / Integration into practice /
Regulators / Canada: Transport Canada MTSR
/ US: MTSA: Coast Guard 33CFR / Facilities -
100% of port workforce requires training /
Vessels - 100% of port workforce requires
training
MODULE 12 (cont): Emergency Planning
and Response Objectives / Emergency
management / Goals / Port emergency
plan / Common topics / Common elements
Ports that handle specialized cargo need
customized plans / Privacy concerns /
Spans of control / Common Agreements /
Incident command system / ICS functions /
ICS incident commander / ICS command
staff / Incident command structure /
Incident command center / ICS advantages
/ Priority of work / Post incident restoration /
Unity of command / Unified command
structure (UCS) / Span of control / Public
relations / Safe Port Marketing / The media
/ Role of the ports / Role of the port
executive / Role of drills and exercises /
Drill participation / National transportation
system restoration plan / Summary
MODULE 13: Business Development and
Marketing Objectives / The success of a
port is based on a diverse economic mix /
Fundamentals / Business development /
Success is based on best utilization of
current assets / Utilization / Port planning
and development / Planning principles /
Community planning / Planning is the high
altitude view / Incorporates reasonable
investment
12 www.certifiedportexecutive.com
Curriculum
Day 3 (cont) Day 4 (cont)
MODULE 13 (cont): Requires stakeholder
relationships / Utilizes targeted marketing /
Marketing / Different than sales / Marketing
foundations / Marketing tools / Cyberspace /
Media / The personal relationship is a very
effective marketing tool / Tracking your efforts /
Questions to ask / Measurements
Day 4
MODULE 14: Port and Facility
Management Property management /
Facility management / Ports are part of the
larger community / The perception? Ports
are just a bunch of docks / For every pier
there needs to be supporting upland /
Upland terminal requirements / Open piers
are most flexible / Length of ship plus
length of lines bow & stern / Container
terminals use / Numbered grids for box
staging / Access and expansion / Water
access-expansion / Shallows can be filled /
Incorporate support services / Value-added
services / Get involved with roadway
planning / Major off-property port
considerations / Risk management of
marine infrastructure assets / The issues /
Common problems / Implications – legal &
financial / Key components of successful
property management
MODULE 15: Administration and Finance
Cost is key / Fixed costs / Variable costs /
Port efficiency impacts costs / Shipper
costs / Costs are most affected by labour /
The way ports and facilities are managed
impacts costs / Facility Management /
Management Arrangements / Management
/ Staff functions and goals / Who manages
the port / The port director / Deputy port
director / Operations manager / Manager of
administration and finance / Marketing
manager / Manager of regulatory
compliance / Manager of security /
Terminal management / Terminal Staffing /
Terminal manager / HR director / Budget
and finance manager / Procurement
manager / Communications and technology
manager / Other admin staff / Marine
manager / Other Ops staff / Support staff /
Port finance / Sample terminal budget /
Management and labour / Stevedore-
longshoremen / The longshoring gang /
Contract / Largest NA unions / A&F
summary
13 www.certifiedportexecutive.com
Curriculum
Day 4 (cont)
MODULE 16: Public and Media Relations What
is public relations / The port’s public / The
general public / Public as stakeholders / What
is a crisis? / Possible crisis / Activists fuel crisis
/ The image of the port / Concern for the
environment / The port and marine environment
/ Why a crisis has legs / The news needs news
/ News outlets are an effective vehicle / You
cannot turn a bad story into a good story but
you can compete for attention / Negative
publicity often leads to knee-jerk reactions /
Negative press / The slippery slope / Litigation /
The public relations response plan / Make
media contacts / Working with the media / The
media conference / The opening statement /
Some other key points / Be prepared for other
than the press / Consider direct initiative /
Manage information / Understand the mode /
Best results / Some news is good news
MODULE 17: Strategic and Master Planning
Planning is the foundation of management /
Types of planning / What is the difference? /
Strategic planning is setting goals for the port
organization / Purpose of strategic planning /
Purpose of master planning /
Transportation/logistics planning / Cargo
planning / Overall planning concepts / Plan
development / Port planning is broad / Terminal
planning is very specific
MODULE 17 (cont): The terminal plan /
Intermodal terminals / Intermodal terminal
development / Intermodal terminal
evolution / All terminals function the same
way / Throughput and yield / Communities
can limit terminal use / Executing the plan /
Engaging the planners / Good public
information and education is the key /
Undertaking the planning process /
Develop a conditional survey of facilities /
Compare the historic trends to potential
and perspective business / Develop
infrastructure plans / Secure funding /
Create benchmarks / Understand how to
use consultant(s) / The master plan
process / Define objectives / Identify
strengths and weaknesses / Business
analysis and development plan / Develop a
strategic plan / Include the required details
Product: strategic action plan and
implementation schedule / Year one action
items / Year one to five action items / 5-10
year action items / 10 + year action items
14 www.certifiedportexecutive.com
Curriculum
Day 4 (cont)
MODULE 18: Trends, Automation and
Climate Change
Climate Change , Is it real or not /Some
Numbers to consider /Prevention
Measures/Climate change factor/Potential
implications/Adaptation & Prevention
Measures/Future trends in the shipping
industry/Bigger and Better/Specialization is
Good/Green is the future/Automated
Container Handling in Port
Terminals/Motion Control/Laser Range
Finder based Scanning System, one of
Two Axes/Alliance Landscape Views
2017/U.S. Demand Growth 2017/Supply
Growth Lowered for 2017/Carrier
Consolidation in Container Shipping
Industry/The Changing Carrier/Capacity
Share on the East-West Trade/How the
Alliance Formations Compare /Port
Authorities and Terminal Operators are
facing a perfect storm ,unprecedented
Challenges/Strategies for Managing the
Environment/
Day 5 Practical Exercises
Exercises
15 www.certifiedportexecutive.com
Course Fees & Contact
Please contact us to discuss your
organization's needs.
Course fees cover:
Five days of instruction
Course material (printed & digital copies)
Certified Port Executive Certificate upon course completion
Refreshments and light snacks during the course
Complementary alumni registration to PORTCON Conference,
the annual conference of the Certified Port Executives.
Complementary access to PORTSTAR, the online Port Security
Training program for those employed in seaports in America.
For more information please contact: Toll Free: 1 (866) 219-6563
Tel: 1 (902) 200-4726
Email: [email protected]