Program in English for International Students Courses offered ......Language English Content 1. Strategic Marketing and Sales 1.1 Marketing for the 21st Century 1.2 Developing Marketing

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Program in English for International Students

Courses offered by

Business School

summer term 2021

Study Program for Guest Students

Page 2

Index

1. Courses offered in both Summer and Winter term ........................................................................ 4

Marketing ............................................................................................................................................ 4

Strategic Management ........................................................................................................................ 5

Strategic Management Case Studies ................................................................................................... 7

Successful Management in a Global World ......................................................................................... 9

Successful Negotiations in a Global World ........................................................................................ 10

Technology Management .................................................................................................................. 11

2. Courses offered in Summer Term only .......................................................................................... 12

Business Strategy and Digital Business Models................................................................................. 12

International Business Diplomacy and Crosscultural Management ................................................. 14

International Strategic Management ................................................................................................ 16

3. Courses offered in Winter Term only ............................................................................................ 18

Business Planning .............................................................................................................................. 18

CSR and Compliance Management ................................................................................................... 19

Current Issues in Economics………………………………………………………………………………………………………… 21

Global Supply Chain Management ................................................................................................... 23

International Project ......................................................................................................................... 25


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Every semester Technische Hochschule Ingolstadt offers guest students a full semester program in

English offering 2nd and 3rd year modules with a total of 30 European Credits. Please note, that classes with less than eight participants could be cancelled.

Semester schedule is:

Autumn / winter semester (WS): 1st week in October – end of February

Spring / summer semester (SS): 3rd week in March – end of July


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1. Courses offered in both Summer and Winter term

Marketing Module Marketing Lecturer Prof. Dr. Alexander Decker/ Prof. Dr. Andrea Raab-

Kuchenbuch Offered 4 SWS/ 5 ECTS /

weekly lecture/ winter term/summer term Language English Content

1. Strategic Marketing and Sales

1.1 Marketing for the 21st Century 1.2 Developing Marketing Strategies and Plans 1.3 Collecting Information and Forecasting Demand 1.4 Competitive Dynamics 1.5 Analyzing Consumer Markets 1.6 Identifying Market Segments and Targets, Positioning

2. Operative Marketing and Sales

2.1 Product Strategy and Branding 2.2 Developing Pricing Strategies and Programs 2.3 Designing and Managing Integrated Marketing Channels 2.4 Developing Communication Strategies and Programs

Objective The students will be able to - define the nature, function and basic principles of marketing. - describe the strategic planning processes of a company in order to understand marketing

as a market driven philosophy. - apply the marketing research process as a framework to analyze broad and task marketing

environment of a company. - understand the nature of positioning and differentiation. - describe the concept and key elements of the marketing mix and their application. - solve case studies on realistic marketing problems.

Learning methods lecture Prerequisite for attendance

Usability of the module for this or for other study programmes

Workload Course type SWS ECTS Time of attendance

WBT Self studies

total

le 4 5

Course evaluation written exam 90 min. Further information

Recommended literature • KOTLER, Philip and others, 2016. Marketing management. 3. edition. Harlow, England: Pearson. ISBN 978-1-292-14235-7 , 978-1-292-10608-3


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Strategic Management Module Strategic Management Lecturer Prof. Dr. Robert Wittmann Offered 3 SWS/ 4 ECTS /

weekly lecture/ winter term/summer term Language English Content

- Introduction to Executive Management - The tools of strategy analysis - The analysis of competitive advantage - Business strategies in different industry contexts - Implementing and managing corporate strategies - Value Based Management

Objective The students

• are able to understand the leadership challenges in today´s world • understand the dimensions of Entrepreneurial Spirit • are able to put strategic questions and to apply instruments of strategic leadership and innovation • are ready to create the dimensions of a competitive Business Design

Learning methods lecture Prerequisite for attendance - Usability of the module for this or for other study programmes

-


WBT Self studies

total

le 3 4

Course evaluation written exam 90 min. Further information

Recommended literature • WITTMANN, Robert G. and others, 2019. Strategy design innovation: how to create business success using a systematic toolbox. Completely revised 5. edition. Augsburg: ZIEL. ISBN 978-3-96557-077-1, 3-96557-077-3

• GRANT, Robert M., 2010. Contemporary strategy analysis. 7. edition. Hoboken, NJ: John Wiley & Sons. ISBN 0-470-74710-2, 978-0-470-74710-0

• HABERBERG, Adrian and Alison RIEPLE, 2008. Strategic management: theory and application. Oxford [u.a.]: Oxford Univ. Press. ISBN 978-0-19-921646-8

• HUNGENBERG, Harald, 2008. Strategisches Management in Unternehmen: Ziele, Prozesse, Verfahren. 5. edition. Wiesbaden: Gabler. ISBN 978-3-8349-1260-2

• MACHARZINA, Klaus and Joachim WOLF, 2008. Unternehmensführung: das internationale Managementwissen ; Konzepte, Methoden, Praxis. 6. edition. Wiesbaden: Gabler. ISBN 978-3-8349-1119-3

• WELGE, Martin K. and Andreas AL-LAHAM, 2008. Strategisches Management: Grundlagen, Prozess, Implementierung. 5. edition. Wiesbaden: Gabler. ISBN 978-3-8349-0313-6, 3-8349-0313-2


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• WHEELEN, Thomas L. and J. David HUNGER, 2008. Strategic management and business policy: concepts and cases. 11. edition. Upper Saddle River, NJ: Prentice Hall. ISBN 978-0-13-606827-3, 0-13-606827-8

• WITTMANN, Robert and Matthias REUTER, 2008. Strategic planning: how to deliver maximum value through effective business strategy. London [u.a.]: Kogan Page. ISBN 978-0-7494-5233-9


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Strategic Management Case Studies Module Strategic Management Case Studies

Lecturer Prof. Dr. Thomas Becker/ Kathrina Meisl/ Gustl. F. Thum

Offered 3 SWS/ 4 ECTS / weekly lecture/ winter term/summer term

Language English Content

• Business Planning

• Business Models

• Business Development • Strategy Implementation


• can apply the instruments of strategic and operational management with a clear focus on customer advantage and competitive advantage • know how to develop certain topics of strategic management within a busi-ness framework • can apply business cases within certain topics of strategic management • have the competence to apply management tools


-


WBT Self studies

total

le 3 4

Course evaluation Seminar paper/presentation Further information

Recommended literature • WITTMANN, Robert G. und andere, 2019. Strategy design innovation: how to create business success using a systematic toolbox. Completely revised 5. Auflage. Augsburg: ZIEL. ISBN 978-3-96557-077-1, 3-96557-077-3

• GRANT, Robert M., 2010. Contemporary strategy analysis. 7. Auflage. Hoboken, NJ: John Wiley & Sons. ISBN 0-470-74710-2, 978-0-470-74710-0

• HABERBERG, Adrian und Alison RIEPLE, 2008. Strategic management: theory and application. Oxford [u.a.]: Oxford Univ. Press. ISBN 978-0-19-921646-8

• HUNGENBERG, Harald, 2008. Strategisches Management in Unternehmen: Ziele, Prozesse, Verfahren. 5. Auflage. Wiesbaden: Gabler. ISBN 978-3-8349-1260-2

• MACHARZINA, Klaus und Joachim WOLF, 2008. Unternehmensführung: das internationale Managementwissen ; Konzepte - Methoden - Praxis. 6. Auflage. Wiesbaden: Gabler. ISBN 978-3-8349-1119-3

• WELGE, Martin K. und Andreas AL-LAHAM, 2008. Strategisches Management: Grundlagen, Prozess, Implementierung. 5. Auflage. Wiesbaden: Gabler. ISBN 978-3-8349-0313-6, 3-8349-0313-2


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• WHEELEN, Thomas L. und J. David HUNGER, 2008. Strategic management and business policy: concepts and cases. 11. Auflage. Upper Saddle River, NJ: Prentice Hall. ISBN 978-0-13-606827-3, 0-13-606827-8

• WITTMANN, Robert G. und Matthias REUTER, 2008. Strategic planning: how to deliver maximum value through effective business strategy. London [u.a.]: Kogan Page. ISBN 978-0-7494-5233-9


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Successful Management in a Global World Module Successful Management in a Global World Lecturer Dr. Peter Hahn Offered 2 SWS/ 3 ECTS or 5 ECTS /

blocked lecture/winter term/summer term Language English Content

Economical facts, historical developments as well as current living conditions of special countries (e.g. East- West: in particular USA, Europe, Asia (Japan, Taiwan, China, Korea, and Singapore) will be made a topic. According to particular participant`s interest special countries can be focused on. Introduction of cultural dimensions and their influence on management functions in business relations is one of the most important discussion points. Main management functions are: Organization, Planning, Human Resources, Leadership, and Controlling

These functions will be discussed in the context of cultural dimensions.

Firstly, the participants should be enabled to recognize culture specific features and peculiarities which are important to establish open-minded relations in business. This is a prerequisite for successfully executing business with customers abroad. Secondly, the participants will learn about the different management methods and styles which enable them to work abroad either in a foreign company or in a subdivision of their parent company. Objective Students • have cultural specific knowledge (East-West: USA-Europe-Asia) in relation to international

management. • are aware of communication-, management-, and leadership methods in different cultures • know about culture related techniques and behaviors Learning methods The lectures will be interactive by using role plays, short

movies, internet, and workshops. Prerequisite for attendance - Usability of the module for this or for other study programmes

-


WBT Self studies

total

le 2 5

Course evaluation Presentation (3 ECTS) Seminar Paper (2 ECTS) In order to obtain 5 ECTS both exam parts have to be completed

Further information

Recommended literature • ENGELEN, Andreas and Eva THOLEN , 2014. Interkulturelles Management . 1. edition. Stuttgart: Schäffer-Poeschel. ISBN 978-3-7910-3248-1 ; 3-7910-3248-8

• TROMPENAARS, Fons. Website [online]. [Accessed on: ]. Available via: https://www.crossknowledge.com/de/faculty/fons-trompenaars-biografie-de

• HOFSTEDE, Geert. Website [online]. [Accessed on: ]. Available via: https://geerthofstede.com/


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Successful Negotiations in a Global World Module Successful Negotiations in a Global World Lecturer Dr. Peter Hahn Offered 2 SWS/ 3 ECTS or 5 ECTS /

blocked lecture/winter term/summer term Language English Content

Economical facts, historical developments as well as current living conditions (East-West: in particular USA, Europe, Asia (Japan, Taiwan, China, Korea, Singapore). The cultural dimensions and their influence on negotiations in business relations will be introduced and discussed. Negotiation strategies and techniques will be a major topic and trained in role plays. The participants should be enabled to perceive culture specific features and peculiarities which is important to establish open-minded relations which again is a prerequisite for successfully negotiate with international business partners.

Objective The students are able: • to apply culture specific knowledge (East-West: USA-Europe-Asia) in negotiations. • to be aware management- and leadership styles. • to apply different negotiation strategies and techniques will be explained and trained in role-

plays. Learning methods Lecture with exercises and role plays Prerequisite for attendance



WBT Self studies

total

le 2 5

Course evaluation Presentation (3 ECTS) Seminar paper (2 ECTS) In order to obtain 5 ECTS both exam parts have to be completed

Further information

Recommended literature • HECHT-EL MINSHAWI, Béatrice, 2008. Interkulturelle Kompetenz: Soft Skills für die internationale Zusammenarbeit ; [wichtige Infos in Englisch]. 2. edition. Weinheim [u.a.]: Beltz. ISBN 978-3-407-36469-2

• TROMPENAARS , Fons. Website [online]. [Accessed on: ]. Available via: https://www.crossknowledge.com/de/faculty/fons-trompenaars-biografie-de

• HOFSTEDE, Geert. Website [online]. [Accessed on: ]. Available via: https://geerthofstede.com/

• MAHBUBANI, Kishore, 2009. Can Asians think?. Singapore: Marshall Cavendish. ISBN 978-981-4276-01-6


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Technology Management Module Technology Management (virtual course) Lecturer Prof. Dr. Peter Augsdörfer Offered 2 SWS/ 3 ECTS or 5 ECTS/

weekly lecture/winter term/summer term Language English Content

The content of the course is divided in four sections: 1. Introduction to technology and innovation management 2. Understanding Technology, 3. Corporate Organisation of Innovation 4. National Innovation Systems

Objective The learning outcomes are compatible and complementary with the overall ob-jectives of: • business administration students wanting to gain knowledge about technol-ogy related issues in industrial firms • engineering students wanting to complement their education with business elements Students should have acquired the following specific competencies at the end of this course: 1. Students are familiar with the basic models and language of technology and innovation management. 2. Students are able to use the basic tools of technology and innovation management. 3. Students have developed a critical understanding for the evolution of technology. 4. Students will be able to evaluate the importance of technology-based competencies in corporate competitiveness. 5. Students should have acquired basic knowledge about how to effectively manage research, development and innovative activities in industrial firms. 6. With the help of the learned methods, students master situations with a strategic dimension

Learning methods Lecture Prerequisite for attendance


-


WBT Self studies

total

le 2 5

Course evaluation written exam 90 min. (3 ECTS) presentation (2 ECTS) In order to obtain 5 ECTS both exam parts have to be completed

Further information

Recommended literature • BURGELMAN, Robert A., Clayton M. CHRISTENSEN und Steven C. WHEELWRIGHT, 2009. Strategic management of technology and innovation. 5. Auflage. New York, NY [u.a.]: McGraw-Hill. ISBN 0-07-126329-2, 978-0-07-126329-0


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2. Courses offered in Summer Term only

Business Strategy and Digital Business Models Module Business Strategy and Digital Business Models Lecturer Prof. Dr. Christian Locher/ Prof. Dr. Martin Bader Offered 4 SWS/ 4 ECTS /

weekly lecture/ summer term Language English Content

- Introduction to strategic management - Tools for strategic analysis - Strategic management in the age of digital transformation and disruption - Innovation as strategic advantage - Business strategy in context of various industries - Issues in strategy implementation

Objective Students know the way of strategic thinking and are able to apply various strategic models to solve practical issues. The competencies in detail:

Knowledge

• Students know and understand strategic challenges for firms and entrepreneurs in the digital age.

• They know the strategic terminology, e.g. mission, market, competition, competitive strategy. • They know modern methods and tools of strategic management and innovation management.

Skills

• Students can analyze the competitive situation within a specific market. • They can build a potentially successful strategy. • Herefore they use tools from contemporary strategic management. • Students are able to think in models to simplify a complex situation and therefore increase the

likelihood of successful strategic plans.

Competences

• Students are able to discuss and solve strategic issues with other students or practicioners. • They are able to select information needed from a larger set of information to solve practical

cases • Students understand the need of ethics and responsibility in strategic management and act

accordingly


-


WBT Self studies

total

le 4 4

Course evaluation written exam 90 min.


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Further information

Recommended Literature • WUNDER, Thomas, 2016. Essentials of Strategic Management. Stuttgart: Schäffer-Poeschl. ISBN 978-3-7910-3285-6

• KIM, W. Chan und Renée MAUBORGNE, 2015. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. [. Auflage. Boston, Mass.: Harvard Business School Press. ISBN 978-1-62527-449-6

• PORTER, Michael E., 2004. Competitive strategy: techniques for analyzing industries and competitors. 1. Auflage. New York, NY [u.a.]: Free Press. ISBN 0-7432-6088-0, 978-0-7432-6088-6

• OSTERWALDER, Alexander und Yves PIGNEUR, 2010. Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley. ISBN 978-0-470-87641-1, 0-470-87641-7

• SCHALLMO, Daniel, RUSNJAK, Andreas, ANZENGRUBER, Johanna, 2017. Digitale Transformation von Geschäftsmodellen [online]. Grundlagen, Instrumente und Best Practices. Wiesbaden: Springer PDF e-Book. ISBN 978-3-658-12388-8. Verfügbar unter: https://doi.org/10.1007/978-3-658-12388-8.

• PARKER, Geoffrey, Marshall VAN ALSTYNE und Sangeet Paul CHOUDARY, 2016. Platform revolution: how networked markets are transforming the economy - and how to make them work for you. F. Auflage. New York ; London: W.W. Norton & Company. ISBN 978-0-393-24913-2, 978-0-393-35435-5

• CHRISTENSEN, Clayton M., 2016. The innovator's dilemma: when new technologies cause great firms to fail. Boston, Massachusetts: Harvard Business Review Press. ISBN 978-1-4221-9602-1, 978-1-63369-178-0

• GRANT, Robert M., 2016. Contemporary strategy analysis. N. Auflage. Chichester: Wiley. ISBN 978-1-119-12083-4, 978-1-119-12497-9


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International Business Diplomacy and Crosscultural Management Module International Business Diplomacy and Crosscultural

Management Lecturer Anja Reicherstorfer Offered 4 SWS/ 6 ECTS

weekly lecture/ summer term Language English Content

• Importance of intercultural management for companies doing business abroad • Theories of culture • Concepts of intercultural management and communication • Organisation and leadership in international teams • In-depth discussion of case studies on business in intercultural context


• know about the cultural differences and act accordingly • are able to interact and communicate in a global environment • are prepared to establish a business communication with international partners and are sensitive

to their cultural peculiarities • are able to apply their knowledge in case studies in intercultural contexts and find appropriate

solutions Learning methods Lecture Prerequesite for attendance Knowledge beyond the university entrance qualification is

not required. An in-depth study of literature is highly recommended.


-


WBT Self studies

total

le 2 5 Course evaluation Seminar Paper with presentation

Further information Recommended literature • HOFSTEDE, Geert, 2010. Cultures and organizations:

Software of the Mind. 3. edition. • TROMPENAARS, Fons and Charles HAMPDEN-TURNER,

2012. Riding the Waves of Culture. 3. edition. • , . Weekly in-class discussions will be based on assigned

readings. Texts will be added to Moodle throughout the semester to supplement and illustrate various points as necessary..

• RICHERSON, Peter J. and Robert BOYD, 2005. Not by genes alone: how culture transformed human evolution. Chicago [u.a.]: Univ. of Chicago Press.

• INGLEHART, Ronald, 2018. Cultural evolution: people's motivations are changing, and reshaping the world. Cambridge; New York; Port Melbourne; New Delhi; Singapore: Cambridge University Press.

• MOLL, Melanie, 2012. The Quintessence of intercultural business communication. Heidelberg u.a.: Springer.


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• MEYER, Erin, 2014. The Culture Map: Breaking Through the Invisible Boundaries of Global Business.


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International Strategic Management Module International Strategic Management Lecturer Prof. Dr. Karin Schmidt Offered 4 SWS/ 5 ECTS

weekly lecture/ summer term only Language English Content

Introduction to Strategic Management

• Tools and concepts of strategy analysis in an international setting • Analysis of competitive advantage • Corporate, business and functional strategies in different global industry contexts • Implementing and managing corporate strategies • Applying Value Based Management


• understand the leadership challenges in today´s globalized and dynamic world • understand the dimensions of Entrepreneurial Spirit and are able to develop entrepreneurial

perspectives in managing a company • analyze the strategic impacts of competitive arenas and apply appropriate instruments of

strategic leadership and innovation • analyze, develop and evaluate corporate, business and functional strategies in an international

context • apply the strategic management concepts in practical, real world cases while showing solution

agilience • discuss strategic management cases in English and in an intercultural setting

Learning methods Lecture Prerequesite for attendance The students should have a basic knowledge of

mathematics, international accounting and cost accounting. Knowledge beyond the university entrance qualification is not required. An intense study of literature is highly recommended.


-


WBT Self studies

total

le 4 5 Course evaluation Written exam 90 min. Further information

Recommended literature • GRANT, Robert M., 2019. Contemporary strategy analysis. t. edition. Hoboken, NJ: Wiley. ISBN 978-1-119-57643-3, 1-119-57643-1

• HABERBERG, Adrian and Alison RIEPLE, 2008. Strategic management: theory and application. Oxford [u.a.]: Oxford Univ. Press. ISBN 978-0-19-921646-8

• WITTMANN, Robert G. and Matthias REUTER, 2008. Strategic planning: how to deliver maximum value through effective business strategy. London [u.a.]: Kogan Page. ISBN 978-0-7494-5233-9


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• PORTER, Michael E., , Band 1[2011. HBR's 10 must reads on strategy. Boston, Massachusetts: Harvard Business Review Press. ISBN 978-1-422-15798-5

• WELGE, Martin K., AL-LAHAM, Andreas, EULERICH, Marc, 2017. Strategisches Management: Grundlagen - Prozess - Implementierung [online]. Wiesbaden: Springer Gabler PDF e-Book. ISBN 978-3-658-10648-5. Available via: https://doi.org/10.1007/978-3-658-10648-5.

• WHEELEN, Thomas L. and J. David HUNGER, 2015. Strategic management and business policy: globalisation, innovation and sustainability. F. edition. ISBN 978-1-292-06794-0, 1-292-06794-2

• HUNGENBERG, Harald, 2014. Strategisches Management in Unternehmen: Ziele - Prozesse - Verfahren [online]. Wiesbaden: Springer Fachmedien Wiesbaden PDF e-Book. ISBN 978-3-658-06681-9. Available via: https://doi.org/10.1007/978-3-658-06681-9.

• MACHARZINA, Klaus and Joachim WOLF, 2018. Unternehmensführung: das internationale Managementwissen : Konzepte - Methoden - Praxis. 10. edition. Wiesbaden: Springer Gabler. ISBN 978-3-658-17901-4, 3-658-17901-5


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3. Courses offered in Winter Term onlly

Business Planning Module Business Planning Lecturer Dr. Carsten Ungrade Offered 2 SWS/ 3 ECTS or 5 ECTS/

blocked lecture/ winter term only Language English Content

Key success factors like strategic planning, information sharing, incentives, budgeting, control, change management or the role of power and influence in a business venture will be discussed. Effective business planning will be divided in a comprehensive process of:

• Identifying business ideas • Screening the idea to determine feasibility • Developing a strategic plan • Developing an operating model • Transforming strategies to operational issues • Case studies, practical exercises and presentations

Objective This lecture enables the students to see the critical issues and feasibility of developing a business venture. With actual case studies students will be prepared to develop a strategic frame, an operating model and a systematic roadmap for execution. Students will understand the difficult political and organizational obstacles that accompany every business planning. Upon completion of all the cumulative lessons, the students will understand the process of an entrepreneurial business planning. Learning methods Lecture Prerequesite for attendance


-


WBT Self studies

total

le 2 5 Course evaluation Presentation (3 ECTS)

Seminar Paper (2 ECTS) In order to obtain 5 ECTS both exam parts have to be completed

Further information Recommended literature • Baringer, B.R., (2009), Preparing Effective Business

Plans: An Entrepreneurial Approach, Prentice Hall, ISBN-13: 9780132338233


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CSR and Compliance Management Module CSR and Compliance Management Lecturer Prof. Reinhard Büchl/ Jan-Marten Krebs/ Dr. Christian Kühl Offered 4 SWS/ 5 ECTS /

blocked lecture/ winter term only Language English Content

• CSR and the theory of business administration: contradiction in terms? • Is business part of society or “is the business of business business”? • Definition of CSR and relation to the concept of sustainability/sustainable development • Shareholder vs. Stakeholder approach • The four theories of CSR, or: why business should try to do good • Is there a “business case” for CSR? • Sustainability Controlling: green controlling and other measurement techniques • How to implement CSR: examples/case studies from the automotive (and other) industry • Definition of compliance with an international scope • Perception of compliance in different countries and companies • Structure and concepts for corporate compliance • Compliance challenges when making business in a global environment


• know the concept of CSR and are able to explain the theoretical background to the concept. • are able to embed the CSR concept into the framework of sustainable development in

general and business administration in particular. • know the shareholder and the stakeholder approach and have formed their own idea of

what a business is there for and what place it takes in society. • are able to work with the basic concepts of sustainability controlling and understand the

most important key performance indicator (KPI) in that respect. • are able to relate their theoretical knowledge to practical case studies and form an opinion

on the CSR activities of companies. • know the concept of compliance and are able to comprehend compliance as a major issue

when doing business globally. • understand how compliance influenced by law and company regulations is linked to the

ethical behavior of each individual and how they can act accordingly.

Learning methods Lecture, case studies Prerequesite for attendance - Usability of the module for this or for other study programmes

-


WBT Self studies

total

le 4 5 Course evaluation Oral exam 15 minutes Further information


Page 20

Recommended literature • FREEMAN, R. Edward and others, 2011. Stakeholder Theory. The State of the Art. Cambridge, U.K.: Cambridge University Press.

• CRANE, John. Compliance techniques [online]. [Accessed on: 2014]. Available via: http://www.thinkib.net/psychology/page/676/compliance-techniques

• PUFE, Iris, 2012. Nachhaltigkeit. Konstanz und München: UVK Lucius.

• WEBER, Jürgen and others, 2012. Nachhaltigkeit und Controlling . ISBN Weinheim


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Current Issues in Economics Module Current Issues in Economics Lecturer Belinda Ridley-Skrozki Offered 4 SWS/ 6 ECTS /

Weekly lecture/ winter term only Language English Content

• The data of macroeconomics: Gross domestic product, consumer prices index, unemployment rate

• Economic growth around the world and the causes of growth • The financial system: saving and investment • The monetary system and the role of central banks • The open economy: the market for foreign currency exchange and trade policy • Causes of changes in the business cycle • The influence of monetary and fiscal policy


• have knowledge about the most important macroeconomic variables: gross domestic product, consumer price index, unemployment rate

• understand the determinants of the large variation in living standards over time and across countries

• know the long-run determinants of the unemployment rate, including job search, minimum wage laws, the market power of unions and efficiency wages

• understand the theory of inflation and the role of the central bank in controlling the quantity of money.

• will be able to explain the relationship among saving, investment and the trade balance, the distinction between the nominal and real exchange rate, and the theory of purchasing-power parity

• will be able to evaluate facts about the business cycle and they can explain the influence of monetary and fiscal policy on aggregate demand.

Learning methods Lecture, case studies Prerequesite for attendance - Usability of the module for this or for other study programmes

-


WBT Self studies

total

le 4 6 Course evaluation Written examination 90 minutes Further information


Page 22

Recommended literature • MANKIW, Nicholas Gregory und Mark P. TAYLOR, 2017. Economics. 4. Auflage. Andover: Cengage Learning. ISBN 978-1-4737-2533-1 , 147372533X

• KRUGMAN, Paul R., Maurice OBSTFELD und Marc J. MELITZ, 2015. International economics: theory and policy. 10. Auflage. Boston, Mass. ; Munich [u.a.]: Pearson. ISBN 978-1-292-01955-0 , 1-292-01955-7

• DORMAN, Peter, 2014. Macroeconomics: a fresh start [online]. Berlin [u.a.]: Springer PDF e-Book. ISBN 978-3-642-37440-1 , 978-3-642-37441-8 . Verfügbar unter: https://doi.org/10.1007/978-3-642-37441-8

• HEATHER, Ken und Simka STEFANOVA, 2017. Maths for economics: a companion to Mankiw and Taylor economics. Hampshire: Cengage Learning. ISBN 978-1-4737-2542-3

https://doi.org/10.1007/978-3-642-37441-8


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Global Supply Chain Management Module Global Supply Chain Management Lecturer Prof. Dr. Michael Sternbeck Offered 4 SWS/ 5 ECTS/

weekly lecture/ winter term only Language English Content

• Fundamentals of supply chain and basic terms • Role of purchase management and supply chain management in terms of finance and cost • Origin and concepts of purchase management: profit centre concept, integrated concept,

centralization vs. decentralization • Purchase policies and procedures, purchase cycle / ordering systems, make or buy decisions • Legal and economic aspects of purchase, delivery, transport logistic and transfer of risk in a

supply chain • Types of inventories, need for inventory control, factors influencing inventory, mechanics of

inventory control and systems • Requirement to understand the supply chain from the perspective of a purchase manager • Supply chain performance: achieving strategic fit and scope • Supply chain drivers and metrics • Designing distribution networks and applications to e-business • Network design of supply chain • Designing global supply chain networks • Coordination in a supply chain

Objective

The students know

• and apply concepts, methods and contribution of logistics to the success of international organizations.

• about the very critical impact that Supply Chain Management could exert on the profitability of an organization.

The students

• understand the challenges and opportunities of global supply chains • understand that control of the critical factors is vital for maximizing the returns and staying

ahead of competition through lower cost

Learning methods Lecture Prerequesite for attendance Usability of the module for this or for other study programmes

-


WBT Self studies

total

le 4 6 Course evaluation Written examination 90 minutes Further information


Page 24

Recommended literature • CHOPRA, Sunil and Peter MEINDL, 2013. Supply Chain Management. 5. edition. Upper Saddle River, N.J.: Pearson.

• MONCZKA, Robert M. and others, 2010. Purchasing and Supply Chain Management. 4. edition. Mason, OH: South-Western Cengage Learning.


Page 25

International Project Module International Project (partial virtual course) Lecturer Prof. Dr. Peter Augsdörfer/ Christian Quotschalla Offered 4 SWS/ 5 ECTS/

weekly virtual lecture (partially blocked)/ winter term only Language English Content

The students work together in an international project. The aim is to learn and apply the following project management aspects and apply them in practice:

• Project management tools, methods and techniques • Running and coordinating an interdisciplinary and international project • Planning, scheduling, resource allocation, making decisions • Realisation and controlling • Regulation and performance measurement activities • Visualisation and communication • Conflict management • Case studies • Marketing and communicaton inputs

Objective The students will be able to:

• Define and describe common project management terminology • Use general project management tools to coordinate a team and document the

progress of a project • Avoid common cultural pitfalls and mistakes in managing projects • Define their role in the global project management process • Present key project data to an international audience

This course develops a foundation of concepts and solutions that supports the planning, scheduling, controlling, resource allocation, and performance measurement activities required for successful completion of an international project. Learning methods Lecture Prerequesite for attendance


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WBT Self studies

total

le 4 5 Course evaluation Seminar paper and presentation

Further information

Recommended literature • KÖSTER, Kathrin, 2009. International project management. London: SAGE Publications Ltd. ISBN 978-1-4129-4620-9, 978-1-4129-4621-6

• NICHOLAS, John M. and Herman STEYN, 2017. Project management for engineering, business and technology. F. edition. London ; New York, NY: Routledge. ISBN 978-1-138-93734-5, 978-1-138-93735-2

Documents

Program in English for International Students Courses offered ......Language English Content 1. Strategic Marketing and Sales 1.1 Marketing for the 21st Century 1.2 Developing Marketing