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P R O G R A M M A T I CB U Y E R S G U I D EN E T P O I N T M E D I A & T R I P L E D O U B L E U
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netpoint media gmbhWith a current portfolio of 257 websites and 18 vertical topics, netpoint media is actively shaping the online market. A team of 12 experts
at three locations, with a flat hierarchy, in an versatile network with short decision paths, implements onlline campaigns fast, reliable and
on a high standard. netpoint media is licensee of the AGOF ‚internet facts‘, member of the OVK and the federal association of digital
economics (BVDW). In the AGOF 'internet facts', netpoint media has firmly established itself as one of the leading independent portfolio
marketers in the top 20.
introductionabout
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tripledoubleU gmbhTripleDoubleU is one of the leading owner-managed marketers for online, mobile, e-mail marketing and video in Germany. The
enterprise, which markets online travel-websites such as Swoodoo.com, Kayak.com and Urlaubsguru.de, was created 1999 and belongs
to the prominent digital marketers in Germany.
introductionabout
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ō
NETPOINTStudents and young
Audiences
TDU Travel variety withover 40 Websites
NETPOINTMusic and
Entertainment
azubiworld.com
Rap + Hiphop + Festivals
KAYAK, Urlaubsguru & Urlaubspiraten etc.
Consolidation with
large community reach and
quality in technology and
environmentNETPOINTSports and Weather
Transferticker und Unwetterzentrale
YOUNG PROFESSIONALS
NEWS JUNKS & EXECUTIVES
TDU InStream / E-Sports
thegamer.tv
TDUStudents and
Educationonline-translator.com
uni.de
GAMING & ENTERTAINMENT ADDICTS
TRAVEL & SPORT ENTHUSIAST
TDUDecision Maker
Decision Maker Display und Newsletter
NETPOINTBusiness & News
Traktorpool.de; Vermoegenmagazin.de
ONLINE
VIDEO
MOBILE
NEWSLETTER
NATIVE
verticalsportfolio
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CARS, ENGINE ANDTRAFFIC
STUDENTS & (YOUNG) PROFESSIONALS
BUILDING ANDLIVING
BUSINESS, NEWS & ECONOMY
ESPORTS &ENTERTAINMENT
CINEMA, FILM & TV ENJOYMENT & WELLBEING
LIFESTYLE & EVENTS
MUSIC & POPCULTURE
TRAVEL & WEATHER
SOCIAL NETWORKS SPORTS TECHNOLOGY & COMMUNIKATION
CITIES URBAN GAY
500.000 UU 6.000.000 UU 3.000.000 UU 7.000.000 UU 15.000.000 UU
700.000 UU 4.500.000 UU 2.000.000 UU 3.000.000 UU 19.000.000 UU
9.500.000 UU 4.000.000 UU 2.000.000 UU 9.000.000 UU 500.000 UU
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DISPLAY
MOBILE
VIDEO180.000.000 AIs
250.000.000 AIs
1.400.000.000 PIs
portfolioverticals
Source: ONE by Aol
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WEBSITE VISITS PAGE-IMPRESSIONS UNIQUE USER MIO.
AZUBIWORLD.COM 6.179.620 11.770.859 3,11
DEPECHEMODE.DE 356.791 1.115.583 0,1
FRAG-MUTTI.DE 3.946.727 7.984.760 2,87
KNUDDELS.DE 1.626.421 13.095.052 0,16
KOCHMEISTER.COM 60.573 99.867 0,04
PRESSEPORTAL.DE 3.579.589 8.646.451 1,54
RAPUPDATE.DE 960.108 2.667.891 0,15
SPIELEN.DE 577.499 1.224.562 0,33
SPIELFILM.DE 131.660 225.872 0,09
URLAUBSGURU.DE 7.035.159 17.452.916 2,89
WEBFAIL.DE 5.184.311 11.945.621 0,61
WETTER24.DE 1.403.064 3.356.123 0,37
portfolioagof & ivw
netpoint media and TripleDoubleU are licensees
of the Working Group Online Research e.V.
(AGOF), who provide a comprehensive database
for the online advertising market with its
monthly market study 'internet facts. The
uniform online reach currency 'Unique User‘ are
reported in the 'internet facts‘ and forms the
solid base for online media planning. Based on
valid AGOF data, netpoint media offers the
greatest possible transparency, an increased hit
rate and minimized divergence loss in the target
group, thus securing a lead from which
customers and publishers both benefit equally.
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6portfoliovideo
INPAGE INSTREAM
AZUBIWORLD.COM LUSTICH.DE WETTER24.DE
BAUMAGAZIN.DE MEIN-DEUTSCHBUCH.DE CINEHOME.DE
BSMPARTY.DE NEUES-DEUTSCHLAND.DE COOLGAMES.COM
CDSTARTS.DE NEWSSENT.DE FRUSTFREI-LERNEN.DE
CESAR.DE ONLINE-MATHE.DE GETTHEDANCE.DE
COOKNSOUL.DE PEOPLECHECK.DE HIP-HOPPEN.NET
CORSA-D.DE PUSHATV.DE KOCHMEISTER.COM
DAILYME.DE RAPPERS.IN NETZKINO.DE
DATENBANKEN-VERSTEHEN.DE RAPUPDATE.DE NOWONSCREEN.COM
DEPECHEMODE.DE RIMONDO.COM PUSHATV.DE
ENTERTAINSENT.DE SPIELESITE.COM RAPUPDATE.DE
FASHIONSENT.DE SPIELFILM.DE SFGAME.DE
GAMESENT.DE SPORTSENT.DE SPIELEN.DE
GUT-ERKLAERT.DE THE-NEWS-MAG.NET SPIELFILM.DE
HIPHOP-JAM.NET TRAKTORPOOL.DE THEGAMER.TV
JAPPY.COM TRANSFERTICKER.DE WATCH4NOW.COM
JASBEE.DE TRENDSENT.DE
KLAMM.DE TT-NEWS.TV
KOCHMEISTER.COM UKONIO.DE
KWICK.DE VERMOEGENSMAGAZIN.DE
LIFESENT.DE WEBFAIL.DE
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• Pre-Roll, Mid-Roll und Post-Roll, In-Page-Ads
• Programmatic bookable
• High Click Rate (2 to 9%)
• Around 180 Mio. Video-Views a month
• High Quality Video Content, no UGC!
• Film-Trailer, Music-Clips, Entertainment-Video
• Digital Video Advertising Template (VAST 3.0 + 4.0)
• Detailed Reporting
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meta sspProgrammatic Advertising is one of the absolute growth drivers of theonline advertising market. In order to enable our publishers to monetizetheir advertising space in the best way possible and to provide advertiserswith optimal access to our inventory, we have been relyong in headerbidding in the area of programmatic purchasing since the end of 2015.This means that our portfolio is connected to all relevant Supply SidePlatforms (SSPs).
This enables absolute transparent access to the entire netpoint mediainventory and programmatic campaigns can compete for advertisingspaces on an equal footing with the direct campaigns in our adserver.Below you will find an overview of our SSP partners, information on qualityassurance measures, programmatically bookable adertising formats and ashort Buyers Guide in German and English. For further information pleasefeel free to get in touch with us.
programmaticsupply side partners
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our expertise cross deviceno blackbox!Netpoint Media has succsessfully accepted thechallenge of innovative and effective internalcommunication. 20 expierienced specialists inseven divisions interact in a flat and elasticmatrix network, thus realizing highly individualcampaigns competently, guickly and flexibly.
When selecring suitable SSP platforms, it wasimportant to us to be able to offer ourcostumers seamless, comprehensive advertisingand technology oppurtunities that make theirtarget group accessible on the web, ob mobiledevices, as well as within individual apps.
The complete Netpoint Media inventory istransferred transparently via all supply-sideplatforms connected to us – whether viaprivate/preferred deals or the Open Marketplace.In this way, we ensure that our costumer andpartners on the demand side retain full controlover their delivered ads at all times.
infrastructureour mission
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Open Auction1st Price
buying models
Private Deal2nd Price
vorteil
Private Deal1st Price
nachteil
1st Price gives the full control over the own bidding behavior.
Preferred Deal1st Price
Bids go through the Private Deal agreement prioritized before the Open Auction into the auction.
Bids go through the Private Dealagreement prioritized before the OpenAuction into the auction. By 1st pricethe full control over the own biddingbehavior.
With 2nd Price only little control over your own bidding behaviour.
Highest priority level and with 1st full control over your own bidding behaviour.
-
No preference over preferred deals.
With 2nd Price only little control over your own bidding behaviour.
All deals can be based onFloor or Fixed Price.Depending on the pricesetting and the purchaseoption, the correspon-ding win rate varies.
buyingmodels
10buyingformate
MEDIUM RECTANGLE MOBILE INTERSTITIAL
MOBILE CONTENT AD
SKYSCRAPER
SUPERBANNER
BILLBOARD
HALFPAGE
WALLPAPER
OUTSTREAM VIDEO AD
INSTREAM VIDEO ADMOBILE UNDERSTITIAL
SITEBAR / FLYER AD
11contactget in touch…
NIERSTEINHeadoffice | Netpoint Media
rheinallee 6055283 nierstein
+49 (0) 6133.57.97.70 // FON+49 (0) 6133.57.97.57 // FAX
BERLINOffice | Netpoint Media
engeldamm 64b10179 berlin
+49 (0) 30.2464.788.10 // FON+49 (0) 30.2464.788.11 // [email protected]
HAMBURGOffice | TripleDoubleU
albert-einstein-ring 2122761 hamburg
+49 (0) 40 890.669.0 // FON+49 (0) 40 890.669.15 // FAX
