Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
2017
P R O G R A M M E S &W O R K S H O P S
T e l e p h o n e : 0 7 8 7 3 1 1 0 0 9 7
w w w . t h e s t o r y e d g e . c o . u k
k e v i n @ t h e s t o r y e d g e . c o . u k
KEVIN ANDERSONPREPARED BY
SELLING WITH STORIES
THIRD SECTORSTORYTELLING
THE STORYTELLINGPRESENTER
VALUE PROPOSITIONBUILDER
The Programmes &T H E C O A C H
I've created six core coaching programmes and
workshops for 2017. This document gives you an
overview of what each one is all about. But, it's
just an overview. The best way to find out if any
of these can help you is to pick up the phone or
arrange a Skype call.
And, let's be honest – coaching is such a
personal thing. What others find charming, you
might find irritating, so getting to know me and
figuring out whether we're a good fit is crucial.
What you need to know is that this isn't my first
rodeo. I've worked in marketing for over 20
years. Let me use my experience, my
programmes and my drive to help solve your
communications challenges.
Kevin AndersonCommunications & Storytelling Coach
THE STORY SHERPA
COMMUNICATIONSINTENSIVE
Stories are the most underused of sales assets . Whether you're selling for yourself or are
responsible for managing a sales team, the stories you tell can help you sell. In this 6-week
coaching programme, I'll lay the foundations for placing stories at the heart of your sales
process. You're creating stories every single day, but most go untold. Why is that? In my
experience, it's because you're too close to them. You don't see them for what they really are
– opportunities for you to communicate. I want to help you get to grips with storytelling. Not
for engagement, not for more 'Likes' on Facebook, not to be creative, but to grow your
business by helping you sell more of your products and services.
Case studies & beyond – driving sales with story
Delivered by Kevin Anderson, Communications Consultant & Founder of The Story Edge
Selling with StoriesC o a c h i n g P r o g r a m m e
K E V I N @ T H E S T O R Y E D G E . C O . U K | T H E S T O R Y E D G E . C O . U K | 0 7 8 7 3 1 1 0 0 9 7
The programme includes:Prep Call - Your business, your customers & how you sell (30 min)
Session 1 | First Contact | Stories to start the conversation
Session 2 | Customer Stories | Creating captivating Case Studies
Session 3 | Getting Personal | Origin stories & building trust
Session 4 | Objection Handling | The natural way to sell more
Session 5 | Retention Stories | Stories to help your clients
Session 6 | Story Delivery | Making the most of your stories
Follow-up | Making stories part of your sales process. (30 min)
£1,140(20% discount available for registered charities.)
This programme can be delivered in person in Dundee, or online via Skype. It's also available as a group workshop.
Whether you're a charity or a social enterprise, you'll be creating stories each time you deliver
your service. Each person you help is a story waiting to be told. I'm a trustee of a charity, and I
know that finding time to tell and share these stories is easier said than done. In my Third
Sector Storytelling workshop, you'll learn how to find , create and deliver compelling stories
that make a difference to your organisation.
The goal of the workshop is to give you and your team the practical tools and confidence to be
self-sufficient storytellers.
Raise Awareness & Funds through Storytelling
Delivered by Kevin Anderson, Chief Storyteller & Founder of The Story Edge
Third Sector Storytelling
W o r k s h o p
K E V I N @ T H E S T O R Y E D G E . C O . U K | T H E S T O R Y E D G E . C O . U K | 0 7 8 7 3 1 1 0 0 9 7
Workshops are for a team of up to 12 and include:
Workshop Outline
The ingredients to a great third sector story
Finding your stories
Step by step story creation framework
Story delivery and presentation
Storytellers to learn from
Story Sharing - Putting your stories to work
Half Day £750 | Full Day £1,250 (20% discount available for registered charities.)
This workshop can also be delivered as a three-session, 1-to-1 coaching programme. (£570)
There's no getting away from it, presenting anything, to any number of people can be nerve-
racking. I've presented to small groups and to an audience of over 130 people. The truth is, I
love it, but I still get nervous. Here's what I've learned – leading your presentation with a
story delivers better results. Your audience will remember you and your message far better if
you craft a story into your presentation. And, here's the thing – they're easier to produce and
to deliver. In The Storytelling Presenter workshop, you and your team will learn how to
create your story and deliver it as a powerful and unforgettable presentation.
Captivate your audience with memorable stories
Delivered by Kevin Anderson, Chief Storyteller & Founder of The Story Edge
The Storytelling Presenter
W o r k s h o p
K E V I N @ T H E S T O R Y E D G E . C O . U K | T H E S T O R Y E D G E . C O . U K | 0 7 8 7 3 1 1 0 0 9 7
Workshops are for a team of up to 12 and include:
Workshop Outline
The ingredients of a memorable presentation
Finding the right story for your presentation
Step-by-step story creation framework
Delivering your presentation with confidence
Visual Storytelling – avoiding death by slides
Repurposing your presentation
Half Day £750 | Full Day £1,250 (20% discount available for registered charities.)
This workshop can also be delivered as a three-session, 1-to-1 coaching programme. (£570)
A Value Proposition is the promise you make to your clients. It lets you communicate two key
things with your audience: what it is you do, and what your clients can expect in return. For
me, the value proposition is a stripped down version of everything you are. It gives you, and
your client's absolute clarity on what you deliver. It's the promise you make. By the end of
the programme, you'll have a value proposition to help drive you forward. And, from the
cutting room floor, you'll also have other sales messages to support your marketing
communication efforts.
Helping you stand out from the crowd
Delivered by Kevin Anderson, Chief Storyteller & Founder of The Story Edge
Value Proposition BuilderC o a c h i n g P r o g r a m m e
K E V I N @ T H E S T O R Y E D G E . C O . U K | T H E S T O R Y E D G E . C O . U K | 0 7 8 7 3 1 1 0 0 9 7
This programme is delivered over three one-hour
sessions:
Programme Outline
Session 1 | Building your value proposition
Session 2 | Refining your value proposition
Session 3 | Sharing your VP with the World
Follow-up call to support implementation
£570(20% discount available for registered charities.)
This programme can be delivered in person in Dundee, or online via Skype. It's also available as a group workshop.
You’ve got a story to tell. You know it’s good. You know people will connect with it. You know
it has the potential to help your organisation. But, you don’t know how to tell it. So you hold
it back. You’ll share it eventually – when the time is right. And what happens? Nothing. The
story remains untold.
There’s never been a better time to tell your story. Your potential clients don’t need more
dull lifeless content. They need more of you . More of your stories . More of your personality .
I want to help you – let me be your Story Sherpa and work with you to co-create your story.
Your own storywriting partner
Delivered by Kevin Anderson, Chief Storyteller & Founder of The Story Edge
The Story Sherpa
C o a c h i n g P r o g r a m m e
K E V I N @ T H E S T O R Y E D G E . C O . U K | T H E S T O R Y E D G E . C O . U K | 0 7 8 7 3 1 1 0 0 9 7
This programme is delivered over two 90-minute
sessions:
Programme Outline
Session 1 | Story principles & your story outline
Over to you | You create the 1st draft of your story
Session 2 | Review, refine and edit your story
Follow-up call to support implementation
£380(20% discount available for registered charities.)
This programme can be delivered in person in Dundee, or online via Skype. It's also available as a group workshop (£750).
A Communications Intensive is focused time to tackle your biggest communication challenges.
Maybe you've got a new product or service to launch. Or perhaps you feel it's finally time to
get the attention you deserve. Or is it simply the case that what you communicate no longer
reflects your business? I'll spend time onsite working with you and your team to direct your
strategy and support its practical implementation . My aim is to give you the tools, tactics and
confidence to improve your bottom line by communicating in the right way for you. Everything
is tailored, and, by the end, you and your team will have the clarity and plan to become self-
sufficient communicators.
Your Communications Challenges Solved
Delivered by Kevin Anderson, Communications Consultant & Founder of The Story Edge
CommunicationsI n t e n s i v e
K E V I N @ T H E S T O R Y E D G E . C O . U K | T H E S T O R Y E D G E . C O . U K | 0 7 8 7 3 1 1 0 0 9 7
Intensives can cover:Marketing communications strategy
Value proposition development
Case studies & selling with stories
Sales & marketing collateral development
Content marketing plan (incl. content matrix)
Website content review & planning
1 Day £775 | 2 Day £1,395 | 3 Day £1,975(20% discount available for registered charities.)
Where necessary, travel & accommodation costs will be charged. Includes planning call & review call.
Proposal writing & process development
Presentation coaching
I undertook the Story Sherpa coaching programme with Kevin
and it was unbelievable. It really helped me map my business
journey and there were at least three key ah-ha moments. I
expected to come away with clarity on my origin story (which I
have) but I didn’t expect the added value I got.
Kevin asked brilliant questions which pushed me out of my
comfort zone and I can’t thank him enough! If you need support
with your writing – Kevin is your man! Plus, it was brilliant fun
too.
Karran Bonner – MD & Coach @ Brightside
Testimonials F o r K e v i n . . . & K e v
I’d been struggling to find the right way to articulate what I do
and how I solve problems for my clients. What I had felt just too
sterile. It wasn’t the real me. With Kev’s help, I’ve completely
re-written and restructured the content of my website. It’s
more personal, more human, more reflective of who I really am.
More authentic. I am super excited for the future, and can’t
thank Kev enough.
If you are thinking about how you can better tell the story of
your business, then I highly recommend that you speak to Kev.
Alasdair McGill – MD @ Ashton McGill
I’d always wanted to write content for my business, but my lack
of confidence held me back. And when I did overcome my fears,
I found that the writing process was difficult. It took me an age
to write anything, and even longer to share it with the world.
Kev’s helped me see a better way of communicating.
It feels like a personal breakthrough as I’m now able to share
content that feels more human. As a writer, Kev helped me
create the content that my site needed. But, as a coach, Kev’s
changed my entire relationship with writing and given me the
confidence I’ve always lacked.
Jonathan Fox – MD @ Flying Fox IT
Beyond the Programmes
W O R K I N G T O G E T H E R
My six core coaching programmes and workshops might not be right for you. But that doesn't
mean I can't help you. Whatever communications or marketing challenge you face, there's a
strong possibility that I can help. And, if I can't I'll know a man or woman who can.
How else can I help?None of my programmes right for you?
Facilitation & hosting
Storytelling for Coaches Storytelling for Leadership TeamsComing Soon:
Later in 2017, I'll be launching two further Coaching Programmes. If you're interested in working on thepilot for either of these, please get in touch. As a reward, you'll get a huge discount on the final cost.
Build your own programmeLike the look of two elements from one programme
and two from another? No problem. We can work
together to create a tailored coaching programme
or workshop that is the right fit for you.
Are you running a workshop or session with a
team? Or, maybe you're hosting an event or
conference? If you'd like an independent voice to
support the event, I can be your facilitator or host.
Marketing Project SupportHave you got a significant marketing project that
needs additional support? I can act as your
outsourced project manager, help define your
strategy or support its practical implementation.
Everything I do starts with a conversation. The best way to find out if I can helpyou is to meet in person over a hot beverage of your choice or if you'd preferwe can have a phone call or Skype session.
[email protected]: 01828 270001M: 07873 110097