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Programs and Research
Libraries in a web 2.0 environment
Lorcan Dempsey
Bibliothèque National de France
8 December 2006
Programs and research 2
What is Web 2.0?
A marketing concept An acknowledgement of continual change The network is inside
Behaviors Resources
Programs and research 3
Conversation and evidence
Mobilize the edge of user contribution Mobilize resources in user spaces
Integrity and authenticity Versioning
Citing
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People and use Database>website>workflow Users built workflow around library; now library needs to
build services around user workflow ‘users’ = ‘creators’
Organizations and provision Optimization at the library level depends on optimization
at the systemwide level Want to transfer effort from routine into value creation Have to escape from behind the enveloping cloak of
invisibility
Programs and research 7
The web is inside?
Some context? A couple of things
Services – some examples In the flow: Disclosure vs discovery Make data work harder
Services - structural issues The network rewrites the library How libraries use the network to
better organize to create systemwide efficiences
Focus today30 minutes
A major issuefor librariesCoda: the long tail
Programs and research 8
A couple of things….
Workflow Attention
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~18 months oldNo FaceBook, MySpaceLibrary?
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University of Minnesotahttp://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps
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Database > website > workflow
Prefabricated (e.g. CMS)
Self assembled digital identity
Netvibes, onfolio, my yahoo, myspace, RSS aggregator, …
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Workflow
Then Users built workflow around the library
Now The library must build its services around user workflow
Get into the flowDisclose into other environments
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Attention
Then Resources scarce, attention abundant
Now Attention scarce, resources abundant
Competition for attention
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A service response: some examples
In the flow: disclosure vs discovery Where the user is
Making data work harder Create compelling experiences
Programs and research 16
Making data work harder
Release the value of historic investment in controlled approaches in actual use
Make structure work on the web Use existing data: investment in processing
Examples:
FictionFinder Fictionfinder.oclc.org
WorldCat Identities Not yet public
Prototypes based on WorldCat
Worldcat 75 M records 1.2 billion ‘holdings’ ~1.7 billion items
Programs and research 17
FRBRRoll editions etc up into works
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Fictionfinder.oclc.org
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Worldcat.org – openly available on theweb
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Prototype – not yet released
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In the flow
No single site is the sole focus of a user’s attention
The network is the focus of attention.
The library needs to be in multiple places, ‘in the flow’. ‘Remix services’ Integrate supply chains
Programs and research 29
Disclosure and discovery
How do people discover materials of interest?
Search engines and other web resources Bibliographic/citation chaining Colleagues/Friends.
DEFF report: people turn to library to retrieve materials not to find them.
If ‘discovery’ is limited at the library, can we ‘disclose’ library resources in the places where discovery happens?
In the flow?
User expectations and requirements in relation to the hybrid library. http://www.deff.dk/content.aspx?itemguid={B8D2E65C-665F-48E7-A60B-5C10762F88E4}
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Chris Beckett http://www.scholinfo.com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective.html
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Wikipedia salmon
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Firefox extensionWeb services:•xISBN•University of Huddersfield catalogue
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So…
Database > website > workflow
“Poverty of attention”, abundance of resources
Put services in the workflow
Make data work harder to release more value in a web environment
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Coda: services: somes structural issues
One example The long tail
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Aggregate supply : aggregate demandLong tail
Library “Inventory”
20% head 80% long tail
Libraries aggregate supply at the local level…
“About the only places you could explore outside themainstream were the library and the comic book shop.”
Chris Anderson, “The Long Tail”
Programs and research 43
URL is the currency of the web
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The long tail
Impact?
Systemwide efficiences
Aggregation of supply•Unified discovery•Low transaction costs
Aggregation of demand
Programs and research 45
Libraries and the long tail dynamic
Aggregate supply?
1.7% of circulations are ILLs (60% of aggregate G5
collection owned by one library only)
Aggregate demand?
20% of collection accounted for 90% of use
(2 research libraries over ~4 years)
Each reader his/her book
Each book its reader
Programs and research 46
Aggregate demand In the flow: syndicate data
and services to where people are
Google Worldcat Project into course
management systems Be downstream from
major web services Move to a higher level
E.g. Ohiolink
Aggregate supply Integrated discovery to
delivery of materials Integrated discovery Resolution ILL, POD, access to
circulation Speedy predictable
delivery
Programs and research 47
Multilevel approach to …
Collections Shared offsite storage Aggregate and analyse digital
collections Institutional repository Digital storage and
preservation
Social and consumer environments Social networking services:
tagging, reviews, recommendations
Share mobilizing approaches Virtual reference
D2D Consolidated discovery Knowledge base Resolution - Service routing –
fulfillment
Business intelligence Synthesize and mobilize
shared usage data Recommendation,
management decisions Digitization and offsite
storage