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Progress & Priorities2010-2011
INTRODUCTION
Chapter 1: Economic Research
Chapter 2: Policy Initiatives
Chapter 3: Engaging with policy-makers
Chapter 4: Bringing global Travel & Tourism leaders together
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IntroductionTravel & Tourism is one of the worlds great
industries. Not only is it a huge generator
of jobs, wealth and economic growth, but
it is also a substantial driver of the global
economic recovery.
It accounts for US$6 trillion dollars, or 9%,
of global gross domestic product (GDP) and
it supports 260 million jobs worldwide, either
directly or indirectly. Thats almost 1 in 12 of
all jobs on the planet.
Our industry is bigger than the global automotive
sector and only slightly smaller than the banking
industry. These are substantial numbers that
explain why Travel & Tourism is such a major force
in driving global economic recovery and growth.
Travel & Tourism is also a force for good in the
world, bringing people to different regions and
countries, generating a wider understanding of
different cultures and communities. Imagine a
world without Travel & Tourism it would be a
very different place.
3Progress & Priorities 2010 2011
Bangkok, Airport
The World Travel & Tourism Council (WTTC) exists to tell this story to governments and to wider
society. With the top 100 Travel & Tourism business leaders around the world as its Members chiefexecutives, chairmen and presidents WTTC has a unique mandate and overview on all matters
related to Travel & Tourism.
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Introduction
I was privileged to have been asked, towards
the end of 2010, to become only the third WTTC
President & CEO in its 21-year history, trusted with
spreading the message about the importance of
Travel & Tourism to wherever it needs to be heard.We do this through the media, through our Global
and Regional Summits, and through our digital
outreach, as well as by informing governments,
through our industry-leading research, and by
taking our message to wherever the worlds
leaders are gathering.
WTTC is the World Authority on Travel & Tourism,
but we are not the only organisation that has an
interest in ensuring that everyone understands
the importance of our industry. We aim to unite
the voices of our Members from the private
sector with those of the intergovernmental
agencies and organisations, and of the industry
and trade bodies at a global level.
No single organisation has all the influence or
knows all the answers, so it is incumbent upon us
to create a Coalition that will target our messages
in a clear and unambiguous way to ensure the
industry speaks with one voice. Where it isappropriate, WTTC will take leadership on specific
matters; and likewise, where required, WTTC will
support or follow others within the Coalition. It is
not important who leads or who supports as long
as we get the job done.
This means building on the legacy that I havebeen left by my predecessor, Jean-Claude
Baumgarten, President & CEO of WTTC from
1999 to 2010. I would like to thank Jean-Claude
for his tireless devotion to the Travel & Tourism
industry and Im delighted that WTTC can
continue to benefit from his insight and influence
in his role as Vice Chairman.
As I look forward to 2012, I see a growth industry
that can be a substantial driver of economic
growth at a time when it is most needed.
This is not without its immediate challenges
sluggish growth in established economies,
uncertainties with regard to the macroeconomic
situation, the recovery of key tourism economies
from natural disasters.
But it is the role of WTTC, our partner
organisations and everyone with an interest
in the industry to unite to tell the world of theenormous economic and social benefits that
Travel & Tourism brings to the world community.
WTTC President & CEO David Scowsill
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Freedom to TravelWTTC believes in the right of people to
travel safely, securely and efficiently across
international borders. We recognise that
there are genuine concerns about sovereign
border security that must remain the
responsibility of individual nation states
every country has the right to defend
itself as it sees fit.
However, it is the mission of WTTC to
call on governments to adopt smarter
visa and border security policies to
promote Travel & Tourism as a driver of
jobs and economic growth. It is time for
a fundamental change in government
attitudes balancing the need for security
with our freedom to travel by transitioning
to a faster implementation of visa waiverand trusted traveller programmes.
Policies for GrowthWTTC campaigns for governments to
implement policies that support the growth
of Travel & Tourism through the creation of
a competitive business environment. Despite
challenges to economic growth, Travel &
Tourism is still expected to be one of theworlds fastest growing sectors. But it must
have clear support from governments if its
full potential to create jobs, increase exports
and stimulate investment is to be realised.
In fact, the impetus lies with governments
to ensure that their policies specifically
pave the way for companies to
offer services to consumers without
burdensome bureaucracy.
Tourism for TomorrowWTTCs mission is to maximise the
sustainable growth potential of Travel &
Tourism ensuring benefits for consumers,
businesses, local people
and the environment.
In order for future generations to benefit
from the experience of travel, we have to
plan ahead: developing human resources,
optimising relationships with host
communities, protecting the environment,
and preserving tourism assets. WTTC has
long embraced the concept of Tourism
for Tomorrow through its annual award
scheme of the same name.
While the Tourism for Tomorrow Awards
specifically recognise the worlds mostsustainable businesses each year, it is
essential that our planet, our people and
our profits are all aligned for the future
of our industry.
5Progress & Priorities 2010 2011
WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
We are currently exercising this mandate in three vital areas of activity and advocacy
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Economic
ResearchEconomic research continues tounderpin WTTCs messages andactivities. While measuring the sizeand growth of the Travel & Tourismsector around the world is challenging,it is critical for an understanding of its
economic contribution.
WTTCs methodology for producingconsistent, comprehensive andcomparable estimates for Travel &Tourisms economic impact across theworld incorporates, and is compatible
with the Tourism Satellite Account:Recommended Methodological
Framework (TSA:RMF 2008)approvedby the United Nations Statistics Division.
Detailed reports for 181 countries and 20 regional groupings
are published annually in March and available for downloadfrom our website (www.wttc.org).
1
EconomicResearch
Bayi Bridge, Shanghai, China 7
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The economic impactof Travel & Tourism
WTTCs latest research and forecasts
show that Travel & Tourisms recovery is
continuing, albeit at a constrained pace.
In 2010, the industrys direct contribution toglobal GDP increased by 3.3% to US$1,770
billion, and this level of growth is expected
to be maintained in 2011 and 2012 (3.2%
and 3.3% respectively) since the industry
has continued to face challenges from the
economic slowdown and a deterioration in
global financial conditions through 2011.
Nevertheless, Travel & Tourism is still one of
the worlds largest economic sectors, directly
and indirectly accounting for 9% of global
GDP and 260 million jobs. The longer-term
prospects for Travel & Tourism remain very
positive, and continue to be boosted by
strong growth and rising prosperity in
emerging markets.
We expect the annual growth in Travel &
Tourisms direct contribution to GDP to
average 4.0% between 2011 and 2021.
Travel & Tourism 2011Travel & Tourism 2011 is WTTCs
flagship publication.
It provides an overview of the state of the
industry today, highlighting its economic
and social contribution to the world,
looking at how the challenges and
opportunities of the past ten years have
shaped where we are today, and exploring
priorities for the current decade.
Travel & Tourism is predicted to generate an
extra 69 million net jobs by 2021, including
the employment generated through its direct,
indirect and induced impacts. And almost 4
out of 5 of these 69 million jobs are expectedto be in Asia (excluding Japan), Latin America,
the Middle East and Africa.
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Business travel: a catalystfor economic performance
Business travel accounts for nearly
a quarter of global Travel & Tourism
expenditure, but the sector is under
scrutiny. Even as the world economy
recovers, companies remain cautious
about restoring travel budgets.
Meanwhile, virtual meeting technology offers
a ready alternative to in-person meetings,
and environmental concerns have begun
to influence both corporate and government
policies regarding travel. These trends raisea fundamental question with significant
implications:
Published to coincide with the 11th Global
Summit in Las Vegas, WTTC commissioned a
study from Oxford Economics to seek answersto this question. Two separate research channels
were used to inform the study. The first was
a survey of global business travellers and
executives in the United States, United Kingdom,
Germany, Brazil and China.
The second channel was an econometric
analysis covering 190 countries, which tested
for the existence of causal relationships
between business travel and national economic
performance. The results of these analyses are
compelling, showing a clear relationship between
business travel and corporate performance, as
well as economic growth.
Business travel improves global corporate
productivity, yielding a return on investment(ROI) of around 10:1
Approximately one third of the growth in
global trade over the past decade has been
driven by international business travel
Growth in business travel from 2000 to 2007
facilitated the creation of over 40 million jobs -
almost 20% of the growth in global employment
If business travel were cut by 25% over twoconsecutive years, global GDP would be
5% lower than would otherwise be the case
after a five-year period. This would mean
30 million fewer jobs an average loss of 1%
of global employment.
A follow-up piece of work putting the spotlight on
Asia was undertaken in October 2011. It showed
that, in most parts of Asia, the ROI of business
travel is significantly higher than other parts
of the world. It also showed that Asia is more
susceptible to a downturn in business travel.
The study was sponsored by American Express,
the Singapore Tourism Board, the Las Vegas
Convention and Visitors Authority and the US
Travel Association, and was translated and
distributed in Chinese by CTrip.
WHAT ROLE, IF ANY, DOES BUSINESS TRAVEL PLAY
IN DRIVING CORPORATE PERFORMANCE AND IN THE
DEVELOPMENT OF THE GLOBAL ECONOMY?
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The impact of the Tohoku Pacific
earthquake on Japans Travel & Tourism
Following the devastating earthquake,
tsunami and nuclear disaster, which took
place in northeast Japan in March 2011,
WTTC launched an initiative to monitor the
impact on, and recovery of, Japans Travel
& Tourism industry.
Oxford Economics was commissioned to
establish a series of scenarios for recovery, with
the first report released in May 2011. Quarterly
updates have tracked, and will continue to
track, recovery according to these scenarios,updating the forecasts accordingly.
The research is based on WTTCs annual
economic impact research for Japan as well as
published data from industry sources such as
the International Air Transport Association (IATA),
STR Global and the Japan National Tourism
Organization (JNTO).
The first report, launched at WTTCs Global
Summit in Las Vegas, set out three recoveryscenarios and suggested that the overall impact
of the earthquake and tsunami could range from
a reduction of 0.9 trillion (low-impact scenario)
to 1.9 trillion (high-impact scenario) in Travel &
Tourisms contribution to Japans GDP in 2011.
The second report, published in September
2011, showed that recovery is broadly in line
with WTTCs low-impact scenario, which
assumes that international tourist arrivals will
recover in numbers by early 2012, along with a
faster recovery in Japans own domestic Travel
& Tourism demand.
The third report, which is due to be publishedin December 2011, will reassess the scenarios
according to the latest available statistical trends.
PRIOR TO 11 MARCH, JAPANS TRAVEL & TOURISM WAS
EXPECTED TO CONTRIBUTE DIRECTLY 10.5 TRILLION TO
JAPANS GDP IN 2011, OR 2.2% OF TOTAL GDP, AND TO
DIRECTLY PROVIDE NEARLY 1.5 MILLION JOBS.
Kobe, Japan
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Tokyo, Japan
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Policy
InitiativesWTTC undertakes a number
of specic policy initiatives to
drive forward the agenda of our
strategic priorities.
Initiatives are identied by
Members and led by Working
Groups consisting of experts from
Member companies.
2
PolicyInitiatives
13
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The report underscores the important role of
partnership in attaining the vision defined by
WTTC and calls for an alignment of goals and
efforts among leaders of industry, employees,
customers and policy-makers whether in the
commercial or public domain.
Launched under the auspices of HRH The
Prince of Wales, the report has since received
commendations for the endeavours of WTTC
Members in advocating sustainability within
the Travel & Tourism industry through the
aspirations outlined in the report. Since then,
WTTC has continued to engage with the
industry and policy-makers through active
participation in United Nations Climate
Change negotiations.
A follow-up report, launched in November 2010
and entitled Climate Change: A Joint Approach
to Addressing the Challenge, sets out WTTCs
climate change policy recommendations,
outlining clear principles for governments,
EnvironmentInitiative
Amadeus IT Group SA
DLA Piper
Dubai Department of Tourism and Commerce
Marketing, Government of Dubai
Emirates
Fairmont Hotels
Global Leisure Partners, LLP
IHG PLC
Jones Lang LaSalle Hotels
Marriott International Inc
MGM Resorts
PhoCusWright
R Tauck & Partners LLC
Sabre Holdings Corporation
Meli Hotels
The Travel Corporation
Travelport
Tsogo Sun Group
TUI AG
Whitbread Group PLC
Wyndham Worldwide
Environment InitiativeWorking Group Members
In February 2009, WTTCs Members set
out a vision for, and commitment to,
tackling greenhouse gas (GHG) emissions
through the WTTC publication Leading
the Challenge on Climate Change.
guiding them towards fostering an enabling
environment for the sustainable development
of our industry while recognising its
important contribution to economic growth
and sustainable development. This year
WTTC, together with the International
Tourism Partnership (ITP), embarked on a
groundbreaking initiative for the hotel sector.
The Hotel Carbon Measurement Initiative(HCMI) project aims to streamline the way the
hotel industry measures and communicates
carbon emissions to clients.
This is particularly relevant for corporate
consumers who are interested in quantifying
the potential carbon footprint of their meetings/
events at hotels. The Initiative, led by a Working
Group of engineering and environment experts
from 13 hotel companies within WTTCs and
ITPs membership, is currently working on thesecond draft of the guidelines.
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New consumers, new technologies and new
expectations mean that those working in Travel
& Tourism will need new skills and high levels of
cultural awareness and adaptability.
WTTCs Human Resources initiative has been
established to address these challenges. Based
on a survey of WTTC Member HR Directors, key
priorities have been identified. These include:
Bridging the gap between academiaand the industry
Promoting the benefits of a career in
Travel & Tourism Highlighting best practice in Travel &
Tourism Human Resource management
A partnership has been established with the
Tourism Education Futures Initiative (TEFI), a
group of leading tourism schools, through which
Working Group members can contribute to
curriculum development and online seminars.
WTTC has also been working closely with the
International Labour Organization (ILO) and the
International Hotel & Restaurant Association(IH&RA) on research into migrant workers in
the hospitality industry.
15Progress & Priorities 2010 2011
According to WTTCs economic research,
some 21 million new jobs will be created in
Travel & Tourism over the next ten years.
These jobs will be generated as a result of
the 4% annual growth in Travel & Tourisms
contribution to GDP, and as a growing
middle class from emerging economies
creates some 2 billion new potential Travel
& Tourism consumers by 2030.
As a result there will be a massive need for
people to work in new hotels, support the
growing aviation industry and provide tourism
services in destinations. However, the challenge
is not just a quantitative one.
Altour
Carlson
Etihad Airways
InterContinental Hotels Group
Mandarin Oriental Hotels Group
Outrigger Enterprises Group
The Travel Corporation (Canada)
Wilderness Safaris
Wyndham Worldwide
Human Resources InitiativeWorking Group Members
HumanResources
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Tourism forTomorrow Awards
Thanks to the continued support of our strategic partners, The Travel
Corporations Conservation Foundation and Travelport, WTTCs Tourism for
Tomorrow Awards continue to go from strength to strength.
Recognising best practice in sustainable tourism, the Awards attract high-quality
applications from across the world and industry sectors. The rigorous three-step
judging process, which includes an on-site evaluation of each finalist, continues to
set Tourism for Tomorrow apart from other awards programmes.
The 2011 finalists came from five continents and the winners were announced during
the Welcome Dinner of the 11th Global Travel & Tourism Summit in Las Vegas in a
special ceremony presented by National Geographics Dr Brady Barr.
Winning a Tourism for Tomorrow Award is like winning an Oscar or Emmy its a big
deal in the travel industry. Im personally very proud of our win because it recognises
a goal that we have been committed to since day one of Intrepid.
2011 Global Tourism Business Awards winner:
Intrepid Travels General Manager & Co-founder, Geoff Manchester
Chairman of judges Tourism for Tomorrow Awards, Costas Christ
Travelport President
& CEO Jeff Clarke
The Travel Corporation
President & Chief Executive
Brett Tollman
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Destination Stewardship Winner: Alpine Pearls Austria
Isimangaliso Wetland Park AuthoritySouth Africa
Nurture Lakeland UK
Conservation
Winner: Singita PamushanaZimbabwe
Fregate Island Private Seychelles
The Jane Goodall Institute / BudongoEcotourism Development ProjectUganda
Community Benefit Winner: Guludo Beach Lodge
Mozambique
Agritourism Development Corporation,India
Pride n Purpose - Ulusaba Private GameReserve South Africa
Global Tourism Business
Winner: Intrepid Travel Australia
Sabre Holdings / Travelocity USA Shangri-La Hotels and ResortsHong Kong
Finalist Selection CommitteeDr Peter BurnsDirector, Centre for Tourism Policy Studies,University of Brighton, UK
Tony ChartersPrincipal, Tony Charters & Associates,Australia
Daniela PapiFounding Director, Pepy & Pepy Tours,Cambodia
List of Judges 2011Chairman: Costas ChristChairman of Judges, WTTC Tourism forTomorrow Awards, USA
Winner Selection Committee: Keith BellowsVice President and Editor-in-chief, NationalGeographic Traveler, USA
Lindsay GarbuttCEO, Ministry of Tourism, Civil Aviation andCulture, Belize
Fiona Jeffery
Chairman, World Travel Market and Just a Drop,UK
Robin TauckOwner, Tauck Inc and R Tauck & Partners LLC,USA
List of finalists / winners 2011
Jena GardnerPresident, JG Blackbook of Travel, andPresident, The Bodhi Tree Foundation, USA
Erika HarmsExecutive Director, Tourism SustainabilityCouncil, and Senior Advisor on Tourism,United Nations Foundation, USA/Costa Rica
Gail HenrySustainable Tourism Coordinator, CaribbeanTourism Organization, Barbados
Maril HernndezPresident, Fundacin Haciendas del MundoMaya, Mexico
Neil RogersDirector of Marketing, Francis Ford CoppolaResorts, and Special Adviser, Visit SpmiIndigenous Tourism, Sweden
Mahen SanghrajkaChairman/CEO and Founder,Big Five Tours & Expeditions, USA/Kenya
Mandip Singh Soin FRGSFounder & Managing Director,
Ibex Expeditions (P) Ltd, IndiaShannon StowellPresident, Adventure Travel Trade Association,USA
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Taxation
The proliferation of taxes imposed on
the Travel & Tourism industry around
the world from arrivals and departure
charges to rising VAT levels and bednight
taxes has long been an issue for
WTTC Members.
Following a working session during its Annual
General Meeting in May 2011, WTTC has
renewed its efforts to highlight the negative
impact of such taxes.
WTTC has participated in high-level meetings
with ministers of tourism of affected countries,
and has had direct discussions with the UK
Treasury, as well as mounting an intensive
media campaign to raise awareness of the
impact of this tax.
18 Progress & Priorities 2010 2011
THE FOCUS TO DATE HAS BEEN ON THE UKS
AIR PASSENGER DUTY, WHICH IS NOT ONLY
PUTTING PRESSURE ON THE AIRLINE INDUSTRY,
BUT IS ALSO HAVING NEGATIVE IMPACTS ON
LONG-HAUL DESTINATIONS SUCH AS THE
CARIBBEAN, SOUTH AFRICA AND AUSTRALIA.
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Engaging
with policymakersCentral to WTTCs mission is engaging
with policy-makers from governments
and international organisations, to raiseawareness of the importance of Travel
& Tourism, highlight examples of case
studies of where policy decisions have
harmed the industry, and participate
in initiatives to further the sustainable
growth of Travel & Tourism.
3
Engaging withpolicy makers
21
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Global leaders forTourism InitiativeThis joint initiative with the World Tourism
Organization (UNWTO) aims to engender
support for Travel & Tourism at the highest
level of government.
Heads of state across the world are presented
with an Open Letter, highlighting the
importance of Travel & Tourism, and asked to
accept this letter in acknowledgement of the
relevance of Travel & Tourism in facing todaysglobal challenges.
Quotations and images of heads of state and
government taken during the presentation
of the Open Letter will be used to build
a Golden Book of Travel & Tourism and
showcase their commitment to promoting
Travel & Tourism to the world community as a
means of promoting sustainable development.
WTTC Members with active interests in
participating countries are invited to attend the
signing ceremonies.
At the time of publication, this campaign has
already received the support of the Heads of
State and Government from Mexico, South
Africa, China, Ireland, Indonesia, Malaysia,
Kenya, Kazakhstan, Hungary, Burkina Faso
and Mozambique.
22 Progress & Priorities 2010 2011
11th WTTC Global Summit,Las VegasThe annual Global Summit is the forum at
which the public and private sector leaders
in Travel & Tourism meet to discuss how
they can work together more effectively.
The Global Summit in Las Vegas was noexception, with participation from tourism
ministers from around the world and President
Caldern of Mexico. Many of the discussions
focused on the USAs visa policies, which have
been identified as a critical barrier to the
growth of the industry.
Significant steps forward were made with the
US administration, with keynote presentations
and on-stage interviews by the US Secretaries
of Homeland Security and Transportation, aswell as with one of President Obamas top
advisors publicly pledging the administrations
support for Travel & Tourism.
The Department of Homeland Security
wants to engage with you,
Janet Napolitano, US Secretary of
Homeland Security.
We get it. We know Travel & Tourism is important,Ray La Hood, US Secretary of Transportation.
Valerie Jarrett, Senior Advisor toPresident Barack Obama
From Left: Jumeirah Group Executive Chairman Gerald Lawless,
Prime Minister of Ireland Enda Kenny, Etihad Airways CEO James Hogan
Engagingwith policy makers
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T20WTTC is the sole representative of the privatesector in the UNWTO-led T20 Initiative. The aim
of T20 is to bring together the tourism ministers
of G20 countries in order to further the Travel &
Tourism agenda within the G20 forum. In 2012,
during the Mexican Presidency of G20, WTTC
will be working closely with UNWTO and the
Mexican Ministry of Tourism to highlight the
importance of Travel & Tourism in achieving
the wider objectives of job creation, economic
growth and international development setout for the G20.
APECThe APEC Tourism Working Group (TWG) met
twice in 2011 in the Philippines in April, and in
San Francisco in September. High on the agenda
at both meetings were crisis management and
recovery, following the Japanese earthquake
and tsunami in March. WTTC is one of only two
private sector organisations that enjoys guest
status at the twice-yearly APEC Tourism Working
Group meetings, as well as at the biennial APEC
Tourism Ministers meeting, in which WTTCs
President & CEO participates. Following a
discussion on impediments to tourism growth
during the 2010 APEC TWG meetings, WTTC
and PATA put forward a proposal for a new
study to be commissioned by APEC, Creating
Business Growth Opportunities in the New APEC
Economy. This has since been endorsed by
APEC, and WTTC is now working with PATA andthe US Department of Commerce, currently Lead
Shepherd of the TWG, to take the study forward.
WTTC India InitiativeThe World Travel & Tourism Council IndiaInitiative (WTTCII) is an active force in
Travel & Tourism in India, providing a forum
for the industry to work closely with the
public sector.
WTTCII is currently chaired by Vivek Nair,
Vice-Chairman and Managing Director of
Hotels Leelavanture Ltd who took over from
Arjun Sharma, CEO, Le Passage to India,
at the beginning of 2011.
Revitalised with a new Secretary General,
former Secretary of Tourism ,Sujit Banerjee,
WTTCII has had considerable success over
the past year. Off the back of a major event in
December 2010, designed to lobby different
government departments, bringing together
the private sector with key government players
including the Economic Advisor to the Prime
Minister, WTTCII and the Ministry of Tourism
made a joint presentation to the Indian
Prime Minister in June 2011.
Following this, WTTCII has been actively involved
in the planning process for the Report on
Tourism for the XII Five Year Plan (2012-2017),
finalised in September 2011, with many of the
organisations suggestions being incorporated
into the Report. This includes, the incorporation
of hotels in the RBI infrastructure lending list,
deemed exporter status for tourism relatedservice providers, visa facilitation, rationalisation
of taxes and a National Travel Mart.
OECDWTTC participates in OECDs Tourism
Committee and in its September 2011 meeting,
held in Paris, was invited to make a keynote
presentation on Trade in Tourism Services
with a particular focus on tourism in China.
Advancing the Trade in Tourism agenda will
be a key initiative for the Tourism Committee
over coming months, and WTTC will be
closely involved in this work.
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Bringing globalTravel & Tourism
leaders together
WTTC continues to serve as
the forum for the global leaders
in Travel & Tourism, bringing
together our Members with
other leaders from internationalorganisations, the public sector
and the media.
4
Bringing global Travel &Tourism leaders together
25
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The GlobalSummit
WTTCs Global Summit is the pre-eminent
event in the global Travel & Tourism calendar.
It attracts around 1,000 of the industrys
leaders and offers an unparalleled platform for
speakers from within and outside our industry
to share their views with an international
audience of prominent business, financial,
political and media leaders.
It aims to unite the sectors within Travel & Tourism
and other industries impacted by, or impacting
on, Travel & Tourism. The Global Summit is alsoconsidered a premier event for networking
given the number and calibre of senior industry
and government leaders who regularly attend.
Contacts made or renewed at the Global Summit
help to drive all segments of the industry.
In Las Vegas, in May 2011, we were particularly
privileged to welcome to the Global Summit anumber of well-known business leaders
from around the world, including Ted Turner,
founder and head of Turner Enterprises;
Atustoshi Nishida, Chairman of Toshiba; andSteve Ridgway, Chief Executive of Virgin
Atlantic Airways.
The 12th Global Summit will be held in Tokyo
and Sendai, Japan, on 16-19 April 2012 a year
after the Japanese earthquake and tsunami. The
main Summit will take place in Tokyo following
a day of working sessions in Sendai, the city
synonymous with the earthquake.
Through presentations and discussions on key
topics such as Japans recovery, Making sense
of a rapidly changing world, Travel & Tourism as
a driver of global economic recovery, Consumer
needs, Todays airline environment and Tourism
for Tomorrow, the Summit will ask:
WHATS NEXT FOR THIS DYNAMICINDUSTRY IN TURBULENT TIMES?
Turner Enterprise Chairman Ted Turner
US Secretary of Homeland Security Janet Napolitano
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In 2011, WTTC has begun to
implement a strategy to launch a
series of regional events around
the world.
The first Regional Summit WTTC
The Americas Summit will be
hosted by the Ministry of Tourism,
Mexico (SECTUR) in Cancn, and
take place on 16-18 May, 2012,
immediately following the T20
meeting, which will be held in Mrida.
In partnership with SECTUR, WTTC
will invite high-level delegates from
the public and private sectors to
debate a broad range of global issuesin the regional context.
A regionalapproach to events
27Progress & Priorities 2010 2011
THE STRATEGY WILL CREATE NEW
EVENTS DESIGNED TO DELIVER THE
OBJECTIVES OUTLINED IN WTTCS
MISSION, AS WELL AS PROVIDING
SIGNIFICANT VALUE TO THE EVENTS
HOSTS AND PARTNERS.
From left: Secretary of Tourism Mexico Gloria Guevara, WTTC
President & CEO David Scowsill, President of Mexico Felipe Caldern
Cathedral of Morelia, Michoacan, Mexico
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28/32
A growingChinese Membership
28 Progress & Priorities 2010 2011
WTTC has been expanding its presence
and activities in China since the launch
of the first China Report in 2003, The
Impact of Travel & Tourism on Jobs and
the Economy.
A second, follow-up report was released
in 2006, and a number of different events
were organised by WTTC in the country
with Members during that period, in order to
address issues of concern to the industry,
such as future human capital needs.
In 2010, we also held our 10th Global Summit
in Beijing. The invitation from China to host this
key annual event was particularly exciting given
the dynamism of Chinas Travel & Tourism and
its enormous prospects for growth. Indeed,
China is forecast by WTTC to lead Travel &
Tourism growth over the coming decade.
These bullish forecasts are due in large part
to the fact that, in November 2009, Chinas
State Council approved new Guidelines to
Accelerate the Development of the Tourism
Industry, aimed at fostering the development
of tourism and making it a strategic pillar of
the national economy.
One of the fastest growing tourism destinations
in the country is Hainan, and the Travel &
Tourism development and investment potential
of the southern Chinese province is currentlythe subject of a major study by WTTC and
Oxford Economics, due for publication before
the end of 2011.
Preliminary results show that, if Hainan Province
were a country, it would already rank 15th in
the world terms of absolute investment in Travel
& Tourism, with a total expected to exceed
US$11.80 billion in 2011.
SHAO Qiwei, Chairman, China National Tourism Administration
8/12/2019 Progress and Priorities, 2010-2011
29/3229Progress & Priorities 2010 2011
And in terms of Hainans Travel & Tourism
investment as a contribution to total capital
investment in the province, its 50.9% share
ranks it at the top of WTTCs world league table.
Forecasts for the next ten years are even more
impressive. From 2011 to 2021, the growth in
Travel & Tourism investment in Hainan Province
is expected to increase by around 9.5% a year
reaching US$29.3 billion by 2021 (at 2011
constant prices and exchange rates).
WTTCs increased exposure in China, both
directly and through our Members many of
whom have identified the country as a major
source of growth for their own companies
over the foreseeable future has also led to
rising demand from Chinese firms to become
Members of the Council.
WTTC now has ten Members in China, and
this includes six Members who have joined
since the 2010 Global Summit, bringing a
refreshing new perspective to the global Travel &
Tourism market. We look forward to increasing
collaboration with our new Chinese colleaguesand will be developing further initiatives in China
for the benefit of all our Members and the
industry at large.
OVER THE SAME PERIOD, TRAVEL &
TOURISM WILL GROW BY 8.4% IN TERMS
OF ITS SHARE OF JOB CREATION, AND BY
13.6% IN ITS DIRECT CONTRIBUTION TO
GDP (GSP, GROSS STATE PRODUCT)
Shanghai, China
Claudio Zaccherini / Shutterstock.com
Beijing Summit 2010
8/12/2019 Progress and Priorities, 2010-2011
30/3230 Progress & Priorities 2010 2011
Buildinga coalition
At the conclusion of the 11th Global Summit in Las Vegas,
David Scowsill called on the Travel & Tourism industry to cometogether in a coalition so that it is better placed to engage in
dialogue with governments and ensure that the industry is able
to power global growth in the 21st century.
The intention is for this Coalition to bring the travel industry together
on issues on which there is shared ground, so that we can speak with
one voice rather than adopting a fragmented approach as is currently
the case and to ensure that our messages are targeted clearly and
without ambiguity.
Where relevant, WTTC will take leadership on particular matters. And
equally, where required, WTTC will provide support or follow the lead
of others within the Coalition.
First steps have already been taken to establish this coalition.
Discussions have been held with key international organisations and
associations, and the concept will be further examined during the first
Travel Association Summit at the PhoCusWright conference in Miami
in November 2011.
WTTC President & CEO David Scowsill
8/12/2019 Progress and Priorities, 2010-2011
31/32
CHAIRMAN
ABERCROMBIE & KENTGeoffrey J W Kent
Founder, Chairman & CEO
PRESIDENT & CEO
WORLD TRAVEL &TOURISM COUNCILDavid Scowsill
VICE CHAIRMEN
WORLD TRAVEL & TOURISMCOUNCILJean-Claude Baumgarten
MANDARIN ORIENTALEdouard Ettedgui
Group Chief Executive
TUI AGDr Michael Frenzel
Chairman of the ExecutiveBoard
GLOBAL LEISURE PARTNERSMark Harms
Chairman & Chief ExecutiveOfficer
WYNDHAM WORLDWIDEStephen P HolmesChairman & Chief ExecutiveOfficer
SILVERSEA CRUISESManfredi Lefebvre dOvidio di
Balsorano de Cluniere
Chairman
THE TRAVEL CORPORATIONBrett Tollman
President & Chief Executive
EXECUTIVE
COMMITTEE
ACCORDenis Hennequin
Chairman & Chief ExecutiveOfficer
AMERICAN EXPRESSCOMPANYCharles Petruccelli
President Global Travel Services
BEIJING TOURISM GROUPQiang Duan
Chairman
BHARAT HOTELS LIMITEDJyotsna Suri
Chairperson & ManagingDirector
CARLSONMarilyn Carlson Nelson
Chairman
Hubert Joly
President, Chief ExecutiveOfficer & Director
EMIRATESGary Chapman
President Group Services &Dnata, Emirates Group
ETIHAD AIRWAYSJames Hogan
Chief Executive Officer
HILTON WORLDWIDEChristopher J Nassetta
President & Chief Executive
Officer
INTERCONTINENTALHOTELS GROUP PLCRichard Solomons
Chief Executive
JUMEIRAH GROUPGerald Lawless
Executive Chairman
MARRIOTTINTERNATIONAL INCJW Marriott, Jr
Chairman & Chief ExecutiveOfficer
Arne M Sorenson
President & Chief OperatingOfficer
MELI HOTELSINTERNATIONALSebastin Escarrer
Vice Chairman
OUTRIGGERENTERPRISES GROUPDr Richard R Kelley
Chairman Emeritus
RIOFORTE INVESTMENTS SAManuel Fernando Esprito
Santo
Chairman
SABRE HOLDINGSTom Klein
President
SHUN TAK HOLDINGSLIMITEDPansy Ho
Managing Director
TRAVEL GUARDWORLDWIDEJeffrey C Rutledge
Chairman & Chief ExecutiveOfficer
TRAVELPORTGordon Wilson
President & Chief ExecutiveOfficer
TSOGO SUN GROUPJabu Mabuza
Deputy Chairman
VISITBRITAINChristopher Rodrigues, CBE
Chairman
GLOBAL MEMBERS
ALTOURAlexandre Chemla
President
AMADEUS IT GROUP SALuis Maroto
President & Chief ExecutiveOfficer
Jose Antonio Tazn
Chairman of the Board
BEIJING CAPITALINTERNATIONAL
AIRPORT CO, LTD
Zhiyi DongChairman
Guanghui Zhang
President & Chief ExecutiveOfficer
BEIJING TOURISM GROUPYi Liu
President
BOSCOLO GROUPGiorgio Boscolo
Chief Executive Officer
CANNERY ROW COMPANYTed J Balestreri
Chairman & Chief ExecutiveOfficer
CHOICE HOTELSINTERNATIONALStephen P Joyce
President & Chief ExecutiveOfficer
CHINA INTERNATIONALTRAVEL SERVICE, HEADOFFICE (CITS)Rong Chen
Chief Executive Officer
COSTA CRUISESPier Luigi Foschi
Chairman & Chief ExecutiveOfficer
CTRIP.COM INTERNATIONALMin Fan
Chief Executive Officer
DEPARTMENT OF TOURISM& COMMERCE MARKETING,GOVERMENT OF DUBAIKhalid A bin Sulayem
Director General
DLA PIPERSir Nigel Knowles
Co-Chief Executive Officer
DOLPHIN CAPITALINVESTORSMiltos Kambourides
Managing Partner
DUBAILANDMohammed Al Habbai
Chief Executive Officer
EXPEDIA INCDara Khosrowshahi
President & Chief ExecutiveOfficer
FAIRMONT RAFFLESHOTELS INTERNATIONALChris J Cahill
Chief Operating Officer
GRUPO BARCELSimn P Barcel
Chairman & Chief ExecutiveOfficer
GLOBAL BLUE GROUPPer Setterberg
President & Chief ExecutiveOfficer
HNA GROUPFeng Chen
Chairman of the Board
HOGG ROBINSON GROUPDavid Radcliffe
Chief Executive
HOTELPLAN HOLDING AGHans Lerch
Vice Chairman & Chief Execu-tive Officer
HUANGSHAN TOURISMGROUPJiwei Xu
Chairman
IBMMarty Salfen
General Manager, Global Travel& Transportation Industry
IFA HOTELS & RESORTSTalal Al Bahar
Chairman & Managing Director
INDIAN HOTELS COMPANYLTDRK Krishna Kumar
Vice Chairman
JONES LANG LASALLEHOTELS
Arthur de Haast
Global Chief Executive Officer
JTB CORPHiromi Tagawa
President & Chief ExecutiveOfficer
LEBUA HOTELS & RESORTSCO LTDRattawadee Bualert
President
LEBUA HOTELS & RESORTSCO LTDDeepak Ohri
Chief Executive Officer
LOEWS HOTELSJonathan M Tisch
Chairman & Chief ExecutiveOfficer
MESSE BERLIN GMBHRaimund Hosch
President & Chief ExecutiveOfficer
MGM RESORTSINTERNATIONALJim Murren
Chief Executive Officer
MVENPICK HOTELS &RESORTSJean Gabriel Prs
President & Chief ExecutiveOfficer
NH HOTELESMariano Prez Claver
Chairman
PHOCUSWRIGHT, INCPhilip C Wolf
President & Chief ExecutiveOfficer
RADISSON EDWARDIANHOTELSJasminder Singh
Chairman & Chief ExecutiveOfficer
REED TRAVEL EXHIBITIONSRichard Mortimore
Managing Director
RELAIS & CHTEAUXJaume Tpies
President
R TAUCK & PARTNERSRobin Tauck
President
S-GROUP CAPITALMANAGEMENT
Vladimir Yakushev
Managing Partner
SPENCER STUARTJerry Noonan
Co-leader, Global Hospitality &Leisure Practice
STARWOOD HOTELS &RESORTS WORLDWIDE, INC
Frits D van PaasschenPresident & Chief ExecutiveOfficer
TAJ HOTELS RESORTS &PALACESRaymond Bickson
Managing Director & ChiefExecutive Officer
TAP PORTUGALFernando Pinto
Chief Executive Officer
TRANSAERO AIRLINESAlexander Pleshakov
Chief Executive Officer
UNITED AIRLINESJeff SmisekPresident & Chief ExecutiveOfficer
UNITED AIRLINESJim Compton
Executive Vice President &Chief Revenue Officer
WHITBREAD PLCAndy Harrison
Chief Executive
WILDERNESS SAFARISAndy Payne
Chief Executive Officer
VIRTUOSO LTDMatthew D Upchurch CTC
Chief Executive Officer
ZAGAT SURVEY LLCTim Zagat
Co-Founder, Co-Chair & ChiefExecutive Officer
ZARA INVESTMENTHOLDING CO LTD
Yassin K Talhouni
Chief Executive Officer
HONORARY MEMBERS
ACCORGrard Plisson
Co-Chairman, SupervisoryBoard
AMERICAN EXPRESSCOMPANYJonathan S Linen
Adviser to Chairman
ANDR JORDAN GROUPAndr Jordan
Chairman
FT MOORE P/LSir Frank Moore, AO
Chairman
NOMURA INTERNATIONALPLCLord Colin Marshall of
Knightbridge
Chairman
THE HERTZ CORPORATIONFrank Olsen
Retired Chairman of the Board
TZ ASSOCIATES LTD.Tommaso Zanzotto
President
UNIVERSAL MEDIACarl Ruderman
Chairman
CHAIRMAN EMERITUS
RRE VENTURESJames D Robinson III
General PartnerWTTC Chairman (1990-1994)
IMMEDIATE PAST
CHAIRMAN
GLOBAL ALLIANCEADVISORS LLCVincent A Wolfington
ChairmanWTTC Chairman (2004-2007)
FORMER CHAIRMAN
INTERCONTINENTALHOTELS GROUP PLCSir Ian Prosser
Retired ChairmanWTTC Chairman (2001-2003)
AIG INCHarvey Golub
Non-Executive ChairmanWTTC Chairman (1996-2001)
ROBERT H BURNSHOLDINGS LTDRobert H Burns
ChairmanWTTC Chairman (1994-1996)
8/12/2019 Progress and Priorities, 2010-2011
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1-2 Queen Victoria Terrace,Sovereign Court,
London E1W 3HAUnited Kingdom
Telephone: +44 (0) 20 7481 8007F 44 (0) 20 488 1008