Progressive Event Summary – 2014

2014 EVENT SUMMARY2K CLASSIC benefiting Wounded Warrior Project November 20-21, 2014Syracuse • Texas • California • Iowa

PROGRESSIVE LEGENDS CLASSICNovember 24-25, 2014Villanova • Michigan • VCU • Oregon

GOTHAM CLASSICDecember 20, 2014NC State • West Virginia • Richmond • Pepperdine

Prepared For

PROGRESSIVEThe 2K Classic benefiting Wounded Warrior Project,

Progressive Legends Classic & Gotham Classic are produced by: The Gazelle Group • 475 Wall Street • Princeton, N.J. 08540

GAZELLEGROUP.COM

WEST VIRGINIA • GOTHAM VILLANOVA • LEGENDS SYRACUSE • 2K CLASSIC MICHIGAN • LEGENDS

LegendsClassic.com | 1@LegendsBBall

summary of benefits

TITLE SPONSORSHIP BENEFITS- Full Entitlement of the “Progressive Legends Classic”- Category Exclusivity for the “Progressive Legends Classic”- The Progressive name and logo was integrated into the Event Logo- The Progressive logo appeared in the following locations:

- Bench Chairbacks- Backboard Supports- Press Backdrop

- The following commercial allocation:

Event Date Game Channel Inventory (:30 spots

2K Classic 16-Nov Syracuse vs. Hampton ESPNU 1

2K Classic 16-Nov Texas vs. Alcorn State ESPNU 1

2K Classic 20-Nov Texas vs. Iowa ESPN2 6

2K Classic 20-Nov Syracuse vs. California ESPN2 6

2K Classic 22-Nov Consolation Game ESPN2 6

2K Classic 22-Nov Championship Game ESPN2 6

Progressive Legends Classic 17-Nov Oregon vs. Detroit ESPNU 5

Progressive Legends Classic 18-Nov VCU vs. Toledo ESPNU 5

Progressive Legends Classic 24-Nov Villanova vs. VCU ESPN2 6

Progressive Legends Classic 24-Nov Michigan vs. Oregon ESPN3 6

Progressive Legends Classic 25-Nov Consolation Game ESPNU 5

Progressive Legends Classic 25-Nov Championship Game ESPN2 6

Gotham Classic 20-Dec West Virginia vs. NC State ESPN2 2

2 | LegendsClassic.com @LegendsBBall

summary OF BENEFITS

- Progressive received the following benefits in all nationally televised Progressive Legends Classic games on the ESPN Networks:

- Minimum of six (6) minutes per game of unobstructed “in-game” television exposure on the courtside digital signage system

- Opening or closing billboards on each broadcast - Basket arm signage (Regional Rounds subject to school approval) - One (2) in-game telecast feature (e.g. “The Progressive Starting Lineups”) with logo

placement and audio mention

- Progressive received the following benefits in all nationally televised 2K Classic Championship Round games and Gotham Classic Showcase Round games on the ESPN Networks:

- Minimum of four (4) minutes per game of unobstructed “in-game” television exposure on the courtside digital signage system

- Opening or closing billboards on each broadcast - Basket arm signage


TOURNAMENT BRACKET


- All four games of the Championship Rounds at Barclays Center were nationally televised on ESPN’s Networks. Two games were aired on ESPN2, one was shown on ESPNU, and one was broadcast on ESPN3. Additionally, two Regional Round games aired on ESPNU. Fox Sports 1 and CBS Sports Network each televised one game nationally, the Big Ten Network televised two games nationally, and the Pac-12 Network broadcast one game nationally. CBS affiliate WTVR-TV in Richmond, Va. aired the VCU-UMES game locally. In all, 11 of the 12 games were available on a national basis.

- Since 2012, the average rating on ESPN2 of the Progressive Legends Classic is .32, above the average of .30 for college basketball on ESPN2.

- The Classic was the one of the most highly attended early-season college basketball events in the country, attracting over 88,000 fans over the course of the tournament in 2014. In three years at Barclays Center, the Championship Round games have drawn an average of over 15,000 fans per year.

- In the first six years of its existence, the tournament has featured eight teams that went on to advance to at least the Sweet 16 of the NCAA Tournament, most recently Indiana in 2013. Additionally, Texas (2008) and Pittsburgh (2009) advanced to the Elite Eight and Michigan State (2010) played in the Final Four.

- In addition to Barclays Center, the Classic has been held at some of the finest home courts in the country, including Florida, Georgetown, Georgia, Georgia Tech, Houston, Indiana, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, N.C. State,Oregon, Oregon State, Pittsburgh, Rutgers, Stanford, Syracuse, Tennessee, Texas, Texas Tech, UTEP, UCLA, Vanderbilt, Villanova, VCU, Washington State, and West Virginia.

- One of the benefits of the Progressive Legends Classic is the yearly honoring of legends that have made their mark on college basketball. Among those who have been honored as part of the Classic are:

-Jerry West, West Virginia

- Bill Bradley, Princeton

- Dominique Wilkins, Georgia

- Elvin Hayes, Houston

- Bernard King, Tennessee

- Calvin Murphy, Niagara

- David Thompson, N.C. State

- Nate Thurmond, Bowling Green

- Don Haskins, UTEP

- A.C. Green, Oregon State

- Jalen Rose, Michigan

- Jamaal Wilkes, UCLA

- Lou Henson, New Mexico State

- Greg Kelser, Michigan State

- Brandin Knight, Pittsburgh

- John Duren, Georgetown

- 1953 Indiana National

Championship Team

DID YOU KNOW???


2014 Progressive Legends Classic

Championship RoundsNovember 25Championship GameVillanova 60, Michigan 55Consolation GameVCU 77, Oregon 63

November 25SemifinalsVillanova 77, VCU 53Mivhigan 70, Oregon 63

All-Tournament TeamDylan Ennis (Villanova) - MVPJayVaughn Pinkston (Villanova)Caris Levert (Michigan)Melvin Johnson (VCU) Dillon Brooks (Oregon)

Villanova RegionalNovember 17Villanova 81, UMES 44November 20Villanova 72, Bucknell 65

Regional RoundsAnn Arbor RegionalNovember 17Michigan 77, Bucknell 53Novemner 20Michigan 71, Detroit 62

Richmond RegionalNovember 18VCU 87, Toledo 78November 20VCU 106, UMES 66

Eugene RegionalNovember 17Oregon 83, Detroit 66November 21Oregon 78, Toledo 68

Toledo SubregionalNovember 24Detroit 69, UMES 55Toledo 92, Bucknell 65November 25Bucknell 58, UMES 55Detroit 82, Toledo 79

The Villanova Wildcats hoist the Championship trophy after defeating the Michigan Wolverienes in the 2014 Championship game.

EVENT HISTORY


2013 Progressive Legends Classic

Championship RoundsNovember 26Championship GamePittsburgh 88, Stanford 67Consolation GameTexas Tech 76, Houston 64

November 25SemifinalsPittsburgh 76, Texas Tech 53Stanford 86, Houston 76

All-Tournament TeamLamar Patterson (Pittsburgh) - MVPCameron Wright (Pittsburgh)Dwight Powell (Stanford)Jaye Crockett (Texas Tech) TaShawn Thomas (Houston)

Pittsburgh RegionalNovember 17Pittsburgh 84, Howard 52November 20Pittsburgh 77, Lehigh 58

Regional RoundsStanford RegionalNovember 21Stanford 91, Texas Southern 77December 1Stanford 92 South Dakota State 60

Lubbock RegionalNovember 18Texas Tech 80, Texas Southern 71November 21Texas Tech 68, South Dakota State 54

Houston RegionalNovember 17Houston 80, Lehigh 66November 21Houston 75, Howard 62

Brookings SubregionalNovember 25Lehigh 67, Texas Southern 63South Dakota State 77, Howard 65November 26Texas Southern 63, Howard 54South Dakota State 74, Lehigh 61

The University of Pittsburgh celebrates as they hoist the Championship trophy and banner.

EVENT HISTORY


November 26Championship GamePittsburgh 88, Stanford 67Consolation GameTexas Tech 76, Houston 64

November 25SemifinalsPittsburgh 76, Texas Tech 53Stanford 86, Houston 76

All-Tournament TeamLamar Patterson (Pittsburgh) - MVPCameron Wright (Pittsburgh)Dwight Powell (Stanford)Jaye Crockett (Texas Tech) TaShawn Thomas (Houston)

Lubbock RegionalNovember 18Texas Tech 80, Texas Southern 71November 21Texas Tech 68, South Dakota State 54

Championship RoundsNovember 20Championship Game#1 Indiana 82, Georgetown 72 (OT)Consolation Game#13 UCLA 60, Georgia 56

November 19Semifinals#1 Indiana 66, Georgia 53Georgetown 78, #13 UCLA 70

All-Tournament TeamJordan Hulls (Indiana) - MVPCody Zeller (Indiana)Markel Starks (Georgetown)Shabazz Muhammad (UCLA)Kentavious Caldwell-Pope(Georgia)

Bloomington RegionalNovember 15#1 Indiana 99, Sam Hosuton State 45November 12#1 Indiana 87, North Dakota State 61

Regional Rounds

Los Angeles RegionalNovember 15#13 UCLA 100, James Madison 70November 13#13 UCLA 80, UC Irvine 79 (OT)

Washington D.C. RegionalNovember 14Georgetown 68, Liberty 59November 11Georgetown 61, Duquesne 55

Athens RegionalNovember 15Southern Mississippi 62, Georgia 60 (OT)November 12Youngstown State 68, Georgia 56Pittsburgh SubregionalNovember 21North Dakota State 66, James Madison 44Duquesne 90, James Madison 88 (OT)November 20James Madison 69, Youngstown State 68North Dakota State 57, Duquesne 43November 19North Dakota State 83, Youngstown State 80 (OT)Duquesne 90, James Madison 88 (OT)

Huntsville SubregionalNovember 21Southern Mississippi 74, Liberty 56Sam Houston State 65, UC Irvine 63 (OT)November 20Southern Mississippi 69, UC Irvine 65Sam Houston State 64, Liberty 50November 19UC Irvine 60, Liberty 46Sourthern Mississippi 61, Sam Houston State 46

Tournament MVP Jordan Hulls drives to the basket during Championship Round action.

2012Progressive Legends Classic

EVENT HISTORY


2011 - TicketCity Legends ClassicIzod CenterNovember 19 & 21, 2011Championship GameVanderbilt 64, Oregon Sate 62Consolation GameNC State 77, Texas 74Semifinals#20 Vanderbilt 86, NC State 79Oregon State 100, Texas 95

2010 - Legends ClassicBoardwalk HallNovember 26-27, 2010Championship Game#10 Syracuse 80, Georgia Tech 76Consolation GameUTEP 65, Michigan 56 SemifinalsGeorgia Tech 71, UTEP 61#10 Syracuse 53, Michigan 50

2009 - Legends ClassicBoardwalk HallNovember 27-28, 2009Championship GameFlorida 73, Rutgers 58Consolation Game#2 Michigan State 106, UMass 68SemifinalsFlorida 77, #2 Michigan State 74Rutgers 83, UMass 75

2008 - Legends ClassicPrudential CenterNovember 28-29, 2008Championship Game#4 Pittsburgh 57, Washington State 43Consolation GameTexas Tech 77, Mississippi State 73Semifinals#4 Pittsburgh 80, Texas Tech 67Washington State 63, Mississippi 52

All-Tournament TeamJohn Jenkins (Vanderbilt) - MVP

Jared Cunningham (Oregon State)C.J. Leslie (NC State)

Sheldon McClellan (Texas)Jeffrey Taylor (Vanderbilt)

All-Tournament TeamRick Jackson (Syracuse) - MVP

Darius Morris (Michigan)Randy Culpepper (UTEP)

Brian Oliver (Georgia Tech)Kris Joseph (Syracuse)

All-Tournament TeamErving Walker (Florida) - MVP

Anthony Gurley (UMass)Kalin Lucas (Michigan State)

Vernon Macklin (Florida)Mike Rosario (Rutgers)

All-Tournament TeamSam Young (Pittsburgh) - MVPKodi Augustus (Mississippi State)

DeJuan Blair (Pittsburgh)Trevor Cook (Texas Tech)

Klay Thompson (Washington State)

All-Tournament TeamD.J. Augustin (Texas) - MVP

A.J. Abrams (Texas)Connor Atchley (Texas)

Da’Sean Butler (West Virginia)Chris Lofton (Tennessee)

2007 - StubHub Legends ClassicPrudential CenterNovember 23-24, 2007Championship Game#16 Texas 97, #7 Tennessee 78Consolation GameWest Virginia 75, New Mexico State 61Semifinals#7 Tennessee 74, West Virginia 72#16 Texas 102, New Mexico State 87

EVENT HISTORY


MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES

THAN THE AVERAGE U.S. ADULT.

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.

Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

182199186

Automotive Aftermarket

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

136155151156

Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

149160145

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

239192

Household Appliances & Furnishings

Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

169151

152

Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used

156189177

Men’s Apparel & Sports Apparel Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

162152149

151

Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

166166

Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

192223192

CATEGORY PRODUCT INDEX

COLLEGE BASKETBALL DEMOGRAPHICS


MALE 80%FEMALE 20% AGE 3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17% of fans are 46-55 yrs old 15% of fans are 56-65 yrs old 7% of fans are 66+ yrs old

EDUCATION 25% completed graduate school 34% completed college 41% completed high school

TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week

EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

HOUSEHOLD 15% have a household income of <$50,000INCOME 20% have a household income of $50,000 - $74,000 17% have a household income of $75,000 - $99,000 16% have a household income of $100,000 - $124,000 32% have a household income of $125,000+

* Information collected from Turnkey Intelligence and on-site survey.

EVENT DEMOGRAPHICS


Located in the heart of downtown Brooklyn and just five miles from midtown Manhattan, the 675,000-square-foot, state-of-the-art sports and entertainment venue is home to the NBA’s Brooklyn Nets. Barclays Center is a community centerpiece for the borough. Integrated into one of the busiest urban intersections in the New York metro area, Barclays Center is continuing to set a new standard as the showcase venue for the world’s most thrilling entertainment and sports events.

Barclays Center Facts:Opening Date: September 21, 2012 Square Footage: 650,000 sq. ft.Seating Capacity: Approximately 18,000 for basketball and up to 19,000 for concertsLuxury Suites: 101Bars/Lounges: 4Clubs: 4 and 40/40 CLUB & RestaurantWebsite: www.barclayscenter.com

BARCLAYS CENTER


TOTAL ADVERTISING IMPRESSIONS: 21,823,311

ADVERTISING IMPRESSIONS

Digital AdvertisingAdvertisements Dates Locations Total Impressions

ESPN.com Banner Ads 11/5-11/21 Run of Sites 900,588

NJ.com 10/28-11/21 Sports Pages 440,280

NJ.com mobile app 10/28-11/21 Mobile 500,208

Behavior and Geo-targeted Ads 10/28-11/21 Internet 942,069

Behavior and Geo-targeted Ads (mobile) 10/28-11/21 Mobile 450,120

Display Advertsing 11/1-11/21 Internet 2,323,577

Facebook Ads 11/1-11/21 Facebook 1,428,329

Facebook 1/1-12/31 Facebook 375,920

Barclays Center.com 5/22-11/26 Home/Event Page 8,500,000

TOTAL 15,861,091

Radio StationsAdvertisements Dates Length Number of Units Average Listeners Gross Impact

ESPN.98.7 11/3-11/21 :30 63 31,140 1,961,820

ESPN 98.7 (Live Reads) 11/3-11/21 :10 15 31,140 467,100

WFAN 660 AM (M-F) 11/1-11/23 :30 33 64,132 2,116,356

WFAN 660 AM (Sa-Su) 11/1-11/23 :15 15 32,066 480,990

TOTAL 5,026,266

Outdoor AdvertisementsAdvertisements Dates Impressions per Day Total Impressions

Captivate Networks (Office Elevator Advertising) 11/9-11/21 66,854 935,954

TOTAL 935,954


Ticketmaster Alert2 e-mails to 2,500,000 subscribers

totaling 5,000,000 impressions

Barclays Center4 special offer e-mail to 100,000 subscribers

totaling 400,00 impressions

American Express1 e-mail to 1,000,000 subscribers

LivingSocial1 e-mail to 1,698,517 subscribers

Gazelle Group Database5 e-mails to 14,024 subscribers


Travelzoo.com2 e-mails to 100,000 subscribers


Villanova University Database3 e-mails to 25,000 subscribers


University of Michigan Database1 e-mail to 130,000 subscribers

Virginia Commonwealth University Databse1 e-mail to 45,000 subscribers

Groupon Offer2 e-mail to 2,549,556 subscribers

WFAN1 e-mail to 100,000 subscribers

OVER 8.2 MILLION IMPRESSIONS

DIRECT MARKETING


Advertisement that ran in the November 2014 issue of Basketball Times

ADVERTISEMENTS


PROGRESSIVE LEGENDs CLASSIC

VILLANOVA | MICHIGAN | VCU | OREGON

Championship Rounds November 24-25, 2014

@LegendsBBallDownload the Mobile App!

“College Hoops Events”

Barclays CenteR Brooklyn, N.Y.

ADVERTISEMENTS

Progressive Legends Classic Event Poster


ADVERTISEMENTS

Barclays Center Advertisement


Animations that ran as Banner Ads on ESPN.com, NJ.com, and Behaviorial and Geo-targeted Display Ads.

ADVERTISEMENTS


ADVERTISEMENTS

Samples of Facebook Advertisements


SOCIAL MEDIA

The Event Facebook page has over 2,800 “Likes.”

The Event Twitter page has over 600 Followers.


TELEVISION EXPOSURE

Minutes of unobstructed exposure on the courtside signage

ArtworkVillanova vs. VCU Michigan vs. Oregon VCU vs. Oregon Michigan vs. Villanova

Totals

Progressive 6:24 8:43 9:29 10:11 34:47

Event Signage 1:49 1:16 2:30 2:03 7:38

TOTAL TIME 8:13 9:59 11:59 12:14 42:25

EXCESS TIME 2:13 3:59 5:59 6:14 18:25


TELEVISION EXPOSURE

Progressive appeared on the courtside digital signage during all four Championship Round games at Barclays Center.


TELEVISION EXPOSURE

Progressive also appeared on the baseline digital signage during all four Championship Round games at Barclays Center.


Minutes of exposure for decals, basket arms, and chairbacks

LocationVillanova vs. VCU Michigan vs. Oregon VCU vs. Oregon Villanova vs. Michigan

Court Decals 34:23 36:06 39:01 36:00

Basket Supports 3:14 2:08 2:29 1:17

Basket Arms 39:03 32:47 43:16 41:11

Chairbacks 2:36 7:06 7:44 3:56

TOTAL TIME 1:19:06 1:18:07 1:32:20 1:22:24

Number of Graphic and Verbal Mentions

Date Game Network Verbal Graphic

11/24/2014 Villanova vs. VCU 7 20

11/24/2014 Michigan vs. Oregon 8 22

11/25/2014 VCU vs. Oregon 8 26

11/25/2014 Villanova vs. Michigan 10 23

TELEVISION EXPOSURE

TOTALS 33 91


TELEVISION EXPOSURE

Progressive appeared in the Event center court decal and two additional decals during all four Championship Round games at Barclays Center.


TELEVISION EXPOSURE

Progressive appeared on the basket support and digital basket arm during all four Championship Round games at Barclays Center.


TELEVISION EXPOSURE

Progressive appeared on the team bench chairbacks and on the Press Backdrop during all four Championship Round games at Barclays Center.


TELEVISION EXPOSURE

OPENING AND CLOSING BILLBOARDS

Progressive opening and closing billboards that ran during each nationally televised Progressive Legends Classic game.


TELEVISION EXPOSURE

IN-GAME FEATURES

Progressive Starting Line-ups in-game feature that ran during each nationally televised Progressive Legends Classic game.


TELEVISION EXPOSURE

IN-GAME GRAPHICS


Minutes of unobstructed exposure on the courtside signageDate Game Network Time

11/17/14 Villanova vs. UMES 4:57

11/20/14 Villanova vs. Bucknell 4:40

TOTAL TIME 9:37

REGIONAL ROUND EXPOSUREVILLANOVA, PA


Minutes of exposure for court decalsDate Game Network Time

11/17/14 Villanova vs. UMES 28:08

11/20/14 Villanova vs. Bucknell 31:50

TOTAL TIME 59:58

regional round exposureVILLANOVA, PA


REGIONAL ROUND EXPOSUREVILLANOVA, PA

Progressive appeared on the video in the Event logo (below) and on the press backdrop during both Villanova Regional Round games.



Date Game Network Time11/17/14 Michigan vs. Bucknell 0:5811/20/14 Michigan vs. Detroit 1:04

TOTAL TIME 2:02

regional round exposureANN ARBOR, MI


REGIONAL ROUND EXPOSUREANN ARBOR, MI

Minutes of exposure on the basket arm signage

Date Game Network Time11/17/14 Michigan vs. Bucknell 3:5211/20/14 Michigan vs. Detroit 4:06

TOTAL TIME 7:58


regional round exposureRICHMOND, VA


Date Game Network Time

11/18/14 VCU vs. Toledo 4:04

11/20/14 VCU vs. UMES 3:40

TOTAL TIME 7:44


REGIONAL ROUND EXPOSURERICHMOND, VA

Progressive appeared on the courtside signage and the digital upper ribbons during both VCU Regional Round games.



Minutes of exposure for court decals, basket support decals, basket arms, and chairbacks

LocationVCU vs. Toledo VCU vs. UMES

Court Decals 24:27 40:26

Basket Support 1:37 3:28

Basket Arm Signage 17:24 27:15

Chairbacks 2:14 2:03

Total Time 45:42 1:13:12


REGIONAL ROUND EXPOSURERICHMOND, VA

Progressive also appeared behind the basket arm and in the Event logo on the basket support during both VCU Regional Round games.



Progressive also appeared on the videoboard digital ring during both VCU Regional Round games.


REGIONAL ROUND EXPOSUREEUGENE, OR



11/17/14 Oregon vs. Detroit 6:42

11/21/14 Oregon vs. Toledo 3:32

TOTAL TIME 10:14


regional round exposureEUGENE, OR

Progressive appeared on the baseline (above) and courtside (below) signage during both Oregon Regional Round games.



Minutes of exposure for court decals and basket supports

LocationOregon vs. Detroit Oregon vs. Toledo

Court Decals 11:33 14:44

Basket Support 1:23 1:29

TOTAL TIME 12:46 16:13


regional round exposureEUGENE, OR

Progressive appeared on the Event court decal during both Oregon Regional Round games.



Progressive also appeared on the videoboard digital ribbon signage (left) and the basket support during both Oregon Regional Round games.


Date Game Network Commercial Unit Airtime (EST)

11/17/14Oregon

vs. Detroit

QPRG0098000H 11:13 pm

QRPG0057000H 11:43 pm

QPRG0035000H 12:16 am

QPRG0055000H 12:28 am

QPRG0098000H 12:41 am

11/18/14VCU

vs. Toledo

QPRG0098000H 6:09 pm

QRPG0057000H 6:27 pm

QPRG0035000H 7:17 pm

QPRG0055000H 7:31 pm

QPRG0098000H 7:43 pm

Regional Round Commercial Units: 10

Regional Rounds - University of Oregon

Regional Rounds - VCU

commerciaL units



11/25/14VCU

vs. Oregon

QPRG0098000H 7:39 pm

QPRG0035000H 8:07 pm

QPRG1780H 8:39 pm

QPRG0083000H 9:07 pm

QPRG0098000H 9:17 pm

11/25/14Villanova

vs. Michigan

QPRG1780H 10:37 pm

QPRG0098000H 10:47 pm

QPRG0035000H 11:09 pm

QPRG1780H 11:17 pm

QPRG0083000H 11:26 pm

QPRG0098000H 11:56 pm

Championship Round Commercial Units: 17

Championship Rounds - Consolation and Championship, Barclays Center


11/24/14

Villanova vs.

VCU

QPRG0098000H 7:41 pm

QPRG0035000H 8:08 pm

QPRG1780H 8:23 pm

QPRG1780H 8:34 pm

QPRG0083000H 8:44 pm

QPRG0098000H 9:04 pm

Championship Rounds - Semifinals, Barclays Center

commercial units


IMPRESSIONS ON ESPN NETWORKS

Date Game Network Impressions Age 18-49

11/17/14 Oregon vs. Detroit 28,179

11/20/14 VCU vs. Toledo 51,998

11/24/14 Villanova vs. VCU 161,886

11/25/14 VCU vs. Oregon 24,816

11/25/14 Villanova vs. Michigan 294,484

BY THE NUMBERS


PRESS COVERAGE- As one of the nation’s most popular early-season college basketball events, the Progressive

Legends Classic annually receives tremendous press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in the New York metropolitan area, the Subregional Round site, and the local news areas in which the participating institutions are located.

- In 2014, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the event was featured in articles in, but not limited to, the following media:

- USA Today- SI.com- ESPN.com- New York Times- New York Daily News- New York Post- Newsday- CBSSports.com

- NBCSports.com- Detroit News- Detroit Free Press- MLive.com- Philadelphia Daily News- Philadelphia Inquirer- Bucks County (Pa.) Courier-Times- Delaware County (Pa.) Times

- Richmond Times-Dispatch- The Oregonian- Bleacher Report- Getty Images- Icon Sportswire- The Sports Network- Sports on Earth- SNY.TV

- In all, over 80 reporters and photographers representing more than 50 media outlets were issued credentials to the Championship Rounds of the 2014 Progressive Legends Classic.

Villanova Head Coach Jay Wright speaks with the media following his team’s Progressive Legends Classic Championship win.

2KClassic.com | 51 @2KClassic

TOURNAMENT BRACKET

52 | 2KClassic.com @2KClassic

- All four games of the Championship Rounds at Madison Square Garden were nationally televised on ESPN Networks. Both semifinal games as well as the championship game aired on ESPN2 while the consolation game was shown on ESPNU. Additionally, two Regional Round games aired on ESPNU and two were shown on ESPN3. The Big Ten Network and Pac-12 Network each televised two games nationally, meaning all 12 regional round and championship round games were available on a national basis.

- Since 2009, the average rating on ESPN2 of the 2K Sports Classic is .50, well above the average of .30 for college basketball on ESPN2.

- John Saunders and Fran Fraschilla served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden.

- The 2K Sports Classic was again one of the most highly attended early-season college basketball events in the country, attracting over 101,000 fans over the course of the tournament. The Championship Round games at Madison Square Garden drew an average of over 10,000 fans.

- The 2013 2K Sports Classic was the second in which Wounded Warrior Project served as the event’s beneficiary. Nearly 200 wounded warriors attended the event, many of whom were honored prior to games or served as honorary team captains.

- The Event has featured three eventual national champions -- Florida (2006), Syracuse (2003), and Maryland (2002). The Event has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 59 teams that participated in the 2K Sports Classic went on to compete in the NCAA Tournament that March.

- In addition to Madison Square Garden, the Event has been held at some of the finest home courts in the country, including Alabama, Arizona, Boston College, California, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, Wake Forest, and Washington.

Dick Vitale and John Saunders were the broadcast team for two of the four Championship Round games at Madison Square Garden in NYC.

DID YOU KNOW???



11/20/14 Texas vs. Iowa 5:39

11/20/14 Syracuse vs. California 4:37

11/21/14 Syracuse vs. Iowa 4:23

11/21/14 Texas vs. California 5:37


20:16TOTAL TIME

4:16EXCESS TIME

TELEVISION EXPOSURE


TELEVISION EXPOSURE

Progressive appeared on the courtside digital signage during all four Championship Round games at Madison Square Garden.


TELEVISION EXPOSURE



11/20/14 Texas vs. Iowa 49:00

11/20/14 Syracuse vs. California 43:21

11/21/14 Syracuse vs. Iowa 43:00

11/21/14 Texas vs. California 48:50

Minutes of unobstructed exposure on the basket arm

3:04:11TOTAL TIME

TELEVISION EXPOSURE


Progressive appeared on the basket arm during all four Championship Round games at Madison Square Garden.

TELEVISION EXPOSURE


TELEVISION EXPOSURE

Progressive Closing Billboard that ran during all four Championship Round games of the 2K Classic televised on ESPN2.

CLOSING BILLBOARDS



11/16/14Texas

vs. Alcorn State

QPRG0083000H 8:56 pm

Regional Rounds - University of Texas

Total Commercial Units: 1

Date Game Network Commercial Unit Airtime (EST

11/16/14Syracuse

vs. Hampton

QPRG0083000H 5:02 pm


COMMERCIAL UNITS

Regional Rounds - Syracuse University



11/20/14Texas

vs. Iowa

QPRG0057000H 7:32 pm

QPRG0035000H 7:44 pm

QPRG0055000H 8:16 pm

QPRG0098000H 8:43 pm

QPRG0035000H 8:52 pm

11/20/14Syracuse

vs. California

QPRG0098000H 9:43 pm

QPRG0057000H 10:01 pm

QPRG0035000H 10:10 pm

QPRG0055000H 10:44 pm

QPRG0098000H 10:56 pm

QPRG0035000H 11:09 pm

11/21/14Syracuse

vs. Iowa

QPRG0098000H 5:10 pm

QPRG0057000H 5:28 pm

QPRG0035000H 5:37 pm

QPRG0055000H 6:11 pm

QPRG0098000H 6:23 pm

QPRG0035000H 6:33 pm

11/21/14Texas

vs. California

QPRG0098000H 7:43 pm

QPRG0057000H 7:58 pm

QPRG0035000H 8:12 pm

QPRG0055000H 8:49 pm

QPRG0098000H 9:04 pm

QPRG0035000H 9:17 pm

11/28/14 St. John’s vs. Gonzaga QPRG0098000H 8:59 pm Commercial Units: 24

Championship Rounds - Semifinals, Madison Square Garden

Championship Rounds - Consolation and Championship, Madison Square Garden

NIT Tip-Off (Make Good Unit)

COMMERCIAL UNITS


Date Game NetworkImpressions

Age 18-49

11/16/14 Syracuse vs. Hampton 95,489

11/16/14 Texas vs. Alcorn State 46,803

11/20/14 Texas vs. Iowa 127,323

11/20/14 Syracuse vs. California 218,979

11/21/14 Syracuse vs. Iowa 232,522

11/21/14 Texas vs. California 177,675

11/28/14 St. Johns vs. Gonzaga (Make Good) 155,515

Impressions on ESPN Networks

BY THE NUMBERS


ON-SITE EXPOSURE

Progressive also appeared the the digital upper ribbons during all four Championship Round games at Madison Square Garden.

@GothamClassic GothamClassic.com | 63

REGIONAL ROUNDSCAMPUS SITES


SHOWCASE ROUNDMADISON SQUARE GARDEN, NEW YORK, NY


tournament schedule

64 | GothamClassic.com @GothamClassic

- In just three years, the Gotham Classic has been an unqualified success. The tournament has featured six of the winningest programs in the history of college basketball, with Syracuse and Temple meeting in the inaugural event, Notre Dame and Ohio State squaring off in the 2013 Classic, and NC State and West Virginia playing in the 2014 event.

- Since the inaugural event in 2012, the average rating on ESPN2 for the Gotham Classic is .70, more than double the average of .30 for college basketball on ESPN2.

- Three games of the 2014 Gotham Classic aired on ESPN Networks, including the NC State-West Virginia match on ESPN2. ESPN3 aired the Richmond-Pepperdine and South Alabama-IUPUI games. In addition WTVR-TV in Richmond televised the Richmond-Howard game.

- The Gotham Classic has become a hot ticket in the New York college basketball scene. Since its inception, the event has averaged over 10,000 fans for the Showcase Round at Madison Square Garden.

- The first two events featured seven of the 10 participants advancing to the postseason that year, five of which earned NCAA Tournament bids. In 2012, Syracuse went on to play in the Final Four while Temple played in the NCAA Tournament’s second round. In 2013, North Dakota State reached the third round of the NCAA Tournament with Ohio State and Delaware earning spots in the second round.

DID YOU KNOW???



12/20 NC State vs. West Virgnia 5:36

12/20 Richmond vs. Pepperdine 4:46

Minutes of unobstructed television exposure on the courtside signage

TOTAL TIME

EXCESS TIME

TOTAL TIME10:22

2:22

television exposure


TELEVISION exposure

Progressive appeared on the courtside signage during both Showcase Games at Madison Square Garden.



12/20 NC State vs. West Virgnia 43:11

12/20 Richmond vs. Pepperdine 41:08

Minutes of television exposure for the basket arm

TOTAL TIME TOTAL TIME1:24:19

television exposure


TELEVISION exposure

OPENING BILLBOARD

Progressive Opening Billboard that appeared during the Gotham Classic Showcase Game on ESPN2.


television exposure

IN-GAME FEATURES

Progressive On The Floor in-game feature that appeared during the Gotham Classic Showcase Game on ESPN2.



12/20NC State

vs.West Virgnia

QPRG0083000H 9:56 pm

QPRG0098000H 11:01 pm

Showcase Round - Madison Square Garden


COMMERCIAL UNITS AND BY THE NUMBERS

Date Game NetworkImpressions

Age 18-49

12/20 NC State vs. West Virgnia 139,774

Impressions on ESPN Networks

TOTAL TIME

Documents

Progressive Event Summary – 2014