ADV492Sangwoo Kim (A44500873)

Spring 2011

-History of Brand

-Product Description

- Competitors

- State Farm-Allstate

- GEICO- AAA

BACKGROUND

-Challenge

-Objective

- Social media

KEY COMPONENTS

Social Media

YOUTUBE

TWITTER

FACEBOOK

Evaluation

• Google

• Social Media

• survey

Budget & Timeline

CONCLUSION

- Key components- Theme of the strategies- Social Media- Effectiveness - Evaluating of success