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Project BINK – www.consumerculture.eu iPOPY Seminar, Bologna/Italy (27.-28.05.2010)
Whole-School Approaches to the Promotion of Sustainable Consumption: The Case of the Project BINK
Towards a »Culture of Sustainable Consumption«
Daniel FischerInstitute for Environmental and
Sustainability CommunicationLeuphana University of Lüneburg
New pathways to Sustainable Consumption
The BINK-Approach:Educational organizations have an effect on consumption in two ways:
- Consumption-related educational offers (formal learning)
- Places, in which consumption takes place (informal learning)
Learning about Sustainable Consumption: Systematically align formal and informal learning in educational organizations
2Project BINK – www.consumerculture.eu iPOPY Seminar, Bologna/Italy (27.-28.05.2010)
The Rationale
3Project BINK – www.consumerculture.eu iPOPY Seminar, Bologna/Italy (27.-28.05.2010)
Culture of Consumption
Organizational Changes Individual Changes
Consumer Practices
Consumer
Competence
SustainableConsumer
Competence
Sustainable Consumer Practices
Culture of Sustainable Consumption
The Framework
4
Schools’ »Culture of Consumption«
after Schein (2004)
Derived from school and organizational culture theory
Communicatively validated and applied with school practitioners in workshops
Qualitative study of 24 external educational organizations (completed)
Quantitative study (in preparation)
Project BINK – www.consumerculture.eu iPOPY Seminar, Bologna/Italy (27.-28.05.2010)
The Framework
5
Individual Consumer Competency
Project BINK – www.consumerculture.eu
Derived from shaping competence and OECD’s key competency approach
Communicatively validated with school practitioners
Integrated findings of exploratory qualitative study (orientations)
First assessment in secondary and vocational schools completed, second survey in preparation
iPOPY Seminar, Bologna/Italy (27.-28.05.2010)
The Approach
Change Management Teams established Teachers, Students, Parents, external
stakeholders Researchers as consultants Moderated process of goal clarification and
intervention development
6Project BINK – www.consumerculture.eu
A Participatory Approach
iPOPY Seminar, Bologna/Italy (27.-28.05.2010)
The Approach
Initiating Cultural Change towards a »Culture of Sustainable Consumption«
7Project BINK – www.consumerculture.eu
Initiating Cultural Change
iPOPY Seminar, Bologna/Italy (27.-28.05.2010)
Practical Results
Student Company BioLoungePreparing and serving sustainable snacks in school breaks (upper secondary students teach lower secondary students)
Regular School Fair Opening of the school term in summer; several activities addressing and introducing sustainable consumption issues to the school community
Media InterventionFilm clips by students
8Project BINK – www.consumerculture.eu iPOPY Seminar, Bologna/Italy (27.-28.05.2010)
Exemplary Interventions
Research Results
Drivers and Barriers for a Cultural Change towards a »Culture of Sustainable Consumption« in Educational Organizations
Effects of a participatory and collaboratively designed measures of interventions on students’ development of sustainable consumer competence
Insights on successful knowledge integration in transdisciplinary research in education for sustainable consumption
9Project BINK – www.consumerculture.eu iPOPY Seminar, Bologna/Italy (27.-28.05.2010)
Transformative Knowledge
Visit Our Project Website: www.consumerculture.eu
ContactDaniel Fischer, MAInstitute for Environmental and Sustainability CommunicationLeuphana University of Lüneburg
[email protected]/en/infu
(Information available in English and German)
