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PROJECT BRIEF October 12, 2016

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Page 1: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

PROJECT BRIEFOctober 12, 2016

Page 2: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

VIA EDSA (FROM MAKATI)

Take EDSA heading Northbound

Stay on the right side as you

approach Cloverleaf interchange

Turn right to Cloverleaf Interchange

via ‘To Manila’ ramp

Exit towards A. Bonifacio Avenue

The property is on the right side

• 350 meters away from future Ayala Mall development

• 420 meters away from EDSA

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Page 4: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

Medical Institutions

Quezon City General Hospital- 2.7 km

Chinese General Hospital- 3.5 km

United Doctors Medical Center- 4.4 km

Veterans Hospital- 4.4 km

Phil. Children’s Medical Center- 5.3 km

Capital Medical Center- 5.8 km

UST Hospital- 5 km

Church

St. Joseph the Worker Parish- 1.7 km

National Shrine of our Lady Parish-1.3 km

Grace Christian Church- 3.1 km

Transport Terminals

Balintawak Bus Terminal- 1.8 km

Baliwag Transit Bus Terminal- 2.8 km

LRT Monumento Station- 3.8 km

MRT Balintawak Station- 1.5 km

Trinoma Public Transport Terminal- 5km

DISTANCESBusiness Centers

Cloverleaf- 300 meters

Vertis North- 4 km

Ortigas CBD- 11 km

Makati CBD- 17 km

Malls / Commercial Establishments

Puregold- 500 meters

Waltermart Muñoz- 2.5 km

SM North EDSA- 3.4 km

Trinoma- 3.7 km

Landers Superstore- 2km

Fisher Mall- 5.5 km

UP-Ayala Technohub- 7.3 km

Schools

Our Lady of Grace Academy- 830 meters

Notre Dame of Greater Manila- 950 meters

St. Mary’s Caloocan- 950 meters

Grace Christian College- 1.6 km

Lourdes School of Quezon City- 3.1 km

University of the East Caloocan- 3.3 km

St. Jude College- 4.5 km

Angelicum School- 5 km

UP Diliman- 8 km

Page 5: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

The Logo

• Clear cut look represents modern architectural style of the project

• Incorporate elements of text, colors, and graphic icons of strokes

• Typeface used: Trajan Pro

• Flower icon represents the lush landscaping and close-to-nature environment

of the project

• Nuanced Shades of yellow and green for a laid-back and relaxed ambience

that the project offers to its future residents

Page 6: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

PRIMARY: UPGRADERS/END-USERS

FROM CAMANAVA, NEARBY QC AREAS

• Renters to Owners

SECONDARY: HALF WAY

HOME SEEKERS/ INVESTORS

FROM BULACAN, PAMPANGA, ETC.

TARGET MARKET

These are couples who are looking for an ideal home in the North EDSA Quezon City area,

where they grew up and are familiarized. They are also aspiring for a place that is

accessible, near malls, workplaces, and schools so they can still spend quality time with their

family.

These are individuals who are close to their families and their

hometown but are looking for a half-way home near their workplace.

They value both work and recreation.

Page 7: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

PROJECT DETAILSSize of Development 0.86 Hectare

Location A. Bonifacio Avenue,

Balintawak, Quezon City

Number of Building 1

Number of Floors 45 Residential Floors, 2

Amenity Floors (GF & RD)

4 Basement Levels

Total # of Units 1,566

Units Mix 1-BR and 2-BR Units

Parking Slots 841

Parking Ratio 54%

Unit Mix Unit Area (SQ.M) Balcony Area (SQ.M) No. of Units

1 Bedroom A (Inner Unit) 24.00 3.50 180

1 Bedroom B (Inner Unit) 25.50 3.50 180

1 Bedroom C (Inner Unit) 27.00 4.00 540

1 Bedroom D (Inner Unit) 28.50 3.50 180

2 Bedroom A (Inner Unit) 41.50 7.00 306

2 Bedroom B (End Unit) 41.50 11.50 179

2 Bedroom C (End Unit) 41.50 7.00 1

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LINEAR PARK

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ARCHITECTURAL

CONCEPTMODERN-CONTEMPORARY ARCHITECTURE

Along with the advent of technology during the early 20th century, a new style in

design and architecture took place. Characterized mainly by simple geometry and

right-angled lines, modern contemporary architecture deviates from excessive

ornamentation of the past styles.

Mostly utilitarian in nature, modern architecture’s dictum is “form follows function”

(Louis Sullivan) – a principle on which the building’s shape should be primarily based

on its intended function or purpose.

ARCHITECTURE OF CELANDINE

The building’s design elements and materials are manifested in the sleek

architectural lines, textures and composition.

Aside from enhancing the building aesthetically, atria and sky patio also improves

natural lighting and ventilation inside the building. Well-placed opening allow

natural air to circulate inside the building preventing hot air to stay within.

Sky patios and atria also act as amenity areas at higher floors, thus creating spaces

where residents can interact with one another while enjoying the view outside.

Light-colored rectangular frames at sky patio dissected by the earth-toned vertical

columns balances the façade, forming the building’s sense of character and integrity

in its architectural design concept.

Page 10: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

AMENITIES

Indoor Amenities Outdoor Amenities

Lounge Areas Lap Pool

Snack Bar Kiddie Pool

Game Area Gazebo

Fitness Gym Picnic Area / Open Lawn

Audio Visual Room Play Area

Sky LoungeLinear Park and themed

gardens

Function Room Jogging Trail

Extended Sky Patios Roof Garden

Commercial Areas (c/o Developer)

Convenience Store Laundry Station

Water Station

Page 11: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 12: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 13: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 14: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 15: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 16: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 17: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 18: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 19: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 20: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

UNIT

o Unit Balconies

o Individually metered utility

o Provisions for telephone, cable and internet

connections for each unit

GENERAL / COMMON AREAS

o Sky Patio

o Single-Loaded Hallway

o Landscaped Garden Atriums

o Ten (10) Hi-Speed Elevators

o Electrified perimeter fence

o Mail area

o Full back-up power for all units and common areas

o Provision for CCTV in strategic locations of

common areas

o Fire Detection, Alarm and Suppression System (Heat & smoke detectors, and sprinklers)

Page 21: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

PMO SERVICES24-hour security, with roving personnel

Guarded entrance gate

General maintenance of common areas

Taxi call-in service

Page 22: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 23: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

UNIT LAYOUTS

Page 24: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 25: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 26: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 27: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 28: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 29: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 30: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 31: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 32: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 33: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 34: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 35: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 36: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 37: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace
Page 38: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

TURNOVER FINISHES1BR UNITS 2BR UNITS TANDEM UNITS

24.0sqm 25.5sqm 27.0sqm 28.5sqm 41.5sqm 68.5sqm

FLOOR FINISHES

Living, Dining & Kitchen Vinyl planks with baseboard Ceramic tiles with baseboard

Bedrooms Vinyl planks with baseboard

Balcony Ceramic tiles with pebble washout

Toilet & Bath Unglazed ceramic tiles

WALL FINISHES

Interior walls Painted finish

Toilet Ceramic tiles; Painted plain cement finish above wall tiles

CEILING FINISHES

Living, Dining & Kitchen Painted plain cement finish

Bedrooms Painted plain cement finish

Toilet & Bath Painted ficemboard ceiling

SPECIALTIES

Kitchen Area Granite finish kitchen countertop with cabinet system

Toilet & Bath Mirror CabinetGranite finish lavatory

countertop

Granite finish lavatory

countertop and mirror cabinet

DOORS

Entrance Door Wooden door on metal jamb

Bedroom Door Sliding aluminum framed glass panel Wooden door on metal jamb

Toilet Door Wooden door with half louver on metal jamb

Balcony Door Sliding aluminum framed glass panel with insect screen

Page 39: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

TURNOVER FINISHES1BR UNITS 2BR UNITS TANDEM UNITS

24.0sqm 25.5sqm 27.0sqm 28.5sqm 41.5sqm 68.5sqm

WINDOWS Aluminum framed glass panel with insect screen (except awning windows)

FINISHING HARDWARE

Main Door Lockset Lever type keyed lockset

Bedroom Lockset Flush type keyed locket Lever type keyed lockset

Toilet Lockset Lever type privacy lockset

TOILET & KITCHEN FIXTURES

Water Closet Top-flush, one-piece type

Lavatory Wall-hung with semi-pedestal type Semi-counter top basin

Semi-counter top basin for T&B1

and Wall-hung with pedestal

type for T&B2

Kitchen Sink Stainless steel, single bowlStainless steel, single bowl with

one-side drain

Kitchen Faucet Gooseneck faucet Rotary lever type

Shower Head and Fittings Exposed shower and mixer type

Toilet Paper Holder Recessed type

Soap Holder Niche at wall

Toilet Exhaust Ceiling-mounted exhaust fan

Kitchen Exhaust Fan Rangehood provision

AIR CONDITION Provision for Window-type Air Conditioning Unit Provision for Window-type and Split-type Air Conditioning Unit

Page 40: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

UNIT MIX & PRICE RANGE

Unit Types UNIT AREABALCONY

AREANO. OF UNITS

MINIMUM LIST

PRICE

MAXIMUM

LIST PRICE

1 Bedroom A (Inner Unit) 24.00 3.50 180 2.215Mn 2.610Mn

1 Bedroom B (Inner Unit) 25.50 3.50 180 2.315Mn 2.726Mn

1 Bedroom C (Inner Unit) 27.00 4.00 540 2.431Mn 2.860Mn

1 Bedroom D (Inner Unit) 28.50 3.50 180 2.492Mn 2.941Mn

2 Bedroom A (Inner Unit) 41.50 7.00 306 3.264Mn 3.264Mn

2 Bedroom B (End Unit) 41.50 11.50 179 3.400Mn 3.400Mn

2 Bedroom C (End Unit) 41.50 7.00 1 3.264Mn 3.264Mn

Grand Total 1,566 2.215Mn 3.400Mn

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SELLING PROGRAM/

IMPLEMENTING GUIDELINES

(Wednesday)

Release of Pricelist, Availability

Plans, Unit Layouts and

Turnover Specifications

(Tuesday)Effectivity of Pricelist

RFO Date

Page 42: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

MINIMUM DOWN PAYMENT

REQUIREMENT*

*Discount & factor rates, other discounts and payment terms, spot cash discount rates stated in memo released by finance

with reference #FIN-12-03-030 dated March 29, 2012.

1 Bedroom A, B, C and D (Inner Unit)

2 Bedroom A (Inner Unit)

2 Bedroom C (End Unit)

2 Bedroom B (End Unit)

Page 43: PROJECT BRIEF - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/The-Celandine-Sales-Kit-October-2016.pdfhometown but are looking for a half-way home near their workplace

SPECIAL PROMO DISCOUNT

1 Bedroom A, B, C and D

(Inner Unit) only

EFFECTIVITY DATE:

October 18, 2016 – November 18, 2016

ADDITIONAL

*Regular discount and 2% PDC discount may be applied on the promotional scheme; Allexisting policies shall apply.

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The Celandine bears the DMCI Homes Quality Seal, which represents our commitment

to deliver homes that are built to last. Your new home is subject to our proprietary

quality management system, and comes with a 2-year limited warranty*.

*Property developers typically provide a one-year warranty. DMCI Homes’ 2-year limited warranty covers

most unit deliverables, except operable items subject to daily wear and tear.

Terms and conditions apply.

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DISCLAIMER

In its continuing desire to improve the project, DMCI Homes

reserves the right to change product features, prices and

terms without prior notice and approval. Floor plans and

perspectives depicted in this material are for demonstration

purposes only and should not be relied upon as final

project plans.

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Temporary License To Sell:

HLURB TLS No. ENCR-16-10-026

HAPPY SELLING! =)