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SMART SPACE PROJECT WORK PACKAGE C “Communication” Activity A.C.1. Start up activities including Communication Strategy Delivery D.C.1.1.

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Project Communication Strategy

SMART-SPACE

SMART SPACE PROJECT

WORK PACKAGE C “Communication” Activity A.C.1. Start-up activities including communication strategy

Draft document: D.C.1.1. Communication strategy Prepared by partner TP-LJ, Technology park Ljubljana, ltd asking for partner comments

SCOPE OF THIS TEMPLATE Partners are asked to comment and contribute to the Deliverable D.C1.1.

THE CONTEXT The Deliverable D.C1.1. Communication strategy is elaborated with the scope to coordinate communication activities and achieve the objectives with the target users selected. The strategy defines the messages, the methods, the activities and the evaluation measures. CONCEPT and APPROACH This communication strategy is based on the SMART-SPACE application form and the Alpine Space programme rules. The strategy is conceptualized in a way to deliver clear communication tools for specific project thematic activities, as well as a process of defining key communication messages to be delivered to the target groups. CONTRIBUTION BY THE PROJECT PARTNERS Partners are asked to contribute in terms of:

• Review of assigned communication tasks for Thematic workpackages responsibles connected with deliverables and deliverable responsible partners’.

• Comment on the strategy.


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Contents 1. INTRODUCTION ............................................................................................................................................. 4

1.1. Target groups of a project ................................................................................................................. 4

1.2. The strategic role of communication ................................................................................................ 4

1.3. Communication within the project SMART-SPACE ........................................................................... 5

1.4. Involvement of project partners in communication ......................................................................... 5

1.5. Communication indicators ................................................................................................................ 6

2. COMMUNICATION ROADMAP................................................................................................................... 8

3. COMMUNICATION STRATEGY ................................................................................................................. 12

3.1. Implementation workpackages ....................................................................................................... 12

3.1.1. Activity A.T1.1: Digital Innovation to meet Alpine societal challenges and strengthen the

modernization of the AS industry ............................................................................................................ 12

3.1.2. Activity A.T1.2: Smart Technologies to improve AS SMEs competitiveness ................................. 13

3.1.3. Activity A.T1.3: Intermediaries to strengthen the digitization of AS SMEs .................................. 14

3.1.4. Activity A. T1.4: The Digital Single Market and smart technologies for AS growth ...................... 15

3.1.5. Activity A.T2.1: Alpine Digital Innovation HUB .............................................................................. 16

3.1.6. Activity A.T2.2: Alpine DIH: Toolset to strengthen the cooperation among AS Innovation

stakeholders for the SMEs smart innovation .......................................................................................... 17

3.1.7. Activity A.T2.4: Alpine DIH: toolset to strengthen the AS SMEs digitization processes ................ 17

3.1.8. Activity A.T3.1: Capacity building and awareness actions addressed to the Alpine Intermediaries

innovation networks ................................................................................................................................ 18

3.1.9. Activity A.T3.3: Actions addressed to SMEs to strengthen their innovation processes with

industry 4.0 and smart technologies ....................................................................................................... 19

3.1.10. Activity A.T3.4: Strengthening the cooperation among Alpine policy makers and innovation

stakeholders to set-up the Strategic Partnership .................................................................................... 20

3.1.11. Activity A.T4.1: Evaluation of the Pilot Action addressed to SMEs and Policy makers ............... 20

3.1.12. Activity A.T4.2: Elaboration of the SMART-SPACE strategy ........................................................ 21

3.1.13. Activity A.T4.3: Setting-up of the AS strategic partnership to promote AS SMEs digitization .... 21

3.1.14. Activity A.T4.5: Transferability Actions ....................................................................................... 22

3.2. Communication .................................................................................................................................... 23

3.2.1. Activity A.C.1: Start-up activities including communication strategy ........................................... 23

3.2.2. Activity A.C.2: Publication(s).......................................................................................................... 24

3.2.3. Activity A.C.3 PUBLIC EVENTS ........................................................................................................ 25

3.2.4. Activity A.C.4 Digital activities ....................................................................................................... 26


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4. COMMUNICATION ACTIVITIES IN 2017 ................................................................................................... 28


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1. INTRODUCTION

Nowadays the contribution of digital technologies is crucial, as they are changing the world of industrial

production with the so-called Fourth Industrial Revolution. The purpose of SMART-SPACE project is to

improve the framework conditions for innovation in the Alpine Space area. The project intends to strengthen

the cooperation within the innovation system to promote smart digital solutions in traditional industrial

sectors. An Alpine strategic partnership will be set up to implement a common action plan to be supported

by a Digital Innovation Hub, a competence center to assist all innovation actors to trigger Alpine growth and

wellness through digitalization processes and efforts.

1.1. Target groups of a project

SMART-SPACE is not about project partners, it is about promotion of digitization, awareness of importance

of digitization processes as well as an increase in digitization capacities in the following target groups:

- business support organizations,

- local public authorities,

- regional public authorities,

- national public authorities,

- sectoral agencies (Technology transfer and Innovation agencies, Technology Parks ...),

- higher education and research,

- SME (from textile, chemical and mechanical sectors, digital and media sectors, agro-food and

green-tech sectors),

- education/training centers and schools.

1.2. The strategic role of communication

This communication strategy is developed to support the project partners and activities in reaching the

project objectives and to support the management and cooperation within the partnership – in principle to

maximize project impacts. Communication also supports the transfer of outputs and developed results to

target groups not directly involved in the project. With the communication, we optimize the results and

outputs of SMART-SPACE. In SMART-SPACE communication activities are seen as a vital basis for the success

of the project, as they help in building strong relationships with target groups and stakeholders; as well as

support the achievement of the project and Programme objectives. The objectives of SMART-SPACE

communication activities are:

- To increase cooperation and participation of Alpine innovation stakeholders on smart manufacturing

processes.

- To address policy makers, SMEs and other innovation stakeholders by awareness and

communication actions on smart technologies and related digitization topics.


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- To develop intermediaries´ competences to assist SMEs in their efforts related to digital technologies

and smart solutions is also an objective of the project.

- To promote smart manufacturing innovation processes in Alpine Space SMEs and during the project

several awareness actions, events, workshops and publications will be addressed to them.

1.3. Communication within the project SMART-SPACE

The present document is designed to support the overall and specific communication and visibility objectives

of the project, as we know that the success and sustainability of the project depend also on the widespread

awareness and dissemination of results – e.g. activities that inform target groups. The communication should

be strong among the partners, relevant stakeholders and target groups.

Communication activities are aimed at detailing the structure and the goals of the two main levels of the

project communication strategy:

- Internal communication – within the SMART-SPACE project team to communicate effectively with all

project partners on general project related issues, to inform partners about the actual status and

activities and share the information between the partners.

- External communication – with interested project target groups, stakeholders, end-users and general

public to promote effective dissemination of results and information relative to the development of

the project to all target groups, to encourage active participation of stakeholders, policy makers and

other parties and to support and enlarge the network of end users.

1.4. Involvement of project partners in communication

All partners are involved in the communication efforts of the project. Based on prepared templates and

guidelines, project partners will be assigned project communication tasks on a yearly basis and will verify and

communicate implementation of those tasks to the WP Communication leader. Groups of partners will be

assigned and verified at project meetings for joint communication efforts.

The following table highlights the project partners:

ROLE NAME ABBREVATION

LP Camera di Commercio Industria Artigianato e Agricoltura di Venezia Rovigo Delta-Lagunare

CCIAADL

PP Alsace Innovation AI

PP Agence Regionale pour l´Innovation ARII PACA

PP Tehnološki park Ljubljana d.o.o. TPLJ

PP bwcon GmbH bwcon

PP Innovations- und Technologietransfer Salzburg GmbH ITG Salzburg


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PP AFIL – Associazione Fabbrica Intelligente Lombardia AFIL

PP Hochschule fur angewandte Wissenschaften, Fachhochschule Rosenheim

UASRo

PP CSP INNOVAZIONE NELLE ICT s.c.a.r.l. CSP

PP Agence Regionale du Développement et de l´Innovation ARDI Rhône-Alpes

PP Austria Wirtschaftsservice Gesellschaft Aws

PP Regione Veneto VENETO Table 1: Project partners of SMART-SPACE

Partner budget:

Communication budget is mainly concentrated in the WP Communication, which totals at

182.396,75 EUR. However, as communication activities are not only included in the WP

Communication also budget from thematic workpackages directly affects communication efforts of

SMART-SPACE.

1.5. Communication indicators

Application form of SMART-SPACE defines communication indicators measuring the immediate

results of information and communication activities. Indicators can be deliverable indicators

measures in terms of published articles or newsletters, the number of attendees to events, numbers

of publications printed, number of reports and similar, but also in terms of impact indicators as

SMART-SPACE is affecting change in digitization processes in SMEs as well as involvement of target

groups.

DELIVERABLE INDICATORS

Publications printed DIH AND ROADMAP

4 (DIH and Roadmap, Success cases brochure, Project results brochure, Leaflet on the project)

Roll up and posters to support communication activities

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Events 46 (Regional events for innovation stakeholders, Participation to sectoral events at regional and EU and EUSALP level, Final event, Promotional activities at local level, Event in Bruxelles)

Digital activities 55 (Social networks communication plan, Set-up of social profiles, Maintenance and updates reports, Newsletter, Press Releases and press conference, Articles)

Table 2: Communication deliverable indicators.


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NUMBER OF

PARTICIPANTS

BUSINESS

SUPPORT

ORGANIZATIONS

REGIONAL

PUBLIC

AUTHORITY

LOCAL

PUBLIC

AUTHORITY

NATIONAL

PUBLIC

AUTHORITY

SECTORAL

AGENCY

SMEs

Regional

workshops

5 1 10-

15

Sectoral events

30 2 10 -

15

Final event 5

Promotional

activities at

local level

15 2 10

Events in

Bruxelles

1 2 5

Table 3: Target group involvement – impact indicators involvement.


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2. COMMUNICATION ROADMAP

GENERAL OBJECTIVE KEYWORDS

FRAMEWORK CONDITIONS, INNOVATION, GROWTH IN FOF

SPECIFIC OBJECTIVES KEYWORDS

COOPERATION IN FOF

PARTICIPATION IN FOF

DEVELOPMENT OF COMPETENCIES FOR FOF

PROMOTE FOF PROCESSES

COMM. OBJECTIVES Raise awareness, Increase knowledge

Raise awareness, Increase knowledge

Increase knowledge, Influence attitude

Raise awareness, Increase knowledge

TARGET GROUPS Local public authority Regional public authority National public authority Sectoral agency Higher education and research SME Education/training center and school

Local public authority Regional public authority National public authority Sectoral agency Higher education and research SME Education/training center and school



APPROACH To raise awareness and increase knowledge we will specifically target sectoral agency, higher education and research SME, education / training center and school. The remaining target groups will of course be included but are not in focus of communication efforts as they are less considered as “islands of knowledge”.

To raise awareness and increase knowledge for participation in FoF we will specifically target sectoral agency, higher education and research SME, education / training center and school. The remaining target groups will of course be included but are not in focus of

To develop the competences for FOF we will specifically target Local public authority Regional public authority National public authority Sectoral agency Higher education and research SME Education/training center and school. The remaining target groups will again be included

To raise awareness and increase knowledge we will specifically target sectoral agency, higher education and research SME, education / training center and school. The remaining target groups will of course be included but are not in focus of communication efforts as they


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communication efforts as they are less considered as “islands of knowledge”.

but will not be in focus of communication efforts.

are less considered as “islands of knowledge”.

ACTIVITIES SUPPORTING OBJECTIVES

Internal communication plan and rules supporting general and specific objectives of SMART-SPACE Project meetings (skype and physical meetings) Quality monitoring periodical reports resulting in press releases after each report supporting achievement of objectives as well as FOF Processes (raising awareness?)

- ALLTIME INTERNAL COMMUNICATION - COMMUNICATION DURING DEVELOPMENT PHASE - COMMUNICATION OF RESULTS

D.T1.1.3 Project workshop (public invitation, stakeholders´participation and input)

D.T1.2.2 Regional events addressed to SMEs

D.T3.1.2 Train the trainers course

D.T1.2.4 Summary report resulting in Infographics in video lectures

D.T1.1.4 Report resulting in infographics summarizing the potential of FOF for Alpine space

D.T1.2.3 Survey of at least 300 SMEs invitation to SMEs to participate

A.T3.1 and deliverables underneath it -Training and cross fertilization actions addressed to intermediaries

D.T2.2.1 Expert meeting report (press conference, video…)

D.T1.3.2 Thematic workshops for intermediaries

D.T1.3.2 Policy Makers’ and Networks’ representatives, public consultation (promotion and roundtable)

D.T2.4.2 Smart Manufacturing Synergic Platform – promote for inclusion

D.T1.4.1 Benchmarking report D.T2.1.1 AS Digital Innovation HUB platform promoted

A.T4.1. and deliverables underneath it – Evaluation of pilot actions addressed to SMEs and policy makers – resulting in video clips and similar

D.T1.4.2 PUBLIC CONSULTATION

A.T3.3 and deliverables underneath it – Actions addressed to SMEs to strengthen their innovation processes in FOF (pitches,


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SMEs inclusion, B2B, workshops, thematic events, joint applications, …)

D.T1.4.3 Summary report resulting in Infographics or video lectures

D.T4.2.3 National events to present the strategy

D.T3.1.1 Report on 2 study visits (social media)

D.T3.1.2 Report on the trainers course

D.T3.13 – D.T3.1.13 Training and cross-fertilization actions

A.T3.4 and deliverables underneath it – Strengthening the cooperation among AS policy makers and innovation stakeholders (workshops, discussions, roundtables

D.T4.3.3 SMART-SPACE agreement to set-up a durable network – solemn signature with a press conference

D.T4.5.2 National transferability actions report

D.T4.5.3 Transnational transferability actions report

D.C.1.1 Communication strategy

D.C.1.2 Project website on the program portal

d.c.1.3 Project graphic image

D.C.1.4 Roll up and posters to support communication activities

D.C.1.5 Newsletter templates and communication templates

D.C.2.1 Leaflet on the project

D.C.2.2 Results brochure

D.C.2.3 Success cases brochure

D.C.2.4 Strategic cluster partnership and Digital innovation HUB presentation and roadmap

D.C.3.1 Regional workshops for inno. Stakeholders

D.C.3.2 Participation to sectoral events at regional, EU and EUSALP level

D.C.3.3 Final event


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D.C.3.4 Promotional activities at local level

D.C.3.5 Event in Bruxelles

D.C.4.1 Social networks action plan

D.C.4.2 Set up of social profiles

D.C.4.3 Maintenance and updates reports

D.C.4.4 Newsletter

D.C.4.5 Press releases and press conference

D.C.4.6 Articles Table 4: Communication roadmap


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3. COMMUNICATION STRATEGY

3.1. Implementation workpackages

The communication activities will raise the awareness of the project and will have the potential to

impact positively on different kind of policies and media. Thanks to the transnational approach and

the involvement of stakeholders from 5 different countries and 11 project partners, the strategy will

guarantee the transferability of the results to other target groups.

3.1.1. Activity A.T1.1: Digital Innovation to meet Alpine societal challenges and strengthen

the modernization of the AS industry

Deliverable D.T1.1.3 PROJECT WORKSHOP

Time plan 6/2017

Involved partners LP, CSP ICT + PPS

Targeted communication audiences

Regional and national public authority, Sectoral agency, SME and business support organization

Communication Objective

To promote digitization as an important process and factor in competitiveness of AS and promote the project to target groups.

Brief description of communication activities

Each partner should inform its target groups directly as well as through press releases to media. It is crucial to post news about the t 1st workshop on social media. PR release will be about the conclusions and benchmarking findings of the workshop.

Deliverable D.T1.1.4. REPORT: DIGITAL TECHNOLOGIES, SOCIAL CHALLENGES

AND ENTERPRENEURSHIP IN ALPINE SPACE

Time plan 7/2017

Involved partners LP + PPs

Targeted communication

audiences

Local, regional and national public authority, Sectoral agency, higher

education and research, SME and business support organization

Communication

Objective

The report will be communicated in order to highlight needs and

opportunities of SMEs in the Alpine space – thus to create buzz and

interest in the topic.

Brief description of

communication activities

Pursuant to collected inputs of SMEs´ needs, TPLJ communication

manager will prepare an infographic, which will be published on


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project website, websites of PPs and social media and sent to all

potential audiences.

3.1.2. Activity A.T1.2: Smart Technologies to improve AS SMEs competitiveness

Deliverable D.T1.2.2 REGIONAL EVENTS

Time plan 6/2017

Involved partners LP + PPS


audiences

SMEs and business support organization

Communication

Objective

SMEs need to be more aware of the potentials and needs of usage of

digital technologies in their operations and manufacturing.



SMEs will be invited through cooperation with sectoral clusters via

newsletters and partners’ social profiles, as well as publication on

websites and project website. Each partner will organize a 2-hour

event, attended by at least 10 SME's. The event will be organized in

the form of a round table. We will communicate the event results and

main points through newsletter, publish on websites (project and

official sites of LP and PPs), social media and each partner should

release an interview via local, national TV, Radio or social media.

Deliverable D.T1.2.3 SURVEY TO COLLECT INPUTS

Time plan 5/2017

Involved partners UASRo, PPs


audiences

SMEs

Communication

Objective

To gather sufficient information on the needs and opportunities of

SMEs in the digitalization field, as well as to spike interest

concerning SMEs needs and knowledge through all project partners

and SMEs in all regions.



An on-line survey on SMEs needs, knowledge and attitude to use

digital technologies will be posted on project website and also

websites of each partner. Each partner will post it on available social


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media and send it to SMEs. The aim is that at least 300 SMEs complete

the survey.

Deliverable D.T1.2.4 SUMMARY REPORT

Time plan 7/2017

Involved partners UASRo + PPs


audiences

Local, regional and national public authority, sectoral agency, higher

education and research, business support organizations

Communication

Objective

To inform targeted audiences about SMEs needs to reach the aim –

strengthening their digitalization processes. To commence dialogue

and increase knowledge.



The report will be published on the project website, whereas at least

one article will come out of the report to be published on partners’

websites as well. Summary of the report will be included in the

newsletter.

3.1.3. Activity A.T1.3: Intermediaries to strengthen the digitization of AS SMEs

Deliverable D.T1.3.2 THEMATIC WORKSHOP

Time plan 6/2017

Involved partners PPs

Targeted

communication

audiences

Local, regional and national public authority, sectoral agency and

business support organization

Communication

objective

With the workshop we want to promote awareness on digital

technologies and their potential. With communicating the workshop we

want to gather interest and involvement of the intermediaries to ensure

their cooperation and ultimately sustainability of SMART-SPACE provided

tools and solutions.


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communication

activities

Each partner will organize a minimum 2-hour event, attended by at least

10 representatives of intermediaries (local, regional or public authority,

business support organizations, sectoral agencies). The event will be

organized in the form of a world café (round tables) and will be

communicated through press release, social media, websites and

newsletter.

3.1.4. Activity A. T1.4: The Digital Single Market and smart technologies for AS growth

Deliverable D.T1.4.1 BENCHMARKING REPORT

Time plan 6/2017


Targeted

communication

audiences

Local, regional and national public authority, sectoral agency and

business support organization, SMEs

Communication

objective

Through the report we will inform target audiences about common topics

and networks of area in the field of the digitization industry to get all the

stakeholders involved.


communication

activities

Project partner P12 will prepare a benchmarking report and will spread it

to all PPs through Trello. TPLJ will prepare an article-news to be posted on

website of the project and through social media.

Deliverable D.T1.4.2 PUBLIC CONSULTATION

Time plan 6/2017


Targeted

communication

audiences

Local, regional and national public authority, sectoral agency.

Communication objective

Public consultation will be initiated in order to further check needs, expectations and opportunities for cooperation with policy makers and networks, but also to develop a joint approach to digitization thus consequently to ensure the visibility and sustainability of SMART-SPACE.


comm. activities

Regional round-tables - an open discussion about identifying

stakeholders´ needs, expectations and opportunities will be

communicated to all stakeholders through media (press release to


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media) and newsletters, sent directly to SMEs. Through the website we

will post news about the consultation and aim to involve as many

stakeholders as possible.

Deliverable D.T1.4.3 SUMMARY REPORT

Time plan 8/2017

Involved partners UASRo

Targeted

communication

audiences

Local, regional and national public authority, sectoral agency, higher

education and research, SME and business support organization

Communication

objective

To introduce clear and concrete methods, references, synergies and

networks to strengthen SMEs digitization to stakeholders thus to develop

a systematic approach to increasing opportunities and changing

awareness.


communication

activities

Summary report, made by UASRO, will display concrete methods. It will

be published on the project website. An Infographic will be made by TPLJ

and the partners will publish it on their own website and send it to target

groups – policymakers and intermediaries.

3.1.5. Activity A.T2.1: Alpine Digital Innovation HUB

Deliverable D.T2.1.1 SETTING UP AS DIGITAL INNOVATION HUB PLATFORM (DIH)

Time plan 9/2018

Involved partners bwcon

Targeted

communication

audiences

SME and business support organization.

Communication

objective

To spread knowledge about DIH and to attract SMEs, intermediaries and

policy makers or other stakeholders towards the use of toolsets and

suport. Through promotional activities we will involve stakeholders

outside of the project as well as SMEs to participate and use the platform.


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communication

activities

A big promotional campaign through a short video clip (1 minute, made

by P4), that will be posted on you tube channel, on social media, websites

of partners and a project website. A press release about the platform will

be sent to media and the e-newsletter to SMEs.

3.1.6. Activity A.T2.2: Alpine DIH: Toolset to strengthen the cooperation among AS Innovation

stakeholders for the SMEs smart innovation

Deliverable D.T2.2.1 EXPERT MEETING REPORT

Time plan 4/2018

Involved partners LP + PPs + OBSERVERS

Targeted

communication

audiences

Local, regional and national public authority, sectoral agency, SME and

business support organization

Communication

objective

The report based on a thematic workshop aims to increase knowledge and

spread awareness on the needs for digitalization in SMEs in the Alpine

Space area.


communication

activities

A report of the meeting will consist of inputs for the development of the

complete set of tools to strengthen the cooperation among AS innovation

stakeholders for the SMEs smart innovation. A report will be

communicated to target audiences through press release and through

publishing on the project website and the organizations´ websites. A short

video will be taped with main conclusions of the workshop.

3.1.7. Activity A.T2.4: Alpine DIH: toolset to strengthen the AS SMEs digitization processes

Deliverable D.T2.4.2 SMART MANUFACTURING SYNERGIC PLATFORM: Matching and

pitching methods to promote digital technologies

Time plan 10/2017


Targeted

communication

audiences

SMEs and business support organization


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Communication

Objective

Communication objectives are aimed at sharing information, and

improving awareness on the provided tools, thus checking their quality

through implementation of pilot projects, and ultimately ensuring

sustainability.


communication

activities

A platform will be communicated through newsletter, addressed to target

groups and through press release, sent to media. The link to the platform

will be posted on project website, as well as on partners’ websites. Efforts

will be made to post the link also to intermediaries’ sites.

3.1.8. Activity A.T3.1: Capacity building and awareness actions addressed to the Alpine

Intermediaries innovation networks

Deliverable D.T3.1.1 REPORT ON 2 STUDY VISITS

Time plan 6/2019



audiences

SMEs

Communication

Objective

To spread information and increase awareness about exchanging

examples of good practices among SMEs and clusters.



This information will be delivered to SMEs and other stakeholders

through press release sent to media, e-newsletter sent to policy

makers and SMEs and posting on websites. Relevant stakeholders and

SMEs will be invited to the visits through public invitations.

Deliverable D.T3.1.2 REPORT ON THE TRAINERS COURSE

Time plan 11/2017



audiences

SMEs

Communication

Objective

To increase knowledge of PPs on digital technologies and innovation,

methodologies and tools to support local training for digital support

operators and cross fertilization with cluster managers.


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This information about providing regional coaches with basic

knowledge on digital technologies and innovation, methodologies

and tools to support local training, will be spread to SMEs through

newsletter and posting on social media. After the completion of the

course SMEs will be invited to take advantage of the obtained

knowledge of PPs providing them with support, consultancy and

matchmaking opportunities. The licensed trainers will be published

on the project website and partners websites. Partners will make a

short intro of each of the trainers.

Deliverables D.T3.1.3 - D.T3.1.13 TRAINING AND CROSS-FERTILIZATION ACTIONS

Time plan 8/2018

Involved partners All partners


audiences

BSOs, intermediaries such as local, regional, national authority,

intermediary and sectoral organization, including clusters

Communication

Objective

To increase knowledge of operators involved in TT&R activities as

well as cluster managers.



For the promotion of the training possibilities, each PP will organize

a press conference, where a trainer will be also presented and send

newsletters to operators, intermediaries and cluster managers,

training will be published, with possible livestreaming on you tube,

social media promotion as well as publishing on the project website.

Short interviews and videoclips will capture the trainees experience.

3.1.9. Activity A.T3.3: Actions addressed to SMEs to strengthen their innovation processes

with industry 4.0 and smart technologies

Deliverable D.T3.3.1 - D.T3.3.11 PILOT ACTIONS ADDRESSED TO SMEs

Time plan 4/2019

Involved partners All partners


audiences

SMEs


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Communication

Objective

To increase knowledge and awareness of SMEs and stimulate their

inclusion in digitalization processes.



Events on smart manufacturing processes and fast prototyping and

also new generated ideas will be posted on websites and social

media and promoted also through newsletters. Workshops will be

widely promoted, as well as the results of pilots and the

testimonials.

3.1.10. Activity A.T3.4: Strengthening the cooperation among Alpine policy makers and

innovation stakeholders to set-up the Strategic Partnership

DELIVERABLE D.T3.4.1 - D.T3.4.5 Pilot actions in Italy, France, Austria, Germany

and Slovenia addressed to policy makers and innovation

stakeholders

Time plan 6/2019

Involved partners LP COORD; P12+P3+P11+P5+P4 INVOLVED


audiences

Local public authority, Regional public authority, National public

authority, Sectoral agency

Communication

Objective

Increase awareness and creation of common understanding, defining

joint approach.



Each PP will record a short interview with at least one stakeholder.

Pilot actions in each region will be communicated through that video

and e-newsletter, sent to all targeted audiences. Wide promotion of

the pilot will be executed – inviting policymakers and stakeholders to

participate through local, regional and national channels.

3.1.11. Activity A.T4.1: Evaluation of the Pilot Action addressed to SMEs and Policy makers

Deliverable D.T4.1.2 PARTNERS AND OBSERVERS MEETING REPORT

Time plan 2/2019

Involved partners

LP + PPs


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audiences

Local public authority, Regional public authority, National

public authority, Sectoral agency, SME

Communication Objective To spread awareness and develop joint recommendations

and to improve the outputs.



The recommendations - summary of the report will be

spread through a project website and a press release.

3.1.12. Activity A.T4.2: Elaboration of the SMART-SPACE strategy

Deliverable D.T4.2.3 NATIONAL EVENTS TO PRESENT THE STRATEGY

Time plan 4/2019

Involved partners ALL PROJECT PARTNERS


audiences

Local, regional and national public authority, Sectoral agency,

business support organizations

Communication Objective Presentation of the strategy to Policy makers and SMEs through

national eveDnts – press conferences in each region. The aim is

to share knowledge and improve awareness.



The strategy will be presented in each country through press

conference, that will be promoted through press releases, e-

mail invitations to journalists, policy makers and stakeholders.

Livestreaming on social media to highlight the most relevant

points of the strategy.

3.1.13. Activity A.T4.3: Setting-up of the AS strategic partnership to promote AS SMEs

digitization

Deliverable D.T4.3.3 SMART-SPACE AGREEMENT

Time plan 5/2019



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audiences


higher education and research, business support organization

Communication Objective To spread the information about a SMART-SPACE agreement to

promote Alpine space smart solution and digitization processes

to sparkle interest among stakeholders.



SMART-SPACE agreement will be promoted through press

release, newsletter, posting on website and social media.

3.1.14. Activity A.T4.5: Transferability Actions

Deliverable D.T4.5.2 NATIONAL TRANSFERABILITY ACTIONS REPORT

Time plan 6/2019



audiences


higher education and research, SME and business support

organization

Communication Objective To inform large group of users about SMART SPACE network

and DIH and participation to the Strategic Partnership, to

provide sustainability, increase awareness and spread

knowledge.



Report on events will be communicated in newsletter and sent

to target groups and published on a project website and social

media. Events will be promoted through the project website

and partner social media as well as through specialized

magazines and channels.

Deliverable D.T4.5.3 TRANSNATIONAL TRANSFERABILITY ACTIONS REPORT

Time plan 9/2019



audiences

Local, regional and national public authority, sectoral agency,

higher education and research, SME and business support

organization


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Communication Objective To inform large group of users about SMART SPACE network

and DIH and participation to the Strategic Partnership, to

provide sustainability, increase awareness and spread

knowledge. Focus on other Alpine Space regions.



Individual transnational events will be promoted through

project website and reports will be published in a form of a

news at least.

3.2. Communication • The communication activities in SMART-SPACE will serve as a horizontal support to all SMART-

SPACE thematic actions. The following preparatory activities are to be done:

• guidelines for each WPC activity will be written on time, before each activity. The guideline will

consist of needed information. P4 with the LP of each WP will prepare guidelines for activities.

• Publications, that will be prepared by P4, will be delivered in a digital version to all PPs.

3.2.1. Activity A.C.1: Start-up activities including communication strategy

ACTIVITY DESCRIPTION TIMEPLAN

D.C.1.1.

Communication

strategy

Prepared communication strategy defining activities,

time plan and necessary sources and results of each

communication activity as well as communication

objectives.

4/2017

D.C.1.2. Project

website on the

program portal

Based on program communication rules, the website will

be integrated on the Interreg Alpine Space platform. As

such the website, will utilize the capabilities of the

Program and is formatted based on provisions stipulated

by the program. The website will be updated on a weekly

basis by the communication manager, P4. The website

will be constantly maintained at least until projects´

completion. All partners will provide news and contribute

to website development. The website consists of various

contents: video clips, PPT presentations, final documents,

news, and similar.

4/2017

D.C.1.3. Project

graphic image

In order to achieve a project visibility of the general

public, project and graphic image with specific content

2/2017


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will be generated for partners to use for communication

and visibility purposes.

D.C.1.4. Roll-up and

posters to support

communication

activities

In order to achieve a project visibility, increase awareness

and stimulate interest of target groups roll-up and posters

with specific content will be generated for partners to use

at public events. Partners will receive digital versions of

posters to be printed according to their needs, and

translated into the local languages.

3/2017

D.C.1.5. Newsletter

template and others

communication

templates

Based on a graphic design of the project templates will be

templates, for communication and visibility purposes..

6/2017

Involved partners P4 as the communication manager will provide all start-up activities to be coordinated with LP and other PPs. All PPs will contribute contents to all activities.

Target group Project partners are the main target of this activities.

3.2.2. Activity A.C.2: Publication(s)

D.C.2.1 Leaflet of the

project

A general presentation of the project for all target

groups. The leaflet will be available in both, online and

printed version.

4/2017

D.C.2.2 Project results brochure

A brochure will present project results based on implemented pilots, the available toolsets for smart solutions. The brochure will be available in both, online and printed version. Generally the project brochure represents a relevant communication tool that can be used due to its high visibility and versatility as a wise promotion tool of the project towards a larger audience during all the type of public events organized within the project and also not strictly related to the implementation of project activities. Thus the brochure will have relevant results promoted and will stem towards promotion of DIH and sustainability of the project results.

10/2018

D.C.2.3 Success cases brochure

A brochure for SMEs, displaying success stories focusing towards raising awareness about including Digital Technologies within their innovation processes will be used as a promotional tool in the first two

1/2018


25

years of the project visualizing the digitalization potential.

D.C.2.4 Digital Innovation Hub Presentation and Roadmap

The presentation of the overall follow-up SMART-SPACE project and the invitation to join the network will be available online. Furthermore, the roadmap will outline future activities and sustainability plans.

10/2019

Involved partners Responsible partner TP LJ.

Target group SMEs, intermediaries, authorities and Innovation stakeholders and policy makers.

3.2.3. Activity A.C.3 PUBLIC EVENTS

D.C.3.1. Regional

workshops for

innovation

stakeholders

Each area organizes 1 regional event to promote the

toolsets for SMEs.

6/2017

D.C.3.2. Participation

to sectoral events at

regional and EU and

EUSALP level

10 sectoral events of PPs to promote the project. 9/2018

D.C.3.3. Final event 1 public event open to all target groups to promote

project results.

9/2019

D.C.3.4. Promotional

activities at local level

2 local workshops in each region addressed to the

targets users.

9/2018

D.C.3.5 2 events in Bruxelles, linked to the Factory of the future, S3 and EU digital

1 event to create bridges and relationships, 1 to present the project results.

9/2019

Involved partners All

Target group SMEs, intermediaries and Innovation stakeholders and policy makers.

Short Description Events will be communicated through press releases, posting on project website and on the websites of all partners. For all events will be sent information in newsletters and for some of them will be livestreaming. The purpose of these events is to obtain best practices.


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3.2.4. Activity A.C.4 Digital activities

Involved partner

TIMEPLAN

D.C.4.1. Social

networks

communication

action plan

Each partner will

monthly send one news

to P9, who is responsible

for this deliverable and

who will publish it on

social profiles.

P9 will take care of publishing all documentation about the project with support of all the project partners, all other PPs are included. All other partners are responsible for sending all relevant project documents, pictures, videos, brochure, etc., to P4 and P9.

6/2017

D.C.4.2. Set-up of

social profiles

FB and LinkedIn profile

to promote and

coordinate the SMART-

SPACE project.

P9 is responsible, all other PPs are included with sending news.

6/2017

D.C.4.3 Maintenance

and updates reports

CSP will feed general

social profiles. WP

leaders will provide

contents on their

activities and all PPs will

contribute in their own

languages, convey local

and national contents,

translate and adapt

general contents.

6/2018 9/2019

D.C.4.4 Newsletter 9 newsletter issues CSP is responsible for this deliverable and will select contents from social media

6/2018-9/2019


27

and convey them in periodic newsletters, that will be elaborated and issued in strict cooperation with all PPs and will be in English. P4 will develop the newsletter outline together with P9.

D.C.4.5 Press releases and press conference

Each partner will organize 3 press conference, round tables or open fora to promote the project based on guidelines.

All partners

9/2019

D.C.4.6 Articles 6 articles will be written by partners and published. They will guarantee the necessary approaches to specific topics linked to smart manufacturing according to Alpine SMEs´ characteristics.

All partners 9/2019

Involved partners Responsible partner P4, all PPs are involved and provide content. P9 assures the international and general purpose coverage in English.

Target group All the partners will be involved in feeding into.

Communication is present in all sections of the project work plan! All the partners, involved in the

project must spread all the news!


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4. COMMUNICATION ACTIVITIES IN 2017

Documents

Project Communication Strategy SMART-SPACE › projects › smart-space › results › comm… · Communication strategy Prepared by partner TP-LJ, Technology park Ljubljana, ltd