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Planning for dissemination
• Several questions:– What (the message)– To whom (the audience)– How (the method)– When (the timing)
PROJECT DISSEMINATION PLAN
The message
• Clear, simple and easy to understand. • The language should be appropriate for the
target audience• Messages should be tailored to the receiver• Possibility of using the results of previous
projects to enhance the impact
PROJECT DISSEMINATION PLAN
The audience
• Different groups:– General public– Farmers– Scientists– Other stakeholders
PROJECT DISSEMINATION PLAN
The method
• It is important to select the right one to get the message to the target audience and achieve our purpose
• Two working lines– All partners– Each country
PROJECT DISSEMINATION PLAN
The method (2): all partners
• Project webpage• Press release
• Project brochure / card• Presentation at IFOAM
Congress• Poster at BioFach
PROJECT DISSEMINATION PLAN
StakeholdersGeneral public
The method (3): each country
• Specific webpages (Estonia, Poland, Bulgaria, Germany, Slovenia, Czech Rep., Portugal, Finland)
• Articles in organic magazines (Estonia, Germany, Bulgaria, Poland, Italy, Spain, Czech Rep., Finland)
• Workshops (Poland, Hungary, Czech Rep., Finland, Spain)
Farmers
PROJECT DISSEMINATION PLAN
The method (4): each country
• Articles in scientific magazines (Estonia, Italy, Finland)
• Workshops (Poland, Finland)• Conferences (Italy, Spain)• Posters in conferences (Germany, Finland)
Scientists
PROJECT DISSEMINATION PLAN
The method (5): each country
• Specific webpages (Estonia, Poland, Bulgaria, Germany, Slovenia, Czech Rep., Portugal, Finland)
• Articles in organic magazines (Poland, Estonia, Germany, Bulgaria, Italy, Spain, Czech Rep., Finland)
• Conferences / Seminars (Italy, Finland, Poland, Czech Rep.)
Other stakeholders
PROJECT DISSEMINATION PLAN
The timing
• Some of the activities have already started• Many are already planned for 2014.
PROJECT DISSEMINATION PLAN