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Name Roll No.
ATUL VAGAL 04
VISHAL KATARIA 06
ADITYA JAMBHEKAR 07
PRAFUL AMBRE 10
ANKITA SHAH 20
SNEHA PATEL 37
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Lifebuoy is one of Unilevers oldestbrands, launched in the UK in
1894.
Even today 60 percent of lifebuoysales are from rural areas.
Largest selling soap brand evercrossed 100,000 tones in sales in
asingle year. The brand has a mammothuser base of over 600
millionconsumers in India.
One of the most recognizable symbolsof health.
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Lifebuoy goal :-
Lifebuoy goal is to provide affordable and accessible hygiene
andhealth solutions that enable people to lead a life without fear
ofhygiene
Lifebuoys vision:-Making a billion Indians feel safe and secure
by meeting all their
health and hygiene needs.
True to its vision, the world's largest selling soap, offers
acompelling health benefit to the entire family
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Product :
Soap, Liquid Hand Wash, Shower Gel.
Price:
Economical, Price Strategy.
Marketing Mix
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Marketing Mix
Promotion:
Advertising, PR & Event (Media used)
Place:
Widely Available Shopping Centre, Medical & General
stores
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LIFEBOUY MARKETING STRATEGY
PRODUCT DESIGN STRATEGY
Standard product
Customized product
PRODUCT OVERLAP STRATEGY
Switching Products under Unilever
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LIFEBOUY MARKETING STRATEGY
PRODUCT REPOSITIONING
Change to match needs and wants of consumer
Target Audience
SALES PROMOTION STRATEGY
Price deal / Coupons / Contest
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" Tandurusti Ki Raksha
Karta hai Lifebuoy, Lifebuoy
hain jahan. Tandurusti hain
wahan."
The doctor knocks a question
to the viewer, "Aaj aap Lifebuoy
se nahaaye, kya?
Jingles
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LIFE CYCLE OF LIFEBUOY
S
A
L
E
S
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Strengths Weakness
Opportunities Threats
SWOT ANALYSIS
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Conclusion
After doing this study we will come to know that 70% of people
have
positive and 30% of people are in negative attitude to support
or togive an preference to life buoy, so it shows the customer
awareness
level in India is much better.
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