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ACKNOWLEDGEMENTI have pleasure in successful completion of this work titled: A study of cable

services with reference to M.K. Cable Network

The special environment at B.Y.K. College of commerce, Nashikthat

always supports educational activities, facilitated my work on this project.

I acknowledge the support, and encouragement, extended for this study by

PrincipalProf. Dr. K.R. Shimpi.

I greatly appreciate the motivation and understanding extended for the

project work, by MR.M.D. Kapse (C.E.O.) and the staff of the surveyed

business unit, who responded promptly and enthusiastically to my request

for frank comments despite their congested schedules. I am indebted to all of

them, who did their best to bring improvements through their suggestions.

I am very much thankful to MissArchana jadhav(guide teacher) for her

encouragement and guidance for this project work. It would not have been

possible for me to complete this work without her suggestions on every part

of this work.I acknowledge the authors, whose works gave me insight and information

related to this subject.

I am thankful to library staff and administrative staff of the B.Y.K. College

who, directly, or indirectly, have all been helpful in one or another.

I thank my father and mother who encouraged me to extend my reach; with

their help and support, I have been able to complete this work.

Date: Signature

Vaibhav B. Shinde


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CONTENTS

* INTRODUCTIONA) Objective of project work

B) Methodology

* ORGANISATIONAL PROFILE

* SERVICE PROFILE

* SERVICES MARKETING AND MANAGEMENT

* DATA ANALYSIS AND INTERPRETATION

* FINDINGS AND RECOMMENDATIONS

* SUMMARY AND CONCLUSIONA) Based on work

B) Based on learning benefit

* ANNEXUREA) Questionnaire

B) Bibliography

C) Other literature to be attached

D) Executive summary


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Objectives:

1) To study a concept of services

2) To study the services provide by M.K. cable

Network

3) To know the problem faced by providing

services to M.K. cable network

4) To study the strategies of M.K. cable

network

C) METHODOLOGY OF PROJECT REPORT


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Meaning of Research:

Research is discovery of fact, development of factand verification of fact. It is an attempt to find practical solution to

the problems with the help of application of scientific method. The

research process involves defining and redefining the problem.

Hypothesis formulation, organizing, and evaluating data to derive

conclusion.

Definition:

Research is careful investigation or enquiry initially

through research for new fact in any branch of knowledge.

Research is defined as a careful patient, systematic

and delight enquiry in some field of knowledge undertaken to

establish facts or principle.

Research may be define as a method of studying,

analyzing and conceptualizing, social life in order to extend

moodily correct or verify knowledge whither that knowledge aids

in institution of theory or in precise of an art.

Data collection:


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A) Source of data collection:

There are to 2 types of data collection

A) Primary source data collection

B) Secondary source data collection

1) Primary source of data collection:

Primary data are information collected or generated briefly

by researcher for the purpose of preparing the project. It is alsocalled first hand information and the conclusion derived from it is

more accurate and reliable. However, its scope is limited to the

area of investigation. It is also expensive and time consuming.

2) Secondary source of data collection:

Secondary data refers to the information that has beenalready collected by some one else and not by the researcher. It isalso known as second hand information that may not be reliable. It

is suitable where area of investigation of large.

Sources Used for completing this project:


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1) Field visit:

A visit to the office of M.K. Cable Network was madewhich is located in the Indira Nagar, Nashik. The C.E.O. of M.K.

Cable Network, Mr. Milind Kapse, co-operated us and provided

necessary information which are required in completing this

project.

2) Interview:

First I prepared the questionnaire and then took theinterview of Mr. Milind Kapse, the C.E.O. M.K. cable network. I

asked the various question and queries about his future planning,

marketing strategy, goals, etc.

3) website:

I also took the information from the websites of Hathway

and M.K. cable network. 45% of the information used in thisproject was gathered from the internet and websites.

4) Book:

I refer the book ofYour Research Projectwritten by Andy

Hunt. This book provided me various guidance in completing my

project. This book is very useful to me. I also read another bookServices Marketing Management3rd edition writer by Peter Mudie

and Angela Pirrie

So this is the sources I used for collecting the information

and complete the project


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II) ORGANISATIONAL PROFILE


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A) HISTORY OF ORGANISATION:

Established in August 1994, M.K. cable network is theoldest cable network in Indira Nagar, Nashik. For the last 15 years

it is providing satisfactory service to its client. Within a short span

it made a strong base in Indira Nagar and further spread his service

to nearby colonies.

In 2001, the M.K. cable network amalgamated his service with

Hathway adding digital cable service and broad band service forhis customers. Changing with current market scenario, now M.K.

cable network provides digital set top box for cable service. By this

customer has the advantage to choose their favorites channels pack

according to their preferences and pockets.

Today, M.K. cable network has captured 3/4th area in Indira Nagar

for T.V. cable service.

M.K. cable network has invested a sum of Rs. 24 lakhs to establishis firm. Out of these 24 lakhs, a loan of Rs. 10 lakhs was made

from Nashik merchant bank and the remaining 14 lakhs were

contributed from his own pocket.

B) BRANCHES OF M.K. NETWORK


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M.K. cable network has provide various facility for his

customer like provide set top box to free pf cost to its customer,

and also provide on demand channel like movie on demand, music

on demand etc. and also provide local news channel. M.K. cable

network has provided some discount offer on subscription meanscustomer paid prepaid subscription on 1 year so M.K. cable

network has provide 20% discount on subscription and also M.K.

cable network has not take a deposit to new customer.

D) AREA OF SERVICE PROVIDING:

M.K. cable network has capture areas in indira nagarM.K. cable network provide its service to modkeshwar mandir

area, bapu bungalow area, pethe nagar area, rajsarthi residential

area, and also jogging track area. He provide cable service as well

as broad band service to this area M.K. cable network provide best

service to his customer at reasonable rate and he s cheapest and

best service is win to local people.

III) SERVICE PROFILE


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A) CHART OF SERVICES

B) SERVICES PROVIDED BY M.K. CABLE

NETWORK:

ACTIVITY

CHANNEL

LOCAL

MOVIECHANNEL

LOCALNEWS

CHANNEL

ON

DEMANDCHANNEL

BROADBAND

SERVICE

DIGITAL

CABLE

SERVICE

M.K.

CABLE

NETWOR

K


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M.K. cable network has provided various services to its customers.

The services provided by M.K. cable network is as follows.

1) DIGITAL CABLE SERVICE:

M.K. cable network provides digital cable service to its

customer via fiber optic cable. It has a feature like good picture

quality, digital sound, clear resolution, etc. this service is same as

in case of D.T.H. services. M.K. Network provides set top box at

free of cost to its customers which are connected directly to the

cable wire and customer get many channels there after. For this

they dont have to pay extra subscription.

2) BROAD BAND SERVICE:

Now the people dont need to run behind telephone or

mobile operator to have a separate internet connection. M.K. cable

network provide both cable t.v and broad band service on the sameband. The only requirement is digital set top box which are

provided by M.K. cable network at a very low cost. M.K. cable

network provide broad band service of about 256 k.b.p.s. at a

lowest competitive price of Rs 250 per month.

3) MUSIC ON DEMAND:

Customer can now watch their favorite songs to its full

length. I t.v, which is a music on demand channel, telecast


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customers favorite songs fro its various songs list that has desi

song, pop songs, sufi song, bollywood, Hollywood hits and many

more.

4) LOCAL NEWS CHANNELS:

Today people are in touch with news of national affair but

they dont know whats happening in their own home town. M.K.

cable network has helped the people in knowing about the news of

their own city through Local news channels like C. news, Govinda

news, Vedh news, Rokh Thokh news, Nashik Samachar, etc. Thisfeature is only available on hathway and M.K. network and not on

D.T.H. platform.

5) LOCAL MOVIE CHANNEL:

With M.K. cable network, people can now watch latest and

old movies without any commercial ads. C.C.C. TV, M.K. cinema,is popular movie channel on M.K. network.

6) ACTIVITY CHANNEL:

leadingtough competition with private D.T.H. player,M.K.

cable network also provide various activity channel via set top box

like sport active, games active, movie active, music active, etc.


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now children dont need to buy video games or computer games.

they can straight away enjoy various games on their own t.v

C) COMPETITORS OF M.K. CABLE NETWORK:

LIST OF COMPETITORS


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No. Competitor of M.K.cable network

1. IN cable network

2. N.C.N. cable network

3. Dish T.V.

4. Tata sky service

5. Reliance big t.v.

6. Sun direct d.t.h.

1) IN CABLE NETWORK:

In cable is main competitor of M.K. cable network in

cable network is oldest cable network in indira nagar and heprovide its service good service but M.K. cable network has use

various strategy so no effect of M.K. cable network for providing

service to its customers. But the 10% area of indira nagar has

capture the in cable network.

2) N.C.N. CABLE NETWORK:

Nccn cable network is another competitor of M.K. cable

network Nccn cable network has establish in last 3 years some

cable operators has leave in the hathway group and establish its

new group. Remaining 15% area of indira nagar has taken from

Nccn cable network.

3) DISH T.V. :

Dish t.v- a zee enterprise, is a lead competitor of M.K.network. Zee network launched its services in 2002 and within a

short span spread to all parts of the nation. Adding new service,


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Dish t.v also provide like movie on demand, interactive channel,

sport, spiritual channel icici active, Dish t.v provides various

package to its customers like dish maxi, dish plus, dish welcome,

etc. so the dish tv has another competitor of M.K. cable network.

4) TATA SKY:

Tata sky is also providing d.t.h cable service to all part of

nation within in a reasonable rate of Rs 200 per month that has

more than 250 channels. It also has a active service like sport

active, movie active, music active, bhakti active, games active etc.

5) RELIANCE BIG TV:

Reliance big tv is a part of Anil Dhirubhai Ambani`sgroup had also launched dth service in 2008 and is using various

marketing technique in order to make strong market standing in

entertainment service. They had launched more than 150 channelsat a very competitive price.

6) SUN DIRECT D.T.H.:

Sun direct dth service is 1st time launched to south indiain 2003 and this service is very popular to south india. And also in

2008 sun direct dth has launched in indira nagar sun direct dth

provide various facilities for his customers like various interactive

channels sport, music, movies, etc. sun direct dth has launched

more than 200 channels at reasonable rates. So the sun direct dth is

another competitor creates to M.K. cable network.


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D) TERM AND CONDITIONS:

M.K. cable network has keep the some term and conditionsof its customers like

1) If a customer fails to pay his subscription, continuously, for the

two months, their cable connection will be disconnected

2) All the customers are being requested to pay their dues on a

fixed appointed date. If they fail to do so a penalty charge of 10%

on the subscription pack will be levied.

3) If customers want to have broad band service they have to

furnish some essential documents.

So these are the terms and conditions of M.K. cable network

IV) SERVICES MARKETING

AND MANAGEMENT


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A) INTRODUCTION:

Most organizations provide a service of some sort oranother. For organization such as airlines, trains, universities, car

rental, health and government agencies service represent a major

part of what they have to offer. They are known as service

organizations. Other whose business is the manufacturer

products, e.g. computers, mobile phones, washing machines etc.

albeit significant importance.

B) WHAT IS THIS THING CALLED SERVICE?

The above question served as the title of an article byNick Johns published in the European journal of marketing in

1999. Whilst he noted that the world service has a great richness

and diversity of meaning there is also it could be argued an implicitrecognition of the distinctiveness of service. It is equally a fitting

introductory a question for a text on services mark

management.

C) DEFERENT TYPES OF SERVICE SECTORS:

SERVICE SECTORS

HOTEL INDUSTRIES BANKS

BROAD CASTING SERVIES TRANSPORT SERVICES

HOSPITALS TOURISM

EDUCATIONAL INSTITUTE MOBILE NEWORK CO.


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D) CHARACTERISTICS OF SERVICES:

1) INTANGIBILITY:


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This is the most basic and often quoted differencebetween goods and services. Unlike tangible goods, services

cannot generally be seen, tasted, felt, heard or smelled before being

consumed. The potential customer is often unable to perceive the

service before the service delivery. For many customer of car

repair, for example, the service intangible-they frequently cannot

se what s being done and many are unable to evaluate what has

been done.

2) INSEPARABILITY:

There is a marked distinction between physical goodsand services in terms of the sequence of production

consumption.

Whereas goods are first produced, then stored and finally sold and

consumed, service are first sold, then produced and consumed

simultaneously. For the production of many services e.g. rail

travels, hotels, museums etc the customer must be physicallypresent. Some service may be produced and delivered

circumstances where the customers presence is optional e.g. carpet

cleaning, plumbing.

3) VARIABILITY:

An unavoidable consequence of simultaneous production

and consumption is variability in performance of a service. Thequality of the service may vary depending on who provides its, as

well as when and how it is provided. Once hotels provide a fast

efficient service and another, a short distance away, delivers a

slow, inefficient service. Within a particular hotel, one employee is

courteous and helpful while another is arrogant and obstructive.


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4) PERISHABILITY:

Service cannot be stored for later sale or use. Hotel rooms

are not occupied, airline seats not purchases and college places not

filled cannot be reclaimed. As services are performances they

cannot be stored. If demand far exceeds supply it cannot be met, as

in manufacturing, by taking goods from a warehouse. Equally if

capacity far exceeds demand, the revenue and/or value of that

service is lost.

E) THE 7 P`S OF SERVICES:


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V) DATA ANALYSIS AND

INTERPRETATION

PROCES

S

PHYSIC

AL

PEOPLE

EVIDANCE

PLACE

PROMO

TION

PRICE

PRODUC

TION

7 P`S OFSERVIC

ES


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A) CABLE SERVICE AREA COVERED IN

INDIRA NAGAR:

This chart shows the distribution of cable service area in Indira

Nagar. 3/4th area in Indira Nagar has been covered by M.K. Cable

network 15% area has been covered by N.C.N. cable network,

and remaining 10% area has covered by In cable network.

B) NO. OF CUSTOMERS OF M.K. CABLE

NETWORK:

CABLE SERVICE AREA OF INDIRA NAGAR

15%

10%

75%

1

2

3

M.K. CABLE NETWORK

N.C.N.

IN CABLE


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This graph shows the information about the no. of customers from

2004 2008. In 2004 there were 1770 subscribers which rose to

3852 in 2008, almost doubled within 4 years.

C) BROAD BAND SERVICE IN INDIRA

NAGAR:

INCRESE A CUSTOMERS

4 5 6 7 8

1770

2210

28153134

3852

0

500

1000

1500

2000

2500

3000

3500

4000

4500

1 2 3 4 5

Series1

Series2

CUSTOMERS

YEARS


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BROAD BAND SERVICE AREA OF INDIRA NAGA

M.K.

42%

B.S.N.L.

36%

RELIANCE

14%

N.C.N.

8%

M.K.

B.S.N.L.

RELIANCE

N.C.N.

This chart shows the information about the distribution ofbroad band service in Indira Nagar. M.K. Cable network lead in

this covering 42% of area in Indira Nagar, followed by B.S.N.L.

(36%) and N.C.N. (14%). The remaining 8% has been covered by

reliance.

D) NO. OF CUSTOMERS FOR BROAD BAND

SERVICE OF M.K. CABLE NETWORK:


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This graph shows the information about no. of customers for broad

band service for the past 3 years. In 2006 M.K. Cable network use

to provide a broad band service to about 380 customers. This no.

grew to 1102 in 2008, almost an increase of 2 times of 2006hasstart the broad band service in 2006. Therefore we can predict that

more customers will enroll for broad band service in near future.

E) AVERAGE PERCENTAGE OF M.K.S

SERVICES:

INCRASE A CUSTOMERS

6 7 8

380

711

1102

0

200

400

600

800

1000

1200

1 2 3

CUSTEMORS

Series1

Series2

YEARS


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AVERAGE PERCENTAGE OF M.K.'S SERVICES

CABLE 71%

BROAD BAND

29%

CABLE

BROAD BAND

This chart has shown that the average percentage of M.K.s

services the broad band service is taking the 29% share of M.K.

Cable network services, and the cable service has taken the 71%

share of M.K. Cable network services.


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VI) FINDINGS AND RECOMMEN

DATIONS:

From the data and information collected I found the

following points which are as follows:

A) FINDINGS:

1) MARKETING STRATEGY USED BY M.K. CABLE

NETWORK:

M.K. Cable network has used various marketing strategy

for capturing the market of cable service like quick service,

reasonable rate providing some discount, offers etc. So

strategy is very effective for increasing the customers.

2) WHAT ARE THE PROBLEMS FACED BY M.K.

NETWORK AND HOW THEY OVERCOME IT:

There are many problem faced by M.K. Cable networkwhile providing the services to its customers

1) The competitors have given them a tough competition. So M.K.

Cable network has a challenge in providing the best service.

2) The rates of pay channel are very fluctuating. So it becomes

problems to M.K. network in providing particular channels.3) During rainy season many technical problems arise because of

which customers unable to see channels clearly.


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3) DIFFERENT SERVICE AGAINST ANOTHER

CABLE SERVICE PROVIDER:

M.K. Cable network service is different from other cable

operators. Most of them dont have digital quality service. They

dont have fiber optic cable while providing services. All these

features are available in M.K. Network. plus M.K. network provide

some discount, offers, on demand channels, broad band connection

and broad casting connections, so M.K.s service is totally

different from other cable services provider .

4) REASON OF SUCCESS:

There are many reasons for the success of M.K. Cablenetwork. M.K. Cable network has always kept care o

customers and always try to satisfy its customers. They also

provide quick service to its customers, and quickly solve any

disputes as early as possible.


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B) RECOMMENDATIONS:

1) I would like to recommend M.K. networks to provide some

more offers to its customers

2)they can give advantage of free more channels or discount to

those who pay the dues before due date

3) And also I would like to recommend to M.K. Cable network to

improve the quality of services and try providing best services.

4) During rainy seasons, he can use the water proofing techniques

to detect the problems by rain and thunder.

4) I would suggest them to provide other extra services like

launching the websites of M.K. Cable network and 24 hrs help

line no. ,etc.


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VII) SUMMARY AND CONCLU-

SION:

A) CONCLUSION BASED ON WORK:

M.K.Cable network provides best service in Indira Nagar

area at reasonable rate. He politely hears his customers complaint.

Any problem faced by customers is quickly settled. M.K.Cable

network has launched the 24 hrs help line for its customer. Also

M.K.Cable network provides set top boxes and digital cable

service via fiber optic cable to its all customers. Customers may

have broad band connection with it. M.K.Cable network has oldest

cable network in Indira Nagar. so thats why M.K.Cable network

has created goodwill in Indira Nagar. Because of all these quality,

all the customer of M.K.Cable network is satisfied with its service


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B) CONCLUSION BASED ON LEARNING

BENEFITS:

From learning benefit of this project I study deeplyabout M.K.Cable network and its services, I complete objective, concept of services, and also service provide

M.K.Cable network and its marketing strategy and also

problem faced by providing services to its customers. I take

information for M.K.Cable network and complete its profile, its

goals and objective I used the various sources of data collection

like field visit, interview, websites, book etc. and also I understand

the history of M.K.Cable network. I collect various information

like what service provide to its customers, its features, and its

competitors, and its marketing strategy, marketing standing and

goals to achieving. The C.E.O. of M.K.Cable network Mr. Milind

kapse has very friendly person he provide information correctly.

M.K.Cable network is the best cable service in indira nagar and its

service performance is out standing.


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VIII) ANNEXURE

A) QUESTIONNAIRE:

1) name of the C.E.O. of M.K.Cable network

2) age and qualification of C.E.O. of M.K.Cable network

3) why do select this field

4) introduction and history of M.K.Cable network organization

5) which are the service provided by the M.K.Cable network

6) how its marketing strategy

7) which problem faced by providing service and how to detect

8) what are the reasons behind your success

9) what are your plans and goals to achieve your target

10)how different your service against another cable service

provider


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11) how to change and upgrade your service for demand for

customers

12)what are your suppliers

13)how you do for customer satisfaction

14)which no. of branches of your organization

15)how you manage its


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B) BIBLIOGRAPHY:

1) BOOK:

I) your research project by Andy hunt

II) services marketing management 3rd edition by

Angela pirrie

2) WEBSITE:

www.Hathwaycablenetwork.com


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B) OTHER LITERATURE TO BE ATTACHED:

1) LIST OF THE CHANNELS:


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2) DISH


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3) BROAD CASTING PLATFORM MARKET

SHARES

BROAD CASTING PLATFORM MARKET

SHARES

55%

14%

10%

8%

4%

6%

3%

1

2

3

4

5

6

7

CABLE SERVICE

AIRTEL DIGITAL T.V.

SUN DIRECT D.T.H.

RELIANCE BIG T.V.

TATA SKY

DISH T.V.

D.D. DIRECT PLUS


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. . with dates and information collect from various . we can

. that performance of M.K. Cable Network is better. It has a

strategy . In Indira Nagar where no . can . .


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I) INRODUCTION


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II)

ORGANISATION-

AL PROFILE


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III) SERVICE

PROFILE


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IV) SERVICES

MARKETING

MANAGEMENT


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V) DATA

ANALYSIS AND

INTERPRETATI-ON


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VI) FINDINGS

AND

RECOMMENDAT-IONS


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VIII) ANNEXURE


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Documents

project on cable network