SUMMER INTERNSHIPPROJECT REPORT

ON

“A Comparative Study of Datacard Providers of Different Teleservices

Companies”Submitted in Partial Fulfillment for the Award of

Master of Business Administration

UNDER THE GUIDANCE OF: SUBMITTED BY

Dr. Prabhat Srivastava (Director-SBM) Dr. Dr.Mamta Singh MONU KUMAR (HOD-SBM) (MBA-2012-2014)Dr.Nusrat Khan (Associate Professor-SBM)

Noida International UniversitySchool of Business Management

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DECLARATION FORM

 

We hereby declare that the Summer Internship Project Work entitled,   A comparative Study of Datacard Providers of different teleservices companies, submitted by us, for the partial fulfillment of the Master of Business Administration (MBA) to School of Business Management, Noida International University is our own original work and has not been submitted earlier to any other Institution for the fulfillment of the requirement for any course of study. We also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by us.

 

Place    :   Gr. Noida   

Date    :   15/6/2013       

                   

                                                                

Name of Students:    

MONU KUMAR

 

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ACKNOWLEDGEMENT

We take immense pleasure in completing this project. The project “A Comparative Study of Datacard Providers of Different Teleservices Companies” has been full of learning. We would like to give my sincere thanks to a host of friends and the teachers who, through their guidance, enthusiasm and counseling helped us enormously. As think there will be always need of improvement. A part from this, we hope this study paper would stimulate the need of thinking and discussion on the topics like this one.

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TABLE OF CONTENTSS. NO

CONTENTS PAGE NO

1. Executive Summery 52. Objectives of the Project 7

3. Scope of the Study 8

4. Limitation of the Study 9

5. Introduction of Data Card 10

6. Methodology of the Study 11

7. Profile of Data Card Service Providers1. Tata Communication Ltd.2. Vodafone Group Plc.3. MTS4. Reliance Communication Ltd.5. Bharti Airtel Ltd.

13

8. Company’s Data Card Tariff Plans1. Tata2. Vodafone3. MTS4. Reliance5. Airtel

20

9. Analysis result of Data Card Tariff Plans 25

10. Data Analysis of Individual Customers 26

11. SWOT Analysis 32

12. Conclusion 33

13. Bibliography 34

14. Questionnaire 35

EXECUTIVE SUMMERY4 | P a g e

The telecom industry may be one bright spot in a troubled world economy. While

global growth is forecast by The Conference Board to grow at about 3% annually

from 2012 to 2016, worldwide telecommunications services revenue is projected

to increase from $2.1 trillion in 2012 to $2.7 trillion in 2017 at a combined

average growth rate of 5.3%, according to a news release announcing a new

market research report by The Insight Research Corporation.

Demand from consumers and businesses for wireless services is reportedly fueling

that industry revenue growth. Geographically, Asia and other emerging markets

will boost wireless revenues by 64%, while wire line revenues are expected to

show only modest growth.

Most of the growth in both the wireless and wire line sectors is expected to come

from broadband services, with wireless 3G and 4G broadband services forecast to

grow at a compounded rate of 24% from 2012 to 2017. Over the same period,

wire line broadband services are predicted to grow at a compounded rate of 13%.

Congruent with the report’s information that Asia and emerging markets will be

important for telecom growth, The Conference Board projects that overall gross

domestic product (GDP) growth between 2012 and 2016 will be 7% in China, 6.4%

in India, and 4.1% in “other developing Asia.”

“Despite global economic uncertainty, the telecommunications industry is

showing strong revenue growth, which is being driven by consumer Internet

usage and business mobility solutions. These are enabling new applications,” said

Fran Caulfield, Research Director for Insight Research.

As the telecom services sector projects growth, so too are mobile phone

manufacturers readying next-generation products to drive sales.

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OBJECTIVES OF THE PROJECT

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To know about customers various need for the purpose of internet

service.

To study consumer buying behavior of datacard.

To study what influences consumers buying processes for the internet

Datacard.

SCOPE OF THE STUDY

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Here the scope of our study is focuses on existing marketing condition of Data

Card’s business & here my studies entire view were taken on primary data

collection from different retailers of telecom sector on the basis of

questionnaires and my studies secondary data was taken from marketing

books, internet sources like company website, company’s past record.

However we have done the entire studies on different retailers shop’s in Delhi

as well as nearer to Noida (Uttar Pradesh) location.

LIMITATION OF THE STUDY

Here study is limited to Delhi & NCR.

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Respondents are busy in nature in their own Business for this few

retailers as well as people were not cooperate to me to answer my

questionnaires.

People don’t want to share their E-mail or contact number because of

their social security.

INTRODUCTION OF DATA CARD

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A mobile broadband modem, also known as a connect card or data card, is a type of modem that allows a laptop, a personal computer or a router to receive Internet access via a mobile broadband connection instead of using telephone or cable television lines. A mobile Internet user can connect using a wireless modem to a wireless Internet Service Provider (ISP) to get Internet access.

METHODOLOGY OF THE STUDY

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Research Methodology :

To define any research problem & give a suitable Solution

for any research, a sound research plan is inevitable. Research

Methodology underlines the objective of determining various facts.

Research Design:

The research Design for the purpose of the study is

analytical in nature. The main purpose of analytical research includes

survey & in-depth analysis of variables. The research plan calls for

gathering primary data & secondary data. The sampling method

adopted for the present study is simple sampling.

Methods of Data Collection:

In this project our research is fully depend on the collection of data are

of two types

Primary Data Collection.

Secondary Data Collection.

1. Primary Data Collection.

In our research the primary data collection was mainly done through

the questionnaires to Retailer, & questionnaires to customer. We meet

the respondents personally & request to answer our questions for the

requirement of our study.

2. Secondary Data Collection.

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We collect my secondary data from different sources. I.e. from Philip

Kotler’s Marketing Management Book, Company annual report.

Research Instruments:

The instruments adopted for the primary data collection is through

“Questionnaires”. Through the questionnaire the feedback of the

customers are taken.

Sampling Plan

Sampling plan including sampling unit used in the survey. It also

includes the sampling size & procedure used for the survey.

Sampling unit:

Retailer shops and Final customers in Delhi & NCR

Sampling Size:

The sample was selected based upon simple random sampling. For the

purpose of our study we had take numbers of sample.

Contact Method:

The researcher selected direct contact method because there is no scope

of contacting the customer through telephone or direct mail.

Analysis of Data:

Data’s are analyzed only the basis of questionnaires during the

Market Research period of Data card.

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PROFILE OF DATA CARD SERVICE PROVIDERS

1. TATA COMMUNICATION LIMITED

2. VODAFONE

3. MTS

4. RELIANCE COMMUNICATION LTD

5. BHARTI AIRTEL LIMITED

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Type Public

Traded as BSE: 500483

NSE: TATACOMM

NYSE: TCL

Industry Telecommunications

Founded 1986

Founder(s) Indian Government

Headquarters Mumbai, Maharashtra, India

Key people Vinod Kumar (CEO & MD)

Revenue US$2.6 billion (2011)

Operating income US$182 million (2011)

Employees 7700 (2010)

Parent Tata Group

Website www.tatacommunications.com

1. Tata Communications Limited

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2.Vodafone Group plc.

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Type Public limited company

Traded as LSE: VOD NASDAQ: VOD

Industry Telecommunications

Predecessor(s) Racal Telecom (1983 to 1991)

Founded 1991 (1991)

Headquarters London, United Kingdom (Head office)

Area served Worldwide

Key people Gerard Kleisterlee (Chairman)

Vittorio Colao (CEO)

Products Fixed line and mobile telephony, Internet services, digital television

Revenue £46.417 billion (2012)

Operating income £11.187 billion (2012)

Profit £6.957 billion (2012)

Total assets £139.57 billion (2012)

Total equity £76.935 billion (2012)

Employees 86,373 (2012)

Website www.vodafone.com

3. MTS

MTS DATA CARD

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Logo of Sistema, MTS's parent company

Type Private

Industry Telecommunications

Founded December 2008

Headquarters New Delhi, India

Products Mobile telephony

Wireless broadband

Parent Sistema (56.68%)

Shyam Group (23.98%)

Russian government (17.14%)

Website www.mtsindia.com

4. Reliance Communications Ltd .

5. Bharti Airtel Limited17 | P a g e

Type Public NSE: RCOM, BSE: 532712

Industry Telecommunications

Founded 2004

Founder(s) Anil Ambani

Headquarter Mumbai, India

Area served India

Key people Anil Ambani (President)

Products Telecommunications

Revenue 11110 crore (US$2.0 billion) (2012)

Net income 156 crore (US$29 million) (2012)

Total assets 80395 crore (US$15 billion) (2011)

Employees 28,065 (2010)

Parent Reliance Group

Subsidiaries Reliance Globalcom Limited

Reliance Big TV Limited

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Type Public

Traded as BSE: 532454

NSE: BHARTIARTL

BSE SENSEX Constituent

Industry Telecommunications

Founded New Delhi, NCT, India

Founder(s) Sunil Bharti Mittal

Headquarters New Delhi, NCT, India

Area served South Asia, Africa and the Channel Islands

Key people Sunil Bharti Mittal (Chairman and MD)

Products Fixed line and mobile telephony, broadband and fixed-line internet services, digital television and IPTV

Revenue 419.31 billion (2012)

Operating income 137.58 billion (2012)

Profit 053700 million (2012)

Total assets 635.59 billion (2012)

Total equity 18.98 billion (2012)

Employees 21,299 (2012)

Parent Bharti Enterprises (52.7%)

COMPANY’S DATA CARD TARIFF PLANS

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Total equity 18.98 billion (2012)

Employees 21,299 (2012)

Parent Bharti Enterprises (52.7%)

1. Tata Photon

MRP (Rs.) DATA BENEFIT

VALIDITY Post Free Usage with Validity left

355 1.5GB 4 Weeks 10p/10Kb

755 3GB*Unl. 4 Weeks 10p/10Kb

1005 6GB*Unl. 4 Weeks 10p/10Kb

1500 9GB 90 Days 10p/10Kb

*Unl indicate Unlimited Usage of data

2. Vodafone

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MRP (Rs.) DATA BENEFIT Post Free Usage with Validity left

249 1GB 4 Weeks

655 3GB 4 Weeks

855 5GB 4 Weeks

1255 10GB 4 Weeks

3. MTS

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MRP (Rs.) DATA BENEFIT Post Free Usage with Validity left

248 1GB 21 Days

498 3 GB 25 Days

798 6 GB 30 Days

999 12 GB*Unlimited 30 Days

4. Reliance

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MRP (Rs.) DATA BENEFIT Post Free Usage with Validity left

255 1 GB 30 DAYS

650 3 GB 30 DAYS

800 5 GB*UNLIMITED 30 DAYS

1099 10 GB*UNLIMITED 30 DAYS

5.Airtel

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MRP (Rs.) DATA BENEFIT Post Free Usage with Validity left

255 1 GB 4 Weeks

655 3 GB*UNLIMITED 30 DAYS

955 6 GB*UNLIMITED 30 DAYS

1255 9 GB*UNLIMITED 30 DAYS

ANALYS DATA CARD TARIFF PLAN

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1) Billing which is reflecting revenues and making sure the ‘survival

of the fittest’. Rs.0.10pec/10kb or Rs.1.00/per 1Mb.

2) Charges depend on Speed of the 2G & 3G service.

3) There is no difference on charges, company’s use same method

for making a plan.

4) In Unlimited plan’s company’s reduces the speed of the service

rather than the price.

5) Reducing the speed company’s increase the Validity of service.

6) Customer’s mainly prefer Unlimited plan.

DATA ANALYSIS OF INDIVIDUAL CUSTOMERS

1. Age group of individual customer.25 | P a g e

Age Group Total No. of Individual Customer No. of

customer

%

1 15-20 50 5 10

2 20-25 50 7 14

3 25-30 50 12 24

4 30-35 50 15 30

5 35-40 50 11 22

10%

14%

24%

30%

22%15-20 20-25 25-30 30-35 35-40

2. What is your income and total house hold income?

Income of Individual and House Hold Income

Total No. Of Customers

No. of Individual Customer

% of Individual and House Hold Income

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1 < 2 lacks 50 18 36

2 2 lacs>=5 lacs 50 16 32

3 > 5 lacs 50 16 32

36%

32%

32%

Chart Title

< 2 lacs2 lacs>=5 lacs> 5 lacs

3. Which Company’s Data Card are you using?

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Company's Total No. of customer Individual Customers % of use Data card

Airtel 50 16 32

Vodafone 50 18 36

MTS 50 0 0

Reliance 50 4 8

Tata Photon 50 12 24

None 50 0 0

32%

36%

0%8%

24%

0%

AirtelVodafoneMTSRelianceTata PhotonNone

4. Do you use : 2G OR 3G PLANE ?

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Service Total No. of Customer

Service use by Individual Customer

% of uses service

2G 50 22 44

3G 50 24 48

other 50 4 8

2G3G

other

0

10

20

30

40

50

60

70

80

90

% of uses serviceservice use by individual customertotal no of customer

5. Which Plan do you use?

Service use in a Total No. of Individual Service use by Individual % of user

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month Customer Customer

1 GB 50 20 40

Unlimited 50 24 48

other 50 6 12

40%

48%

12%

1 GBUnlimitedother

6. How much on an average do you spend every month on datacard services?

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Avrage amount spendin per month

Total no. of Customer

No. of user % Users

<1000 50 14 28

>1000 to <500 50 14 28

>500 50 22 44

28%

28%

44%

< 1000 >1000 to < 500 >500

SWOT ANALYSIS

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Company Name

Strength Weakness Opportunities Threats

Tata Communication

1.Market Share.2. Pan India Footprint.

.

1.Price competition from BSNL & MTNL 2. Loosing Lead on Technical expertise.

1. Growth of Mobile Phone Users.2. Untapped Rural Market.3. 3G & 4G services.

1. Market Maturity telephony segment.2. Govt. Policy.

Vodafone 1. FDI Investment

2. Share in Airtel (4.4%)

1. After sales service.2. infrastructure

1. Increase its Market share.2. 3G &4G services.

1. Outdated Infrastructure.

MTS 1. Promoters.2. Royal Customer’s.

1.Management2. Less promotion3.Less Awareness

1. Increasing the demands of Customer’s.2. 3G & 4G services.

1.Sharp decline in demand

2.Not able to sustain in competitive world

Reliance Communication

1. People Trust.2. Customer Care.

1. Telecom Equipment Import.

1. Growing Market.2.Value Added Services (VAS)3. 3G & 4G services.

1.Telecommunication Policies.2.Delcining ARPU (Average Revenue Per User)

BhartiAirtel 1. Largest Wireless Network.2. Customer Potential.

1.Late adopter of New Technology.

1. High return on Investment.2. Lower Capital Expenditure.3. 3G & 4G services.

1. Market Regulated by Government.

CONCLUSION

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In this changing landscape, the winners will be those companies that understand consumer’s needs, focusing on usability and actually giving control back to the users. The losers will be the ones that focus on mainly technical products differentiation that the majority of consumers will not understand and therefore not use.

1. The study revealed that there are FIVE major Private

telecommunication company’s in india.

2. The average monthly bill of a user who use data card is more then

Rs.500 (which indicate that customer’s purchase Unlimited plan

rather then others.

3. Study indicate that users belongs to Age Group 30-35 use Data

Card services more in compare of others.

4. Customer’s whoese income is less then 2 lacs is use data card

services in compareing of others.

5. Study shows that 3G services is popular among customers.

6. The study indicate the behaviour of customer’s when they are

purchaseing a Data Card or it’s plan. Customer’s prefer Unlimited

plan more because of its validity.

7. Company’s make the plan based on the speed of the serrvice and

the transfer of data ( Rs.0.10/10Kb and Rs.1.00/1Mb).

BIBLIOGRAPHY

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1. www.trai.gov.in2. www.indianbusiness.nic.in 3. www.techcircle.vccircle.coom 4. www.ibef.org 5. www.iami.in 6. www.Vodafone.com 7. www.airtel.in 8. www.rcom.co.in 9. www.tatacommunication.com

www.mtsindia.com

ANNEXURE

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QUESTIONNAIRE

Name: …………………………………..

Place: ……………………………………

Email: ……………………………………

1. Age group

a) 15-20 b) 20=25

c) 25-30 d) 30 -35

e) 35-40

2. What is your total household income?

a) < 2 laces b)2 laces>=5 lacesb) > 5 laces

3. Which company’s data card are you using?

a) Airtel b) Vodafone

c) MTS d) Reliance

e) Tata Photon

4. Do you use:

a) 2G b) 3G

c) other (n pls. specify

5. Which plan do you use?

……………………………………………………………

6. How much on an average do you spend every month on data card service?

Rs………………………………..

7. Which company’s data card are you using?

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a) Airtel b) Vodafone c) MTS D) Reliance e) Tata f) None

8. What is the purpose of using datacard?

a) Personal purpose b) Professional

c) Work from home d) just browsing internet

e)Business f) other

9. Which service of datacard are you using?

a) Prepaid b) Post paid

10. Total Number of approximate monthly usage Hours :

-----------------------------------------

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