8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 1/21

Definition about newspaper.

Newspaper

A newspaper is a regularly scheduledpublication containing news of current events, informative

articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade

paper such as newsprint. 

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 2/21

History of Newspaper.

James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian

newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780.

In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay

Courier next year (this newspaper was later amalgamated with the Times of India in 1861).

The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of 

this daily was published from the Serampore Mission Press on May 23, 1818. In the same

year, Ganga Kishore Bhattacharya started publishing another newspaper inBengali, the Bengal

Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published

from Bombay, which is still existant. The first Hindi newspaper, the Oodunt Marthand began in

1826. Since then, the prominent Indian languages in which papers have grown over the years

are Hindi, Marathi, Malayalam, Kannada, Tamil, Telugu, Oriya, Assamese, Urdu and Bengali.[1]

 

The Indian language papers have taken over the English press as per the latest NRS survey of 

newspapers. The main reasons being the marketing strategy followed by the regional papers,

beginning with Eenadu, a telugu daily started by Ramoji Rao who fradulently pumped in soo much

money into his media empire which he got for supporting the 2 CM's of Andhra ,ntr &

chandrababu[citation needed]

. The second reason being the growing literacy rate. Increase in the literacy

rate has direct positive effect on the rise of circulation of the regional papers. The people are first

educated in their mother tongue as per their state in which they live for e.g. students

in Maharashtra are compulsory taught Marathi language and hence they are educated in their

state language and the first thing a literate person does is read papers and gain knowledge and

hence higher the literacy rate in a state the sales of the dominating regional paper in that state rises.

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 3/21

The next reason being localisation of news. Indian regional papers have several editions for a

particular State for complete localisation of news for the reader to connect with the

paper. Malayala Manorama has about 10 editions in Kerala itself and five outside Kerala and two

abroad (Bahrain and Dubai). Thus regional papers aim at providing localised news for their

readers. Even Advertisers saw the huge potential of the regional paper market, partly due to their

own research and more due to the efforts of the regional papers to make the advertisers aware of 

the huge market.

Metrics

Newspapers in India are measured on two parameters, circulation and readership.

Circulation

Circulation is certified by the Audit Bureau of Circulationswhich is an industry body. It audits the

paid-for circulation of the member newspaper companies.

Readership

Readership is estimated by two different surveys, The Indian Readership Survey (IRS) and the

National Readership Survey (NRS).

This is a list of the top 30 newspapers in India by daily circulation. These figures are mainly

compiled by the Indian Readership Survey (IRS). The data given represents readership in lakhs

(hundreds of thousands) and NOT circulation figures.

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 4/21

List of news papers in IndiaNo

.

Newspaper Languag

e

City, State IRS

2009

R2

(Lakhs) 

IRS

2010

Q3

(Lakhs) 

Owner

1 Dainik

Jagran

Hindi Various cities and states 160.96 159.50 Jagaran

Prakashan

Ltd. 

2 Dainik

Bhaskar

Hindi Various cities and states 128.8 134.88 DB Corp Ltd.  

3 Hindustan

Dainik

Hindi Various cities and states 93.36 108.39 Hindustan

Media

Ventures

Limited

4 Malayala

Manorama

Malayala

m

Various cities

in Kerala and a few other

cities

91.83 99.27 Malayala

Manorama

Group  

5 Amar Ujala Hindi Various cities and states 82.99 85.83 Amar Ujala

Publications

Ltd.  

6 Lokmat Marathi  Marathi, Maharashtra 71.04 78.09 Lokmat

Media Ltd.

7 The Times

of India

English Mumbai and other cities[4]

  71.42 72.54 Bennett,

Coleman and

Co. Ltd.  

8 Dina

Thanthi

Tamil  Various cities in Tamil

Naduand a few other

cities

75.17 72.45 Founded by S.

P. Adithanar

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 5/21

9 Rajasthan

Patrika 

Hindi Rajasthan  64.86 72.17

10 The Hindu English Chennai and other cities 21.69 21.05 Kasturi &

Sons Ltd.

11 Eenadu Telugu Various cities in Andhra

Pradesh and few other

cities

62.24 61.61 Ramoji

Group  

12 Deccan

Chronicle

English Hyderabad 11.52 10.78 Deccan

Chronicle

Holdings Ltd.

13 Ananda

Bazar

Patrika

Bengali Kolkata, West Bengal 64.74 62.77 Ananda

Publishers  

14 Sakshi Telugu Various cities in Andhra

Pradesh and major cities

inIndia

54.56 56.16 Jagati

Publications

Ltd.  

15 Vijaya

Karnataka

Kannada   Various cities

in Karnataka and major

cities in India

32.73 34.30 Bennett,

Coleman and

Co. Ltd. 

16 Hindustan

Times 

English New Delhi 33.47 35.17 HT Media

Ltd  

17 Mathrubhu

mi

Malayala

m

Various cities

in Kerala and a few other

cities

66.78 66.78 Mathrubhumi

Group

18 Gujarat

Samachar

Gujarati  Ahmedabad, Gujarat 52.09 52.49 Lok

Prakashan

Ltd.

19 Punjab

Kesari

Hindi Punjab, Harayana 34.25 34.99 Founder Jaga

t Narain was

assassinated

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 6/21

by militants

on September

9, 1981

20 Dinakaran Tamil  Various cities in Tamil

Naduand a few othercities

52.71 48.61 Kal

Publications  

21 Sakaal Marathi  Various cities

in Maharashtra

38.67 46.39 Sakal Media

Group  

22 The

Economic

Times 

English Mumbai and other cities 7.57 7.98 Bennett,

Coleman and

Co. Ltd.  

23 TheTelegraph  

English Kolkata  11.5 11.97 AnandaPublishers  

24 The New

Indian

Express 

English Various cities and states 5.63 5.06 Express

Publications

Ltd.

25 Navbharat

Times 

Hindi 23.66 25.32 Bennett,

Coleman and

Co. Ltd.  

26 Nai Dunia Hindi various cities of Madhya

Pradesh, Chattisgarh, 

andDelhi

11.87 15.54 Nai Dunia

Media Pvt.

Ltd

27 Prabhat

Khabar

Hindi Bihar, Jharkhand and We

st Bengal

- 14.65 Prabhat

Khabar

Neutral

Publishing

House Ltd.

28 HariBhoomi

Hindi Chattisgarh, Haryana, Madhya Pradesh and Delhi

12.77 14.58 HaribhoomiCommunicati

ons Pvt Ltd.

29 Prajavani Kannada   Various cities

in Karnataka and major

25.65 29.20 The Printers

(Mysore)

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 7/21

cities in India Private

Limited 

30 Divya

Bhaskar

Gujarati  Gujarat, Maharashtra - 36.03 DB Corp ltd.

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 8/21

MUMBAI MIRROR

 Mumbai Mirror is a largest compact newspaper in the city of Mumbai.Its first

issue was published on May 30, 2005 by the Times Group, the publishers of  TheTimes of India newspaper.

The Times of India published a story [1]

 in its business section which said that it had

a circulation of 1.5 lakhs while  Mid-day's circulation had dropped to 1.24 lakhs.

This led to a counter attack by MiD DAY claiming that Mumbai Mirror was an

"Unqualified flop according to industry sources". It also filed a complaint

with Audit Bureau of Circulation, (ABC) of which both MiD DAY and Times are

members. The MiD DAY complaint says that the Times report has damaged its

business interests.

The Times of India is nation's leading media conglomerate with 45 dailies and

periodicals in 3 languages and 108 editions from 9 centres and a combined

readership of over 40 million. In fact The Times of India Group accounts for 30%

of the measured ad spend in the country. We include in our stable The Times of 

India, among the top 2 English broadsheets worldwide; and The Economic Times

among the top 3 English business dailies worldwide. The Times of India Group

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 9/21

gives the highest reach among Indian decision makers, intelligentsia and the elite.

The Group also has a range of 9 Business2Business publications from The

Economic Times catering to industry segments as diverse as machinery and

polymers. In addition its 16 Special Interest offerings are targeted at groups of 

consumers ranging from photography to education to annuals on beauty, fashion

etc. 

Established over 160 years ago, this group has entered the mainstream of Indian

life in every possible way. A dynamic group, it has entered the 21st century as a

complete media house, with a turnover that is the highest in the country It's new

ventures include Times International Media Marketing with the role of attracting

International business to India through a developmental approach. International

Media Representation represents select mainline and business publications

worldwide. With a network of over 50 offices across the country and a field force

of 1000 the coverage of India is most comprehensive and perhaps unparalleled.  

When infotainment became the buzz word Times Entertainment , Times New

Media, Times Music and Radio Mirchi entered this lineage. Times Retail with

Planet M outlets staging merchandise from music to designer watches, books &

cafes. An offshoot of its highly rated Economic Times Intelligence Group is

timesofmoney.com, a bank solutions that empowers Indians & Non Resident

Indians to make the best financial decisions. 

The Times Group has created a galaxy of stars of different genres from Femina

Miss Worlds and Femina Miss Universes all by products of Femina Miss India

contests; and played hosts to a galaxy of stars at the Filmfare Awards. Also saluted

the best & the brightest at The Economic Times Awards for Corporate Excellence

or the Brand Equity Quiz. It has touched the lives of its readers & consumers

through Exhibitions & Fairs - a spectrum from Times Utsav Consumer fairs to

Education Events. 

India's first portal site, a venture of Times Internet, www.indiatimes.com, includes

over 55 websites and almost one billion page views a month.

www.timesofindia.com is the fifth most visited print news and media site from theUS.

Asia Pacific’s first electronic newspaper, http://epaper.timesofindia.com offers a

viable advertising option, carrying the same benefits of the physical coupled with

interactivity which offers instantaneous communication options unlike anything

ever seen before.

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 10/21

Your career counselor, advisor, influencer and guide anytime anywhere. The first

Indian education portal for all education needs is here. This portal will cater to the

ever-expanding student community and learning experience. 

The philanthropic arm of the group, the Times Foundation, offers Non Government

Organisations , institutions & others all over India, a platform to converge and

address the country's developmental needs. 

As a publishing house, it has not only sought to bring news but to portray the

country's changing social scene. Through its incisive editorials, The Times of India

Group has effectively moulded public opinion and is indeed an accurate barometer

of the nation today. 

Its publications are printed using state-of-the art technology at the country's most

modern printing presses, offerings not only comparable to black and white butsuperior quality colour printing as well... the best in the world.  

With a view to offer most enriching and holistic internet experience to its users

BCCL offers a vast repository of Online Sites and variety of community services.

You are not required to register with us in order to use our site however we may

offer some services to visitors who do register such as e-newsletter. Upon request,

we will remove/ block your personally identifiable information from our database,

hereby canceling your registration and information provided by you. We will not

use your financial information for any purpose other than to complete a transaction

with you. 

We do not rent, sell or share your information unless we have to provide products

or services; provide product’s and services at your request;, help investigate,

prevent or take action regarding unlawful activities, suspected fraud , potential

threat of security of any person, violation of ours site use or defend legal claims;

special circumstances which as compliance with subpoenas, court orders,requests/order from legal authorities or agencies requiring such disclosure. To

improve the responsiveness of the sites for our users, we may use "cookies", or

similar electronic tools to collect information to assign each visitor a unique,

random number as a User Identification (User ID) to understand the user's

individual interests using the Identified Computer. Unless you voluntarily identify

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 11/21

yourself (through registration, for example), we will have no way of knowing who

you are, even if we assign a cookie to your computer. The only personal

information a cookie can contain is information you supply.A cookie cannot read

data off your hard drive. Our advertisers may also assign their own cookies to your

browser (if you click on their ads), a process that we do not control. 

Our web servers automatically collect limited information about your computer's

connection to the Internet, including your IP address, when you visit our site.

(Your IP address is a number that lets computers attached to the Internet know

where to send you data -- such as the web pages you view.) Your IP address does

not identify you personally. We use this information to deliver our web pages to

you upon request, to tailor our site to the interests of our users, to measure traffic

within our site and let advertisers know the geographic locations from where ourvisitors come. BCCL includes links to other websites. Such sites are governed by

their respective privacy policies, which are beyond our control. Once you leave our

servers (you can tell where you are by checking the URL in the location bar on

your browser), use of any information you provide is governed by the privacy

policy of the operator of the site you are visiting. That policy may differ from ours.

If you can't find the privacy policy of any of these sites via a link from the site's

homepage, you should contact the site directly for more information. 

When we present information to our advertisers -- to help them understand our

audience and confirm the value of advertising on our website -- it is usually in the

form of aggregated statistics on traffic to various pages within our site. When you

register with BCCL, we contact you from time to time about updation of your

content to provide the users such features that we believe may benefit you. 

All information gathered on BCCL is securely stored within the BCCL controlled

database. The database is stored on servers secured behind a firewall; access to the

servers is password-protected and is strictly limited. However, as effective as our

security measures are, no security system is impenetrable. We cannot guarantee the

security of our database, nor can we guarantee that information you supply will not

be intercepted while being transmitted to us over the Internet. And, of course, any

information you include in a posting to the discussion areas becomes public

information and is available to anyone with Internet access. 

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 12/21

 

However the internet is an ever-evolving medium. We may change our privacy

policy from time to time to incorporate necessary future changes. Of course, our

use of any information we gather will always be consistent with the policy under

which the information was collected, regardless of what the new policy may be. 

We use third-party advertising companies to serve ads when you visit our Web

site. These companies may use information (not including your name, address,

email address or telephone number) about your visits to this and other Web sites in

order to provide advertisements about goods and services of interest to you. If you

would like more information about this practice and to know your choices about

not having this information used by these companies, click here: (

http://www.advertising.com/Privacy.html) 

Any questions or clarifications with respect to this Policy can be sent to BCCL at :

online.partnerships@timesgroup.com or by snail mail addressed to Online

Partnerships Team, Bennett, Coleman & Co. Ltd, Times Of India Bldg, Dr D N

Road, Mumbai- 400001

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 13/21

Date on which it was launched.

Tha newspaper was launched at the Gateway of India by Vilasrao Deshmukh, the Chief 

Ministerof Maharashtra and Abhishek Bachchan on 2005-05-29.

Who are the owners

 Mumbai Mirror was launched by The Times Group after Hindustan Times and DNA announced plans to

enter the Mumbai market. Mumbai Mirror was advertised and publicised in its own sister media networks

like The Times of India,  Bombay Times, and Radio Mirchi. 

Head office of Mumbai mirror

It's in the Times of India Building, VT, Mumbai. The TOI was once known as the old lady of Bori

Bunder. 

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 14/21

Senior staffs

Name Designation

Meenal Baghel Editor

Pankaj Upadhayaya Resident Editor

Kunal Pradhan Deputy Editor & National Sports Editor

Sudipta Basu Features Editor

Deepak Narayanan News Editor

Bhupen Patel Investigations Editor

Binoo Nair City Editor

Amit Khosla National Art Director

Ehtesham Hassan Sports Editor

Cost of newspaper

The Mumbai mirror costs Rs. 5.

How many pages

Front Page: It consists of one page. (Page No. 1)

About City: - It consists of 12 pages. (Page No. 2 – 13)

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 15/21

 

Business :- It consists of 1 page. (Page number 14)

About Nation: - It consists of 2 pages. (Page number 15 & 16)

About World: - It consists of 1 page. (Page number 17)

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 16/21

 

Sport : - It consist of 2 pages. (Page number 18 & 19)

Editorial Page: - It consists of 1 page (Page number. 20)

SCI – TECH : - It consists of 2 pages (Page No. 21 & 22)

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 17/21

 Film : - It consists of 1 page (Page No. 23)

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 18/21

Chai time: - It consists of games and it is for 2 pages. (Page No. 24 & 25)

Your connect: - It is about classifieds. It consists of 6 pages. (Page number 1 – 6placed in middle section of the paper)

MumbaiMirror.com 

Your compact and crispy newspaper Mumbai Mirror is now just a click away.Nation's leading conglomerate The Times Of India's Mumbai Mirror is now available

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 19/21

to you online which makes your Mumbai mirror yet more interactive.www.mumbaimirror.com brings to you a whole bag of infotainment with yourfavourite stories on information, entertainment, grooming oneself and interactivitywhen you can be our Citizen Reporter!

Type Specs/ Dimensions

(W x H)

Position Active Link

Top Banner728 x 90

pixels

HomePage+ ROS

http://www.mumbaimirror.com  

Side Banner350 x 250

pixels

HomePage+ ROS

http://www.mumbaimirror.com  

FloatingBanner

As perrequirementbut not more

than450 x 175

pixels

Home Pagehttp://www.mumbaimirror.com 

Page peel100 x 100

pixels

HomePage+ ROS

http://www.mumbaimirror.com  

Page peel500 x 500

pixels

HomePage+ ROS

http://www.mumbaimirror.com  

Fram Spot779 x 25

pixels

HomePage

+ ROS

http://www.mumbaimirror.com  

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 20/21

About the chief editor

Meenal Baghel is the editor of Mumbai Mirror. Ms Baghel has been a

 journalist in India for 15 years, reporting for Asian Age and Times of India,

among others. The 38 year-old has been at the helm for three years. Mumbai

Mirror enjoys a big circulation because it is complimentary with a copy of 

Times of India but it can be bought separately. Readership of nearly 800,000.

Mumbai mirror e – paper.

8/4/2019 Project on Mumbai Mirror

http://slidepdf.com/reader/full/project-on-mumbai-mirror 21/21

What is the readership and circulation of newspaper.

Mumbai Mirror has a circulation of 7 lakhs copies approximately.

Features Of Mumbai Mirror.

Mumbai Mirror, a Tabloid daily by Benett, Coleman and Co. Limited - the

publishers of The Times of India newspaper, was launched on May 29, 2005.

Its a regional paper that provides the news of the largest Metropolitan city of 

India-Mumbai and it's nearby places.

It is a compact daily paper that targets the young readers and is designed in a

way which is mobile and easy to read. It's enriched content covers breaking

news stories, in-depth coverage of news, city-centric stories, youth initiatives,

lifestyle and entertainment.

Mumbai Mirror has a circulation of 7 lakhs copies approximately.

The Mumbai Mirror is also available on Internet at

Why did you select this news paper?

It is a newspaper with better circulation, properly organized and can get

information from various sources like, newspaper, internet, television etc. Above

all its my favorite news paper.