OSLT – PM Project Presentation

February/ 2015 Thaissa Fischer

Introduction Credentials Statement About Rio Subway Company Overall Objective Project Targets Project Constraints Action Plan Project Outcomes Le Parkour Summary

Agenda

Public transit system 46 subway stations, 6 integrations, subway

bus service 780,000 passengers / daily Foundation: 1979 Number of Trains: 66 Employees: 2,500 Rio de Janeiro population: 16 million

About The Company

Teach the passengers how to better use the Subway bus service

Overall Objective

Increase brand awareness Relaunch the subway bus service Decrease customer complaints by 15% Increase media coverage Teach the passengers how they should

use the subway bus service

Project Targets

Project Budget: $ 2 million Internal Resources: 5-staff team Timeline: 3 months

Project Constraints

Communicating with an innovative approach: − Le Parkour

Training street marketing promoters Giving some lectures at the universities Applying consistent brand messaging across

both traditional and non-traditional channels Organizing meetings with the Ad, Press

Agencies, Customer Service and Sales Areas Redesigning the website Increasing the number of targeted, free events

from 3 to 10 events / month

Action Plan

Raised brand awareness by 20% Increased the number of new customers by

30% in 3 months after implementing Le Parkour

Decreased the number of new customer complaints by 50% in just 6 months

Recovered communications budget investment in a month

Enhanced the interdepartmental integration

Project Outcomes (1/2)

Generated two times the media coverage ($6 million) in only 3 months

Updated the website – page views improvement: 25,000 to 132,000/ month

Improved access to healthcare, entertainment activities and interactive lectures for subway travelers

Increased the Subway´s revenue by 20% in just 6 months

Project Outcomes (2/2)

Le Parkour

Athletic activity in which the participant seeks to move quickly and fluidly by surmounting obstacles such as walls, bus stop, between

buildings

Le Parkour - Metro Rio

Le Parkour

Listen actively your customer Try something new

Summary