PROJECT PROFILE OF RB OIL.ppt

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    Presentation On

    Business Plan On

    Safe Rice Bran Oil 

    2

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    Submitted To:Arafater Rahman Bhuiyan

    Assistant Professor &

    Chairman, Department ofManagement,

    Bangladesh University ofBusiness & Tehnology

    !BUBT"

    #

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    Introduction

    %

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    Broad Objectives

     To analye and made a 'usiness plan of Saferice bran oil its future mar(et situation and

    )nanial position*

     Specic Objectives Care a great deal a'out the health onern ofour onsumers*

      This is +hat ena'les us to maintain the highest

    uality of hygiene and health standards +hilemar(eting our produts, in order to meet theommon goal -./ellene0

      To )nd out future mar(et situation of Safe ricebran oil 

     To (no+ future )nanial osition*

    ObjectivesObjectives

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    Limitation:

    a( of time for onduting a large sale analysis*

      a( of 3eords4  5u6ient 'oo(s, pu'liations,fats and )gures are not availa'le* Theseonstraints narro+ed the sope of aurate

    analysis*

     Due to la( of priniple e/perienes*

      a( of previous e/periene 'usiness plan

    +riting*

    7

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    Company Prole

    8

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    At a Glance

      Name   4 5afe 3ie Bran 9il mill

     

     Year of establishment  4 2:12, 5herpur, Bagura  Tyes of busines 4 partnership

      !ounder : Ali;mam, 5hariful ;slam,amrul ;slam

      "ead#uarters 4 Mirpur-2 Chiria(hana3oad

      Total $aital  4 $:: rore

      %roduct   4 3ie 'ran oil

     

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    )ision

    e vie+ 'usiness as a means to the material and soial+ell'eing of the investors, employees and the soietyat large, leading to aretion of +ealth through)nanial and moral gains as a part of the proess of thehuman iviliation*

    *ission

    9ur Mission is to produe and provide uality &innovative healthare relief for people, maintainstringently ethial standard in 'usiness operation alsoensuring 'ene)t to the the soiety at large*

    Objective

    9ur o'etives are to ondut transparent 'usinessoperation 'ased on mar(et mehanism +ithin the legal& soial frame +or( +ith aims to attain the mission

    reeted 'y our vision* 1:

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    9rganogram

    11

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    Analysis of cometitors  9ur the main ompetitors of our 'usiness

    are 5pondon rie 'ran 9il mill and 3ashidrie 'ran 9il mill* ;t is pleasure for us thatthey use traditional 'usiness plan toprodue the produt and deliver the produt*But they have also some strength side alsothat are, they are doing 'usiness for a longtime so they have large num'er of regularustomer, so it +ill 'e more time to ta(e the

    mar(et favora'le to us*

     12

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    +ndustry forecast

    1#

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    Start/u Summary

    1%

    Start-up (Requirements) Amount (Tk.)

    Start-up Expenses

    Land 160 crore

    Imported machinery 40 crore

    Building 40 crore

    Cargo 50 crore

    Infrastructure Facilities 30 crore

    Duty other charges 1 crore

    !enerator " crore

    Insurance 35 crore

    Legal 5#00#000

    La$oratory Instrument 1 crore

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    1

    Local machinery % crore

    &e$site De'elopment 1#00#000

    Identity(Logos(Furniture 1 crore

    )ther 1 crore

    Total Start-up Expenses 3,690,600,000 crore

    Start-up Assets

    Cash *e+uired %0 crore

    ,tart-up In'entory 1 crore

    )ther Current .ssets 1/4 crore

    Long-term .ssets crore

    Total Start up Assets 30,9,00,000 crore

    Total requirement ,000,000,000 crore

    2lectric otor 1 crore

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      5afe 3ie Bran 9il Mill +ill open its fatory at

    5herpur 'agura 'agladesh 'eause this plaehas nie transportation system, lo+ land ostand most importantly availa'ility of ra+material* e also open a orporate o6e at

    mirpur-2 hiria(hana road to maintainommuniation of our 'uyers*

      Eisi'le from road+ay*

       Availa'ility of ra+ material

      o+ ost employees  Fovt* 5u'sidies

       Transportation faility

    17

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    %RO,-$TS

    18

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    1?

      G5afe 3ie Bran 9il MillH provides its ustomers thediIerent sie of 5afe 3ie Bran 9il that main ra+materials are rie 'ran !hus("* ;n addition, G5afe3ie Bran 9il MillH +ill also propose Poultry feed andsoap*

      9ur produts +ill

      %::ml 'ottle

      1 litr 'ottle

     

    2 litr 'ottle  % litr 'ottle

      1: litr 'ottle

      1 (g ontainer*

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     %roduct ,escrition  5afe 3ie 'ran is an underused o produt of rie milling*

     The value is partially aptured through e/tration and

    re)ning of the rie 'ran oil* The apital osts have limited*Jo+ever, rie 'ran 9il has performane propertiesompetitive to other +idely used oils* An additionalAdvantage of rie 'ran oil is ertainly its nutritional 'ene)ts,

    +hih inlude a 'alane of fatty aids meeting AJA

    reommendations* 3ie oil ontains a mi/ture ofantio/idantsand promotes holesterol redution 'eyond that of moreunsaturated oils* ;t has also ontains vitamin A, D, . and

    omega # that redues the 'ad holesterol in 'lood andinreases the good holesterol that help to our heart

    diseases* ;ts taste and performane is omplementary tosalad, oo(ing, and frying and household daily oo(ing* 9urmain ra+ material is rie 'ran a'ut +e also use phosphori

    aid, Citri aid, 'liing earth, austi soda, ommon salt etto develop our produt*

    2:

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    *achinery and e#uiment:

     There are many used mahine to my 'usiness*5uh as

     

      Computer

      3ie Bran

      5pender  ./trator

      Je/ing

      .levator

      DT !Dalding toaster"

      Jeater

    21

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    22

     Production Procedure

    )ur product goes into the three different sectors

    1/.uto rice mill

    %/,ol'ent3/*efiner 

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    2#

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    2$

    Names of suliers of ra' materials: The names of the suppliers of Safe rice bran oil *

     

    oal ageny*  hole ountry

      ;mports

      .mployee

    Oerational lan:  Prodution department*

      Kinanial department

     

    Mar(eting department*  J3M department et*

      3esearh & development

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    2%

    !lo" o# or$ers #or %oo$s

    Company

    Wholesalers 

    Retailers

    Customers

     

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    2

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    27

    ;tems Prie

    !2:12"per

    unit retail

    prie

    Prie!2:1#"Pe

    r unit retail

    prie

    Prie!2:1$"Pe

    r unit retail

    prie

    %::ml 'ottle 7% 77 781:::ml

    'ottle

    1$: 1$% 1$7

    2:::ml

    'ottle

    27% 282 28%

    %:::ml

    'ottle

    7% 8: ?:

    1: liter

    ontainer

    1##: 1#%: 1#:

    1 (g

    ontainer

    21:: 21%: 21%:

    &ricin%

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    28

    &romotion•Media TV, FM Radio.•Newspaper.•Visiting card.•Leafleted.•Faceboo etc.

    •Maret ca!paign

    !uture &ro$ucts

     "s seasons change, #afe Rice Bran $il Mill will beoffering prod%cts that will enhance sales and satisfy its

    c%sto!ers& desires. '%ring (year later #afe Rice Bran $il

    Mill will proposed po%ltry feed, and la%ndry soap.

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    2?

     

    Mar(et segmentation is one of the steps that gointo de)ning and targeting spei) mar(ets* ;t isthe proess of dividing a mar(et into a distintgroup of 'uyerLs that reuires diIerent produtsor mar(eting mi/es* 9pportunities in mar(eting

    inrease +hen segmented groups of lients andustomers +ith varying needs and +ants arereognied* e segment our ustomer diIerentlasses on the 'asis to their level of inome* eoIer our ustomer diIerent sie of rie 'ran oilli(es %::ml, 1:::ml, 2:::ml, %:::ml, 1::::ml'ottle and also 1 (g ontainer* Mar(ets an 'esegmented or targeted using variety of fator*

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    #:

      After segmentation mar(eter onentrateon targeting* This is the seond stepof mar(eting strategy, +here mar(eters

    selet a spei) segment* Target ustomer4

      Jouse+ives

     

    Coo(ers for hotel and restaurant  Coo(ers of speial program li(e marriage

    eremony oasions

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    #1

    !+NAN$+AL %LAN

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    #2

    'reak-een Analsis

    #afe Rice Bran $il Mill calc%lated the fi)ed costs to be T.

    *++crore average variable cost per %nit is T. *-./. #afe

    Rice Bran $il Mill concl%des that we will need at least abo%t

    01-1(2(- %nits per year with average pricing T. (-+ per %nit

    to reach brea3even at T.*21/-/241 per year.

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    ##

    Sale

    (-)Expenses *  Direct ra materials  Indirect ra materialsTotal *!actor *

     )thers Chemical  acing  2lectricity  !as  &ater   Insurance  )thers&ro$uction +ostA$ministration arketin% +ost *  ost ,tationary  7elephone  7ransportation

    .d'ertise

      ,alary  )thersTotal A$ministration arketin% +ost

    Total Expenseset &ro#it

    #00#00#0001#00#00#000

    10#00#00#000 

    1#60#00#000

    1#01#60#000

    55#00#00#000

    13#61#60#000

    30#00#00010#00#00050#00#000

      5#00#00015#00#00050#00#00010#00#000

    0#000%0#00010#00#00040#00#000

    50#00#00050#000

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    #$

    Description 7aa

    Sale

    (-)Expenses *  Direct ra materials  Indirect ra materialsTotal *  1# !actor *  )thers Chemical  acing  2lectricity  !as  &ater 

      Insurance  )thers&ro$uction +ostA$ministration arketin% +ost *  ost ,tationary  7elephone  7ransportation

    .d'ertise  ,alary  )thersTotal A$ministration arketin%+ostTotal Expenseset &ro#it

    11#00#00#000  1#50#00#000

    1%#50#00#000

    %#0#00#000

    1#51#"5#000

    0#00#00#000

    16#10#"5#000

     

    40#00#00015#00#000"0#00#000  6#00#0001#00#00050#00#00010#00#000

    1#00#000 %5#00010#00#00060#00#0000#00#00050#000

    63,9,2,000

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    #%

    Description 7aa

    Sale

    (-)Expenses *  Direct ra materials  Indirect ra materialsTotal *

      1# !actor *  )thers Chemical  acing  2lectricity  !as

      &ater   Insurance  )thers&ro$uction +ostA$ministration arketin% +ost*

      ost ,tationary  7elephone  7ransportation

    .d'ertise  ,alary  )thersTotal A$ministration arketin% +ostTotal Expenseset &ro#it

    13#00#00#000  %#00#00#000

    15#00#00#000

    %#3#00#000

    %#63#%0#000

    100#00#00#000

    %0#56#%0#000

     60#00#00030#00#0000#00#000  #00#000

    45#00#00050#00#00010#00#000

     1#%0#000  0#000  60#00#0001#00#00#000

    1#00#00#000  1#10#000

    49,3,0,000

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    #

    Description taa 7aa

    Asset *

    In'estment

    atentLand!oodillBuildingachine7an2lectric otor La$oratory InstrumentCargo!enerator 7rademar CashBan Balance.ccount *ecei'a$leBill *ecei'a$le)thersFurnitureTotal Asset+apital 5iailit *

    De$t,hare of Capital8-9 &ithdran

     8-9&ithdran Interest 

    8-97a:

     ;et rofit7otal capital Lia$ility

    40#00#00#000

      5#00#00#00015#00#00#000  5#00#00#00010#00#00#00010#00#00#000  10#00#000  10#00#000  5#00#00#000  "0#00#000  10#00#000 1#00#00#000  %#00#00#000  50#00#000  50#00#000  30#00#000  10#00#000  #3#40#000

    100#"0#00#000

    5#00#00#000

    "%#00#00#000  5#00#00#000

    6"#00#00#000  3#00#000

    66#0"#00#000 

    6#"5#40#000

    5#31#60#00041#3#40#000

    100#"0#00#000

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    #7

    Description 7aa 7aa

    Asset *

    In'estmentatentLand!oodill

    Buildingachine7an2lectric otor La$oratory InstrumentCargo!enerator 7rademar CashBan Balance.ccount *ecei'a$leBill *ecei'a$le)thersFurniture Total Asset

    +apital 5iailit *De$t

    ,hare of Capital  8-9 &ithdran

     8-9&ithdran Interest 8-97a: 

     ;et rofit

    7otal capital Lia$ility

    5%#00#00#000  5#00#00#00015#00#00#000  5#00#00#000

    10#00#00#00010#00#00#000  10#00#000  10#00#000  5#00#00#000  "0#00#000  10#00#000 1#00#00#000  %#00#00#000  1#00#00#000  1#00#00#000  1#00#00#000  1#%5#000  #3#40#000

    114#4#%5#000

    %#00#00#000

    6%#00#00#000  5#00#00#000

    5"#00#00#000  0#00#000

    56#10#00#000"#50#00#000

    4#60#00#00063##%5#000

    114#4#%5#000

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    #8

    Description 7aa 7aa

    Asset *

    In'estmentatentLand

    !oodillBuildingachine7an2lectric otor La$oratory InstrumentCargo!enerator 7rademar CashBan Balance.ccount *ecei'a$le

    Bill *ecei'a$le)thersFurniture otal Asset

    +apital 5iailit *De$t

    ,hare of Capital8-9 &ithdran 8-9&ithdran Interest

     8-97a:  ;et rofit

    7otal capital Lia$ility

    55#00#00#000  5#00#00#00015#00#00#000

      5#00#00#00010#00#00#00010#00#00#000  10#00#000  10#00#000  5#00#00#000  "0#00#000  10#00#000 1#00#00#000  %#00#00#000  1#00#00#000  1#00#00#000

      1#00#00#000  "3#0#000  #3#40#000

    11#03#0#000

    3#00#00#000

    55#00#00#000  5#00#00#000

    50#00#00#000  0#00#000

    4#10#00#00010#50#00#000

    3#60#00#000"#43#0#000

    11#03#0#000

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    #?

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    5trengths  Pure@ healthy produt!espeially for heart"

      Pure @ fresh Produt*

     

    Food 3elationship +ith internal and e/ternal employees,ustomer and supplier

      Availa'ility of ra+ material

    ea(ness 

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    9pportunities  Changing onsumer preferenes*

      Design produt 'y addressing the need and demand oftarget mar(et

      ;nreasing rate of population

      Potential of relatively lo+ operating osts and enoyeonomies of sale

      Develop e/pertise to assess ris(s*

     

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    Major Findins!

    Recommendation "Conclusion

    $2

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    Major Findins

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    RecommendationCapture potential and e/isting ustomer 'y giving some

    'ene)ts that the ustomer +ill interest to 'uy the

    produt*Ma(e good relationship +ith ustomer and supplier

    Doing good relationship +ith 'an( or other )nanialinstitution that it is very easy to ollet loan*

     Training faility should 'e provided 'y employer andemployee that ma(e them e6ient*

    Adust the update tehnology*

    Analye the ustomer 'eause their hoie hange

    everyday and +e also adust this hange*

    Fovt* should give more onsious a'out ne+ industryset up in ountry and giving faility to inuene ne+entrepreneur*

    3edue the time in govt* administrative +or(* $$

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     Conclusion  As the student of 'usiness shool it is

    ompulsory to +or( in the pratial )eld* To+or( in the pratial )eld +e have to auirethe proper (no+ledge a'out atual mar(etsenario* Through this GBusiness PlanH +e have

    learned a lot of things that are very muhessential to 'uild up our arrier* ;f +e animplement this GBusiness planH in urrentmar(et then +e hope +e an 'e a'le to gain

    our desira'le target* This GBusiness PlanH +illhelp us to start a 'usiness suessfully* ast ofall +e +ould li(e to say that this GBusinessPlanH is very muh essential & eIetive for us*

    $%

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    $

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