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8/18/2019 PROJECT PROFILE OF RB OIL.ppt
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Presentation On
Business Plan On
Safe Rice Bran Oil
2
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Submitted To:Arafater Rahman Bhuiyan
Assistant Professor &
Chairman, Department ofManagement,
Bangladesh University ofBusiness & Tehnology
!BUBT"
#
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Introduction
%
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Broad Objectives
To analye and made a 'usiness plan of Saferice bran oil its future mar(et situation and
)nanial position*
Specic Objectives Care a great deal a'out the health onern ofour onsumers*
This is +hat ena'les us to maintain the highest
uality of hygiene and health standards +hilemar(eting our produts, in order to meet theommon goal -./ellene0
To )nd out future mar(et situation of Safe ricebran oil
To (no+ future )nanial osition*
ObjectivesObjectives
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Limitation:
a( of time for onduting a large sale analysis*
a( of 3eords4 5u6ient 'oo(s, pu'liations,fats and )gures are not availa'le* Theseonstraints narro+ed the sope of aurate
analysis*
Due to la( of priniple e/perienes*
a( of previous e/periene 'usiness plan
+riting*
7
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Company Prole
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At a Glance
Name 4 5afe 3ie Bran 9il mill
Year of establishment 4 2:12, 5herpur, Bagura Tyes of busines 4 partnership
!ounder : Ali;mam, 5hariful ;slam,amrul ;slam
"ead#uarters 4 Mirpur-2 Chiria(hana3oad
Total $aital 4 $:: rore
%roduct 4 3ie 'ran oil
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)ision
e vie+ 'usiness as a means to the material and soial+ell'eing of the investors, employees and the soietyat large, leading to aretion of +ealth through)nanial and moral gains as a part of the proess of thehuman iviliation*
*ission
9ur Mission is to produe and provide uality &innovative healthare relief for people, maintainstringently ethial standard in 'usiness operation alsoensuring 'ene)t to the the soiety at large*
Objective
9ur o'etives are to ondut transparent 'usinessoperation 'ased on mar(et mehanism +ithin the legal& soial frame +or( +ith aims to attain the mission
reeted 'y our vision* 1:
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9rganogram
11
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Analysis of cometitors 9ur the main ompetitors of our 'usiness
are 5pondon rie 'ran 9il mill and 3ashidrie 'ran 9il mill* ;t is pleasure for us thatthey use traditional 'usiness plan toprodue the produt and deliver the produt*But they have also some strength side alsothat are, they are doing 'usiness for a longtime so they have large num'er of regularustomer, so it +ill 'e more time to ta(e the
mar(et favora'le to us*
12
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+ndustry forecast
1#
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Start/u Summary
1%
Start-up (Requirements) Amount (Tk.)
Start-up Expenses
Land 160 crore
Imported machinery 40 crore
Building 40 crore
Cargo 50 crore
Infrastructure Facilities 30 crore
Duty other charges 1 crore
!enerator " crore
Insurance 35 crore
Legal 5#00#000
La$oratory Instrument 1 crore
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1
Local machinery % crore
&e$site De'elopment 1#00#000
Identity(Logos(Furniture 1 crore
)ther 1 crore
Total Start-up Expenses 3,690,600,000 crore
Start-up Assets
Cash *e+uired %0 crore
,tart-up In'entory 1 crore
)ther Current .ssets 1/4 crore
Long-term .ssets crore
Total Start up Assets 30,9,00,000 crore
Total requirement ,000,000,000 crore
2lectric otor 1 crore
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5afe 3ie Bran 9il Mill +ill open its fatory at
5herpur 'agura 'agladesh 'eause this plaehas nie transportation system, lo+ land ostand most importantly availa'ility of ra+material* e also open a orporate o6e at
mirpur-2 hiria(hana road to maintainommuniation of our 'uyers*
Eisi'le from road+ay*
Availa'ility of ra+ material
o+ ost employees Fovt* 5u'sidies
Transportation faility
17
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%RO,-$TS
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1?
G5afe 3ie Bran 9il MillH provides its ustomers thediIerent sie of 5afe 3ie Bran 9il that main ra+materials are rie 'ran !hus("* ;n addition, G5afe3ie Bran 9il MillH +ill also propose Poultry feed andsoap*
9ur produts +ill
%::ml 'ottle
1 litr 'ottle
2 litr 'ottle % litr 'ottle
1: litr 'ottle
1 (g ontainer*
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%roduct ,escrition 5afe 3ie 'ran is an underused o produt of rie milling*
The value is partially aptured through e/tration and
re)ning of the rie 'ran oil* The apital osts have limited*Jo+ever, rie 'ran 9il has performane propertiesompetitive to other +idely used oils* An additionalAdvantage of rie 'ran oil is ertainly its nutritional 'ene)ts,
+hih inlude a 'alane of fatty aids meeting AJA
reommendations* 3ie oil ontains a mi/ture ofantio/idantsand promotes holesterol redution 'eyond that of moreunsaturated oils* ;t has also ontains vitamin A, D, . and
omega # that redues the 'ad holesterol in 'lood andinreases the good holesterol that help to our heart
diseases* ;ts taste and performane is omplementary tosalad, oo(ing, and frying and household daily oo(ing* 9urmain ra+ material is rie 'ran a'ut +e also use phosphori
aid, Citri aid, 'liing earth, austi soda, ommon salt etto develop our produt*
2:
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*achinery and e#uiment:
There are many used mahine to my 'usiness*5uh as
Computer
3ie Bran
5pender ./trator
Je/ing
.levator
DT !Dalding toaster"
Jeater
21
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22
Production Procedure
)ur product goes into the three different sectors
1/.uto rice mill
%/,ol'ent3/*efiner
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2#
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2$
Names of suliers of ra' materials: The names of the suppliers of Safe rice bran oil *
oal ageny* hole ountry
;mports
.mployee
Oerational lan: Prodution department*
Kinanial department
Mar(eting department* J3M department et*
3esearh & development
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2%
!lo" o# or$ers #or %oo$s
Company
Wholesalers
Retailers
Customers
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2
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27
;tems Prie
!2:12"per
unit retail
prie
Prie!2:1#"Pe
r unit retail
prie
Prie!2:1$"Pe
r unit retail
prie
%::ml 'ottle 7% 77 781:::ml
'ottle
1$: 1$% 1$7
2:::ml
'ottle
27% 282 28%
%:::ml
'ottle
7% 8: ?:
1: liter
ontainer
1##: 1#%: 1#:
1 (g
ontainer
21:: 21%: 21%:
&ricin%
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&romotion•Media TV, FM Radio.•Newspaper.•Visiting card.•Leafleted.•Faceboo etc.
•Maret ca!paign
!uture &ro$ucts
"s seasons change, #afe Rice Bran $il Mill will beoffering prod%cts that will enhance sales and satisfy its
c%sto!ers& desires. '%ring (year later #afe Rice Bran $il
Mill will proposed po%ltry feed, and la%ndry soap.
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2?
Mar(et segmentation is one of the steps that gointo de)ning and targeting spei) mar(ets* ;t isthe proess of dividing a mar(et into a distintgroup of 'uyerLs that reuires diIerent produtsor mar(eting mi/es* 9pportunities in mar(eting
inrease +hen segmented groups of lients andustomers +ith varying needs and +ants arereognied* e segment our ustomer diIerentlasses on the 'asis to their level of inome* eoIer our ustomer diIerent sie of rie 'ran oilli(es %::ml, 1:::ml, 2:::ml, %:::ml, 1::::ml'ottle and also 1 (g ontainer* Mar(ets an 'esegmented or targeted using variety of fator*
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#:
After segmentation mar(eter onentrateon targeting* This is the seond stepof mar(eting strategy, +here mar(eters
selet a spei) segment* Target ustomer4
Jouse+ives
Coo(ers for hotel and restaurant Coo(ers of speial program li(e marriage
eremony oasions
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#1
!+NAN$+AL %LAN
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#2
'reak-een Analsis
#afe Rice Bran $il Mill calc%lated the fi)ed costs to be T.
*++crore average variable cost per %nit is T. *-./. #afe
Rice Bran $il Mill concl%des that we will need at least abo%t
01-1(2(- %nits per year with average pricing T. (-+ per %nit
to reach brea3even at T.*21/-/241 per year.
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##
Sale
(-)Expenses * Direct ra materials Indirect ra materialsTotal *!actor *
)thers Chemical acing 2lectricity !as &ater Insurance )thers&ro$uction +ostA$ministration arketin% +ost * ost ,tationary 7elephone 7ransportation
.d'ertise
,alary )thersTotal A$ministration arketin% +ost
Total Expenseset &ro#it
#00#00#0001#00#00#000
10#00#00#000
1#60#00#000
1#01#60#000
55#00#00#000
13#61#60#000
30#00#00010#00#00050#00#000
5#00#00015#00#00050#00#00010#00#000
0#000%0#00010#00#00040#00#000
50#00#00050#000
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#$
Description 7aa
Sale
(-)Expenses * Direct ra materials Indirect ra materialsTotal * 1# !actor * )thers Chemical acing 2lectricity !as &ater
Insurance )thers&ro$uction +ostA$ministration arketin% +ost * ost ,tationary 7elephone 7ransportation
.d'ertise ,alary )thersTotal A$ministration arketin%+ostTotal Expenseset &ro#it
11#00#00#000 1#50#00#000
1%#50#00#000
%#0#00#000
1#51#"5#000
0#00#00#000
16#10#"5#000
40#00#00015#00#000"0#00#000 6#00#0001#00#00050#00#00010#00#000
1#00#000 %5#00010#00#00060#00#0000#00#00050#000
63,9,2,000
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#%
Description 7aa
Sale
(-)Expenses * Direct ra materials Indirect ra materialsTotal *
1# !actor * )thers Chemical acing 2lectricity !as
&ater Insurance )thers&ro$uction +ostA$ministration arketin% +ost*
ost ,tationary 7elephone 7ransportation
.d'ertise ,alary )thersTotal A$ministration arketin% +ostTotal Expenseset &ro#it
13#00#00#000 %#00#00#000
15#00#00#000
%#3#00#000
%#63#%0#000
100#00#00#000
%0#56#%0#000
60#00#00030#00#0000#00#000 #00#000
45#00#00050#00#00010#00#000
1#%0#000 0#000 60#00#0001#00#00#000
1#00#00#000 1#10#000
49,3,0,000
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#
Description taa 7aa
Asset *
In'estment
atentLand!oodillBuildingachine7an2lectric otor La$oratory InstrumentCargo!enerator 7rademar CashBan Balance.ccount *ecei'a$leBill *ecei'a$le)thersFurnitureTotal Asset+apital 5iailit *
De$t,hare of Capital8-9 &ithdran
8-9&ithdran Interest
8-97a:
;et rofit7otal capital Lia$ility
40#00#00#000
5#00#00#00015#00#00#000 5#00#00#00010#00#00#00010#00#00#000 10#00#000 10#00#000 5#00#00#000 "0#00#000 10#00#000 1#00#00#000 %#00#00#000 50#00#000 50#00#000 30#00#000 10#00#000 #3#40#000
100#"0#00#000
5#00#00#000
"%#00#00#000 5#00#00#000
6"#00#00#000 3#00#000
66#0"#00#000
6#"5#40#000
5#31#60#00041#3#40#000
100#"0#00#000
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#7
Description 7aa 7aa
Asset *
In'estmentatentLand!oodill
Buildingachine7an2lectric otor La$oratory InstrumentCargo!enerator 7rademar CashBan Balance.ccount *ecei'a$leBill *ecei'a$le)thersFurniture Total Asset
+apital 5iailit *De$t
,hare of Capital 8-9 &ithdran
8-9&ithdran Interest 8-97a:
;et rofit
7otal capital Lia$ility
5%#00#00#000 5#00#00#00015#00#00#000 5#00#00#000
10#00#00#00010#00#00#000 10#00#000 10#00#000 5#00#00#000 "0#00#000 10#00#000 1#00#00#000 %#00#00#000 1#00#00#000 1#00#00#000 1#00#00#000 1#%5#000 #3#40#000
114#4#%5#000
%#00#00#000
6%#00#00#000 5#00#00#000
5"#00#00#000 0#00#000
56#10#00#000"#50#00#000
4#60#00#00063##%5#000
114#4#%5#000
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#8
Description 7aa 7aa
Asset *
In'estmentatentLand
!oodillBuildingachine7an2lectric otor La$oratory InstrumentCargo!enerator 7rademar CashBan Balance.ccount *ecei'a$le
Bill *ecei'a$le)thersFurniture otal Asset
+apital 5iailit *De$t
,hare of Capital8-9 &ithdran 8-9&ithdran Interest
8-97a: ;et rofit
7otal capital Lia$ility
55#00#00#000 5#00#00#00015#00#00#000
5#00#00#00010#00#00#00010#00#00#000 10#00#000 10#00#000 5#00#00#000 "0#00#000 10#00#000 1#00#00#000 %#00#00#000 1#00#00#000 1#00#00#000
1#00#00#000 "3#0#000 #3#40#000
11#03#0#000
3#00#00#000
55#00#00#000 5#00#00#000
50#00#00#000 0#00#000
4#10#00#00010#50#00#000
3#60#00#000"#43#0#000
11#03#0#000
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#?
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5trengths Pure@ healthy produt!espeially for heart"
Pure @ fresh Produt*
Food 3elationship +ith internal and e/ternal employees,ustomer and supplier
Availa'ility of ra+ material
ea(ness
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9pportunities Changing onsumer preferenes*
Design produt 'y addressing the need and demand oftarget mar(et
;nreasing rate of population
Potential of relatively lo+ operating osts and enoyeonomies of sale
Develop e/pertise to assess ris(s*
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Major Findins!
Recommendation "Conclusion
$2
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Major Findins
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RecommendationCapture potential and e/isting ustomer 'y giving some
'ene)ts that the ustomer +ill interest to 'uy the
produt*Ma(e good relationship +ith ustomer and supplier
Doing good relationship +ith 'an( or other )nanialinstitution that it is very easy to ollet loan*
Training faility should 'e provided 'y employer andemployee that ma(e them e6ient*
Adust the update tehnology*
Analye the ustomer 'eause their hoie hange
everyday and +e also adust this hange*
Fovt* should give more onsious a'out ne+ industryset up in ountry and giving faility to inuene ne+entrepreneur*
3edue the time in govt* administrative +or(* $$
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Conclusion As the student of 'usiness shool it is
ompulsory to +or( in the pratial )eld* To+or( in the pratial )eld +e have to auirethe proper (no+ledge a'out atual mar(etsenario* Through this GBusiness PlanH +e have
learned a lot of things that are very muhessential to 'uild up our arrier* ;f +e animplement this GBusiness planH in urrentmar(et then +e hope +e an 'e a'le to gain
our desira'le target* This GBusiness PlanH +illhelp us to start a 'usiness suessfully* ast ofall +e +ould li(e to say that this GBusinessPlanH is very muh essential & eIetive for us*
$%
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$
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